Tag Archives: Philadephia ad agency

Leo’s Daily Tip – Today, On Advertising

Stock photography can be useful, but nothing communicates your unique message and brand like original photos, especially those that feature your product in an interesting way. Budgeting for original photography can dramatically increase engagement and customer interest.

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Leo’s Daily Tip – Today, On Advertising

Are you wondering where to start to put together information to include in your Website, brochure or ad? A good tip is to start by “interviewing yourself”.  If you didn’t know anything about your company/product what would you want to know?

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Leo’s Daily Tip – Today, On Advertising

Make a New Year’s resolution to invest in good photography and graphics that is unique to your company and products/services. Visuals are the best way to make your company stand out in social media feeds to get your message noticed.

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Leo’s Daily Tip – Today, On Advertising

Turbocharge your testimonials. Don’t just use one testimonial.  Promote the number of 5 star reviews that your company has for a powerful message.

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Leo’s Daily Advertising Tip – On Branding

#Brand your company with the authentic. Customers easily distinguish where your brand is relative to the fine line between overly polished and the real essence of your entity #branding

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your business seasonal? Plan your marketing push to start several weeks before the season to 1) promote when less competition, 2) get people thinking about you first & 3) perhaps expand the season.

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Leo’s Daily Advertising Tip – On Strategic Planning

Why are you different from competition? Create a list of 4-8 points that matter, looking at it from customers’ perspective. Make these your differntiator points, the anchors of your sales message..

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Leo’s Daily Advertising Tip – On Thought Leadership

leoatbeacon05182017.jpgThank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!

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Leo’s Daily Advertising Tip – On Strategic Planning

Look at your company from the prospect’s point of view. Pretend you’re them. Call, email, and search your company to see how easy it is to connect.

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Leo’s Daily Advertising Tip – On Strategic Planning

Marketing budgeting for 2017? Make your budget play offense and defense. Have marketing defend your positions. Attack opportunities.

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Leo’s Daily Advertising Tip – On Strategic Planning

Don’t be afraid to ask clients/customers what you can do better for them in 2017. These can identify blind spots in the cycle where customers get ignored or lost.

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Leo’s Daily Advertising Tip – On Social Media

On Twitter and in online ads, why repeat your business name and waste characters? If it’s in your URL you don’t need to repeat it.

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Leo’s Daily Advertising Tip – On Website Design/SEO

When was the last time you checked your entire Website to make sure all the links work? Broken links are a major SEO issue and easily fixed.

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Leo’s Daily Ad Tip – On Public Relations

You send out a press release, but are you PR ready? What happens when the reporter calls? Map out your talking points in advance, so you’re ready.

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Leo’s Daily Advertising Tip – On Website Design

Sometimes it is fear of making a commitment that keeps customers from clicking through online ads. Use the words “learn more” in your call to action button to limit the perception of obligation.

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Leo’s Daily Advertising Tip – On Internet Marketing

Always make sure your video clicks through to an information page on your Website in case people aren’t able to watch then.

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Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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