Tag Archives: Philadelphia Advertising Agency

Leo’s Daily Tip – Today, On Strategic Planning

There are often advantages in being new. However in many industries  (banking, investments, insurance, etc.) customers want to feel that your new company is “established”. Be careful not to sacrifice new and trendy for first creating a brand that can be trusted.

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Leo’s Daily Tip – Today, On Advertising

Get more impact from your #outdooradvertising . Don’t just advertise your product, motivate the viewer to go to your social media site for more information. Make the site URL easy to remember while driving.

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Leo’s Daily Tip – Today, On Advertising

Small-size print ads may be affordable but they frequently communicate a small image about your company. Consider full-page ads even if less frequently to give a leadership image for your company & message.

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Leo’s Daily Tip – Today, On Digital Advertising

Many digital ads send the prospect to the Website home page which has a general message. It’s more effective to send the lead to a landing page that features copy related to the ad and a clear call to action.

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Leo’s Daily Tip – Today On Strategic Planning

Is your view too macro? Many companies, professional services or retail, are so focused on wide outreach and forget about the prospect/customer potential located just 5-10 miles close to them.

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Leo’s Daily Tip – Today, On Advertising

The most effective headlines communicate a benefit (not a feature), one that is relevant and meaningful to the target market. In other words, what important (potential customer) problem does your product solve.

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Leo’s Daily Tip – Today, On Advertising

Don’t let your digital advertising graphic fall in love with its concept and overshadowing your product.  Make sure the graphic puts your product front and center.  Keep your product the star or get a new idea.

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Leo’s Daily Tip – Today, On Strategic Planning

We all know that people buy benefits, not products right? Then take a look at your ads. Are they promoting your benefit to your customers or just your product or service?

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Leo’s Daily Tip – On Social Media

A powerful idea for targeting B2b advertising is to use #LinkedIn Inmail. It lets you choose industry, title and location and then puts a focused message right on your prospect’s desktop. 

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Leo’s Daily Tip – Today, On Advertising

Turbocharge your testimonials. Don’t just use one testimonial.  Promote the number of 5 star reviews that your company has for a powerful message.

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Leo’s Daily Tip – Today, On Advertising

Never underestimate the power of a handwritten note card.  When was the last time you received one? You remember it. Use them for a powerful way to communicate thanks, satisfaction, appreciation, etc.

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Leo’s Daily Tip – Today, On Strategic Planning

Don’t advertise in a vacuum. It’s not all about your product. Observe  competitors. What are they saying? Decide strategy for a similar message, challenging message or a different message altogether.

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Leo’s Daily Tip – Today, On Advertising

A quick exercise to tell if you have a good ad message (words & graphics) or not. Try to put yourself in the readers context and mindset. What is the first and the next thing they might think of when they see it and whether that is the message you wish to convey?

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Leo’s Daily Tip – Today, On Advertising

Always ask prospects, in an advertising message, to act now. People act impulsively and if you miss that moment your opportunity is often lost. Use words like now or today to motivate immediate action.

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Leo’s Daily Tip – Today, On Email Marketing

Getting more people to read your email message often starts with a headline or first sentence that states the problem your product solves or the problem the reader faces. #emailmarketing

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Leo’s Daily Tip – Today on Digital Advertising

#StartUps should be careful about keyword related advertising. If you have a product that no one has ever seen. How will they know to search for it? Think of the words they might search when looking for your type of product.

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Leo’s Daily Tip – Today, On Strategic Outdoor

Tough getting to the c-suite in an important prospect? Try ambushing them with outdoor advertising around their office. Communicate a simple message on a billboard, bus shelter, trash can etc. to build awareness to that audience of one very important prospect.

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Leo’s Daily Advertising Tip – On Advertising

Are you sending email to a large list? Keep it low key and interesting. Create urgency but don’t make it look like spam. Consider your own actions – what style of emails do you read and what style do you delete?

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Leo’s Daily Advertising Tip – On Branding

#Brand your company with the authentic. Customers easily distinguish where your brand is relative to the fine line between overly polished and the real essence of your entity #branding

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Leo’s Daily Advertising Tip – On Advertising

Real advertising is making a comeback in use by smaller businesses, in the form of digital advertising. They’re discovering the ability to target ads on LinkedIn, etc.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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