Tag Archives: Public relations agency

Leo’s Daily Advertising Tips – On Strategic Planning

Are you involved in strategic planning?  First take a look at your strategic plan from a year or two ago…what have you accomplished?  Where did you fall short? Were your premises correct?

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Leo’s Daily Advertising Tip – On Public Relations

Sending out a slew of media releases can be valuable.  Even more valuable is to research those writers who make a career out of writing about your type of story and direct a release just for them.

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Leo’s Daily Advertising Tip – On Public Relations

In a press release, it’s often not enough to just communicate the news.  It’s also important to communicate to the reporter why they should be interested in writing about the story, which may be more important than the story itself.

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Leo’s Daily Advertising Tip – On Public Relations

If you have a new PR messaging initiative, first send your message out to target market #1. Who is that? Your employees, stockholders and customers. Make sure to get them on board first.

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Leo’s Daily Advertising Tip – On Public Relations

Community outreach is a powerful public relations tool because, done correctly, it takes your message to your target market in a way that naturally stimulates engagement and builds emotional attachment.

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Leo’s Daily Advertising Tip – On Strategic Planning

Companies that focus on low cost or cheaper rarely discuss how they’re going to make the customer’s life better. Making things better must be the core of your message or you’re just a commodity.

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Leo’s Daily Advertising Tip – On Strategic Planning

Everything is selling. Always look at initiatives as such and first decide what outcome you desire in memos, social media posts, conversations, etc. Most “sales” have little to do with products and transactions.

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Leo’s Daily Advertising Tip – On Strategic Planning

Who is watching your general email and voicemail mailboxes from your Website and social media? Too many have slow or no response. Lots of spam but some important leads & complaints come this way too.

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Leo’s Daily Advertising Tip – On Public Relations

Most of your competition is lazy, ignorant or asleep. Take command of social media, speaking & publicity and make yourself an industry thought leader. Consistency is key!

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Leo’s Daily Advertising Tip – On Public Relations

Writing a media pitch for your public relations? Your message to the writer should be about the value that publishing your article adds to the medium, audience, interest, brand, etc. 

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Leo’s Daily Advertising Tip – On Strategic Planning

Micromanaging kills creativity. Providing guidance is valuable but overbearing control teaches people to wait for your answer without working to imagine their own solutions.

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Leo’s Daily Advertising Tip – On Public Relations

Leverage your public relations results by linking to social media, emailing to customers and prospects, adding to Website, making part of sales presentations and more.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your message in your words or is it in words that your customers identify with and are more open to hearing?  The latter makes a more powerful marketing message, more likely to motivate action.

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Leo’s Daily Advertising Tip – On Public Relations

#Publicrelations pitch?  Pitch with your target audience in mind.  Why would the editor or writer’s audience be interested in your story? That why should be your pitch.

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Leo’s Daily Advertising Tip – On Public Relations

Create and produce a monthly 5-10 minute Webinar on some non-promotional industry news, technique or tip to create thought leadership. Post on the same day each month and create an archive.

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Leo’s Daily Advertising Tip – On Public Relations

How do you keep track of pitches in progress?  We have our PR software but find that ACT! contact management gives us the alarm reminders to keep track of connections and to contact a writer months down the road #publicrelations

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Leo’s Daily Advertising Tip – On Strategic Planning

If your product is professional services, use the seminar/educational format to get warm leads.  Make it non-promotional. Then target key attendees who want to keep with on the latest information.

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Leo’s Daily Advertising Tip – On Public Relations

Holding an event? Jot down interesting quotes from your speakers and post them afterwards to remind participants and to keep them engaged.

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Leo’s Daily Advertising Tip – On Public Relations

Holding an event? Bolster engagement by selecting an event or #convention #hashtag and then inviting people to post photos of the event and to chat about it.

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Leo’s Daily Advertising Tip – On Strategic Planning

I’ve seen the argument go both ways, whether X% off sounds bigger than $X off.  Which do you think sounds bigger 20% off or $5 off?

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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