Tag Archives: social media agency

Leo’s Daily Tip – Today, On Social Media

Businesses react to a bad review.  But how about a great review?  Get excited about those too because, they are more valuable to engage the customer.  Even promote positive reviews through your social media.

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Leo’s Daily Tip – Today, On Social Media

Are you using the same number of hashtags for your posts on each social media site?  Some sites thrive on hashtags, such as Instagram, and others, such as Twitter, not so much – only 2-3 are best.

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Leo’s Daily Tip – Today, On Social Media

You may have a lot of great things to say in social media but so do others. In your posts, add in some links to other thought leaders or interesting posts and boost your engagement.

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Leo’s Daily Tip – Today, On Social Media

One secret to getting more activity in social media is to tie it into national and global activities.  For example, April is Earth Month so how do you create posts the promote your brand tied in with the broader theme.

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Leo’s Daily Tip – Today, On Social Media

Do you pay as much attention to your social media headers as you do to your Website and ads? Make sure your LinkedIn, Facebook, Twitter and other headings are designed to be graphic, attractive and brand consistent.

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Leo’s Daily Tip – Today, On Social Media

How is your YouTube banner?  Many companies ignore this but it is a terrific opportunity to brand your company. Make sure you add art and content to move your banner from the ordinary to the extraordinary.

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Leo’s Daily Tip – Today, On Social Media

When it comes to online videos, the name of your file matters.  Don’t just name your file something you like.  Work to name your with with keywords that are found online…one’s with the potential to drive viewers to your site.

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Leo’s Daily Tip – Today, On Social Media

You can’t fake it in social media. People are too experienced. Even #B2B posts need to sound authentic as if a scientist or engineer was really writing about something he or she was most interested in.

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Leo’s Daily Tip – Today, On Social Media

Tip for writing more engaging social media posts…research your last few months of posts and determine which ones generated the most interest. In the future, write more posts like those and always work to better your numbers.

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Leo’s Daily Tip – Today, On Social Media

This may sound peculiar coming from me but one of the best tips for successful ads on facebook it to make the ad NOT look like an ad. The more the visual looks like a post, the more people will click on it.

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Leo’s Daily Tip – Today, On Social Media

Take a look at the graphic/photo you use as the header of your various social media sites.  What do you want this visual to communicate about your company, brand, culture, etc.?  Does your graphic do that?

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Leo’s Daily Tip – Today, On Social Media

Try to make your Website URL and social media tags all the same.  Not only does this reinforce your brand consistency, it makes your sites easy to remember and access across the board.

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Leo’s Daily Tip – Today, On Social Media

Does your social media post pass the viral test? What makes a post go viral? It contains a graphic or message or conversation that you want to share with a friend or colleague.  Does yours?

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Leo’s Daily Tip – Today, On Social Media

Too many businesses’ social media posts focus only on the company’s product or services. The idea is to generate a conversation so what are you doing to start a conversation with your posts?

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Leo’s Daily Tip – Today, On Social Media

What is the voice of your social media messaging?  Make sure it’s in the vernacular and on topic with what your target market is interested in. If they wouldn’t have a conversation with you on your posts, you may be using the wrong message.

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Leo’s Daily Tip – Today, On Social Media

Social media should be designed to stimulate two kinds of conversations: 1) Online on your feed and 2) shared on the feeds of followers and their followers.

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Leo’s Daily Tip – Today, On Social Media

Don’t keep your social media a secret. Promote the idea of following your company with signs in your location and reminders in your email signature, business cards, letterhead, website, shipping packaging and more. Where possible, link to the sites.

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Leo’s Daily Tip – Today, On Social Media

Instagram will be the medium of the year in 2019 because it brings personal and commerce together in a device-formatted medium. Businesses should try to learn how to use this medium but in a more artistic, not product-selling, way.

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Leo’s Daily Tip, Today On Social Media

It’s not about you (or your company) but are all your social media posts all about you? Do you think that is what followers want to see to become engaged and a more active part of your community? Look at posts through their eyes.

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Leo’s Daily Tip – Today, On Digital Advertising

Back in the radio advertising days, a unique sound signature or noise helped attract attention and greatly improved the ability to remember your brand. Today in digital, use sound and music to trigger that memory too.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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