Tag Archives: Philadelphia public relations

Leo’s Daily Advertising Tip – On Public Relations

Professional services people looking for more clients should do pro bono for non-profits to demonstrate capabilities so other volunteers, who might be new prospects see what you can do for them

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: Having difficulty getting a writer to feature your product? Consider other options; perhaps they’ll include it as a backdrop to other stories or include your comment about it into an industry story.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Free publicity tip: most media and blogs have activities calendars that you can post your event at no charge.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Media coverage? Give the media an idea about something interesting to photograph or video. Better coverage happens when a visual is added to the story.

Tagged ,

Leo’s Daily Advertising Tip – On CRM

#CRM tip for making sure customers see samples or proofs to approve before taking the next step. Don’t assume they received them. Ping additional duplicate emails as reminders.

Tagged ,

Leo’s Daily Advertising Tip – Happy 4th!

shutterstock_36677476Let’s celebrate our freedom and all the good for our families, friends, Country and in the world resulting from our leadership and way of life. In the history of the world, there has been nothing like the United States of America. God bless America!

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Many use google alerts to monitor their own names and coverage. Also use them to monitor competition and industry keywords.

 

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Is twitter valuable as a PR tool? Build direct relationships by following writers & editors on Twitter & getting them to follow you & your news posts.

Tagged ,

Leo’s Daily Advertising Tip – On Customer Relation Management (CRM)

Customers hate searching for #CRM phone numbers & wading through phone trees. 1 solution: create instant chat for fast, direct customer service.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

#causemarketing often misses its potential because companies don’t follow up with donors/participants to keep them engaged with the company & cause.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

“Getting to know” is a #PR 2-way street. Follow relevant reporters/editors on Twitter who cover your industry and learn what interests them, too.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Keeping up with your industry is key to getting #B2B media coverage. It’s not all about your company. Rather, it’s how your company/products fits in with the industry.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Press release distribution services are valuable, but nothing beats a one-on-one submission to a live writer who becomes interested in your story.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

If your news is important enough to write a press release, make sure you communicate it to your customers and employees too.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Infrequent event planners often forget to hire a photographer nor post photos online. Embed your photo gallery into your site or blog using sites like FlickR.

Tagged ,

Leo’s Daily Advertising Tip – On Creativity

Copy and content writing tip – write as if you’re writing to be read by one person, whether it’s an ad, press release or product demonstation.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

#thoughtleader media coverage anticipates popular news topics & presents oneself as an expert in that area, ready to comment and to be quoted.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Looking to be a #thoughtleader ? Scan community calendars for related conventions & events and offer to speak on a relevant topic.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

A media release is not a story about your company. It’s a sales tool, to sell the writer on the idea why your company’s message will be interesting to readers.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Does your #publicrelations campaigns lack a marketing focused bio for the key player(s) to achieve #thoughleadership beyond the CV, consistent with marketing & brand narrative.

Tagged ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: