For many, business is back, but often in a limited way. Identify those customers that come back first as top customers. Recognize them in some way with a bonus or discount or just a warmer welcome back.
Is your marketing message communicating only what your product or service can do and not what it can do for the customer? Craft your message by looking through the eyes of a prospect by telling advantages meaningful to him/her not just features.
YouTube is a big resource for how-to information on video. So don’t just make a video. Use your product or service in a way that answer popular how-to questions. Craft your video descriptions and hashtag them to flag searches for this kind of how-to information so browsers find your video first.
Is your website’s home page too clever or creative so that it obscures the main message about your company you want a prospect to get the first few seconds they view it? Make sure it communicates a quick snapshot of what your business does and its main advantages, together with an easy way to get in touch.
If the last time customers learned about your company was the day they hired you, you could be losing out on additional business opportunities. Prevent hearing the dreaded “I didn’t know you did that.” by keeping customers aware of your services with a monthly email newsletter and weekly social media postings.
Your Website’s contact should go to your organization’s top sales or marketing person (not an admin person) to make sure leads and questions are handled properly and in a timely fashion. If you don’t want to use their main email, create a dummy email that gets forwarded to their actual one for fastest, most direct follow up and results.
Media buying tip–if you can, offer to prepay cash up front to get the best rates. During the lockdown, many media are suffering from limited cash flow. Checking that they are otherwise solid financially, offer to pay the entire schedule upfront and you can negotiate superior price and terms.
Driving around the region, I’m shocked at the number of billboards that are missing any call to action message. True, it’s important to keep billboard messages short, but a memorable phone number or website is critical to make it easy for prospects to remember how to get in touch.
A great tip is to follow competitors’ marketing, but even more so, it’s important to track how competitors are progressing in their digital marketing. Have they enhanced mobile or digital ordering? If you aren’t leading in these areas, be sure to follow the leader to prioritize making your program at least as technologically advanced.
You don’t hear as much about “explainer videos”, popular a couple of years ago, but don’t forget them because they still work well. Review your processes & products and see which ones may need a little more visual explanation to show customers how you provide solutions.
When creating an email for marketing, always send a sample out first to to yourself to double check font size, typos, graphic reproduction, colors and more. It’s an easy double check to make sure your email is seriously considered and not deleted as spam.
Most marketers focus on the top (new leads) and bottom (closing the sale) of the marketing funnel. But don’t ignore the middle. The middle is where prospects learn more about the product/company, compare with others and make their decision to buy.
Should you produce short videos or long videos for online purposes? Although conventional wisdom says short. If the video provides usable tips or information, studies have shown that people will watch a longer video to learn something, but not to be advertised to.
How often do you communicate with your current clients/customers about news, new services, testimonials and case studies at your company? Sending a monthly newsletter keeps everyone up to date and prevents the deadly loss of business due to, “I didn’t know you did that”.
Thinking about advertising on Google keywords? If your business is a start-up or less well known, don’t use keywords for search about your firm. They won’t find you. Instead, choose general industry terms and specific product types to have searches find your ad.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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