Your Website, and especially your home page, is a key part of your marketing program. Make sure that it is inviting, speaks to the prospect in terms that are meaningful to them and provides a clear path to action/sales.
Don’t forget existing customers in your marketing plan. Create a targeted campaign for them that reminds them of your company and other services/solutions, in addition to the one they’re buying, that your company provides. Keep in front of them consistently.
Here’s a secret…most brand experts have no idea what a brand is. They think it’s like a cattle brand, having to do with color, typeface, graphic style and look. Sorry, but a brand is your promise about a product, service or solution that you deliver consistently. Anybody can have a color. Only your company has its unique promise.
There are often advantages in being new. However in many industries (banking, investments, insurance, etc.) customers want to feel that your new company is “established”. Be careful not to sacrifice new and trendy for first creating a brand that can be trusted.
A quick exercise to tell if you have a good ad message (words & graphics) or not. Try to put yourself in the readers context and mindset. What is the first and the next thing they might think of when they see it and whether that is the message you wish to convey?
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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