Tag Archives: Philadelphia social media

Leo’s Daily Advertising Tip – On SEO

Work on figuring out your competitor’s keywords to indicate what is important to them and their customers & how it relates to your business.

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Leo’s Daily Advertising Tip – On Social Media

Don’t worry about posting on all the social media sites. Unless you’re a giant company, most likely your customers are on 1 or 2 sites. Find, then use those.

 

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Leo’s Daily Advertising Tip – On Social Media

What’s up with Twitter posts that hashtag every other word. Hey posters…people aren’t following every other word themes. Better to hashtag strategically.

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Leo’s Daily Advertising Tip – On Social Media

Posting online? Looking for more engagement? Check analysis which posts generated the most engagement and produce more in that style and topic.

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Leo’s Daily Advertising Tip – On Social Media

Grow Twitter followers with a tweetchat. Create a hashtag & time for the chat and then promote it so people connect. Be there to engage.

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Leo’s Daily Advertising Tip – On Social Media

Make your personality show on Twitter so people follow & engage-be witty, humorous, informative, insightful, even personal (like communicating about hobbies)

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Leo’s Daily Advertising Tip – On Social Media

Grow contacts in LinkedIn by joining groups, but not just any groups…join those most likely to add valuable contacts from seeing you in their group too.

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Leo’s Daily Advertising Tip – On Social Media

What online video messages work best? Make yours focused around your story over the sale for greater engagement.

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Leo’s Daily Advertising Tip – On Social Media

Want to boost social media followers? Encourage your employees to connect. Also great for posting brand reinforcement, tips and to manage company news and rumor mill.

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Leo’s Daily Advertising Tip – On Social Media

Want to grow followers? Think of conversations with customers…what words do they use most frequently in questions & concerns. Make those your keywords.

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Leo’s Daily Advertising Tip – On Search Engine Optimization (SEO)

Careful, sometimes when keyword optimization is too good, search engines get suspicious and you actually loose status. Keep content natural.

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Leo’s Daily Advertising Tip – On Social Media

The easiest way to grow followers is to ask in person…ask everyone you meet-networking, speaking, new business, out and about, everyone.

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Leo’s Daily Advertising Tip – On Social Media

Search engines start with YouTube metatags for rankings. Captions are valuable too but write your own as automatic captions are highly inaccurate.

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Leo’s Daily Advertising Tip – On Social Media

It is said that Millenials are sometimes skeptical of ads but they place a great deal of trust in reviews. Always ask good customers to give you a review.

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Leo’s Daily Advertising Tip – On Speaking at the Union League

UnionLeagueKeywords talkSpeaking is an important to generating thought leadership. Here is Eve Levinson And I speaking at the Union League Business Leadership Forum this morning on the importance of keywords in your marketing campaign and in generating results.

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Leo’s Daily Advertising Tip – On Social Media

Get specific with links. Instead of For more information, click here, write For more info about SEO services, click here. Then link on the words SEO services to direct you to a landing page named, titled and content with those words.

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Leo’s Daily Advertising Tip – On Social Media

The best way to get people to retweet your tweet is to ask them. It will make them take notice and do what you ask them to do

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Leo’s Daily Advertising Tip – On Social Media

Possibly the least expensive way to have a global marketing campaign is through social media where keywords attract people all over the world.

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Leo’s Daily Advertising Tip – On Social Media

Are your social media posts too formal & look like they’ve gone through a committee…relax and post like your company/brand would converse

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Leo’s Daily Advertising Tip – On Social Media

Unless you know of a specific hashtag wording, don’t use them just to add emphasis to words. Rather, use hashtags to tap into themes people follow.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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