Tag Archives: Philadelphia social media

Leo’s Daily Advertising Tip – On Social Media

Be careful how you use click-bait.  Most platform users prefer the  platform they are on and are less keen about having you move them to another. Keep your message and action platform focused.

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Leo’s Daily Advertising Tip – On Social Media

When posting social media content, it often not enough to post information your target market might read.  Think about what content they would pass along to a friend or associate. Pass along builds engagement & followers.

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Leo’s Daily Advertising Tip – On Social Media

Why are Twitter and Instagram powerful social media?  Because it is easier to target ads, boost posts and grow followers using specific keywords that relevant people are searching for.

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Leo’s Daily Advertising Tip – On Social Media

Photo and production quality are important, but in this 24/7 social media world timeliness is more important. Example, post a cell phone photo of a field installation now rather than wait for a pro photo.

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Leo’s Daily Advertising Tip – On Social Media

Producing videos? Consider this idea – put your call to action first.  Statistics show that people don’t usually watch the entire video.

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Leo’s Daily Advertising Tip – On Social Media

Are compliance and rules keeping you out of social media? No worries. Just don’t post about compliance topics. Instead, post about ideas, hobbies, observations, etc. to spur conversation and grow your community.

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Leo’s Daily Advertising Tip – On Social Media

Want to increase your #socialmedia engagement. Stop selling. It may be odd coming from me, but posts should engage and build the community. Talking at someone trying to sell them something is not well received.

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Leo’s Daily Advertising Tip – On Social Media

Create a community with your social media posts. Don’t just promote. Create conversations about what your followers want to talk about. Think about what will get people talking

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Leo’s Daily Advertising Tip – On Social Media

Unlike a number of other social media, you’ll be more successful on Instagram using more hashtags.  An average of 8 or more can really boost engagement.

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Leo’s Daily Advertising Tip – On Social Media

Check the size how your buttons appear on mobile.  What looks great on a computer may be too small and unreadable, ultimately frustrating the prospect to go elsewhere.

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Leo’s Daily Advertising Tip – On Social Media

Magnify testimonials’ value in social media. Get permission to quote plus to tag or post using your followers plus your proponents ones as well.

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Leo’s Daily Advertising Tip – On Social Media

There is great turmoil now in the social media world. Follower counts are being exposed as overblown. Algorithms are being rewritten. Major sites are losing power. Careful your customers may be shifting sites.

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Leo’s Daily Advertising Tip – On Social Media

Business success with Instagram requires passion too. Your customers have an emotional connection with your business. For best results, design posts tapping into the passion of your customers & what interests them. 

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Leo’s Daily Advertising Tip – On Social Media

Follow your competitors. Then try to discover their social media and adword goals to decide whether you want to compete head-to-head or not in advertising bidding for the demographic.

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Leo’s Daily Advertising Tip – On Social Media

Goals for social media campaigns besides sales-1) expanding awareness, 2) targeting prospects, 3) maintaining mind share, 4) maintaining loyalty &  community. What are your ideas?

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Leo’s Daily Advertising Tip – On Social Media

What are your Twitter results? Don’t just look at followers and engagement. Check out the best time people see your posts and adjust your posting to reach more of your market then.

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Leo’s Daily Advertising Tip – On Social Media

B2B or professional services should consider using LinkedIn Ad Targeting as an efficient medium to focus their message to reach the title, location, type of company and more. 

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Leo’s Daily Advertising Tip – On Social Media

“Pinning” posts to stay at the top of your feed can be valuable. But remember to change the post every few weeks or it too will become unnoticed like the wallpaper.

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Leo’s Daily Advertising Tip – On Social Media

Competitive advantage – use “pages to watch” on facebook (if your competitors are active on facebook), an easy way to monitor how they’re doing.

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Leo’s Daily Advertising Tip – On Social Media

Hashtags should not just be made up to underscore your message because probably no one you really want to reach is following those random words. Research & tap into the popular hashtags.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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