Is twitter valuable as a PR tool? Build direct relationships by following writers & editors on Twitter & getting them to follow you & your news posts.
Customers hate searching for #CRM phone numbers & wading through phone trees. 1 solution: create instant chat for fast, direct customer service.
#causemarketing often misses its potential because companies don’t follow up with donors/participants to keep them engaged with the company & cause.
“Getting to know” is a #PR 2-way street. Follow relevant reporters/editors on Twitter who cover your industry and learn what interests them, too.
Keeping up with your industry is key to getting #B2B media coverage. It’s not all about your company. Rather, it’s how your company/products fits in with the industry.
Press release distribution services are valuable, but nothing beats a one-on-one submission to a live writer who becomes interested in your story.
If your news is important enough to write a press release, make sure you communicate it to your customers and employees too.
Infrequent event planners often forget to hire a photographer nor post photos online. Embed your photo gallery into your site or blog using sites like FlickR.
Copy and content writing tip – write as if you’re writing to be read by one person, whether it’s an ad, press release or product demonstation.
#thoughtleader media coverage anticipates popular news topics & presents oneself as an expert in that area, ready to comment and to be quoted.
Looking to be a #thoughtleader ? Scan community calendars for related conventions & events and offer to speak on a relevant topic.
A media release is not a story about your company. It’s a sales tool, to sell the writer on the idea why your company’s message will be interesting to readers.
Does your #publicrelations campaigns lack a marketing focused bio for the key player(s) to achieve #thoughleadership beyond the CV, consistent with marketing & brand narrative.
Networking is good marketing, but needs the support of an information foundation consisting of Website, blogging, posting, emailing etc. to stay in touch & reinforce.
Don’t just email a #publicrelations release, make the writer feel like you’ve sent them a story idea, just for them.
It’s said that Friday, Saturday and Sunday are bad days to send media releases, but often yours will stand out better on those days to catch the writer working then.
#publicrelations tip: search for the writer who writes stories about your topic, then provide him with ideas for his “next” story featuring you.
Public relations tip: Be the thought leader you think you are. Create a list of trends for 2017 in your area and promote them online and in media.
Publlc relations tip: tell stories that make your business seem more human in the way it helps other humans.
ACA/Obamacare News, Tips, & Ideas For Business
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations
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