Tag Archives: Philadelphia public relations

Leo’s Daily Advertising Tip – On Strategic Planning

It may be time to recalibrate your target market ladder, move up the baby boomers, gen x & millennials. Add the 20 year olds. And decide how the move affects their purchasing decisions.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2018? Be careful when cutting that you don’t cut below the threshold to make things happen. Covering an area with a short budget, provides an illusion of security, where it can be a total waste.

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Leo’s Daily Advertising Tip – On Strategic Planning

Be strategic with color. It can make you stand out or blend in. For example, what does using the same colors as your industry leader do for your company or product?

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Leo’s Daily Advertising Tip – On Public Relations

Big or small, getting known in your community, aka building relationships is the most effective form of marketing. Create a campaign the makes relationships happen.

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Leo’s Daily Advertising Tip – On Social Media

Networking is a key to business success. But it’s step one. Step two is follow up – how to stay in touch to turn a lead into a client.

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Leo’s Daily Advertising Tip – On Thought Leadership

Want to plan a thought leadership event but short on names to invite…get partners in the same space who are not competitors to share lists & spotlight

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Leo’s Daily Advertising Tip – On Public Relations

Sending out press releases? Best to send it to your list, follow up with a phone call to the writer and then send it again to make sure they get it.

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Leo’s Daily Advertising Tip – On Public Relations

How to schedule a thought leadership event on a budget…get partners who are not competitors but in the same space to share costs & spotlight.

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Leo’s Daily Advertising Tip – On Public Relations

Free #publicrelations tip for your non-profit event: most local media have online community calendars that they let you post your event at no charge.

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Leo’s Daily Advertising Tip – On Public Relations

Do you maximize your speaking opportunities? Leverage them to non-attendees-videos, on your Website, emailed excerpts, social media & more.

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Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: don’t just pitch what your product does. Present an angle why it would be of interest to the writer’s readers.

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Leo’s Daily Advertising Tip – On Public Relations

Professional services people looking for more clients should do pro bono for non-profits to demonstrate capabilities so other volunteers, who might be new prospects see what you can do for them

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Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: Having difficulty getting a writer to feature your product? Consider other options; perhaps they’ll include it as a backdrop to other stories or include your comment about it into an industry story.

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Leo’s Daily Advertising Tip – On Public Relations

Free publicity tip: most media and blogs have activities calendars that you can post your event at no charge.

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Leo’s Daily Advertising Tip – On Public Relations

Media coverage? Give the media an idea about something interesting to photograph or video. Better coverage happens when a visual is added to the story.

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Leo’s Daily Advertising Tip – On CRM

#CRM tip for making sure customers see samples or proofs to approve before taking the next step. Don’t assume they received them. Ping additional duplicate emails as reminders.

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Leo’s Daily Advertising Tip – Happy 4th!

shutterstock_36677476Let’s celebrate our freedom and all the good for our families, friends, Country and in the world resulting from our leadership and way of life. In the history of the world, there has been nothing like the United States of America. God bless America!

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Leo’s Daily Advertising Tip – On Strategic Planning

Many use google alerts to monitor their own names and coverage. Also use them to monitor competition and industry keywords.

 

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Leo’s Daily Advertising Tip – On Public Relations

Is twitter valuable as a PR tool? Build direct relationships by following writers & editors on Twitter & getting them to follow you & your news posts.

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Leo’s Daily Advertising Tip – On Customer Relation Management (CRM)

Customers hate searching for #CRM phone numbers & wading through phone trees. 1 solution: create instant chat for fast, direct customer service.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

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Silverman Leadership

writer, speaker and advisor on effective leadership

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