Tag Archives: Philadelphia ad agency

Leo’s Daily Tip – Today, On Advertising

As a consumer, does it bother you when you get an email and then click on it to buy the item and it takes you to a general page where you have to search for the item?  Advertisers…it really isn’t that difficult to make a landing page connecting click-item-sale.

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Leo’s Daily Tip – Today, On Email Marketing

Email newsletters are valuable, but often the most successful emails are written in a voice that is directed to one person, each reader. Stop thinking about mass and focus on the individual for greater results.

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Leo’s Daily Tip – Today, On Advertising

In messaging, people talk about communicating features vs. benefits, but taken a step further, what information, benefit, item of interest or visual will make your best prospects stop and act?  That is your best message.

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Leo’s Daily Tip – Today, On Email Advertising

There’s less room for creativity in email subject lines because the goal is to get the reader to open the email.  Best to be more direct and provide information about what is in the email, but in a clever way.

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Leo’s Daily Tip – Today, On Advertising

When you make a sales call, what do you leave behind?  In this digital age, many leave nothing besides a business card.  However a brochure or logo’d item can keep your name in front of the prospect for easy referral by sitting on his/her desk.

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Leo’s Daily Tip – Today, On Digital Advertising

Your digital ad message should be designed to get the viewer to click, not necessarily to sell the product.  The message is different from a typical ad in that the limited space will be better used to attract & move the prospect to a selling space.

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Leo’s Daily Tip – Today, On Strategic Planning

Make sure all employees, not just those engaged in marketing, are exposed to your marketing strategy, message and plan.  Once developed present the program to all and make everyone part of the marketing team.

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Leo’s Daily Tip – Today, On Strategic Planning

Don’t let trendy get ahead of your marketing campaign.  Embracing the latest technology or media can be fun, but if your customers are not there using it, it will be a waste of energy and resources.

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Leo’s Daily Tip – On Digital Advertising

Double check your keyword strategy to make sure your keywords are also present on your landing pages to meet the expectations of the prospect who having searched on the word, expects to see information relating to it.

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Leo’s Daily Tip – Today, On Digital Advertising

Retain a pro for your Google Adwords advertising campaign.  Without a pro managing bidding for keywords, their system tends to support the uninitiated in their inefficiencies causing them to pay more and get less.

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Leo’s Daily Tip – Today, On Direct Mail

One way to find more prospects is to reverse search your mailing list. Many mailing lists can be analyzed according to demographic or profile. Once you know the profile, find other names that have the same profile and market to them.

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Leo’s Daily Tip – Today, On Advertising

Most customers know only as much about your company as they knew on the first day they hired you because most businesses fail to update their customers about news & products. Develop a monthly/quarterly email to keep them up-to-date.

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Leo’s Daily Tip – Today, On Search Engine Optimization

Looking for more search engine optimization. Don’t forget your photos.  Instead of uploading images to your website or listings as ‘photo1010.jpg,  rename them to a keyword from your business’ keyword list.

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Leo’s Daily Tip – Today, On Advertising

Have a lengthy or complicated message to delivery online?  Consider sequencing 2-4 ads in a row so you can deliver your entire message one after another and maximize memorability.

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Leo’s Daily Tip – Today, On Advertising

Local businesses know that most of their customers/clients come from the geographical area near them. They also know that most new customers start with Google search. So why aren’t you advertising on Google Adwords with geo-targeting?

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Leo’s Daily Tip – Today, On Direct Mail Marketing

Question?  I just read a statistic that 44% of direct mail is never opened.  The article blames the medium as being old fashioned.  Old fashioned or just poor direct mail design and content.  What do you think? 

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Leo’s Daily Tip – Today, On Marketing

Don’t take tiny differences for granted in marketing as they may be the differentiator for a customer. If you’re a professional services firm, sometimes the software you use, way to research a client’s business, train your people or follow up can be the tipping point.

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Leo’s Daily Tip – Today, On Advertising

Old school awareness – there still are few media designed to generate awareness better than outdoor advertising, if your product or service is seeking a mass audience. Only drawback is the 6-10 word message limit.

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Leo’s Daily Tip – Today, On Advertising

Do you email market? Many times your email does not attract the attention of your list…as many as 50% don’t even notice it. So why not send it again with a different subject line and you’ll be surprised your added response with the same email.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you checking out your competitors’ digital message on a consistent basis?  Don’t stop there.  Check out your competitors’ keywords as well.  What keywords or hashtags are important to them.

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Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

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