Tag Archives: Public relations agency

Leo’s Daily Tip – Today, On Public Relations

If you are or aspire to be a thought leader, generate exposure by being on panels on your topic. A valuable event is to create your own panel and to invite other thought leader to join you on the panel at your event.

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Leo’s Daily Tip – Today, On Brand Strategy

It’s not enough to have a brand, you need a product uniqueness. Just got a new client who is known in the industry, but when asked about product differentiators, there was nothing they did uniquely over the competition. Glad they found us.

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Leo’s Daily Tip – Today, On Public Relations

Have you had your public relations story published by a writer?  Keep up the relationship. Tell them about what’s new at your company in a way that is consistent with what they write about, as well as their tone.

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Leo’s Daily Tip- Today, On Strategic Planning

The latest information your current client knows about your business may only be the information they learned when they first became a client or customer.  Develop an email campaign to update them and to keep your message in front of them.

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Leo’s Daily Tip – Today, On Public Relations

Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.

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Leo’s Daily Tip – Today, On Strategic Planning

What are you doing about Amazon? Too many retailers are focused on price when they should be thinking about the experience in your store and/or on your Website…if you want to succeed against them.

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Leo’s Daily Tip – Today, On Strategic Planning

How do you stay connected to customers/clients and past ones?  They are the best source of leads. So make sure to develop part of your campaign to stay connected consistently through email, newsletters, social media and more.

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Leo’s Daily Tip – Today, On Strategic Planning

Put networking into your marketing plan and budget. Whether you spend on clubs, associations, conferences and/or entertainment, the best contacts leading to sales deal with developing personal relationships because people prefer doing business with friends.

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Leo’s Daily Tip – Today, On Social Media

Instagram is becoming more & more valuable for business in two ways: 1) to actually sell products, but even better, 2) creating eye-catching visuals that wow the viewer, get them to stop scrolling for a second & check back for more.

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Leo’s Daily Tip – Today, On Thought Leadership

People prefer getting recommendations from experts. Who are your experts – your own customers. So tap into them and design a program that motivates them to refer your company and products to their associates and friends.

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Leo’s Daily Tip – Today, On Strategic Planning

Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.

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Leo’s Daily Tip – Today, On Strategic Planning

What could go wrong? Does your organization also have a defensive marketing and Public Relations plan designed to anticipate and mitigate crises, negative publicity and buzz?

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Leo’s Daily Tip – Today, On Strategic Planning

How important is marketing to your organization?  For example, do you have a marketing person on your board or advisory council?  Most boards load up with financial and operations people and have little marketing guidance from that level.

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Leo’s Daily Tip – Today, On Public Relations

Company news releases may be all about you, but the best way to get media to cover you is to relate your news to the bigger trends in the news. For example, if media is buzzing about conservation, how can you relate your company news to that trending angle?

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Leo’s Daily Tip – Today, On Strategic Planning

Happy New Year!  It’s a good time to take a look back over 2018 marketing.  What was your biggest success?  Have you planned to add to our enhance it in the new year?  Talk to your team and get their input too.

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Leo’s Daily Tip – Today, On Strategic Planning

December is a time of planning. Definitely imagine the longer term, but for more realistic results, think of a shorter window of a year. What will your company look like in a year? What goals do you want to accomplish?

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Leo’s Daily Tip – Today, On Public Relations

Public relations and social media strengthen each other in marketing as both reinforce search keywords, produce findable content, enhance the potential to expand audiences, improve search scores and more.

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Leo’s Daily Tip – Today, On Strategic Planning

Strategic plans often go for a 5 year planning window and more. But in this fast-paced environment, it might be more valuable to think about where you want to be in 12 months and then plan to make that happen.

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Leo’s Daily Tip – Today, On Public Relations

For best results when you’re pitching a #PR story to a medium, stress why your story will be valuable to its audience, even tying in content with themes or hot news relevant to the medium.

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Leo’s Daily Tip – Today, On Public Relations

Media usually writes about the news. For best PR results, write your media release to tie in with current newsy themes and relate them to your company or product.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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