Tag Archives: Philadelphia public relations

Leo’s Daily Tip – Today, On Strategic Planning

A product advantage isn’t always about adding quality or features to the item itself. Often superior service or dependability adds value, such as ease of ordering, quick shipping, knowledgeable customer service people, etc.

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Leo’s Daily Tip – Today, On Guerrilla Marketing

Just read about this strategic idea…when a competitor gets a bad review, “like it”. Most likely the reviewer will see who liked his or her negative review, maybe learn more about your company and become a customer.

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Leo’s Daily Tip – We’re moving today!!

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Leo’s Daily Tip – I’m very excited to move into our new larger offices near Rittenhouse Square.  Here is a view from my office looking west.  Stop by and say hello! 
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Leo’s Daily Tip – Today, On Public Relations

Keep your name in front of your market as one of the leaders, even with small mentions in articles. For example, when trade media does an industry reveiew, make sure your top executive is quoted and photos of your products are shown as examples.

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Leo’s Daily Tip – Today, On Public Relations

When was the last time you spoke to a group about your business or an interesting technique, tip or product you offer? Becoming a thought leader means getting your thought publicized and speaking is an important aspect of that.

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Leo’s Daily Tip – Today, On Public Relations

Many public realations campaigns are focused on mainstream print and broadcast media. In today’s world, those are important but equally so are digital media and blogs. Make sure your campaign covers those as well.

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Leo’s Daily Tip – Today, On Public Relations

How to get more media attention, give your product away. Design a program to give it to non-profits and then generate publicity about it from them and you. It’s a strong way to enhance your connection to the community.

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Leo’s Daily Tip – Today, On Public Relations

If you are or aspire to be a thought leader, generate exposure by being on panels on your topic. A valuable event is to create your own panel and to invite other thought leader to join you on the panel at your event.

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Leo’s Daily Tip – Today, On Brand Strategy

It’s not enough to have a brand, you need a product uniqueness. Just got a new client who is known in the industry, but when asked about product differentiators, there was nothing they did uniquely over the competition. Glad they found us.

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Leo’s Daily Tip – Today, On Public Relations

Have you had your public relations story published by a writer?  Keep up the relationship. Tell them about what’s new at your company in a way that is consistent with what they write about, as well as their tone.

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Leo’s Daily Tip- Today, On Strategic Planning

The latest information your current client knows about your business may only be the information they learned when they first became a client or customer.  Develop an email campaign to update them and to keep your message in front of them.

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Leo’s Daily Tip – Today, On Public Relations

Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.

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Leo’s Daily Tip – Today, On Strategic Planning

What are you doing about Amazon? Too many retailers are focused on price when they should be thinking about the experience in your store and/or on your Website…if you want to succeed against them.

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Leo’s Daily Tip – Today, On Strategic Planning

How do you stay connected to customers/clients and past ones?  They are the best source of leads. So make sure to develop part of your campaign to stay connected consistently through email, newsletters, social media and more.

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Leo’s Daily Tip – Today, On Strategic Planning

Put networking into your marketing plan and budget. Whether you spend on clubs, associations, conferences and/or entertainment, the best contacts leading to sales deal with developing personal relationships because people prefer doing business with friends.

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Leo’s Daily Tip – Today, On Social Media

Instagram is becoming more & more valuable for business in two ways: 1) to actually sell products, but even better, 2) creating eye-catching visuals that wow the viewer, get them to stop scrolling for a second & check back for more.

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Leo’s Daily Tip – Today, On Thought Leadership

People prefer getting recommendations from experts. Who are your experts – your own customers. So tap into them and design a program that motivates them to refer your company and products to their associates and friends.

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Leo’s Daily Tip – Today, On Strategic Planning

Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.

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Leo’s Daily Tip – Today, On Strategic Planning

How important is marketing to your organization?  For example, do you have a marketing person on your board or advisory council?  Most boards load up with financial and operations people and have little marketing guidance from that level.

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Leo’s Daily Tip – Today, On Strategic Planning

Happy New Year!  It’s a good time to take a look back over 2018 marketing.  What was your biggest success?  Have you planned to add to our enhance it in the new year?  Talk to your team and get their input too.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

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Silverman Leadership

writer, speaker and advisor on effective leadership

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