Careful about your keywords in Google Adwords to make sure that the words aren’t meaningful in multiple industries to 1) bid prices up by unintended sources and 2) receive wasteful clicks from other industries.
Have you noticed that many company websites kind of look the same these days? The reason is that many companies use Website templates to save money. As more look similar, companies starting to build their own more complex customer sites.
How will you set your marketing budget-same as this year or a few percent more? Better to consider your budget as a weapon to use offensively or defensively against competitors. Where do you need it to capture new territory or defend what you have?
Social media is filled with clever hashtags created by people who think they’re being creative. But to really work, find the most popular, relevant hashtags because those are the ones that the most people are following, to get more eyeballs on your message.
Stock photography can be useful, but nothing communicates your unique message and brand like original photos, especially those that feature your product in an interesting way. Budgeting for original photography can dramatically increase engagement and customer interest.
Networking is a key to marketing. The most effective networkers understand that networking is a 2-way street, so to speak. In addition to meeting prospect, one wants to help people by opening doors with people who can be helpful to them.
For Google Adword advertising, groups of multiple words will usually work better than single words because studies have shown that a longer, more detailed phrase indicates that the prospect is farther along in their reasearch & closer to actually buying.
Marketers speak about tapping into influencers as a successful strategy. It’s true. Influential experts’ endorsements do sell. But why not make a person on your team the influencer or expert in your field that others follow and listen to?
The most successful advertising messages create a vision in the mind of the customer where your product or service is the hero but where the solution is the star. It’s like an artist painting a picture. Make your message paint a problem solved.
Remember John Wanamaker’s quote, “Half my advertising is wasted, I just don’t remember which half.”? With today’s quantative reporting from digital media, we ARE able to identify underperforming ads and make adjustments for greatest efficiency.
Advertising is making a comeback for small to medium size companies but not the TV/radio/print paradigm of before. Now Google Adwords, boosted posts, remarketing, boosted videos, digital advertising and more should make up a modern ad campaign.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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