Take a look at the graphic/photo you use as the header of your various social media sites. What do you want this visual to communicate about your company, brand, culture, etc.? Does your graphic do that?
Take a look at the graphic/photo you use as the header of your various social media sites. What do you want this visual to communicate about your company, brand, culture, etc.? Does your graphic do that?
Try to make your Website URL and social media tags all the same. Not only does this reinforce your brand consistency, it makes your sites easy to remember and access across the board.
Does your social media post pass the viral test? What makes a post go viral? It contains a graphic or message or conversation that you want to share with a friend or colleague. Does yours?
Too many businesses’ social media posts focus only on the company’s product or services. The idea is to generate a conversation so what are you doing to start a conversation with your posts?
What is the voice of your social media messaging? Make sure it’s in the vernacular and on topic with what your target market is interested in. If they wouldn’t have a conversation with you on your posts, you may be using the wrong message.
Social media should be designed to stimulate two kinds of conversations: 1) Online on your feed and 2) shared on the feeds of followers and their followers.
Don’t keep your social media a secret. Promote the idea of following your company with signs in your location and reminders in your email signature, business cards, letterhead, website, shipping packaging and more. Where possible, link to the sites.
Instagram will be the medium of the year in 2019 because it brings personal and commerce together in a device-formatted medium. Businesses should try to learn how to use this medium but in a more artistic, not product-selling, way.
It’s not about you (or your company) but are all your social media posts all about you? Do you think that is what followers want to see to become engaged and a more active part of your community? Look at posts through their eyes.
Back in the radio advertising days, a unique sound signature or noise helped attract attention and greatly improved the ability to remember your brand. Today in digital, use sound and music to trigger that memory too.
Too many companies use social media as an adjunct to their ad campaign, using one-dimensional posts about products or company. Better to use it to build a community of relationships with your company using engaging messaging to do so.
Want an easy boost to social media? Start with your own team and urge them to push customers and vendors to follow your company. When was the last time a sales person asked a customer if they were a follower?
If you’re pursuing a global B2B strategy, the best marketing value is in a strong social media campaign that utilizes relevant hashtags and keywords so that followers of those get notified of your posts too.
Soon will start the dreaded “call me after the holidays” period, often a dead zone for sales people. With a consistent social media program, you can continue to keep in front of them to keep your name top of mind.
If you’re disappointed in your organic follower growth, it may be time to change your digital strategy. Social media have truly turned into advertising media that curtail the organic in favor of paid digital advertising.
Regarding your marketing campaign…what constitutes value? Is it only click throughs or leads? Or is there a value in keeping your name in front of a prospect until they make a decision or in keeping your name top of mind?
Are you promoting posts in social media? For best results (due to today’s algorithms), promote your best posts over just posts about information you want to get out there. Results get based on potential engagement therefore the popular posts have the best chance for wider reach.
Speaking of branding…are your company’s social media handles all the same or do you have one for Twitter and a different one for LinkedIn? Coordinate them to make it easier for customers to remember you and find you in social media.
It’s tempting to use vanity and cute hashtags in your social media posts, however best results will come from using the most popular or most common tags. Unless you have a convention or event, stick to the tags used and followed by the most people.
Using LinkedIn Inmail? What’s the next step after reading your Inmail…(hint) it’s not placing the order or making the appointment. The next step is to check you out. What do they see and then will they remember your ask?
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
