Tag Archives: Public relations agency

Leo’s Daily Tip – Today, On Public Relations

Media usually writes about the news. For best PR results, write your media release to tie in with current newsy themes and relate them to your company or product.

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Leo’s Daily Tip – Today, On Public Relations

A press release should be written concisely for the purpose of sketching out a story idea to a writer or editor. Many companies write releases as the story itself, agonizing over language and details when, most of the time, the writer is going to ignore the release and write the story from scratch.

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Leo’s Daily Tip – Today, On Public Relations

In press releases, don’t just tell facts communicate the news story. For example, instead of “Company x introduces a new valve”, write “New valve threatens to disrupt the entire plumbing industry.” Note the difference.

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Leo’s Daily Tip – Today, On Public Relations

Don’t just stop with writing a press release, repurpose the same information as a LinkedIn Group article, company blog post, one sheet, email to customers and more

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Leo’s Daily Tip – Today, On Public Relations

Public relations should not only be news about your company.  It should support your brand too.  Craft stories and events to deliver your news within the context of your brand message and the image.

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Leo’s Daily Tip – Today, On Public Relations

Events are powerful for marketing whether your product is consumer-directed or B2B. Create symposia, lectures, conferences, lunches or dinners, etc. with a focused, current theme designed to set up an environment leading to closing sales.

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Leo’s Daily Tip – Today, On Strategic Planning

Do you have a customer retention marketing strategy? Losing customers is bad for business and morale and is very expensive. Develop a marketing retention strategy to connect frequently continuing to remind customers why your company is valuable for them.

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Leo’s Daily Tip – Today, On Social Media

One idea to grow your LinkedIn company page followers is to link to your company page in all marketing communications, email signatures, blogs and even other social media sites.

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Leo’s Daily Tip – Today, On Strategic Planning

It may sound obvious but strategy is key to successful marketing. There are a lot of shiny objects aka media opportunities out there. The decision to proceed with them should relate to how they can enhance the strategy.

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Leo’s Daily Tip – Today, On Strategic Planning

The psychological theory of reciprocity suggests a powerful urge to reciprocate when someone receives something. Online, provide content or a white paper, for example, and help people become grateful and more likely to give you something…an order.

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Leo’s Daily Tip – Today, On Public Relations

A press release is not a story to be published.  It is a pitch to a writer or editor to motivate them to write the story.  Write it to give them the idea about writing the story and keep it brief.  It’s not the story.

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Leo’s Daily Tip – Today, On Public Relations

Give yourself a better chance to get your article published in the media by researching stories in your industry or area and who is the writer.  Send your pitch to that writer instead of the medium or editor.

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Leo’s Daily Tip – Today, On Strategic Planning

Low tech idea – the power of the handwritten thank you note. Nothing enhances your personal brand and top of mind awareness like the handwritten note. Virtually no one does it which is why it stands out and makes you stand out.

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Leo’s Daily Tip – Today, On Social Media

How do you define value in social media? Click-throughs are important.  But there is also a value in keeping your name in front of your customers and potential customers day after day helping them think of you first when they need your services.

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Leo’s Daily Tip – Today, On Branding

#startups may want to be trendy and clever in their advertising when their industry calls for solid and secure.  Or vice versa.  Take care not to let your ad message confuse your brand image in the minds of your market.

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Leo’s Daily Tip – On Strategic Planning

A valuable way to find out what your market is thinking about is to view online conversations in groups and industry or product chat sites. Tap into those buzzwords and themes and your message will be current.

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Leo’s Daily Tip – Today, On Public Relations

Are you pitching a writer to write about your public relations story? Check out their Twitter to find some of the angles that interest them as well as themes they like to pursue.

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Leo’s Daily Tip – Today on Public Relations

Big companies shouldn’t only go for big sponsorships. Judge local opportunities by another standard to be seen as a good local citizen, too – get employees involved in suggesting options.

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Leo’s Daily Tip – Today, On Strategic Planning

Do you know Hofstadter’s Law: It always takes longer than you expect.  this is especially true in writing PR and advertising.  But in today’s world, it’s worth the extra time to write shorter.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you in the process of evolving an entrepreneurial business or start-up?  Be careful that when you refine your brand you don’t lose authenticity.  In most cases, it’s important to preserve the culture that has made you successful.

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