Looking for new followers on social media? What’s in it for them? In other words, most people focus on their individual posts. However when a new follower checks out your profile and prior posts, will they be impressed enough to follow you?
Looking for new followers on social media? What’s in it for them? In other words, most people focus on their individual posts. However when a new follower checks out your profile and prior posts, will they be impressed enough to follow you?
One of the popular trends in social media is to tie in with influencers. But large-audience influencers can be unavailable to you or pricey. Look at smaller audience influencers who may be more connected to your market.
Poor results in social media can result from posting the same message on all media. For example, Instagram is all about the visual and the visual story. Boring photos/graphics and even great, but wordy, copy will NOT get your posts noticed and grow followers.
The difference between paid boosted posts and paid advertising in social media: paid boosted posting should be designed to grow followers. Paid advertising in social media should be designed to generate immediate business whether recipients follow you subsequently or not.
In social media, do you know the difference between a boosted post and an ad? Use a boosted post, in most cases, to show your most popular posts, with a goal of increasing followers & engagement. Use advertising with a goal of generating immediate traffic and sales.
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – do you have a “most” important message. Pin it to the top of your social media feeds so people see it first every time they visit your social media page.
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – take a new look at your social media headers. Consider how they might be revised temporarily or permanently to spotlight things that are more important now, such as contactless delivery, shop at home, contactless signatures etc.
Looking to grow followers of your social media? Add links/buttons everywhere including on your Website, email, digital newsletters, digital ads and more. #growingfollowers
Does your company ever respond to posts on social media? How engaging to customers would it be to have a company response to legitimate customer posts. It gives your social media powerful credibility and aids in building your community.
Something to think about…one big trend in social media is that “likes” may be going away. A reason has a lot to do with how the platforms make money. But what will that do to your analytics? How will you measure whether people support a post and are engaged or not?
Unless you’re a company that sells products online, the purpose of your social media is not necessarily to sell, it’s to build your thought leadership and keep people connected and referring. Craft your content to grow top of mind awareness.
How to grow quality social media followers? Ask. When you hand out a business card, speak at an event or network, ask people to follow you. Of course, there needs to be meaningful content you’re posting to make it worthwhile. It’s surprising how fast you can grow, just by asking.
Want to get your YouTube video found faster? Add a brief outline to the description of the scenes or topics your video covers. Try to include as many top keywords as possible.
Reality check – print out your last month of social media posts. Take an objective look at them from the point of view of a prospect – would you follow you? Would you forward a post or two to friends? If not, it’s time to take a serious look at your copy.
A logo or headshot at the top of your social media header is boring. Better, to communicate your brand and thought leadership with a photo of you in action at a conference, speaking or working on what drives you.
When was the last time you looked at the bio portion of your or your company’s social media site? Tune it up with meaningful keywords and exciting content that communicates your brand and passion. Then insert a link you can track that leads to your Website or landing page.
Looking for social media traction? One way is to join in on chats and Q&A sessions and mention your brand and company (website). Those threads stay searchable and often are seen by prospects months if not years in the future, when that customer is looking for the solution you provide.
Get extra value from your social media posts. Pay to have them boosted to relevant non-followers. For best results, track how well each post resonates online. Then select your best posts and pay for them to be boosted to your targeted group.
To grow your B2B social media, nurture new followers. They found their way to your site through millions of others. Follow them back and otherwise welcome them and encourage them to share and engage your site with their followers.
When was the last time you surveyed your customers or members about which social media they follow every day or every week? Adjust your campaign to put resources on the one or two that are most popular.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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