Do you have a YouTube site page? Whether you’re a professional services company or retail operation, videos stored on YouTube provides serious prospects a way to get to know you, see you, hear you, appreciate your benefits and overall, start to feel comfortable working with your company.
Follow your competition on their social media platforms, because they are often the first place new information is posted. Also, you should consider opening up your own site on the same platforms they use to maximize your followers and exposure.
Here is a writing or messaging tip especially for online posts and articles. Start with a list of keywords that are important to your brand or company or product. Write your piece. Review it to make sure that all of the keywords are mentioned.
Is your company only using one social media platform? Doubtful. Most likely you post on two or more. Cross-sell. Encourage followers to follow you on other platforms. As an incentive, run special content on only one platform and ask followers of other platforms to check it out to follow you there.
Another way to grow social media followers and to become known as a thought leader in your field is to join in conversations on relevant business or consumer sites. Make sure you are identified with your company. Then, comment or offer a solution and point to an answer on your own website or blog.
What makes a social media post a good one? It must provide value for the reader and continue to provide value. What does value mean? Discounts are the obvious suggestion. But discounts get boring and reduce margins. Grow followers with a steady mix of knowledge, information, entertainment, laughs, news, curiosities and, occasionally discounts.
Simply posting a constant barrage of products and promotions on social media is boring and even annoying to digital audiences. An imaginative messaging strategy consisting of a mix of observations, tips, news, items of interest and humor, together with limited product and promotion will keep your markets interested in following you.
One way to grow your followers is to engage in conversations with them on B2b blogs and chat sites. Ask them why the do or do not like a certain product or technique. Offer tips. Ultimately suggest that they follow your site.
They say that YouTube is the 2nd most popular search engine. Do you have a YouTube site? Many companies do not, but they should. Create videos of your thought leaders, product demos, how-to’s, tours of your store or factory and other topics. Tag each with keywords to facilitate finding them.
When crafting your social media posts’ hashtags be strategic and look at it from the other person’s point of view. What wording might they be following to find a company like yours. What technology, rules, techniques and other words might they follow to keep up with industry news.
Social media companies aren’t organic like they were, even a few years ago. These companies are advertising companies that support their advertisers. Therefore those businesses that will succeed in social media need to commit a budget to social media advertising & boosted posts.
I’m going to be blunt here: just because someone is a twenty-something and has an active personal social media presence doesn’t mean that they’ll be effective in social media business. It requires unique skills to write posts, grow followers, drive business, message effectively, promote brand consistency and more.
Looking for new followers on social media? What’s in it for them? In other words, most people focus on their individual posts. However when a new follower checks out your profile and prior posts, will they be impressed enough to follow you?
One of the popular trends in social media is to tie in with influencers. But large-audience influencers can be unavailable to you or pricey. Look at smaller audience influencers who may be more connected to your market.
Poor results in social media can result from posting the same message on all media. For example, Instagram is all about the visual and the visual story. Boring photos/graphics and even great, but wordy, copy will NOT get your posts noticed and grow followers.
The difference between paid boosted posts and paid advertising in social media: paid boosted posting should be designed to grow followers. Paid advertising in social media should be designed to generate immediate business whether recipients follow you subsequently or not.
In social media, do you know the difference between a boosted post and an ad? Use a boosted post, in most cases, to show your most popular posts, with a goal of increasing followers & engagement. Use advertising with a goal of generating immediate traffic and sales.
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – do you have a “most” important message. Pin it to the top of your social media feeds so people see it first every time they visit your social media page.
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – take a new look at your social media headers. Consider how they might be revised temporarily or permanently to spotlight things that are more important now, such as contactless delivery, shop at home, contactless signatures etc.
Looking to grow followers of your social media? Add links/buttons everywhere including on your Website, email, digital newsletters, digital ads and more. #growingfollowers
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
