Looking to reach a certain target executive title in a defined region? Let us show you how @linkedin can help, especially geotargeted ads or boosted posts to help direct a message to targeted prospects in that region.
Looking to reach a certain target executive title in a defined region? Let us show you how @linkedin can help, especially geotargeted ads or boosted posts to help direct a message to targeted prospects in that region.
Don’t always ignore a bad review in social media. Sometimes by responding, acknowledging the issue and detailing plans to improve, you communicate honesty together with a caring attitude that will appeal to customers.
B2B social media is one of the easiest ways to get new leads and customers as they follow related hashtags and keywords. Make your posts interesting and timely and they’ll become followers leading to their buying from you.
Social media followers don’t often write a response but that doesn’t mean you can’t listen to them. Review the data and see which of your posts get more engagement. That’s what your followers want so provide more.
For active social media results, engage your employees and customers. Firstly, encourage them to follow your company. Then get them to respond and recommend you to associates and friends.
What social media platforms do you use? Double-check your profile to make sure it features a way people can get in touch with you. If not, you may be missing some valuable opportunities.
When was the last time you updated your LinkedIn, Twitter or other social media graphic headers and profiles? Keep them fresh & update quotes, photos, colors and other information every month or two to keep & grow followers
Build your thought leadership with a YouTube account. Populate it with how-to videos on the topics people would likely question in your industry – new rules, techniques, employing new technology, solving problems, etc.
A key to social media doing so much better-stop selling so much. People follow because they have interest. A barrage of sales info can be boring. Create content to keep followers engaged and loyal and sales will come.
Does everybody know this? Using caps in social media is the digital equivalent of shouting. Customers don’t like to be shouted at in ads. We bring this up because we noticed a supposedly savvy brewery using all caps in every email. Not cool.
Want more engagement in your social media? Stop selling. Start engaging your followers and turn them into customers. Make your messages something they’d want to follow and even respond.
Generate more engagement in social media by asking a question instead of just making a statement. Get the reader involved in your conversation and drive activity.
Businesses react to a bad review. But how about a great review? Get excited about those too because, they are more valuable to engage the customer. Even promote positive reviews through your social media.
Are you using the same number of hashtags for your posts on each social media site? Some sites thrive on hashtags, such as Instagram, and others, such as Twitter, not so much – only 2-3 are best.
You may have a lot of great things to say in social media but so do others. In your posts, add in some links to other thought leaders or interesting posts and boost your engagement.
One secret to getting more activity in social media is to tie it into national and global activities. For example, April is Earth Month so how do you create posts the promote your brand tied in with the broader theme.
Do you pay as much attention to your social media headers as you do to your Website and ads? Make sure your LinkedIn, Facebook, Twitter and other headings are designed to be graphic, attractive and brand consistent.
How is your YouTube banner? Many companies ignore this but it is a terrific opportunity to brand your company. Make sure you add art and content to move your banner from the ordinary to the extraordinary.
When it comes to online videos, the name of your file matters. Don’t just name your file something you like. Work to name your with with keywords that are found online…one’s with the potential to drive viewers to your site.
You can’t fake it in social media. People are too experienced. Even #B2B posts need to sound authentic as if a scientist or engineer was really writing about something he or she was most interested in.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
