Following up yesterday’s tip about hashtags, sometimes a unique hashtag can be valuable to help you keep track of a contest or specific event and to let the followers know that this hashtag is special and contains relevant information special to them and their group.
Hashtags, added to your social media posts can be valuable, but not if they’re hashtags no one knows nor follows. Research the most popular hashtags on your theme and use those to maximize viewership of your post. Some sites like LinkedIn even suggest the most popular tags to use.
Increase social media engagement by continuing the conversation with most of the people who comment. Show followers that there is a live person behind the feed and they’ll be more inclined to engage, ask questions and buy.
Facebook, Twitter and LinkedIn are the most popular B2B sites. But when was the last time you explored YouTube, Instagram, Reddit and other highly popular but second tier sites for your messaging? Consider adding at least one new social media sites this year and track their results.
A basic tenet of social media has been to keep selling pitches to a minimum. However as digital marketing takes over from tradeshows, print, etc., your social media will need to, also, generate leads and even close sales. It takes special messaging to accomplish this. Please contact me if you’d like to discuss strategies for your business.
Shame on me…I happened to really take a close look at my LinkedIn page yesterday & noticed my contact info probably hasn’t been updated since who knows when. Although I post everyday, I hadn’t paid attention to it, which I quickly updated. When was the last time you seriously checked your contact info on LinkedIn & other social media sites?
Low hanging fruit department – find more customers like the ones you have using boosted posts in social media. Use the tools provided by the sites to make sure your post is also seen by others whose demographics mirror those of your current followers.
Does your company’s social media posts answer “I wonder what they’re going to say today”? to make followers want to check in every day and pay attention to your message? Be creative to create interest, not just a sales pitch reminder. Or risk becoming part of the background.
Unlike with their outside agencies, many in-house operations overlook in-depth social media reporting to themselves. Reporting starts with setting goals; then tracking activity relative to goals – including follower growth, response rate, engagement, repeat rates and more. Reporting is critical to improving, as well as confirming value to top executives.
Do you have a YouTube site page? Whether you’re a professional services company or retail operation, videos stored on YouTube provides serious prospects a way to get to know you, see you, hear you, appreciate your benefits and overall, start to feel comfortable working with your company.
Follow your competition on their social media platforms, because they are often the first place new information is posted. Also, you should consider opening up your own site on the same platforms they use to maximize your followers and exposure.
Here is a writing or messaging tip especially for online posts and articles. Start with a list of keywords that are important to your brand or company or product. Write your piece. Review it to make sure that all of the keywords are mentioned.
Is your company only using one social media platform? Doubtful. Most likely you post on two or more. Cross-sell. Encourage followers to follow you on other platforms. As an incentive, run special content on only one platform and ask followers of other platforms to check it out to follow you there.
Another way to grow social media followers and to become known as a thought leader in your field is to join in conversations on relevant business or consumer sites. Make sure you are identified with your company. Then, comment or offer a solution and point to an answer on your own website or blog.
What makes a social media post a good one? It must provide value for the reader and continue to provide value. What does value mean? Discounts are the obvious suggestion. But discounts get boring and reduce margins. Grow followers with a steady mix of knowledge, information, entertainment, laughs, news, curiosities and, occasionally discounts.
Simply posting a constant barrage of products and promotions on social media is boring and even annoying to digital audiences. An imaginative messaging strategy consisting of a mix of observations, tips, news, items of interest and humor, together with limited product and promotion will keep your markets interested in following you.
One way to grow your followers is to engage in conversations with them on B2b blogs and chat sites. Ask them why the do or do not like a certain product or technique. Offer tips. Ultimately suggest that they follow your site.
They say that YouTube is the 2nd most popular search engine. Do you have a YouTube site? Many companies do not, but they should. Create videos of your thought leaders, product demos, how-to’s, tours of your store or factory and other topics. Tag each with keywords to facilitate finding them.
When crafting your social media posts’ hashtags be strategic and look at it from the other person’s point of view. What wording might they be following to find a company like yours. What technology, rules, techniques and other words might they follow to keep up with industry news.
Social media companies aren’t organic like they were, even a few years ago. These companies are advertising companies that support their advertisers. Therefore those businesses that will succeed in social media need to commit a budget to social media advertising & boosted posts.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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