Tag Archives: social media agency

Leo’s Daily Tip – Today, On Social Media

Use #instagram techniques (aka stunning photo with minimal copy) for other social media advertising. Whether B2B or B2C, ads get quickly identified & glossed over, where photos have the power to stop & get noticed.

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Leo’s Daily Tip – Today, On Social Media

If your social media posts constantly features a sales or company message, you’re probably turning customers off. Keep messages interesting and entertaining to retain customer interest to keep them tuning in.

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Leo’s Daily Tip – Today, On Social Media

Use social media venues themselves as a targeting device. Not everyone reaches the target you seek. For example, choose Snapchat to reach 18-34, facebook can reach an older woman or linked in B2b.

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Leo’s Daily Advertising Tip – On Social Media

Retargeting social media advertising is important, but be careful not to retarget when you are looking for look-alike audiences is it may actually limit your reach.

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Leo’s Daily Advertising Tip – On Social Media

Is #facebook passé? Don’t be fooled by the media hype. This medium still has a gargantuan and loyal base that can be reached to communicate even many #B2B ideas.

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Leo’s Daily Advertising Tip – On Social Media

Have you been posting content for a while? Check over earlier posts to repost and/or rewrite and repost those ideas.

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Leo’s Daily Advertising Tip – On Social Media

Speaking of keywords…a great source is trade media. Comb the industry magazines and blogs for the latest keywords and continually update your list.

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Leo’s Daily Advertising Tip – On Social Media

What are the best social media to use?  To find out, do a customer survey, but don’t only survey the c-suite.  Survey the information gatherers for the c-suite.

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Leo’s Daily Advertising Tip – On Social Media

Be careful how you use click-bait.  Most platform users prefer the  platform they are on and are less keen about having you move them to another. Keep your message and action platform focused.

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Leo’s Daily Advertising Tip – On Social Media

When posting social media content, it often not enough to post information your target market might read.  Think about what content they would pass along to a friend or associate. Pass along builds engagement & followers.

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Leo’s Daily Advertising Tip – On Social Media

Why are Twitter and Instagram powerful social media?  Because it is easier to target ads, boost posts and grow followers using specific keywords that relevant people are searching for.

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Leo’s Daily Advertising Tip – On Social Media

Photo and production quality are important, but in this 24/7 social media world timeliness is more important. Example, post a cell phone photo of a field installation now rather than wait for a pro photo.

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Leo’s Daily Advertising Tip – On Social Media

Producing videos? Consider this idea – put your call to action first.  Statistics show that people don’t usually watch the entire video.

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Leo’s Daily Advertising Tip – On Social Media

Are compliance and rules keeping you out of social media? No worries. Just don’t post about compliance topics. Instead, post about ideas, hobbies, observations, etc. to spur conversation and grow your community.

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Leo’s Daily Advertising Tip – On Social Media

Want to increase your #socialmedia engagement. Stop selling. It may be odd coming from me, but posts should engage and build the community. Talking at someone trying to sell them something is not well received.

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Leo’s Daily Advertising Tip – On Social Media

Create a community with your social media posts. Don’t just promote. Create conversations about what your followers want to talk about. Think about what will get people talking

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Leo’s Daily Advertising Tip – On Social Media

Unlike a number of other social media, you’ll be more successful on Instagram using more hashtags.  An average of 8 or more can really boost engagement.

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Leo’s Daily Advertising Tip – On Social Media

Check the size how your buttons appear on mobile.  What looks great on a computer may be too small and unreadable, ultimately frustrating the prospect to go elsewhere.

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Leo’s Daily Advertising Tip – On Social Media

Magnify testimonials’ value in social media. Get permission to quote plus to tag or post using your followers plus your proponents ones as well.

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Leo’s Daily Advertising Tip – On Social Media

There is great turmoil now in the social media world. Follower counts are being exposed as overblown. Algorithms are being rewritten. Major sites are losing power. Careful your customers may be shifting sites.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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