When was the last time you surveyed your customers or members about which social media they follow every day or every week? Adjust your campaign to put resources on the one or two that are most popular.
When was the last time you surveyed your customers or members about which social media they follow every day or every week? Adjust your campaign to put resources on the one or two that are most popular.
What are you really measuring? Is it directly related to the goals of your marketing campaign? For example if your goal is customer loyalty, measuring the number of new followers may not be relevant.
Online banner ads are more valuable now because you can target who sees them based on keywords and other factors. It used to be that these appeared randomly so you were never sure of who was seeing the ad. Now the ad goes right to your prime audience.
Although we believe that LinkedIn and Twitter are likely best for B2B social media (and YouTube, if you have videos), don’t forget facebook. Many customers are devoted to facebook and for little extra effort, you can post your message there too.
Look at your social media posts through your customers’ eyes. Are you just pushing features about your company and products or does your message communicate ideas and observations of interest to your market, such that they’d want to show a friend.
Watch as Instagram is starting to skew older as more 45-65 year olds are using it and fewer under 20 years olds are there. Time to focus content toward the older segments of your marketing group on Instagram.
For B2B social media, many media permit you to target the job in addition to the company. So if your product is bought by research scientists, for example, you can target your message to them and improve results.
For best B2b social media success, remember to engage in addition to posting. The media works best generating online conversations, which even businesses can do. Chat with other businesses and you’ll grow an impressive and engaged list of followers.
How boring are your social media posts from your business? Are they filled with me-talk about services you offer and promotions? It’s more effective to be engaging and post about interesting things in your industry or tips or unique projects you’ve worked on or to stimulate conversation.
Looking to reach a certain target executive title in a defined region? Let us show you how @linkedin can help, especially geotargeted ads or boosted posts to help direct a message to targeted prospects in that region.
Don’t always ignore a bad review in social media. Sometimes by responding, acknowledging the issue and detailing plans to improve, you communicate honesty together with a caring attitude that will appeal to customers.
B2B social media is one of the easiest ways to get new leads and customers as they follow related hashtags and keywords. Make your posts interesting and timely and they’ll become followers leading to their buying from you.
Social media followers don’t often write a response but that doesn’t mean you can’t listen to them. Review the data and see which of your posts get more engagement. That’s what your followers want so provide more.
For active social media results, engage your employees and customers. Firstly, encourage them to follow your company. Then get them to respond and recommend you to associates and friends.
What social media platforms do you use? Double-check your profile to make sure it features a way people can get in touch with you. If not, you may be missing some valuable opportunities.
When was the last time you updated your LinkedIn, Twitter or other social media graphic headers and profiles? Keep them fresh & update quotes, photos, colors and other information every month or two to keep & grow followers
Build your thought leadership with a YouTube account. Populate it with how-to videos on the topics people would likely question in your industry – new rules, techniques, employing new technology, solving problems, etc.
A key to social media doing so much better-stop selling so much. People follow because they have interest. A barrage of sales info can be boring. Create content to keep followers engaged and loyal and sales will come.
Does everybody know this? Using caps in social media is the digital equivalent of shouting. Customers don’t like to be shouted at in ads. We bring this up because we noticed a supposedly savvy brewery using all caps in every email. Not cool.
Want more engagement in your social media? Stop selling. Start engaging your followers and turn them into customers. Make your messages something they’d want to follow and even respond.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
