Tag Archives: Philadelphia public relations

Leo’s Daily Tip – Today, Covid-19 Crisis Marketing

Leo’s Daily Tip: Rational marketing during #Covid19 crisis-now is a good time to enhance your brand as a thought leader. Revise your message. Craft it to have less focus on selling & more on educational so followers learn something while your stature grows. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Marketing

Rational marketing during #Covid19 crisis – yes, this crisis is going to end (and probably soon). Consider the marketing opportunities for your products as the crisis starts to fade. Design a strategy for the needs of prospective customers as things come back. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Public Relations

Rational marketing during #Covid19 crisis – people are looking for answers beyond washing their hands. Develop five or more tips on how customers can best use your products during this time and promote them on Website, blog and social media. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Marketing

Rational marketing during #Covid-19 crisis – people are home or staying home. How could your company be helpful to them? Promote those services: hmmm, wonder why companies like banks aren’t marketing apps that permit banking from home or office? #coronavirus #covid19

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Leo’s Daily Tip – Today, On Crisis Marketing

Rational marketing during #Covid19 crisis – 1) this is going to end and probably soon, 2) your competitors have stopped marketing, 3) take market share from them by keeping your message out there. #coronavirus #covid19us

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Leo’s Daily Tip – On Public Relations

Speaking in front of relevant target groups is a powerful way to line up warm leads while establishing your #thoughtleadership. When your speech is promoted by the organization, warm leads often make plans to hear you. If you impress, they come up after the talk and indicate their interest.

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Leo’s Daily Tip – Today, On Strategic Planning

For some valuable tips, watch me on TV this morning at 10:30 a.m., at https://rvntv.tv/live-broadcast/, speaking about Thought Leadership marketing on @CeoChat on RVN.TV. Thought leadership is a fusion of publicity, speaking and social media that helps unknown experts (and companies) become known. If you missed it, here’s a link to the blog: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat

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Leo’s Daily Tip – Today, On Thought Leadership

What is a key to Thought Leadership success? Engagement. Create your community by leading digital conversations and growing followers. Who’s got the time?  We do.  Let’s talk about growing your engagement from our ghostwriting posts, articles and more, giving you valuable consistency and outreach. Watch my complete interview on Thought Leadership at: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat

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Leo’s Daily Tip-Today, On Thought Leadership

What is a key to Thought Leadership success? Consistency. When you get busy and stop posting or reaching out to the media, results suffer. But that doesn’t have to be. Let’s talk about your consistency from our ghostwriting posts, articles and more that spread your word in your voice. Watch my complete interview on Thought Leadership at: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat

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Leo’s Daily Tip- Today, On Thought Leadership

In case you missed my TV interview about Thought Leadership on CEOChat on RVN TV, here is a link to the archive for some valuable tips. https://rvntv.tv/ceo-chat-82/?channel=ceo-chat Thought leadership is a fusion of publicity, speaking and social media that helps unknown experts (and companies) become known. Let me know how you liked it.IMG_1595

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Leo’s Daily Tip-Watch Me On TV Tonight About Thought Leadership

For valuable tips, watch me on TV tonight at 7 p.m., speaking about Thought Leadership marketing on @CeoChat on RVN.TV at https://rvntv.tv/live-broadcast/. Thought leadership is a fusion of publicity, speaking & social media that helps unknown experts (and companies) become known.

CEOChat TV

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Leo’s Daily Tip – Today, On Public Relations

Get your company out into the community and you can become a hometown hero. Participate in community events and activities as a sponsor. The more people see your logo as a partner, the more loyal they will be to feel that your company is an involved local, worthy of local loyalty.

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Today, Speaking at the Union League of Philadelphia

Proud to be part of the panel of marketing experts at the Union League of Philadelphia on the topic of Marketing 2020 – New Ways to Increase Engagement with Everyone.  Glad to share our concepts of business community and thought leadership. Thanks to the nearly 90 people who attended @Beacon #UnionLeagueof PhiladelphiaIMG_20200219_084137

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Leo’s Daily Tip – Today, On Social Media

Reinvent your business-to-business (B2B) marketing strategy for today’s purchaser. Traditional industry media & marketing methods are less valuable. Think how a 20 or 30 year old would search, analyze and find info. Then craft your message to pique their interest.

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Leo’s Daily Tip – Today, On Strategic Planning

Getting the CEO behind your brand and brand message is key to its success. If the CEO isn’t visible in his or her support by using it, writing about it and attending meetings about it, employees will sense that it’s not important and fail to utilize it in their marketing activities too.

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Leo’s Daily Tip – Today, On Public Relations

Public relations success is often less about getting the message you want to be published, published, and more about fitting your message into the stories or style key writers or editors are planning to print.

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Leo’s Daily Tip-Today, On Public Relations

Most publications publish editorial calendars which sketch out the general themes and topics planned for each issue. Check out the calendars and schedule your ads and releases to be placed in the issues that mean the most for your product or services.

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Leo’s Daily Tip – Today, On Public Relations

In public relations, when you pitch a writer, don’t just send out a release to them, tell them why you think it it’s a good story, tell them why it will make a good story for them and for their readers.

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Leo’s Daily Tip – Today, On Strategic Planning

We see too many marketing initiatives at companies held hostage by the beancounters and/or the legal eagles. Those disciplines each have  “defensive” outlooks. To use a sports analogy, its like a team with a good defense but no offense. It will rarely win.

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Leo’s Daily Tip – Today, On Public Relations

Press releases aren’t only for getting your news out. They can be useful in just keeping your name in front of relevant journalists so when they have an opportunity, they think of you first as a thought leader.

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