Tag Archives: Public relations agency

Leo’s Daily Tip – Today, On Strategic Planning

The best strategic plans always have a plan B.  Although one hopes for the best, a strong strategy has the plan and the plan B to be prepared (thanks #boyscouts) so the unanticipated becomes the anticipated.

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Leo’s Daily Tip – Today, On Public Relations

Companies need to promote themselves but don’t overlook your c-suite executives, scientists and phd’s.  Make them thought leaders in their/your field using a fusion of #publicrelations and #socialmedia to make people prefer doing business with your firm.

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Leo’s Daily Tip – Celebrate our Freedom!

The best city is the best place to celebrate Independence Day – Philadelphia!!  I walked by Independence Hall early morning and caught this amazing Gospel group warming up. I am truly thankful for our freedom.   Happy Fourth!

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Leo’s Daily Advertising Tip – On Public Relations

Are your press releases one dimensional, meaning that they just state the “what” in your news. For best results, add the “why should the media & reader care” dimension.

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Leo’s Daily Advertising Tip – On Public Relations

 Companies tend to overlook their employees and vendors when telling their story and especially what’s new. Remember to communicate to them first.

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Leo’s Daily Advertising Tip – On Strategic Planning

Take a look at your slogan, does it communicate a point why your company or product is different from competition?  What is it communicating for you?

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Leo’s Daily Advertising Tip – On Strategic Planning

You can never be at too high a level to have a mentor.  Mentors are critical to success and important to have at every level.

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Leo’s Daily Advertising Tip – On Strategic Planning

Bean counting C-Suite executives who operate under the “if it ain’t broke don’t fix it” will never create evolution for their companies.

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Leo’s Daily Advertising Tip – On Public Relations

Working on a thought leadership campaign? Consider a partner to share in speaking opportunities but also to bring part of the budget, their email list, ideas and more.

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Leo’s Daily Advertising Tip – On Strategic Planning

It’s nearly mid year. Time to check the plan and strategy you made in December for the new year.  How are you doing? Stay the course or time to adjust? 

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Leo’s Daily Advertising Tip – On Public Relations

Most journalists prefer getting pitches by email. Master the subject line to capture their attention that your story idea is one they should take a closer look.

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is key. To get clients remembering your company, make sure that your Webiste URL and social media page names all have the same wording/lettering.

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Leo’s Daily Advertising Tips – On Strategic Planning

Are you involved in strategic planning?  First take a look at your strategic plan from a year or two ago…what have you accomplished?  Where did you fall short? Were your premises correct?

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Leo’s Daily Advertising Tip – On Public Relations

Sending out a slew of media releases can be valuable.  Even more valuable is to research those writers who make a career out of writing about your type of story and direct a release just for them.

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Leo’s Daily Advertising Tip – On Public Relations

In a press release, it’s often not enough to just communicate the news.  It’s also important to communicate to the reporter why they should be interested in writing about the story, which may be more important than the story itself.

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Leo’s Daily Advertising Tip – On Public Relations

If you have a new PR messaging initiative, first send your message out to target market #1. Who is that? Your employees, stockholders and customers. Make sure to get them on board first.

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Leo’s Daily Advertising Tip – On Public Relations

Community outreach is a powerful public relations tool because, done correctly, it takes your message to your target market in a way that naturally stimulates engagement and builds emotional attachment.

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Leo’s Daily Advertising Tip – On Strategic Planning

Companies that focus on low cost or cheaper rarely discuss how they’re going to make the customer’s life better. Making things better must be the core of your message or you’re just a commodity.

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Leo’s Daily Advertising Tip – On Strategic Planning

Everything is selling. Always look at initiatives as such and first decide what outcome you desire in memos, social media posts, conversations, etc. Most “sales” have little to do with products and transactions.

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Leo’s Daily Advertising Tip – On Strategic Planning

Who is watching your general email and voicemail mailboxes from your Website and social media? Too many have slow or no response. Lots of spam but some important leads & complaints come this way too.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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