Tag Archives: strategic planning

Leo’s Daily Advertising Tip – On Strategic Planning

Don’t always look at the dark clouds in planning. It’s ok to celebrate wins. Strategic planning for 2018 starts with what you did well in 2017 and how to do more of it.

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Leo’s Daily Advertising Tip – Strategic Planning

Carefully read the copy of competitors’ ads, websites, brochures, etc. for a valuable window into what they believe is important for themselves and for customers.

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Leo’s Daily Advertising Tip – Advertising

Will Google’s latest algorithm favoring mobile-friendly Websites make more Websites look similar in layout? What’s your priority-Google rank or user experience? Or can you have both?

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Leo’s Daily Advertising Tip – Strategic Planning

Is your marketing strategy to create buzz or to motivate customers? Entertaining people is fun but doesn’t always translate into sales.

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Leo’s Daily Advertising Tip – Strategic Planning

#reverseshowrooming tip-give to local charities. Promote your involvement in-store saying support your local retailer because profits from this store supports local organizations.

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Leo’s Daily Advertising Tip – Advertising

In Google Adwords advertising, single word keywords can be expensive and not always how customers search. A string of words may be cheaper & more effective.

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Leo’s Daily Advertising Tip – Advertising Strategy

Consistency is the key to success in growing your brand. If the brand strategy has been in place for a while, take care not to get off track. Check out your original strategy for consistency.

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Leo’s Daily Advertising Tip – Email Marketing

Due to privacy concerns, many believe that the days of buying emailing list are over. Consider partnering with related companies and blending compliant lists to grow your reach.

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Leo’s Daily Ad Tip – Strategic Planning

#causemarketing Make sure it’s easy for people to give online once they decide to support your cause. A couple of clicks or else you’ll lose them.

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Leo’s Daily Ad Tip – Strategic Planning

Often it’s true that the CEO may not be checking their social media every day, if at all; but to reach tomorrow’s CEOs and C-suite teams, you need to actively promote your brand and message there.

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Leo’s Daily Advertising Tip – Strategic Planning

It’s time to initiate your new marketing program for 2015, but wait, have your employees been completely briefed about it and what you plan to accomplish so they’re working on the same page?

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Leo’s Daily Advertising Tip – Strategic Planning

#Reverseshowrooming holiday advantage: bricks & mortar retailers should make returns easy and promote it, especially versus wrapping and shipping back to online retailers.

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