Want an easy boost to social media? Start with your own team and urge them to push customers and vendors to follow your company. When was the last time a sales person asked a customer if they were a follower?
Are you promoting posts in social media? For best results (due to today’s algorithms), promote your best posts over just posts about information you want to get out there. Results get based on potential engagement therefore the popular posts have the best chance for wider reach.
Speaking of branding…are your company’s social media handles all the same or do you have one for Twitter and a different one for LinkedIn? Coordinate them to make it easier for customers to remember you and find you in social media.
It’s tempting to use vanity and cute hashtags in your social media posts, however best results will come from using the most popular or most common tags. Unless you have a convention or event, stick to the tags used and followed by the most people.
Number of clicks often doesn’t often matter when it comes to B2B search advertising because for most, traffic is low. It’s more meaningful to measure results based on action such as receiving a call or visit to a specific landing page.
Sun Tzu, the ancient Chinese general, said that strategically it’s important to know your enemy (competitor). So great, you’ve checked their website, but have you checked their social media and especially what people are commenting?
Social media brings value because it reaches people in the consideration phase, long before they have made their decision and motivates them to link to your website where they can learn more in depth about why your product is superior.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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