Tag Archives: Philadelphia ad agency

Leo’s Daily Advertising Tip – On Advertising

Invest in original photography of your products and people.  Stock photos have their place but there is nothing like the real thing to communicate your true message.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do you overwhelm your market with messages? Although you may feel you need to message every service & feature about your business, keep it simple. Stick to one idea or two.

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Leo’s Daily Advertising Tip – On Advertising

Vary your tone in your video ads, while sticking to your overall brand message. Different tones appeal to different potential customers. Use a mix of humor, facts, testimonials, slice of life and other formats.

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is power. Too many get sidetracked from their brand message, in their elevator and sales pitches and advertising. Don’t be tempted into confusing your singular message.

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Leo’s Daily Advertising Tip – On Strategic Planning

If there are 2-3 things you want people to know that distinguishes your company/brand, what are they?  Are they part of every elevator pitch?

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Leo’s Daily Advertising Tip – On Website Design

It’s kind of shocking these days, but there still are many businesses and organzations that still don’t have mobile friendly Websites, making them difficult to find on Google.  Is yours?

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Leo’s Daily Advertising Tip – On Advertising

Why is delivering your call-to-action or CTA early in a video ad so important? People make quick, impulse decisions these days so you need to move them to act pointedly and early.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your business one that needs to communicate trust? How frequently do you use “trust words” in your marketing, like authentic, certified, guaranteed, loyal or official to bolster your image?

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Leo’s Daily Advertising Tip – On Advertising

Planning outdoor advertising?  Before it goes up, create a small layout. Flash it for 2 seconds to co-workers. See which parts of the message they remember. If the entire message, then you’re good to go.

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Leo’s Daily Advertising Tip – On Strategic Planning

It is critical to establish some discernible difference about you or your company to make your marketing meaningful (also called a unique selling proposition (USP)). Without it, why should customers prefer your company over others?

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Leo’s Daily Advertising Tip – On Advertising

Today’s #outdooradvertising must integrate with other components of your campaign. Using just 8-10 words, make your message motivate customers to tie into your brand, social media, Website and more.

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Leo’s Daily Advertising Tip – On Direct Mail

Don’t give up direct mail. It’s declining but not very quickly. Its response rate is still much higher than email, paid search, social media and online display advertising.

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Leo’s Daily Advertising Tip – On Social Media

One of the best ways to grow followers is to ask.  So, please share my Daily Tip with your friends and associates to follow me on LinkedIn and Twitter… and thank YOU for following me!

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Leo’s Daily Advertising Tip – On Strategic Planning

Don’t be a media snob.  If you’re retail is highly localized, great media to use may be low tech opportunities like grocery carts, movie theaters, church bulletins and more  #guerillamarketing

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Leo’s Daily Advertising Tip – On Digital Advertising

Bidding for keywords. Sometimes keywords are pricey. Forgo those to afford top of page for the next level of keywords. Those can produce sales too, more likely if you’re now #1.

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Leo’s Daily Advertising Tip – On Advertising

I saw a TV spot for a doc-in-a-box clinic that reviewed maladies but didn’t mention their name until the end. If you don’t have identity in the first seconds of your video, you’re lost. 

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Leo’s Daily Advertising Tip – On Social Media

Placing an ad in social media newsfeeds have a high liklihood of being read as 50% of Gen Z and 70% of Boomers can’t tell organic ads from text posts.

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Leo’s Daily Advertising Tip – On Advertising

Nobody likes to spend too much, but you may be spending too little.  Google #Adwords tells you search lost, the number of potential impressions (and potential customers) you’re missing due to low budget.

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Leo’s Daily Advertising Tip – On Strategic Planning

Why are #retailers losing customers to online? Customer service. Invest in product training, happy staff, the concept of service and you’ll grow and keep customers. #showrooming

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Leo’s Daily Advertising Tip – On Advertising

Don’t just review your competitors’ Websites and marketing, review details like their call to action and what they are looking to motivate prospects to do.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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