Tag Archives: social media agency

Leo’s Daily Advertising Tip – On Social Media

The easiest way to grow followers is to ask in person…ask everyone you meet-networking, speaking, new business, out and about, everyone.

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Leo’s Daily Advertising Tip – On Social Media

Search engines start with YouTube metatags for rankings. Captions are valuable too but write your own as automatic captions are highly inaccurate.

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Leo’s Daily Advertising Tip – On Social Media

It is said that Millenials are sometimes skeptical of ads but they place a great deal of trust in reviews. Always ask good customers to give you a review.

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Leo’s Daily Advertising Tip – On Speaking at the Union League

UnionLeagueKeywords talkSpeaking is an important to generating thought leadership. Here is Eve Levinson And I speaking at the Union League Business Leadership Forum this morning on the importance of keywords in your marketing campaign and in generating results.

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Leo’s Daily Advertising Tip – On Social Media

Get specific with links. Instead of For more information, click here, write For more info about SEO services, click here. Then link on the words SEO services to direct you to a landing page named, titled and content with those words.

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Leo’s Daily Advertising Tip – On Social Media

The best way to get people to retweet your tweet is to ask them. It will make them take notice and do what you ask them to do

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Leo’s Daily Advertising Tip – On Social Media

Possibly the least expensive way to have a global marketing campaign is through social media where keywords attract people all over the world.

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Leo’s Daily Advertising Tip – On Social Media

Are your social media posts too formal & look like they’ve gone through a committee…relax and post like your company/brand would converse

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Leo’s Daily Advertising Tip – On Social Media

Unless you know of a specific hashtag wording, don’t use them just to add emphasis to words. Rather, use hashtags to tap into themes people follow.

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Leo’s Daily Advertising Tip – On Social Media

A negative comment in social media presents a great opportunity to publicly show the rest of your customers how wonderful you are in fixing an issue and creating a happy customer.

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Leo’s Daily Advertising Tip – On Social Media

Don’t be boring on social media. Your posts should stimulate a conversation (engagement). Are you a good conversationalist or just a talker?

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Leo’s Daily Advertising Tip – On Social Media

Experiment with posting on the weekends. Often this is a low traffic time that people can pay more attention and become engaged.

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Leo’s Daily Advertising Tip – On Social Media

Looking for ROI in social media, one example, use facebook ads targeted to key prospects and use “Learn more” buttons to connect to a landing page.

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Leo’s Daily Advertising Tip – On Social Media

Don’t overlook the obvious with #B2B #Youtube videos. Plan from the customer’s POV-basic topics how products work or can help them in their jobs.

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Leo’s Daily Advertising Tip – On Social Media

If you’re targeting your online ad or promoted post to different groups, target the graphic too. Don’t use the same generic graphic to reach each targeted group.

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Leo’s Daily Advertising Tip – On Social Media

Is there a theme or connectivity to the content you are posting on social media? If the themes are disjointed from your business and brand, you’re confusing your followers and they may drop out of the conversation.

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Leo’s Daily Advertising Tip – On Social Media

Many companies forget to follow and monitor daily their competitors on social media. What are they talking about? Should you be? #DailyTips

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Leo’s Daily Advertising Tip – On Social Media

If you could only peek through #facebook profiles to craft a target list, how great would that be? The next best thing is to have them craft a lookalike audience mirroring your best customer demograp

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Leo’s Daily Advertising Tip – On Social Media

Politics is altering social media as many drop out to limit “noise” from their “friends” . What will become the hot new medium over #facebook & #twitter?  Or will they bounce back?

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Leo’s Daily Advertising Tip – On Social Media

Have you checked your “quality score” or “relevancy score”? A higher score saves PPC costs but also demonstrates how well you incorporate popular keywords to get noticed.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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