Social media should be designed to stimulate two kinds of conversations: 1) Online on your feed and 2) shared on the feeds of followers and their followers.
Social media should be designed to stimulate two kinds of conversations: 1) Online on your feed and 2) shared on the feeds of followers and their followers.
Don’t keep your social media a secret. Promote the idea of following your company with signs in your location and reminders in your email signature, business cards, letterhead, website, shipping packaging and more. Where possible, link to the sites.
Instagram will be the medium of the year in 2019 because it brings personal and commerce together in a device-formatted medium. Businesses should try to learn how to use this medium but in a more artistic, not product-selling, way.
It’s not about you (or your company) but are all your social media posts all about you? Do you think that is what followers want to see to become engaged and a more active part of your community? Look at posts through their eyes.
Back in the radio advertising days, a unique sound signature or noise helped attract attention and greatly improved the ability to remember your brand. Today in digital, use sound and music to trigger that memory too.
Too many companies use social media as an adjunct to their ad campaign, using one-dimensional posts about products or company. Better to use it to build a community of relationships with your company using engaging messaging to do so.
Want an easy boost to social media? Start with your own team and urge them to push customers and vendors to follow your company. When was the last time a sales person asked a customer if they were a follower?
If you’re pursuing a global B2B strategy, the best marketing value is in a strong social media campaign that utilizes relevant hashtags and keywords so that followers of those get notified of your posts too.
Soon will start the dreaded “call me after the holidays” period, often a dead zone for sales people. With a consistent social media program, you can continue to keep in front of them to keep your name top of mind.
If you’re disappointed in your organic follower growth, it may be time to change your digital strategy. Social media have truly turned into advertising media that curtail the organic in favor of paid digital advertising.
Regarding your marketing campaign…what constitutes value? Is it only click throughs or leads? Or is there a value in keeping your name in front of a prospect until they make a decision or in keeping your name top of mind?
Are you promoting posts in social media? For best results (due to today’s algorithms), promote your best posts over just posts about information you want to get out there. Results get based on potential engagement therefore the popular posts have the best chance for wider reach.
Speaking of branding…are your company’s social media handles all the same or do you have one for Twitter and a different one for LinkedIn? Coordinate them to make it easier for customers to remember you and find you in social media.
It’s tempting to use vanity and cute hashtags in your social media posts, however best results will come from using the most popular or most common tags. Unless you have a convention or event, stick to the tags used and followed by the most people.
Using LinkedIn Inmail? What’s the next step after reading your Inmail…(hint) it’s not placing the order or making the appointment. The next step is to check you out. What do they see and then will they remember your ask?
Are you actually annoying your customers and prospects with social media postings? Here is an interesting article discussing tips about what not to do in your content – https://sproutsocial.com/insights/data/q3-2016/
When posting a link to an interesting article on social media, be sure and post a brief description of that piece in addition to the headline to help get the reader motivated to click the link.
Number of clicks often doesn’t often matter when it comes to B2B search advertising because for most, traffic is low. It’s more meaningful to measure results based on action such as receiving a call or visit to a specific landing page.
How do you compose your word list for B2B Google adwords advertising? Focus on the customer and what words/phrases he would use to search for your category/product. Less important are your internal names & buzzwords.
Do your business cards have your social media addresses on them? Having them there is an easy way to gain followers who are truly interested in you?
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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