Tag Archives: Philadelphia Advertising Agency

Leo’s Daily Tip – Today, On Videos

Have you every tried producing vertical format videos?  These are coming into favor as many watch videos on their mobile phone (video format) and may not turn the screen horizontal to watch.

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Leo’s Daily Tip – Today, On Advertising

Try reverse messaging – as important as it is to tell what you or your product does, think about what you or your product doesn’t do to as an advantage for customers.

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Leo’s Daily Tip – Today, On Strategic Planning

Your competitors don’t have all the answers. In fact, they can be stupidly off base. So don’t just follow along, assuming they have the magic solution. Think about your correct message, even though it’s not what they’re saying.

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Leo’s Daily Tip – Today, On Advertising

Videos should never save their logo/brand until last. Feature it early as many people tune out after the first 8-10 seconds.

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you read your mission statement? Exactly! Don’t waste time writing or refining it. Instead, spend time crafting your elevator pitch for all to use so customers & employees easily understand what you do.

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Leo’s Daily Tip – Today, On Email Marketing

We all get so many emails but personalizing them stops the roving eye for a second to double-check your message. First choice is to personalize with the first name. Second choice with the name of the town or region.

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Leo’s Daily Tip – Today, On Strategic Planning

Urgency is the key to success in marketing.  Whether your company sells business-to-consumer or business-to-business, make your prospect believe that he must act now or lose out.

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Leo’s Daily Tip – Today, On Website Design

Your Website, and especially your home page, is a key part of your marketing program. Make sure that it is inviting, speaks to the prospect in terms that are meaningful to them and provides a clear path to action/sales.

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Leo’s Daily Advertising Tip – Today, On Strategic Planning

Don’t forget existing customers in your marketing plan. Create a targeted campaign for them that reminds them of your company and other services/solutions, in addition to the one they’re buying, that your company provides. Keep in front of them consistently.

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Leo’s Daily Tip – Today, On Brand Strategy

Here’s a secret…most brand experts have no idea what a brand is. They think it’s like a cattle brand, having to do with color, typeface, graphic style and look.  Sorry, but a brand is your promise about a product, service or solution that you deliver consistently. Anybody can have a color. Only your company has its unique promise.

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Leo’s Daily Tip – Today, On Direct Mail Advertising

Are you using direct mail advertising? Increase readership by thinking about the stack of mail your prospects get every day. What format, weight of paper, thickness, colors, etc. will make your mailer stand out?

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Leo’s Daily Tip – Today, On Strategic Planning

 Take another look at your message.  Is it about what you sell?  Or is it about how your products or services solve a problem for the reader?  Which message do you think will be more meaningful?

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Leo’s Daily Tip – Today, On Social Media

Are you into video? Design videos to be effective and meaningful when sound is off. Use sound to enhance the experience, but since many videos are viewed in the office, they need to deliver the full message with or without sound.

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Leo’s Daily Tip – Today, On Strategic Planning

What is the single best advantage you have relative to your top competitor? Is it meaningful to potential customers. Find the advantage that is and make it the anchor to your message.

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Leo’s Daily Tip – Today, On Strategic Planning

Don’t isolate your sales team from the advertising process.  Have them understand the campaign and the media strategy so they can coordinate  their efforts and leverage the exposure and calls to action.

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Leo’s Daily Tip – Today, On Strategic Planning

There are often advantages in being new. However in many industries  (banking, investments, insurance, etc.) customers want to feel that your new company is “established”. Be careful not to sacrifice new and trendy for first creating a brand that can be trusted.

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Leo’s Daily Tip – Today, On Advertising

Get more impact from your #outdooradvertising . Don’t just advertise your product, motivate the viewer to go to your social media site for more information. Make the site URL easy to remember while driving.

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Leo’s Daily Tip – Today, On Advertising

Small-size print ads may be affordable but they frequently communicate a small image about your company. Consider full-page ads even if less frequently to give a leadership image for your company & message.

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Leo’s Daily Tip – Today, On Digital Advertising

Many digital ads send the prospect to the Website home page which has a general message. It’s more effective to send the lead to a landing page that features copy related to the ad and a clear call to action.

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Leo’s Daily Tip – Today On Strategic Planning

Is your view too macro? Many companies, professional services or retail, are so focused on wide outreach and forget about the prospect/customer potential located just 5-10 miles close to them.

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Ad Musings

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