Timing of #publicrelations media contact is often a concern-whether to reach out too early or closer to the activity. We suggest both, a heads up and a follow up.
Timing of #publicrelations media contact is often a concern-whether to reach out too early or closer to the activity. We suggest both, a heads up and a follow up.
How does the media get to know you? Send frequent releases detailing your expertise for high share of mind instead of just sending out faux news stories.
When you have an article or mention about you, how do you leverage impact? Some ideas: posting, emailing, snail mailing, blogging, advertising, etc.
A press release must communicate your news but in a way that inspires curiosity so the reader wants to know more about the story.
Press releases are news not promotion. Take another read to eliminate any promotional or non-newsy words or facts from your release.
Does your company or company staff participate in charitable events (walks, runs, etc.)? To maximize awareness, have everyone wear the same brightly colored t-shirt with logo.
“Either write something worth reading. Or do something worth writing about.”…by America’s original PR man, Benjamin Franklin #motivationalmonday
One way to generate awareness, donate a product or service to an organization or cause to feature as a prize or gift for their event. #publicrelations
Unless your story has a major national or global interest, it will need to have a local tie-in for the regional media to use it in a story or they won’t be interested.
One doesn’t want to pester journalists but sometimes media releases simply don’t get seen. If the message isn’t time sensitive, send a second time to your list, about a week later.
If you’re at a conference, discover the medium that is key at the conference and get to know the editors there and what you can do for them providing information/articles.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
