Tag Archives: Philadelphia Advertising Agency

Leo’s Daily Tip – Today, On Digital Advertising

Retain a pro for your Google Adwords advertising campaign.  Without a pro managing bidding for keywords, their system tends to support the uninitiated in their inefficiencies causing them to pay more and get less.

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Leo’s Daily Tip – Today, On Direct Mail

One way to find more prospects is to reverse search your mailing list. Many mailing lists can be analyzed according to demographic or profile. Once you know the profile, find other names that have the same profile and market to them.

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Leo’s Daily Tip – Today, On Advertising

Most customers know only as much about your company as they knew on the first day they hired you because most businesses fail to update their customers about news & products. Develop a monthly/quarterly email to keep them up-to-date.

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Leo’s Daily Tip – Today, On Search Engine Optimization

Looking for more search engine optimization. Don’t forget your photos.  Instead of uploading images to your website or listings as ‘photo1010.jpg,  rename them to a keyword from your business’ keyword list.

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Leo’s Daily Tip – Today, On Advertising

Have a lengthy or complicated message to delivery online?  Consider sequencing 2-4 ads in a row so you can deliver your entire message one after another and maximize memorability.

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Leo’s Daily Tip – Today, On Advertising

Local businesses know that most of their customers/clients come from the geographical area near them. They also know that most new customers start with Google search. So why aren’t you advertising on Google Adwords with geo-targeting?

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Leo’s Daily Tip – Today, On Direct Mail Marketing

Question?  I just read a statistic that 44% of direct mail is never opened.  The article blames the medium as being old fashioned.  Old fashioned or just poor direct mail design and content.  What do you think? 

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Leo’s Daily Tip – Today, On Advertising

Are you wondering where to start to put together information to include in your Website, brochure or ad? A good tip is to start by “interviewing yourself”.  If you didn’t know anything about your company/product what would you want to know?

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Leo’s Daily Tip – Today, On Marketing

Don’t take tiny differences for granted in marketing as they may be the differentiator for a customer. If you’re a professional services firm, sometimes the software you use, way to research a client’s business, train your people or follow up can be the tipping point.

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Leo’s Daily Tip – Today, On Advertising

Old school awareness – there still are few media designed to generate awareness better than outdoor advertising, if your product or service is seeking a mass audience. Only drawback is the 6-10 word message limit.

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Leo’s Daily Tip – Today, On Advertising

Do you email market? Many times your email does not attract the attention of your list…as many as 50% don’t even notice it. So why not send it again with a different subject line and you’ll be surprised your added response with the same email.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you checking out your competitors’ digital message on a consistent basis?  Don’t stop there.  Check out your competitors’ keywords as well.  What keywords or hashtags are important to them.

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Leo’s Daily Tip – Today, On Advertising

Check your advertising message…are you really trying to differentiate your product? What single point in your message states one way your product is superior to your competitor.  None?  Sorry, you’ve got a commodity message.

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Leo’s Daily Tip – Today, On Website Design

When was the last time you looked at your company’s Website on your mobile device? Check it out. Many people check it there and if yours is not mobile optimized, it needs to be.

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Leo’s Daily Tip – Today, On Strategic Planning

Your company may be B2B but have you thought about selling your product online. Consider creating an ecommerce site for your products to make them more easily accessible and easier to order and reorder.

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you checked out your competitors and their  messages? Make a list of 5 key competitors plus 5 industry leaders and make it a point to check out their Websites and social media at least once per quarter.

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Leo’s Daily Tip – Today, On Email Marketing

Wondering what to use as content to keep your website and newsletter interesting?  Try case studies.  You don’t even need to tell who the client is.  Just tell an interesting story.  Especially good for professional services firms.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you secure enough to focus on a single message in your marketing. Too many advertisers feel the need to cover all products or services and as a result, lose their edge. Be exceptional in one thing and just promote that.

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Leo’s Daily Tip-Today, On Strategic Planning

How frequently do you check out your competition’s Websites, blogs and social media?  Make it a regular practice as it’s a great way to learn what direction they are heading.

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Leo’s Daily Tip – Today, On Advertising

Using a video to market your company most likely will fall flat. Better would be to make a video that answers the single most common question your customers have and then tie it into the search with a keyword description.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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writer, speaker and advisor on effective leadership

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