Tag Archives: Philadelphia Advertising Agency

Leo’s Daily Advertising Tip – On Thought Leadership

leoatbeacon05182017.jpgThank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!

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Leo’s Daily Advertising Tip – On Thought Leadership

Proud to be speaking tomorrow at #Beacon4life Philadelphia at the Pyramid Club at 7:30am on “Thought Leadership” sign up here if you can make it & stop by & say hello http://www.beacon4life.org/events/EventDetails.aspx?id=931722&group=136273

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Leo’s Daily Advertising Tip – On B2B Marketing

Even B2B businesses can benefit from cross-selling. What else do you make that current customers can buy. Why leave money on the table?

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Leo’s Daily Advertising Tip – On Strategic Planning

Anti #showrooming tip: if your retail model is to cut sales & customer service staff, your commoditized business will soon be overtaken by Amazon.

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Leo’s Daily Advertising Tip – On Strategic Planning

Spend a lot of money on your business card for paper, die cuts, emboss, etc. Make an impactful 1st impression that will set the tone for your relationship and image.

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Leo’s Daily Advertising Tip – On Strategic Planning

Instead of a discount, give customers a value, even small, for their trade-in towards a new purchase which also helps them decide to upgrade.

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Leo’s Daily Advertising Tip – On the Internet

Great to be speaking tomorrow on the value of key words at the Union League with our social media mgr. Eve Levinson. What keywords do you fight for?

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Leo’s Daily Advertising Tip – On B2B

B2B advertising: take care not to direct your message only to those who use your products as there may be another level specifying or approving them.

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Leo’s Daily Advertising Tip – On Strategic Planning

What is your advertising message? Are you promoting your products or the solutions you offer?

 

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Leo’s Daily Advertising Tip – On Strategic Planning

Discounts are great for consumers, but before you offer one, do the math. Does it just churn short-term business or can it have a long-term growth effect.

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Leo’s Daily Advertising Tip – On Advertising

Radio stations’ audiences may be down, but they’re not out. Tap into their many followers by tying your product into an event they’re planning for leverage.

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Leo’s Daily Advertising Tip – On Social Media

Create awareness and brand through social media, but sell product using pay per click ads since people are searching for specific things, often ready to close.

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Leo’s Daily Advertising Tip – On Advertising

Trouble distilling your #outdooradvertising message to less than 10 words may illustrate a deeper issue that your brand message isn’t clearly defined.

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Leo’s Daily Advertising Tip – On Search Engine Optimization

Improve Goggle search results with long-tail keywords that demonstrate you answer questions people are searching for. #SEO

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Leo’s Daily Advertising Tip – On Strategic Planning

A look in the mirror department…if your organization and employees don’t know your brand message and story, they cannot communicate it properly.

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Leo’s Daily Advertising Tip – On Strategic Planning

Look at your company from the prospect’s point of view. Pretend you’re them. Call, email, and search your company to see how easy it is to connect.

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Leo’s Daily Advertising Tip – On Mobile Marketing

Careful with some social media click-through ads. Exclude mobile since mobile doesn’t always respond well to website conversions. #mobilemonday

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Leo’s Daily Advertising Tip – On SEO

Wonder if your #SEO can be improved? Do a google search on your key product or benefit. If you’re not on the first page, the answer is YES!

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Leo’s Daily Advertising Tip – On Advertising

Is your #B2B product technologically specific such that your customers might do a google search on those keywords…is Adwords in your advertising mix?

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your sales team and/or advertising selling products when it should be selling concepts? Are customers buying an item from you or a relationship?

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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