Tag Archives: Philadelphia Advertising Agency

Leo’s Daily Tip – Today, On Strategic Outdoor

Tough getting to the c-suite in an important prospect? Try ambushing them with outdoor advertising around their office. Communicate a simple message on a billboard, bus shelter, trash can etc. to build awareness to that audience of one very important prospect.

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Are you sending email to a large list? Keep it low key and interesting. Create urgency but don’t make it look like spam. Consider your own actions – what style of emails do you read and what style do you delete?

Tagged ,

Leo’s Daily Advertising Tip – On Branding

#Brand your company with the authentic. Customers easily distinguish where your brand is relative to the fine line between overly polished and the real essence of your entity #branding

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Real advertising is making a comeback in use by smaller businesses, in the form of digital advertising. They’re discovering the ability to target ads on LinkedIn, etc.

Tagged ,

Leo’s Daily Advertising Tip – On Website Design

If customers/clients access your Website on computer vs. mobile, design it for computer first. Let info pop in view and not require wading through photos & long scrolling pages.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Most customers, especially those at retail, expect returns and make-goods to be part of the customer experience. Charging for returns risks turning them turn off to you.

Tagged ,

Leo’s Daily Advertising Tip – On Digital Advertising

Banner ads are most effective if they are seen “above the fold” meaning on the screen before your need to scroll down. Other ad placement positions may be cheaper but much less effective.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Take your analytics a step further than delivery. It’s not enough to just have your message reach the target market.  That message must be “ingested” by the prospect.

Tagged ,

Leo’s Daily Advertising Tip – On Digital Marketing

#SEO tip: select a general keyword but add a modifier or two to target how the market really uses that keyword, eg. temperature control valves vs. flow control valves.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Our veterans deserve our thanks.  Resolve to plan at least one event or promotion that helps or supports or thanks veterans in some meaningful way.  Wishing you a happy and safe Memorial Day!  Thank you veterans!!

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Invest in original photography of your products and people.  Stock photos have their place but there is nothing like the real thing to communicate your true message.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Do you overwhelm your market with messages? Although you may feel you need to message every service & feature about your business, keep it simple. Stick to one idea or two.

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Vary your tone in your video ads, while sticking to your overall brand message. Different tones appeal to different potential customers. Use a mix of humor, facts, testimonials, slice of life and other formats.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is power. Too many get sidetracked from their brand message, in their elevator and sales pitches and advertising. Don’t be tempted into confusing your singular message.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

If there are 2-3 things you want people to know that distinguishes your company/brand, what are they?  Are they part of every elevator pitch?

Tagged ,

Leo’s Daily Advertising Tip – On Website Design

It’s kind of shocking these days, but there still are many businesses and organzations that still don’t have mobile friendly Websites, making them difficult to find on Google.  Is yours?

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Why is delivering your call-to-action or CTA early in a video ad so important? People make quick, impulse decisions these days so you need to move them to act pointedly and early.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Is your business one that needs to communicate trust? How frequently do you use “trust words” in your marketing, like authentic, certified, guaranteed, loyal or official to bolster your image?

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Planning outdoor advertising?  Before it goes up, create a small layout. Flash it for 2 seconds to co-workers. See which parts of the message they remember. If the entire message, then you’re good to go.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

It is critical to establish some discernible difference about you or your company to make your marketing meaningful (also called a unique selling proposition (USP)). Without it, why should customers prefer your company over others?

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: