When posting a link to an interesting article on social media, be sure and post a brief description of that piece in addition to the headline to help get the reader motivated to click the link.
When posting a link to an interesting article on social media, be sure and post a brief description of that piece in addition to the headline to help get the reader motivated to click the link.
Number of clicks often doesn’t often matter when it comes to B2B search advertising because for most, traffic is low. It’s more meaningful to measure results based on action such as receiving a call or visit to a specific landing page.
How do you compose your word list for B2B Google adwords advertising? Focus on the customer and what words/phrases he would use to search for your category/product. Less important are your internal names & buzzwords.
Do your business cards have your social media addresses on them? Having them there is an easy way to gain followers who are truly interested in you?
There’s a lot of buzz about video in messages but it has drawbacks-e.g. time to watch and noise free zones. One alternative is a static message with just a touch of motion to focus attention.
Sun Tzu, the ancient Chinese general, said that strategically it’s important to know your enemy (competitor). So great, you’ve checked their website, but have you checked their social media and especially what people are commenting?
Social media brings value because it reaches people in the consideration phase, long before they have made their decision and motivates them to link to your website where they can learn more in depth about why your product is superior.
Even small events and outings deserve to have an event hashtag for people to follow updates, news, photos and more. It also gives attendees a sense of being part of something important.
There is a lot of conversation of the importance of videos, but these often take time to watch. Also consider using a still to go viral with an amazing photo, funny caption or rare insight.
You might think that online reviews are not relevant for your business, but some can make a difference. Set up a plan to check Google and other reviews on a weekly basis so you can take action if necessary.
If you’re on facebook, use the call to action button or buttons they let you include at the lower right of your header. Link to your Web or landing page and you will dramatically increase your results.
Are you active on social media? How do your headers look? Do you have the typical facebook, twitter or linkedin template? Better to design branded graphics and copy to set the tone and to distinguish your company.
Use #instagram techniques (aka stunning photo with minimal copy) for other social media advertising. Whether B2B or B2C, ads get quickly identified & glossed over, where photos have the power to stop & get noticed.
If your social media posts constantly features a sales or company message, you’re probably turning customers off. Keep messages interesting and entertaining to retain customer interest to keep them tuning in.
Use social media venues themselves as a targeting device. Not everyone reaches the target you seek. For example, choose Snapchat to reach 18-34, facebook can reach an older woman or linked in B2b.
Retargeting social media advertising is important, but be careful not to retarget when you are looking for look-alike audiences is it may actually limit your reach.
Is #facebook passé? Don’t be fooled by the media hype. This medium still has a gargantuan and loyal base that can be reached to communicate even many #B2B ideas.
Have you been posting content for a while? Check over earlier posts to repost and/or rewrite and repost those ideas.
Speaking of keywords…a great source is trade media. Comb the industry magazines and blogs for the latest keywords and continually update your list.
What are the best social media to use? To find out, do a customer survey, but don’t only survey the c-suite. Survey the information gatherers for the c-suite.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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