Does your company ever respond to posts on social media? How engaging to customers would it be to have a company response to legitimate customer posts. It gives your social media powerful credibility and aids in building your community.
Does your company ever respond to posts on social media? How engaging to customers would it be to have a company response to legitimate customer posts. It gives your social media powerful credibility and aids in building your community.
Something to think about…one big trend in social media is that “likes” may be going away. A reason has a lot to do with how the platforms make money. But what will that do to your analytics? How will you measure whether people support a post and are engaged or not?
Unless you’re a company that sells products online, the purpose of your social media is not necessarily to sell, it’s to build your thought leadership and keep people connected and referring. Craft your content to grow top of mind awareness.
How to grow quality social media followers? Ask. When you hand out a business card, speak at an event or network, ask people to follow you. Of course, there needs to be meaningful content you’re posting to make it worthwhile. It’s surprising how fast you can grow, just by asking.
Want to get your YouTube video found faster? Add a brief outline to the description of the scenes or topics your video covers. Try to include as many top keywords as possible.
Reality check – print out your last month of social media posts. Take an objective look at them from the point of view of a prospect – would you follow you? Would you forward a post or two to friends? If not, it’s time to take a serious look at your copy.
A logo or headshot at the top of your social media header is boring. Better, to communicate your brand and thought leadership with a photo of you in action at a conference, speaking or working on what drives you.
When was the last time you looked at the bio portion of your or your company’s social media site? Tune it up with meaningful keywords and exciting content that communicates your brand and passion. Then insert a link you can track that leads to your Website or landing page.
Looking for social media traction? One way is to join in on chats and Q&A sessions and mention your brand and company (website). Those threads stay searchable and often are seen by prospects months if not years in the future, when that customer is looking for the solution you provide.
Get extra value from your social media posts. Pay to have them boosted to relevant non-followers. For best results, track how well each post resonates online. Then select your best posts and pay for them to be boosted to your targeted group.
To grow your B2B social media, nurture new followers. They found their way to your site through millions of others. Follow them back and otherwise welcome them and encourage them to share and engage your site with their followers.
When was the last time you surveyed your customers or members about which social media they follow every day or every week? Adjust your campaign to put resources on the one or two that are most popular.
What are you really measuring? Is it directly related to the goals of your marketing campaign? For example if your goal is customer loyalty, measuring the number of new followers may not be relevant.
Online banner ads are more valuable now because you can target who sees them based on keywords and other factors. It used to be that these appeared randomly so you were never sure of who was seeing the ad. Now the ad goes right to your prime audience.
Although we believe that LinkedIn and Twitter are likely best for B2B social media (and YouTube, if you have videos), don’t forget facebook. Many customers are devoted to facebook and for little extra effort, you can post your message there too.
Look at your social media posts through your customers’ eyes. Are you just pushing features about your company and products or does your message communicate ideas and observations of interest to your market, such that they’d want to show a friend.
Watch as Instagram is starting to skew older as more 45-65 year olds are using it and fewer under 20 years olds are there. Time to focus content toward the older segments of your marketing group on Instagram.
For B2B social media, many media permit you to target the job in addition to the company. So if your product is bought by research scientists, for example, you can target your message to them and improve results.
For best B2b social media success, remember to engage in addition to posting. The media works best generating online conversations, which even businesses can do. Chat with other businesses and you’ll grow an impressive and engaged list of followers.
How boring are your social media posts from your business? Are they filled with me-talk about services you offer and promotions? It’s more effective to be engaging and post about interesting things in your industry or tips or unique projects you’ve worked on or to stimulate conversation.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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