Tag Archives: Philadelphia public relations

Leo’s Daily Tip-Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – Most likely your company is not at the top of customers’ minds as we come out of quarantine. How do you “grab them by the lapels” and make them notice you? Whether you’re a product or service business our recommendation is to create an offer they can’t refuse to get them started back in the habit of doing business with you. Offer it for just a very limited time of a week or two.

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Leo’s Daily Tip – Today, For Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – People are looking for leadership. Be their thought leader. Enhance your thought leadership brand, whether you’re a service business (consulting, legal, financial etc.) or a manufacturer with scientific or engineering expertise. Build your thought leadership brand by posting tips and trends, writing articles, obtaining speaking engagements and webinars about your niche with ideas for succeeding after the quarantine.

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Leo’s Daily Tip-Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – the quarantine may have changed how people work. Many will continue to work from home – on their computer all day. Take advantage of it by redesigning your media and search engine optimization strategy to budget for more digital advertising, boosted posts, Google keyword advertising, blogging and more.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – even before reentry, start preparing your customers for coming back quickly. You want to sell stuff, but that means customers need to be ready to buy stuff. Start preparing them now, by giving them ideas how to use your services/products so they’re more ready to order them as they come back from the crisis.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – people are looking for stability and capability. Re-tool your brand image to one of strength, responsiveness, dependability, feature superiority and value.

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Leo’s Daily Tip-Today, Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – make your company part of your customer’s solution. Make solutions your message, not features. Imagine the issues customers face getting back on track and what their priorities are. How do you fit in? Promote products and services, such as delivery, maintenance, parts, product/time availability and more as solutions and the advantage for doing business with you.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – take advantage of this once-in-a-lifetime market share grabbing opportunity at a dramatically lower cost. Most of your competitors are in shock, asleep or will proceed tentatively coming back, leaving things wide open for you. Be aggressive in marketing to grab sales, share and position over competitors.

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Leo’s Daily Tip – Today, On Rational Marketing For A Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Take another look at media and contracts. There are a lot of exceptional media deals out there now. Even with dollar cutbacks, you may be able to either maintain your reach at a lower cost or add to your reach. #coronavirus #covid19

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Leo’s Daily Tip – Today, On Rational Marketing for a Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Make marketing a higher priority in your budgeting. Bean counters cutting expenses won’t drive revenue and cash flow, which is what is needed now. #coronavirus #covid19

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Leo’s Daily Tip – Today, On Rational Marketing During Covid-19

Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Brainstorm and analyze how your business and your customers have changed during these times, for better and for worse. Discuss what you have learned as you build new paradigms into your strategy. #coronavirus #covid19

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Leo’s Daily Tip – Today, On Rational Marketing During Covid-19

Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Don’t wait until things reopen, prepare your reentry marketing strategy now. Have your plan ready to hit the ground running as soon as restrictions have been lifted and you’ll get the jump on most others who will be slow to kick their marketing back in gear. #coronavirus #covid19

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Leo’s Daily Tip – Today, Rational Marketing During Covid-19

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– is your marketing ready for the first days back to work? Create a blitz strategy for the first 2-4 weeks, consisting of media, message, promoted product/service or deal, frequency and more to get your sales up and running while competitors are still napping. #coronavirus #covid19

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Leo’s Daily Tip – Today, On Rational Marketing During Covid-19

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– Working on your thought leadership, have you thought about being interviewed on a blog? Research blogs in your specialty and reach out to them. Once recorded, promote to your list and post online. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Rational Marketing During Covid-19

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– what do you think your customers are searching for, relating to your business, during these times? Develop or enhance your Google Adword campaign around those key words and phrases you believe your customers will use. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Rational Marketing During Covid-19

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– people have come up with highly creative ways to communicate and to get things done during these times. Use an app like #zoom for brainstorming with your team about marketing ideas to reach customers and develop new ones. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Rational Marketing During Covid-19

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– the mail continues to get through these days, which makes direct mail a valuable medium. People have time to read. Printers & mail shops can be engaged online to send newsletters, product specific postcards, an online offer, tips and more. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Rational Marketing during Covid-19

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– unfortunately we all have downtime these days. Take some to create a list of what is really different about your products or services. What are 3-5 things that both differentiate you from competitors and are meaningful to customers (hint: we really care about our customers doesn’t count). #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Rational Marketing During Covid-19

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– don’t just tell customers you’re there for them, give them ideas how they can use your services. Make a list of services/products you can provide during these times and send an email, add to your Website, post in social media, etc. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Communications

Leo’s Daily Tip: Rational marketing during #Covid19 crisis- No business may be happening for you because customers can’t get in touch with you during these times. Remember to forward the key business phone number to an employee offsite who can monitor incoming calls. Also put contact info on home page. #coronavirus #covid19us

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Leo’s Daily Tip – Today, on Crisis Communications

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– do you believe this crisis will end?  Whether you’re B2C or B2B, get prepared to be noticed (and to generate immediate sales) with a jaw-dropping offer and be ready to promote it the minute we’re out of lockdown. Only offer it for a very limited time.

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