Tag Archives: Philadelphia Advertising Agency

Leo’s Daily Tip – Today, On Digital Marketing

Many people think that digital marketing is great for information sharing but that it does not close sales. Therefore, it’s relegated to a secondary medium in planning. The recent lockdown proves that digital does close sales and is often the only way sales are closed these days. It’s time for business to recognize this and elevate digital’s priority in budgeting.

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Leo’s Daily Tip – Today, On Advertising

Advertising isn’t only about social media, TV, print and other media.  It’s worth the investment to put your logo, colors and branding message on assets that are seen publicly such as trucks, cars, building signs, packages/cases and more. A consistent message on “free” non-traditional media helps make it seem like you’re everywhere.

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Leo’s Daily Tip – Today, On Advertising

In this highly charged environment, take care that your business messages are not subtly political. Be sensitive and thoughtful before you communicate to make sure mesages are not seen as negative by some. Stick to business. After all, why turn off any potential customers.

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Leo’s Daily Tip – Today, On Advertising

Urgency is a key to motivating action and closing sales. As you comeback from the Covid Crisis, make sure you feature urgency of action in your message to make customers feel that they must act now or lose the opportunity.

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Leo’s Daily Tip – Today, On Advertising

Use the journalist standard of putting your most important news first when writing an ad, press release, brochure, etc. Attention spans are in microseconds. In copy, get to the point and keep it interesting. Don’t warm up copy by starting with a throw away sentence.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – cash flow may be a key to your coming back. Create a way for customers to pay now and buy into the future. For example, a 5-visit pass. It also gets customers in the habit again of using your services.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – time to approach advertising planning from a zero-base point. Nothing is sacred.  Start from zero and allocate dollars based on your new paradigm & focused on digital, like pay-per-click, email blasts, digital advertising, boosted posts and more.

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Leo’s Daily Tip – Today, On Advertising

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – for better results from pay-per-click ads on Google and others, optimize your keyword and target Web page so that that keyword is also on the page.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – as made in the United States is becoming more important, your gross manufacturing sales potential may rise. Plan additional marketing dollars behind supporting this expanded potential.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – we’ve noticed how a number of manufacturers and distributors have started selling to the consumer directly. It’s even spawned a term D2C (direct to consumer) to describe it. How do your marketing needs change by adopting this?

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –if you market to consumers, some channels or your entire market may have been shut down for several months. Therefore, market to welcome customers back and appeal to their cravings to maximize appeal.

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Leo’s Daily Tip-Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – be aggressive with your marketing plans – it’s time to go from zero to 80, so to speak, starting now. While competitors are cautiously coming back, your  market will belong to the confident marketer.

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Leo’s Daily Tip – Today, On Digital Marketing

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –if you hadn’t had time during the lockdown to take another look at your digital dynamics, it’s not too late to start. Marketing has taken another big lurch towards the digital and your marketing needs to be tuned up there.

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Leo’s Daily Tip – Today, On Branding

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –a lot has changed very quickly in people’s lives and perceptions. Don’t assume that previously used tag lines and slogans will work or are even appropriate now. Reexamine yours. Perhaps it’s time for a completely new campaign – hint, hint.

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Leo’s Daily Tip – Today, On Email Marketing

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – do you sell products or services to multiple markets. Instead of sending one diverse-message email or newsletter to all groups, consider creating multiple enewsletters each with a targeted, focused message and sent just to each group.

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Leo’s Daily Tip – Today, On Brand Strategy

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – my definition of a brand is “a promise to deliver a distinctive product or service on a consistent basis and then to become known for that distinction.” Perhaps it’s time to take a new look at your promise.

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Leo’s Daily Tip – Today, On Advertising

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – for B2B companies, your industry media are valuable for reaching new prospects. Use their enewsletters, eblasts & digital ads to reach targeted prospects even when they’re working from home

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – Your customers during these times are your most loyal and most positive towards your company. Suggest their providing referrals and perhaps even give a reward/incentive for both current customers and referred one.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – be mindful of your visuals that they don’t show crowds of people or people too close together as they might be seen as inappropriate at this time.

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Leo’s Daily Tip – Today on Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – for B2B businesses vary your email sources, for example, send some emails directly from your company and pay industry media to send emails our from their source to their lists.

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