When was the last time you surveyed your customers or members about which social media they follow every day or every week? Adjust your campaign to put resources on the one or two that are most popular.
Online banner ads are more valuable now because you can target who sees them based on keywords and other factors. It used to be that these appeared randomly so you were never sure of who was seeing the ad. Now the ad goes right to your prime audience.
Although we believe that LinkedIn and Twitter are likely best for B2B social media (and YouTube, if you have videos), don’t forget facebook. Many customers are devoted to facebook and for little extra effort, you can post your message there too.
Look at your social media posts through your customers’ eyes. Are you just pushing features about your company and products or does your message communicate ideas and observations of interest to your market, such that they’d want to show a friend.
For best B2b social media success, remember to engage in addition to posting. The media works best generating online conversations, which even businesses can do. Chat with other businesses and you’ll grow an impressive and engaged list of followers.
How boring are your social media posts from your business? Are they filled with me-talk about services you offer and promotions? It’s more effective to be engaging and post about interesting things in your industry or tips or unique projects you’ve worked on or to stimulate conversation.
Does everybody know this? Using caps in social media is the digital equivalent of shouting. Customers don’t like to be shouted at in ads. We bring this up because we noticed a supposedly savvy brewery using all caps in every email. Not cool.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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