Tag Archives: Public relations agency

Leo’s Daily Tip – Today, On Strategic Planning

What’s old is new. If you’ve been in your industry for a while, think back to some marketing ideas that worked years ago that then fell out of favor. Sometimes a great idea gets overused. Be a “trendsetter” by utilizing something that is new again.

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Leo’s Daily Tip – Today, On Strategic Planning

It’s not unusual to ask for referrals from customers, but many overlook asking for referrals from vendors. Vendors usually know a number of customers and can recommend who could use your help, as well as open a door.

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Leo’s Daily Tip – Today, On Customer Experience

Nobody likes to wait on hold for a customer service rep. That’s why adding “Chat” to your Website can increase customer satisfaction. Instead of having to pick of the phone, they just click on the chat feature and instantly they’re connected. Consider adding chat to your digital marketing program.

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Leo’s Daily Tip – Today, On Social Media

Don’t just watch your social media feed, watch your social media comments…then engage in conversation with the commenters. That will give you added closeness and realness with your audience that most fail to provide.

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Leo’s Daily Tip – Today, On Public Relations

So much is written about the customer experience in both consumer and business marketing, however not much attention is placed on teaching employees to deliver that experience. Employees, at all levels, who interract with customers, are actually part of marketing and should be trained re message, keywords, experience & more.

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Leo’s Daily Tip – Today, On Strategic Planning

Happy New Year! Now is a great time to examine trends in your field as there are many articles published on trends. You may even want to write one for publication. Take trends a step further by thinking about how many your firm embraces. Are you truly on the cutting edge?

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Leo’s Daily Tip – Today, On Strategic Planning

A word about exceptionalism. What is exceptional about your product or service or company? That’s the thing to brand or promote because it distinguishes you. ProTip: “we care about our customers” doesn’t count unless you provide specifics about what caring action you take.

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Leo’s Daily Tip – Today, On Strategic Planning

How to overcome a larger competitor with a price advantage? Use marketing to become the industry thought leader. In other words, be the smartest player in the industry, the one with the solutions to help them, not just the products.

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Leo’s Daily Tip – Today, On Strategic Planning

Should your marketing goal be to produce leads? It can be. But isn’t your sales team is doing that? Why duplicate them? Leads from marketing tend to be random vs sales people go for the higher percentage prospect. Better to goal for awareness, thought leadership, information gathering etc.

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Leo’s Daily Tip – Today, On Strategic Planning

It’s December 17, do you know where your marketing budget is? Many companies wait until all the company financials are in before committing to a marketing budget. Taking time to implement, companies lose time and marketing potential during the valuable Q1.

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Leo’s Daily Tip – Today, On Public Relations

An idea for you: looking for free public relations media coverage? Write about some trends and send it to a key editor or two in your area. Media likes to write about trends as we go into the new year. Or call and we can help you.

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Leo’s Daily Tip-Today, On Strategic Planning

Budgeting for 2020? Here’s a trick…check your budget from 5 years ago and what it included. If it’s similar in components and in dollar figure, you’re stuck in the past. Time to explore some new ideas.

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Leo’s Daily Tip – Today, On Strategic Planning

Are your in-house marketing people torn between working on marketing projects & other projects for your company? Does your marketing program get shortchanged? Compare that to an outside agency who’s KPI is 100% focused on your marketing success.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020? Marketing budgeting is not all about leads and sales. How do potential customers research their needs aka your products? How do they stay connected during the sales process? Achieving those goals may be more important and more valuable to track.

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Leo’s Daily Tip – Today, On Public Relations

Bad reviews often happen because customers feel frustrated that they can’t get through to the company to discuss their issue. Do you obscure phone numbers and email addresses? How difficult is it to reach someone who can make something happen for a customer?

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Leo’s Daily Tip – Today, On Public Relations

Consider sponsorships of targeted business events and organizations to put your name into the spotlight, elevate your status by being seen in the company of other much larger firms, and overall enhance your status as a thought leader.

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Leo’s Daily Tip-Today, On Brand Strategy

Even heavy industrial companies can use branding identity to stand out. But don’t just stop with a logo…use a distinctive color, symbol or initial on your products, pallets and trucks to make your company stand out, even in a commodity industry.

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Leo’s Daily Tip – Today, On Public Relations

Do you think you are a thought leader in your specialty/industry? Unless you have a consistent program of published articles, speaking and appearing at industry events as a thought leader, no one knows. Maybe we should talk about getting you the awareness you deserve.

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Leo’s Daily Tip – Today, On Public Relations

Want to get CEO’s to listen to your pitch. Create or tap into exclusive events, lectures, concerts, shows and invite them to attend. Provide a subtle pitch either there or after, in the form of a thank you.

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Leo’s Daily Tip – Today, On Website Design

Most Websites haven’t been touched in years. Yours, through search engine optimization (SEO), can be a powerful tool to get you known. But you have to continually update it with content, keywords, links etc. to attract Google and other search engines.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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