Tag Archives: Philadelphia public relations

Leo’s Daily Advertising Tip – On Public Relations

Press release distribution services are valuable, but nothing beats a one-on-one submission to a live writer who becomes interested in your story.

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Leo’s Daily Advertising Tip – On Public Relations

If your news is important enough to write a press release, make sure you communicate it to your customers and employees too.

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Leo’s Daily Advertising Tip – On Public Relations

Infrequent event planners often forget to hire a photographer nor post photos online. Embed your photo gallery into your site or blog using sites like FlickR.

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Leo’s Daily Advertising Tip – On Creativity

Copy and content writing tip – write as if you’re writing to be read by one person, whether it’s an ad, press release or product demonstation.

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Leo’s Daily Advertising Tip – On Public Relations

#thoughtleader media coverage anticipates popular news topics & presents oneself as an expert in that area, ready to comment and to be quoted.

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Leo’s Daily Advertising Tip – On Public Relations

Looking to be a #thoughtleader ? Scan community calendars for related conventions & events and offer to speak on a relevant topic.

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Leo’s Daily Advertising Tip – On Public Relations

A media release is not a story about your company. It’s a sales tool, to sell the writer on the idea why your company’s message will be interesting to readers.

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Leo’s Daily Advertising Tip – On Public Relations

Does your #publicrelations campaigns lack a marketing focused bio for the key player(s) to achieve #thoughleadership beyond the CV, consistent with marketing & brand narrative.

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Leo’s Daily Advertising Tip – On Strategic Planning

Networking is good marketing, but needs the support of an information foundation consisting of Website, blogging, posting, emailing etc. to stay in touch & reinforce.

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Leo’s Daily Advertising Tip – On Public Relations

When an article or video gets “published”, maximize its use by featuring on your Website, social media, direct mail, email…tell the world in every medium.

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Leo’s Daily Advertising Tip – On Public Relations

Don’t just email a #publicrelations release, make the writer feel like you’ve sent them a story idea, just for them.

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Leo’s Daily Advertising Tip – On Public Relations

It’s said that Friday, Saturday and Sunday are bad days to send media releases, but often yours will stand out better on those days to catch the writer working then.

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Leo’s Daily Advertising Tip – On Public Relations

#publicrelations tip: search for the writer who writes stories about your topic, then provide him with ideas for his “next” story featuring you.

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Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: Be the thought leader you think you are. Create a list of trends for 2017 in your area and promote them online and in media.

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Leo’s Daily Advertising Tip – On Public Relations

Publlc relations tip: tell stories that make your business seem more human in the way it helps other humans.

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Leo’s Daily Advertising Tip – On Public Relations

Many media are short of staff and are receptive of stories that are local, date related, a number of bullet points and easy to rewrite or use as is. #publicrelations

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Leo’s Daily Advertising Tip – On Public Relations

Generate leads with your #publicrelations by promoting your key thoughtleadership point & then offering a white paper with more information about it.

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Leo’s Daily Advertising Tip – On Public Relations

Timing of #publicrelations media contact is often a concern-whether to reach out too early or closer to the activity. We suggest both, a heads up and a follow up.

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Leo’s Daily Advertising Tip – On Public Relations

Releasing #publicrelations content? You may not want to release the entire story at once. Divide it up and tantalize by releasing pieces one after another.

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Leo’s Daily Advertising Tip – On Strategic Planning

It’s no shock that people notice your post better when there’s a photo illustrating it. Follow Leo’s Daily Advertising Tip on LinkedIn or twitter @leoadmanshockedwoman

 

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

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