Tag Archives: Philadelphia Advertising Agency

Leo’s Daily Tip – Today, On Advertising

When designing your ad, watch your ad flow. Ad flow is how the eye travels over the ad, from the first thing it sees to the last. Manage your ad flow and lead your prospect to results for you.

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Leo’s Daily Tip – Today, On Advertising

Are your B2B ads too creative?  Do they prioritize cleverness over: 1) clearly and directly communicating what your company or products does, 2) clearly stating one or more unique benefits to the customer and 3) provide a clear instruction what the reader should do next.  Clear?

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Leo’s Daily Tip – Today, On Strategic Planning

Looking for more sales? Make your existing customers a priority. They already know & like your company. Brainstorm about what is the one thing you might sell them, an extra product or service that they’d consider.

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Leo’s Daily Tip – Today, On Strategic Planning

They say that the sales process resembles a funnel with a large number of prospects at the top producing a smaller number of closed sales at the bottom. What is your marketing process for moving prospects through the funnel?

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Leo’s Daily Tip – Today On Advertising

B2B marketers often make their customers guess what to use their products for. Don’t just say, “We sell X”. Craft your message around the applications for your products so customers can more easily see themselves using it in what they do.

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Leo’s Daily Tip – Today, On Strategic Planning

What do my interviewing a prospective employee, giving a wedding gift to people we know and inviting friends to dinner have in common. None wrote thank you notes. In the case of the prospective employee, as good as she was, she never got the offer. The others have hurt their personal brands.

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Leo’s Daily Tip – Today, On Brand Strategy

Is it time to reinvent or refresh your brand? Listen to your own sales pitch and review the message your Website delivers? What is your current brand promise to potential customers? Do you even have a promise? Is it relevant in today’s market place?

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Leo’s Daily Tip – Today, On Strategic Planning

Three key items that should be in your marketing budget in 2019, no matter what your business: 1) budget for professional photography, 2) budget for videos and 3) budget for online, Google Adwords and boosted post advertising.

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Leo’s Daily Tip – Today, On Advertising

Short videos about your business, products and services can be valuable marketing tools to get noticed online. Don’t overlook these. Make some serious how-too’s and some humorous and entertaining.

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Leo’s Daily Tip – On Superbowl Advertising

#superbowlads final comment for the year: Showing your brand cares about social issues is popular in marketing. Good is when your company or employees actually participate in the causes. Poor is when, like the Mutual Insurance commercial, the company highlights unconnected heros and shoehorns its brand into looking good by virtue of the name mutual.

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Leo’s Daily Tip – Today, On Superbowl Advertising

#superbowlads Part 4: On the largest advertising stage, sad to see so few ads speak about about product superiority or advantage.  Kudos to #budlight and #kia for delivering creativity while giving the viewer solid reasons why their product is better.

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Leo’s Daily Tip – Today, On Superbowl Advertising

More…regarding #superbowlads and their never getting to the message. How about that spot for @bumble and their spending for Serena Williams as spokesperson. And never telling us what it is. What a vanity spot and a waste.

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Leo’s Daily Tip – Today, On Superbowl Advertising

Speaking about #superbowlads. It’s good to be creative but get to the brand and the call to action. Did you too notice too many commercials showing lead up after lead up before getting to the message. It’s not about the writer impressing about creativity, it’s about selling.

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Leo’s Daily Tip – On Superbowl Advertising

Although social media is becoming more important, TV ads on the Superbowl is still the #Superbowl of advertising too as advertisers spend millions on 30 seconds. Which commercial was your favorite? My votes go to Walmart and Budweiser for having creative commercials that promoted their brand and product superiority.

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Leo’s Daily Tip – Today, On Strategic Planning

What is your marketing strategy?  This tip might sound simple: write your strategy down.  When you can articulate it and write it, you can better double check it to see if it makes sense and is completely thought out and you can refer back to make sure you’re on track.

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Leo’s Daily Tip-Today, On Brand Strategy

To one company, “milk is milk”. To a savvy marketing company, “milk is alfalfa fed to relaxed cows who are free to graze”. Which product would you prefer? Look into the little things that competitors don’t discuss but may differentiate your product.

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Leo’s Daily Tip – Today, On Advertising

Industry directory listings are often free and worth being listed on. It’s worth an hour or two of searching to find directories and then to list your company there, to be looked upon as part of your industry.

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Leo’s Daily Tip – Today, On Advertising

Don’t make prospective customers work to figure out why your product will be good for them, when reading your advertising. Instead of having a message that tells about your product, craft the message in terms that tell how your product will benefit them.

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Leo’s Daily Tip – Today, On Advertising

 I was discussing a new ad national ad campaign by a major advertiser and we were all well aware of the creative concept, but could not remember the company. Lesson: don’t get too clever – it’s best to blend in your brand identity with your creative.

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Leo’s Daily Tip – Today, On Advertising

Online retailer tip: don’t just confirm that an order has taken place, use that confirmation as a way to push one more product e.g. “if you like that, you may enjoy this too” and try to get a piggyback sale on the confirmation.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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