Tag Archives: Public relations agency

Leo’s Daily Tip – Today, On Public Relations

Some press release headlines are more effective than others.  When sending a release to the media, try testing two or more different headlines to see which one is picked up more frequently.

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Leo’s Daily Tip – Today, On Strategic Planning

Quick!  Take a look at your Website.  What is the message there?  Then ask your sales people what is their message to a prospect.  If they are significantly different, you may be having a brand disconnect.

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Leo’s Daily Tip – Today, On Social Media

Trying to get some mention in the media?  Don’t just send a press release, give the editor or writer a story idea.  What do you think would be an interesting story around your product or service?

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Leo’s Daily Tip – Today, On Strategic Planning

With no sense of urgency, people feel less of a need to act now.  Whenever pitching an idea or offer or sale, give a deadline for withdrawal of the offer so people feel they need to act now.

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Leo’s Daily Tip – Today, On Public Relations

Don’t keep your expertise a secret.  Make part of your marketing plan to get out and speak in front of groups where potential leads and networking will be relevant and valuable to you.

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Leo’s Daily Tip – Today, On Public Relations

In public relations, with writers and editors having less time to pay attention to a lengthy pitch, do you think a conventional press release is a thing of the past?

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Leo’s Daily Tip – Today, On Public Relations

Don’t just send out a press release to the media.  Attach a note to the writer or editor listing a couple of reasons why you believe that the release will be interesting to their readers.

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Leo’s Daily Tip – Today, On Salesmanship

When customers ask questions, it usually means that they are close to buying.  Make sure 1) it’s easy for customers to ask questions, and 2) provide answers that lead to closing the sale.

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Leo’s Daily Tip – Today, On Strategic Planning

A product advantage isn’t always about adding quality or features to the item itself. Often superior service or dependability adds value, such as ease of ordering, quick shipping, knowledgeable customer service people, etc.

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Leo’s Daily Tip – Today, On Guerrilla Marketing

Just read about this strategic idea…when a competitor gets a bad review, “like it”. Most likely the reviewer will see who liked his or her negative review, maybe learn more about your company and become a customer.

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Leo’s Daily Tip – We’re moving today!!

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Leo’s Daily Tip – I’m very excited to move into our new larger offices near Rittenhouse Square.  Here is a view from my office looking west.  Stop by and say hello! 
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Leo’s Daily Tip – Today, On Public Relations

Keep your name in front of your market as one of the leaders, even with small mentions in articles. For example, when trade media does an industry reveiew, make sure your top executive is quoted and photos of your products are shown as examples.

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Leo’s Daily Tip – Today, On Public Relations

When was the last time you spoke to a group about your business or an interesting technique, tip or product you offer? Becoming a thought leader means getting your thought publicized and speaking is an important aspect of that.

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Leo’s Daily Tip – Today, On Public Relations

Many public realations campaigns are focused on mainstream print and broadcast media. In today’s world, those are important but equally so are digital media and blogs. Make sure your campaign covers those as well.

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Leo’s Daily Tip – Today, On Public Relations

How to get more media attention, give your product away. Design a program to give it to non-profits and then generate publicity about it from them and you. It’s a strong way to enhance your connection to the community.

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Leo’s Daily Tip – Today, On Public Relations

If you are or aspire to be a thought leader, generate exposure by being on panels on your topic. A valuable event is to create your own panel and to invite other thought leader to join you on the panel at your event.

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Leo’s Daily Tip – Today, On Brand Strategy

It’s not enough to have a brand, you need a product uniqueness. Just got a new client who is known in the industry, but when asked about product differentiators, there was nothing they did uniquely over the competition. Glad they found us.

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Leo’s Daily Tip – Today, On Public Relations

Have you had your public relations story published by a writer?  Keep up the relationship. Tell them about what’s new at your company in a way that is consistent with what they write about, as well as their tone.

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Leo’s Daily Tip- Today, On Strategic Planning

The latest information your current client knows about your business may only be the information they learned when they first became a client or customer.  Develop an email campaign to update them and to keep your message in front of them.

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Leo’s Daily Tip – Today, On Public Relations

Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

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Silverman Leadership

writer, speaker and advisor on effective leadership

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