Does your company ever respond to posts on social media? How engaging to customers would it be to have a company response to legitimate customer posts. It gives your social media powerful credibility and aids in building your community.
Something to think about…one big trend in social media is that “likes” may be going away. A reason has a lot to do with how the platforms make money. But what will that do to your analytics? How will you measure whether people support a post and are engaged or not?
Unless you’re a company that sells products online, the purpose of your social media is not necessarily to sell, it’s to build your thought leadership and keep people connected and referring. Craft your content to grow top of mind awareness.
How to grow quality social media followers? Ask. When you hand out a business card, speak at an event or network, ask people to follow you. Of course, there needs to be meaningful content you’re posting to make it worthwhile. It’s surprising how fast you can grow, just by asking.
Reality check – print out your last month of social media posts. Take an objective look at them from the point of view of a prospect – would you follow you? Would you forward a post or two to friends? If not, it’s time to take a serious look at your copy.
When was the last time you looked at the bio portion of your or your company’s social media site? Tune it up with meaningful keywords and exciting content that communicates your brand and passion. Then insert a link you can track that leads to your Website or landing page.
Looking for social media traction? One way is to join in on chats and Q&A sessions and mention your brand and company (website). Those threads stay searchable and often are seen by prospects months if not years in the future, when that customer is looking for the solution you provide.
Get extra value from your social media posts. Pay to have them boosted to relevant non-followers. For best results, track how well each post resonates online. Then select your best posts and pay for them to be boosted to your targeted group.
To grow your B2B social media followers, take your content to the next level. Evolve from posts about why people would want to follow you or your company to posts and information that people will regularly want to share with colleagues and friends.
Online banner ads are more valuable now because you can target who sees them based on keywords and other factors. It used to be that these appeared randomly so you were never sure of who was seeing the ad. Now the ad goes right to your prime audience.
Although we believe that LinkedIn and Twitter are likely best for B2B social media (and YouTube, if you have videos), don’t forget facebook. Many customers are devoted to facebook and for little extra effort, you can post your message there too.
Look at your social media posts through your customers’ eyes. Are you just pushing features about your company and products or does your message communicate ideas and observations of interest to your market, such that they’d want to show a friend.
For best B2b social media success, remember to engage in addition to posting. The media works best generating online conversations, which even businesses can do. Chat with other businesses and you’ll grow an impressive and engaged list of followers.
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. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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