Industry directory listings are often free and worth being listed on. It’s worth an hour or two of searching to find directories and then to list your company there, to be looked upon as part of your industry.
Don’t make prospective customers work to figure out why your product will be good for them, when reading your advertising. Instead of having a message that tells about your product, craft the message in terms that tell how your product will benefit them.
I was discussing a new ad national ad campaign by a major advertiser and we were all well aware of the creative concept, but could not remember the company. Lesson: don’t get too clever – it’s best to blend in your brand identity with your creative.
The holiday season just passed. Did you write thank you notes for gifts and to people who were generous to you during the year? No? Hint: neither did your competition. So if you write them, imagine how you’ll stand out and reinforce your very positive brand/image.
Technology is great and streamlines many business functions and activites taking out cost, but will you sacrifice relationships in the process? Look to maintaining relationships and customer retention as a major marketing goal for your program.
Obviously I’m biased regarding this tip, but make sure your company has a true advertising budget this year – that is, a digital advertising budget. Natural search’s value is diminishing where you need an online paid boost to get your message out.
Is your marketing program too cool? Digital is state-of-the-art but don’t overlook old-school initiatives like printed catalogues, direct mail, outdoor ads and even print advertising which may make your company stand out because your competitors are too cool to use them.
What do you take for granted about your company, your products and the way you do business that is superior or distinctive from your competition. I’m not talking about the generic “we REALLY care about our customers” BS. Stand back and figure out a couple of things that make a difference.
So your digital ad got a customer to your landing page. What is your message there? Remember that customers are at many stages in their buying process at this point so provide messages for each stage together with a variety of options to take the next step.
Black Friday’s becoming Black November is how to kill a terrific promotional concept. Lazy #retail marketers who couldn’t think of another good promotion for the rest of the month, take away its urgency. Watch it die as consumers consider Friday just another shopping day.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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