Tag Archives: Public relations agency

Leo’s Daily Tip-Attend My Talk Tomorrow

Tomorrow at 8 a.m., I’m speaking the Union League of Philadelphia, Business Leadership Forum on the topic of “Is Your Marketing Strategy Obsolete – Reconcepting Your Marketing Plan For the New Normal”.  If you’re a member, I invite you to attend. If not, send me an email and I’ll send you a copy of my article on which the talk is based.

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Leo’s Daily Tip – Today, On Strategic Planning

A tip from my upcoming talk at the Union League of Philadelphia on “Reconcepting Your Marketing Plan For The New Normal” – Review your brand message and brand strategy to make sure it’s accurate and defined to where you want it to be, especially online.  Many overlook sharpening branding online on website and social media.

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Leo’s Daily Tip – On Strategic Planning

I’m proud to have been invited to speak at the Union League of Philadelphia, Business Leadership Forum next Wednesday morning at 8 a.m. on the topic of “Is Your Marketing Strategy Obsolete – Reconcepting Your Marketing Plan For the New Normal”.  If you’re a member, I invite you to attend. If not, send me an email and I’ll send you a copy of my article on which the talk is based.

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Leo’s Daily Tip – Today, On Branding

When we ask clients to tell us things that are new or unique about their  business, they often have difficulty because they are too close to it. How do you fare at this? Try and list 3 things that distinguish your company from competitors. If you struggle with this list, perhaps outside eyes (hint: ours) will identify meaningful advantages that lead to growing your brand & sales.

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Leo’s Daily Tip-Today On Strategic Planning

During uncertain times like this lockdown, prudent marketing strategies should focus on a company’s best customers/clients. But as society opens up, be open minded & recognize new markets or opportunities, ones that will be worth assigning a higher priority.

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Leo’s Daily Tip – Today, On Strategic Planning

Will your cautiousness about 2020 keep the damper on your 2021 marketing? While waiting to see what happens, will the result be other more outspoken & more active competitors getting the jump on 2021 business opportunities as they are thought of first by customers? Now is the time to enhance your own thought leadership.

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Leo’s Daily Tip – Today, On Strategic Planning

Is customer service part of your marketing department? It should be if it’s not. Nothing loses customers faster than poor customer service. Also nothing has the potential to generate quick and easy add-on sales than customer service.

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Leo’s Daily Tip – Today, On Branding

What does your company stand for? What makes your brand unique? What if you had to make a 30 second video or commercial about your company? What is the key point you would make in your 30-second brand message?

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Leo’s Daily Tip – Today, On Strategic Planning

Do you survey customers? Keep surveys simple, questions on track and focused on the information goal you have. Don’t get “survey greedy” and try to pop in a random question or two. When repondants sense marketing and not research, they’re more likely to drop out or provide inaccurate information.

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Leo’s Daily Tip – Today, On Thought Leadership

Nobody likes to be sold. However, almost everyone likes to be educated. Our thought leadership program helps communicate your brand as a leader in educating your target market about your industry and company and the one they turn to first for solutions.

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Leo’s Daily Tip – Today, On Strategic Planning

I’m looking forward to speaking at #TempleUniversity #foxschoolofbusiness MBA students. Thanks for inviting me to speak, today at noon, on my thoughts about being an entrepreneur, as well as careers in marketing.

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Leo’s Daily Tip – Today, On Public Relations

When you send out a press release to the media, put it on your Website and social media, too. Create a media page and list links to copies of each of your press releases so people can get a picture of your company together with the news stores that matter.

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Leo’s Daily Tip-Today, On Public Relations

When you publish a press release, also send it to your customers, prospects and vendors by email or direct mail. Make sure they know about news at your company. The last thing you want to hear from a customer after assigning a project to a competitor, “I never knew you did that.”

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Leo’s Daily Tip – Today, On Public Relations

Many companies just write a press release when they feel that something interesting happens. Often, that happen infrequently. Take charge of your PR consistency by developing an annual PR calendar. Plan a monthly story to keep your name in front of the relevant media and make them think of you first when they need a quote or interview.

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Leo’s Daily Tip-Today, On Public Relations

Everyone is busy, but joining and becoming active in industry and business associations create valuable networking & referral opportunities for you. They also help grow your thought leadership so people think of you first in your specialty. Join the top 3-5 relevant industry and business organizations and watch your leads grow.

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Leo’s Daily Tip – Today, On Thought Leadership Marketing

A few years ago, companies worked hard to improve the number and quality of links on their websites. Links may not be as valuable as they once were. As Google’s AI or artificial intelligence improves, content will be more important to prove that you are an expert and your message is more relevant.

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Leo’s Daily Tip – Today, On Marketing Strategy

Do a Google search for “best companies in your industry in your market”. Write down the names of the companies that appear above your company’s. Study their websites, keywords, blogs and content to see why they might be getting better results.  Hint: check out their tab content and meta tags too.

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Leo’s Daily Tip – Today, On Public Relations

Getting your product or company or thought leader mentioned by influencers can be valuable. How to find those relevant influencers? Search keywords and hashtags and research those influencers who are found. Then take a look at your own followers and see who they are following.

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Leo’s Daily Tip – Today, On Thought Leadership

Is your company’s thought leader about to be interviewed? Practice with them beforehand in a way that’s relevant to that medium. Even experienced respondants deliver a more productive and more informative interview when they practice the key points they need to state to get the message across in a way that’s meaningful to followers of that medium.

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Leo’s Daily Tip – Today, On Cause Marketing

Politics is big this year. But some, even seemingly non-political positions can trigger unintended & unexpected negative consequences. After all, it’s difficult enough to gain a single point in market share. Losing ten, twenty percent due to a controversial stand is bad business. However, being a good citizen is good business. Study your causes and support those that are seen by all as doing good for all. There are plenty of those.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

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Silverman Leadership

writer, speaker and advisor on effective leadership

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