Tag Archives: Philadelphia ad agency

Leo’s Daily Tip – Today, On Advertising

Budgeting 2020 – whether your company markets to consumers or businesses, digital advertising and marketing should play a large and growing part of your plan. Although traditional media advertising is diminishing in most cases, digital advertising is exploding.

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Leo’s Daily Tip – Today, On Strategic Planning

Looking for fresh ideas? In-house marketing departments tend to get trapped in companies’ corporate cultures. That leads to new ideas and techniques becoming stifled  by peer pressure and politics. Perhaps it’s time to consider an outside firm to bring new ideas.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020-how do you find information and new vendors? You start with a search on Google? So wouldn’t it make sense to budget for a Google Adwords campaign to make sure your message is on page one for your prospective customers’ searches?

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Leo’s Daily Tip – Today, On Strategic Planning

Are you wasting your leads? If a lead doesn’t turn into a sale within a month or two, do you lose them? How do you keep your message in front of a lead until they buy, which could be months? Make sure your campaign has a long-term component, in addition to just lead gen.

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Leo’s Daily Tip – Today, On Website Design

Be careful of your content on web and blog pages. If it has too many keywords, and/or the same keyword repeated frequently, the search engines will ignore it because they’ll consider it to be spam.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020? For best results, get strategic. Think about each of your products and services, their customers and competition. Imagine changes in the market and where the market will be in 2021. How will your budget take advantage of that?

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Leo’s Daily Tip – Today, On Strategic Planning

How much is your in-house marketing department costing you? Add up the true cost of salaries, benefits, supplies and even rent for their area and equipment. Compare that to hiring an outside agency and we think you’ll be surprised.

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Leo’s Daily Tip – Today, On Advertising

Use guerrilla marketing to get customers’ attention. It doesn’t have to be expensive, just disruptive. For example, print your message on a 3-inch square Post-It and attach them to mailings, invoices or brochures from your company.

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Leo’s Daily Tip-Today, On Advertising

How to use outdoor advertising strategically? Advertise on the billboard or transit poster right outside your prospect or your prospect’s industrial park to boost name recognition and get across a main benefit for doing business with you.

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Leo’s Daily Tip – Today, On Advertising

Careful about your keywords in Google Adwords to make sure that the words aren’t meaningful in multiple industries to 1) bid prices up by unintended sources and 2) receive wasteful clicks from other industries.

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Leo’s Daily Tip – Today, On Website Design

Have you noticed that many company websites kind of look the same these days? The reason is that many companies use Website templates to save money. As more look similar, companies starting to build their own more complex customer sites.

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Leo’s Daily Tip – Today, On Advertising

Video is so popular but many people watch in the office where sound can be annoying and disruptive. Make sure you offer closed captions on your video so people can watch in the office and on devices with sound turned off.

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Leo’s Daily Tip – Today, On Strategic Planning

How will you set your marketing budget-same as this year or a few percent more? Better to consider your budget as a weapon to use offensively or defensively against competitors. Where do you need it to capture new territory or defend what you have?

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Leo’s Daily Tip- Today, On Advertising

Subtle ad trick using models…instead of having the model look ahead (at you the reader), have them face the copy of call to action to subtley get the reader to read it.

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Leo’s Daily Tip – Today, On Strategic Planning

Carve out a budget designed to get customers to bring you referrals. Referrals are an easier way to get new business because they come with a customer endorsement behind them. Budget to motivate customers to make referrals to you.

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Leo’s Daily Tip – Today, On Advertising

Pop ups used to be popular but have turned into an annoying extra step for prospects. Look for other seamless ways to attract customer attention and action.

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Leo’s Daily Tip- Today, On Social Media

Social media is filled with clever hashtags created by people who think they’re being creative. But to really work, find the most popular, relevant hashtags because those are the ones that the most people are following, to get more eyeballs on your message.

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Leo’s Daily Tip – Today, On Advertising

How long should an email subject line be? Long enough to engage the reader . . . but not so fast. It also has to fit on mobile screens. So make sure it’s concise enough to fit there effectively, comfortable and meaningfully.

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Leo’s Daily Tip – Today, On Strategic Planning

Networking is a key to marketing. The most effective networkers understand that networking is a 2-way street, so to speak. In addition to meeting prospect, one wants to help people by opening doors with people who can be helpful to them.

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Leo’s Daily Tip – Today, On Digital Advertising

Find out what keywords are important to competitors and then think about why they are. Search their blogs, posts and releases to find repeated words. And you may learn a lot about their marketing direction.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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