Tag Archives: Public relations agency

Leo’s Daily Tip – Today, On Social Media

Reinvent your business-to-business (B2B) marketing strategy for today’s purchaser. Traditional industry media & marketing methods are less valuable. Think how a 20 or 30 year old would search, analyze and find info. Then craft your message to pique their interest.

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Leo’s Daily Tip – Today, On Strategic Planning

Getting the CEO behind your brand and brand message is key to its success. If the CEO isn’t visible in his or her support by using it, writing about it and attending meetings about it, employees will sense that it’s not important and fail to utilize it in their marketing activities too.

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Leo’s Daily Tip – Today, On Public Relations

Public relations success is often less about getting the message you want to be published, published, and more about fitting your message into the stories or style key writers or editors are planning to print.

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Leo’s Daily Tip-Today, On Public Relations

Most publications publish editorial calendars which sketch out the general themes and topics planned for each issue. Check out the calendars and schedule your ads and releases to be placed in the issues that mean the most for your product or services.

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Leo’s Daily Tip – Today, On Public Relations

In public relations, when you pitch a writer, don’t just send out a release to them, tell them why you think it it’s a good story, tell them why it will make a good story for them and for their readers.

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Leo’s Daily Tip – Today, On Strategic Planning

We see too many marketing initiatives at companies held hostage by the beancounters and/or the legal eagles. Those disciplines each have  “defensive” outlooks. To use a sports analogy, its like a team with a good defense but no offense. It will rarely win.

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Leo’s Daily Tip – Today, On Public Relations

Press releases aren’t only for getting your news out. They can be useful in just keeping your name in front of relevant journalists so when they have an opportunity, they think of you first as a thought leader.

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Leo’s Daily Tip – Today, On Strategic Planning

What’s old is new. If you’ve been in your industry for a while, think back to some marketing ideas that worked years ago that then fell out of favor. Sometimes a great idea gets overused. Be a “trendsetter” by utilizing something that is new again.

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Leo’s Daily Tip – Today, On Strategic Planning

It’s not unusual to ask for referrals from customers, but many overlook asking for referrals from vendors. Vendors usually know a number of customers and can recommend who could use your help, as well as open a door.

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Leo’s Daily Tip – Today, On Customer Experience

Nobody likes to wait on hold for a customer service rep. That’s why adding “Chat” to your Website can increase customer satisfaction. Instead of having to pick of the phone, they just click on the chat feature and instantly they’re connected. Consider adding chat to your digital marketing program.

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Leo’s Daily Tip – Today, On Social Media

Don’t just watch your social media feed, watch your social media comments…then engage in conversation with the commenters. That will give you added closeness and realness with your audience that most fail to provide.

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Leo’s Daily Tip – Today, On Public Relations

So much is written about the customer experience in both consumer and business marketing, however not much attention is placed on teaching employees to deliver that experience. Employees, at all levels, who interract with customers, are actually part of marketing and should be trained re message, keywords, experience & more.

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Leo’s Daily Tip – Today, On Strategic Planning

Happy New Year! Now is a great time to examine trends in your field as there are many articles published on trends. You may even want to write one for publication. Take trends a step further by thinking about how many your firm embraces. Are you truly on the cutting edge?

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Leo’s Daily Tip – Today, On Strategic Planning

A word about exceptionalism. What is exceptional about your product or service or company? That’s the thing to brand or promote because it distinguishes you. ProTip: “we care about our customers” doesn’t count unless you provide specifics about what caring action you take.

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Leo’s Daily Tip – Today, On Strategic Planning

How to overcome a larger competitor with a price advantage? Use marketing to become the industry thought leader. In other words, be the smartest player in the industry, the one with the solutions to help them, not just the products.

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Leo’s Daily Tip – Today, On Strategic Planning

Should your marketing goal be to produce leads? It can be. But isn’t your sales team is doing that? Why duplicate them? Leads from marketing tend to be random vs sales people go for the higher percentage prospect. Better to goal for awareness, thought leadership, information gathering etc.

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Leo’s Daily Tip – Today, On Strategic Planning

It’s December 17, do you know where your marketing budget is? Many companies wait until all the company financials are in before committing to a marketing budget. Taking time to implement, companies lose time and marketing potential during the valuable Q1.

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Leo’s Daily Tip – Today, On Public Relations

An idea for you: looking for free public relations media coverage? Write about some trends and send it to a key editor or two in your area. Media likes to write about trends as we go into the new year. Or call and we can help you.

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Leo’s Daily Tip-Today, On Strategic Planning

Budgeting for 2020? Here’s a trick…check your budget from 5 years ago and what it included. If it’s similar in components and in dollar figure, you’re stuck in the past. Time to explore some new ideas.

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Leo’s Daily Tip – Today, On Strategic Planning

Are your in-house marketing people torn between working on marketing projects & other projects for your company? Does your marketing program get shortchanged? Compare that to an outside agency who’s KPI is 100% focused on your marketing success.

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