Tag Archives: social media agency

Leo’s Daily Tip – Today, On Advertising

There’s a lot of buzz about video in messages but it has drawbacks-e.g. time to watch and noise free zones. One alternative is a static message with just a touch of motion to focus attention.

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Leo’s Daily Tip – Today, On Strategic Planning

Sun Tzu, the ancient Chinese general, said that strategically it’s important to know your enemy (competitor). So great, you’ve checked their website, but have you checked their social media and especially what people are commenting?

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Leo’s Daily Tip – Today, On Social Media

Social media brings value because it reaches people in the consideration phase, long before they have made their decision and motivates them to link to your website where they can learn more in depth about why your product is superior.

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Leo’s Daily Tip – Today, On Social Media

Even small events and outings deserve to have an event hashtag for people to follow updates, news, photos and more. It also gives attendees a sense of being part of something important.

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Leo’s Daily Tip – Today, On Social Media

There is a lot of conversation of the importance of videos, but these often take time to watch. Also consider using a still to go viral with an amazing photo, funny caption or rare insight.

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Leo’s Daily Tip – Today, On Social Media

You might think that online reviews are not relevant for your business, but some can make a difference.  Set up a plan to check Google and other reviews on a weekly basis so you can take action if necessary.

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Leo’s Daily Tip – Today, On Social Media

If you’re on facebook, use the call to action button or buttons they let you include at the lower right of your header. Link to your Web or landing page and you will dramatically increase your results.

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Leo’s Daily Tip – Today, On Social Media

Are you active on social media? How do your headers look? Do you have the typical facebook, twitter or linkedin template? Better to design branded graphics and copy to set the tone and to distinguish your company.

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Leo’s Daily Tip – Today, On Social Media

Use #instagram techniques (aka stunning photo with minimal copy) for other social media advertising. Whether B2B or B2C, ads get quickly identified & glossed over, where photos have the power to stop & get noticed.

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Leo’s Daily Tip – Today, On Social Media

If your social media posts constantly features a sales or company message, you’re probably turning customers off. Keep messages interesting and entertaining to retain customer interest to keep them tuning in.

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Leo’s Daily Tip – Today, On Social Media

Use social media venues themselves as a targeting device. Not everyone reaches the target you seek. For example, choose Snapchat to reach 18-34, facebook can reach an older woman or linked in B2b.

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Leo’s Daily Advertising Tip – On Social Media

Retargeting social media advertising is important, but be careful not to retarget when you are looking for look-alike audiences is it may actually limit your reach.

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Leo’s Daily Advertising Tip – On Social Media

Is #facebook passé? Don’t be fooled by the media hype. This medium still has a gargantuan and loyal base that can be reached to communicate even many #B2B ideas.

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Leo’s Daily Advertising Tip – On Social Media

Have you been posting content for a while? Check over earlier posts to repost and/or rewrite and repost those ideas.

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Leo’s Daily Advertising Tip – On Social Media

Speaking of keywords…a great source is trade media. Comb the industry magazines and blogs for the latest keywords and continually update your list.

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Leo’s Daily Advertising Tip – On Social Media

What are the best social media to use?  To find out, do a customer survey, but don’t only survey the c-suite.  Survey the information gatherers for the c-suite.

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Leo’s Daily Advertising Tip – On Social Media

Be careful how you use click-bait.  Most platform users prefer the  platform they are on and are less keen about having you move them to another. Keep your message and action platform focused.

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Leo’s Daily Advertising Tip – On Social Media

When posting social media content, it often not enough to post information your target market might read.  Think about what content they would pass along to a friend or associate. Pass along builds engagement & followers.

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Leo’s Daily Advertising Tip – On Social Media

Why are Twitter and Instagram powerful social media?  Because it is easier to target ads, boost posts and grow followers using specific keywords that relevant people are searching for.

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Leo’s Daily Advertising Tip – On Social Media

Photo and production quality are important, but in this 24/7 social media world timeliness is more important. Example, post a cell phone photo of a field installation now rather than wait for a pro photo.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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