Build your thought leadership with a YouTube account. Populate it with how-to videos on the topics people would likely question in your industry – new rules, techniques, employing new technology, solving problems, etc.
Build your thought leadership with a YouTube account. Populate it with how-to videos on the topics people would likely question in your industry – new rules, techniques, employing new technology, solving problems, etc.
A key to social media doing so much better-stop selling so much. People follow because they have interest. A barrage of sales info can be boring. Create content to keep followers engaged and loyal and sales will come.
Does everybody know this? Using caps in social media is the digital equivalent of shouting. Customers don’t like to be shouted at in ads. We bring this up because we noticed a supposedly savvy brewery using all caps in every email. Not cool.
Want more engagement in your social media? Stop selling. Start engaging your followers and turn them into customers. Make your messages something they’d want to follow and even respond.
Generate more engagement in social media by asking a question instead of just making a statement. Get the reader involved in your conversation and drive activity.
Businesses react to a bad review. But how about a great review? Get excited about those too because, they are more valuable to engage the customer. Even promote positive reviews through your social media.
Are you using the same number of hashtags for your posts on each social media site? Some sites thrive on hashtags, such as Instagram, and others, such as Twitter, not so much – only 2-3 are best.
You may have a lot of great things to say in social media but so do others. In your posts, add in some links to other thought leaders or interesting posts and boost your engagement.
One secret to getting more activity in social media is to tie it into national and global activities. For example, April is Earth Month so how do you create posts the promote your brand tied in with the broader theme.
Do you pay as much attention to your social media headers as you do to your Website and ads? Make sure your LinkedIn, Facebook, Twitter and other headings are designed to be graphic, attractive and brand consistent.
How is your YouTube banner? Many companies ignore this but it is a terrific opportunity to brand your company. Make sure you add art and content to move your banner from the ordinary to the extraordinary.
When it comes to online videos, the name of your file matters. Don’t just name your file something you like. Work to name your with with keywords that are found online…one’s with the potential to drive viewers to your site.
You can’t fake it in social media. People are too experienced. Even #B2B posts need to sound authentic as if a scientist or engineer was really writing about something he or she was most interested in.
Tip for writing more engaging social media posts…research your last few months of posts and determine which ones generated the most interest. In the future, write more posts like those and always work to better your numbers.
This may sound peculiar coming from me but one of the best tips for successful ads on facebook it to make the ad NOT look like an ad. The more the visual looks like a post, the more people will click on it.
Take a look at the graphic/photo you use as the header of your various social media sites. What do you want this visual to communicate about your company, brand, culture, etc.? Does your graphic do that?
Try to make your Website URL and social media tags all the same. Not only does this reinforce your brand consistency, it makes your sites easy to remember and access across the board.
Does your social media post pass the viral test? What makes a post go viral? It contains a graphic or message or conversation that you want to share with a friend or colleague. Does yours?
Too many businesses’ social media posts focus only on the company’s product or services. The idea is to generate a conversation so what are you doing to start a conversation with your posts?
What is the voice of your social media messaging? Make sure it’s in the vernacular and on topic with what your target market is interested in. If they wouldn’t have a conversation with you on your posts, you may be using the wrong message.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
