Tag Archives: public relations

Leo’s Daily Advertising Tip – On Public Relations

Timing of #publicrelations media contact is often a concern-whether to reach out too early or closer to the activity. We suggest both, a heads up and a follow up.

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Leo’s Daily Advertising Tip – On Public Relations

How does the media get to know you? Send frequent releases detailing your expertise for high share of mind instead of just sending out faux news stories.

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Leo’s Daily Advertising Tip – On Public Relations

When you have an article or mention about you, how do you leverage impact? Some ideas: posting, emailing, snail mailing, blogging, advertising, etc.

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Leo’s Daily Advertising Tip – On Public Relations

A press release must communicate your news but in a way that inspires curiosity so the reader wants to know more about the story.

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Leo’s Daily Advertising Tip – On Public Relations

Press releases are news not promotion. Take another read to eliminate any promotional or non-newsy words or facts from your release.

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Leo’s Daily Advertising Tip – On Public Relations

Make your public relations outreach relevant to the media. Follow popular keywords on Twitter and get your principal to comment on them while tagging the keyword.

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Leo’s Daily Advertising Tip – On Public Relations

Does your company or company staff participate in charitable events (walks, runs, etc.)? To maximize awareness, have everyone wear the same brightly colored t-shirt with logo.

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Leo’s Daily Advertising Tip – On Motivation Monday

“Either write something worth reading. Or do something worth writing about.”…by America’s original PR man, Benjamin Franklin #motivationalmonday

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Leo’s Daily Advertising Tip – On Public Relations

One way to generate awareness, donate a product or service to an organization or cause to feature as a prize or gift for their event. #publicrelations

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Leo’s Daily Advertising Tip – On Public Relations

Unless your story has a major national or global interest, it will need to have a local tie-in for the regional media to use it in a story or they won’t be interested.

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Leo’s Daily Advertising Tip – On Public Relations

One doesn’t want to pester journalists but sometimes media releases simply don’t get seen. If the message isn’t time sensitive, send a second time to your list, about a week later.

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Leo’s Daily Advertising Tip – Public Relations

Public relations? Don’t just assume a writer recently writing on a topic is finished with it for a while. Contact them with the right angle & they may do another piece on the similar topic.

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Leo’s Daily Advertising Tip – Public Relations

Professional photographers are great at an event, but often take a couple of days to turn around their work. Plan also to take phone snapshots for social media posting immediately or the next morning.

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Leo’s Daily Advertising Tip – Public Relations

Before engaging in a #causemarketing campaign, be sure to vet the cause by research them on sites like guidestar.org

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Leo’s Daily Advertising Tip – Public Relations

#Causemarketing is valuable but most campaigns miss the opportunity to ask for the contribution beyond the activity. Include an easy way for people to engage.

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Leo’s Daily Advertising Tip – Public Relations

If you’re at a conference, discover the medium that is key at the conference and get to know the editors there and what you can do for them providing information/articles.

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Leo’s Daily Advertising Tip – Public Relations

You plan for PR to generate positive exposure. But what if something negative happens. Brainstorm what could go wrong then prepare a spokesperson and plan, well in advance of anything happening.

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Leo’s Daily Advertising Tip – Mobile Marketing

Mobile friendly has buzz. But many products don’t show or market well on mobile. One trend doesn’t fit all. Don’t sacrifice the design of your best showcase for buzz.

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Leo’s Daily Advertising Tip – Public Relations

Join the conversation: In your public relations program, do you think the press release has value? Or does the one sentence pitch rule?

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Leo’s Daily Advertising Tip – Cause Marketing

So you had a successful #causemarketing program. Customers got behind it. Don’t forget to communicate results afterward so all feel the pride.

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