Tag Archives: Philadephia ad agency

Leo’s Daily Advertising Tip – On Thought Leadership

leoatbeacon05182017.jpgThank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!

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Leo’s Daily Advertising Tip – On Strategic Planning

Look at your company from the prospect’s point of view. Pretend you’re them. Call, email, and search your company to see how easy it is to connect.

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Leo’s Daily Advertising Tip – On Strategic Planning

Marketing budgeting for 2017? Make your budget play offense and defense. Have marketing defend your positions. Attack opportunities.

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Leo’s Daily Advertising Tip – On Strategic Planning

Don’t be afraid to ask clients/customers what you can do better for them in 2017. These can identify blind spots in the cycle where customers get ignored or lost.

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Leo’s Daily Advertising Tip – On Social Media

On Twitter and in online ads, why repeat your business name and waste characters? If it’s in your URL you don’t need to repeat it.

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Leo’s Daily Advertising Tip – On Website Design/SEO

When was the last time you checked your entire Website to make sure all the links work? Broken links are a major SEO issue and easily fixed.

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Leo’s Daily Ad Tip – On Public Relations

You send out a press release, but are you PR ready? What happens when the reporter calls? Map out your talking points in advance, so you’re ready.

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Leo’s Daily Advertising Tip – On Website Design

Sometimes it is fear of making a commitment that keeps customers from clicking through online ads. Use the words “learn more” in your call to action button to limit the perception of obligation.

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Leo’s Daily Advertising Tip – On Internet Marketing

Always make sure your video clicks through to an information page on your Website in case people aren’t able to watch then.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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