It may be time to recalibrate your target market ladder, move up the baby boomers, gen x & millennials. Add the 20 year olds. And decide how the move affects their purchasing decisions.
Be strategic with color. It can make you stand out or blend in. For example, what does using the same colors as your industry leader do for your company or product?
Big or small, getting known in your community, aka building relationships is the most effective form of marketing. Create a campaign the makes relationships happen.
Networking is a key to business success. But it’s step one. Step two is follow up – how to stay in touch to turn a lead into a client.
Want to plan a thought leadership event but short on names to invite…get partners in the same space who are not competitors to share lists & spotlight
Sending out press releases? Best to send it to your list, follow up with a phone call to the writer and then send it again to make sure they get it.
How to schedule a thought leadership event on a budget…get partners who are not competitors but in the same space to share costs & spotlight.
Free #publicrelations tip for your non-profit event: most local media have online community calendars that they let you post your event at no charge.
Do you maximize your speaking opportunities? Leverage them to non-attendees-videos, on your Website, emailed excerpts, social media & more.
Public relations tip: don’t just pitch what your product does. Present an angle why it would be of interest to the writer’s readers.
Professional services people looking for more clients should do pro bono for non-profits to demonstrate capabilities so other volunteers, who might be new prospects see what you can do for them
Public relations tip: Having difficulty getting a writer to feature your product? Consider other options; perhaps they’ll include it as a backdrop to other stories or include your comment about it into an industry story.
Media coverage? Give the media an idea about something interesting to photograph or video. Better coverage happens when a visual is added to the story.
#CRM tip for making sure customers see samples or proofs to approve before taking the next step. Don’t assume they received them. Ping additional duplicate emails as reminders.
Let’s celebrate our freedom and all the good for our families, friends, Country and in the world resulting from our leadership and way of life. In the history of the world, there has been nothing like the United States of America. God bless America!
Many use google alerts to monitor their own names and coverage. Also use them to monitor competition and industry keywords.
Customers hate searching for #CRM phone numbers & wading through phone trees. 1 solution: create instant chat for fast, direct customer service.
#causemarketing often misses its potential because companies don’t follow up with donors/participants to keep them engaged with the company & cause.
ACA/Obamacare News, Tips, & Ideas For Business
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership