Tag Archives: Public relations agency

Leo’s Daily Tip – Today, On Strategic Planning

Generate thought leadership by holding a high-level panel discussion on a relevant topic. Put yourself and other experts on your panel. Market to the public or to your own list of acquaintances and purchase other lists of top prospects.

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Leo’s Daily Tip – Today, On Strategic Planning

B2B disruption – manufacturers and other B-2-B marketers migrating their sales and marketing to shopping website formats that were formally the province of consumer companies. Ask me how to make it easy to order your B2B products in 2-3 clicks.

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Leo’s Daily Tip – Today, On Strategic Planning

In today’s fast-paced world, it’s easy to focus on the short term and to be judged on it. But the long-term is where the real growth comes from. In addition to the short-term, encourage long-term initiatives from yourself and team and give them the time to succeed.

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Leo’s Daily Tip – Today, On Strategic Planning

How easy is it for your customers/clients to work with you? Test your process by calling, emailing and ordering from your own company and detail the bottlenecks or annoyances.

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Leo’s Daily Tip – Today, On Public Relations

Restauranteurs…a recent story in Philadelphia Business Journal @PHLbizjournal discussed #restaurants doing PR themselves. LOL!  Like you’d do architecture, accounting, legal, etc. yourself. If you don’t have budget for a PR pro, you don’t have budget for a restaurant.

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Leo’s Daily Tip -Today, On Social Media

For added social media exposure for an event or new product launch, pin the post to the top of your feed, then link it to a landing page where virtually all your followers will see it-make sure they can easily click to a link for more info.

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Leo’s Daily Tip – Today, On Public Relations

What do your long-time customers know about your company? For most, they learned about your company on the first day they bought your product or services and relatively little since. Use a monthly email newsletter to keep them in the loop.

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Leo’s Daily Tip – Today, On Strategic Planning

Public companies of consumer products should consider their stockholders as a VIP group to whom to market. First to acquire new products, limited editions, buying clubs, etc. add revenue, enhance loyalty, help generate word of mouth and more.

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Leo’s Daily Tip – Today, On Public Relations

When sending out a press release, try to personalize the pitch by starting out with “Dear _(editor’s name)_”. That dramatically improves the chances it will get read and considered.

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Leo’s Daily Tip – Today, On Strategic Planning

Feedback from customers is valuable. The best quality feedback occurs close to the customer experience. For best results, deliver a survey as soon as possible after the experience and make it easy for customers to write something.

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Leo’s Daily Tip – Today, On Strategic Planning

Today is August 1. August should be a busy month for marketers as they prepare and put the final touches on their campaign to hit the ground running after Labor Day. If you’re still in summer mode, waiting until Sept. to start planning, you’ll be behind the curve.

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Leo’s Daily Tip – Today, On Public Relations

Technology has mechanized many aspects of public relations, media buying and other marketing functions, but the human perspective added to computerized outreach and analysis differentiates great from good.

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Leo’s Daily Tip – Today, On Branding

A great way to get people to remember you and your company is with sound. Even B2B companies can have an audio icon at the start of their Webpage or other opportunities. It makes it easy for customers and prospects to think of you.

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Leo’s Daily Tip – Today, On Social Media

 Encourage your sales team to get active participating in non-profits. Not only is it a valuable networking, your company will get the reputation for being “good people”.  Publicize the stories to further demonstrate how your compay is a good corporate citizen.

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Leo’s Daily Tip – Today, On Strategic Planning

You don’t necessarily need to create a full-scale market research project to obtain valuable information. Start with your own clients and a 5-10 item questionnaire. Ask informally at your next meeting with them and compile responses.

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Leo’s Daily Tip – Today, On Strategic Planning

Brainstorming sessions, retreats and other activities can generate new ideas but the perspective is still from within the existing paradigm.  More effective can be getting an outside firm, consultant or advisor to suggest evolution.

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Leo’s Daily Tip – Today, On Salesmanship

If you have a sales organization, it’s valuable to use advertising and public relations to create an environment for closing the sale, meaning getting a message out to potential customers prior, to pre-set the tone for the presentation.

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Leo’s Daily Tip – Today, On Strategic Planning

It’s not all about closing the sale.  Developing a referral strategy sows seeds for future closes.  Park your name or company name in people’s mind as  THE thought leader so people think of you first when the need arises.

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Leo’s Daily Tip – Today, On Strategic Planning

What is your strongest marketing message – be the solution.  Communicate how you are the solution to an important problem customers face and how your product or service solves it in a unique, exceptional or otherwise superior way.

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Leo’s Daily Tip – Today, On Strategic Planning

For your marketing campaign to be successful, you need to be committed to consistency – consistency in timing, placement, message, brand image, media and follow up.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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