Tag Archives: Philadelphia ad agency

Leo’s Daily Tip – Today, On Advertising

 I was discussing a new ad national ad campaign by a major advertiser and we were all well aware of the creative concept, but could not remember the company. Lesson: don’t get too clever – it’s best to blend in your brand identity with your creative.

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Leo’s Daily Tip – Today, On Advertising

Online retailer tip: don’t just confirm that an order has taken place, use that confirmation as a way to push one more product e.g. “if you like that, you may enjoy this too” and try to get a piggyback sale on the confirmation.

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Leo’s Daily Tip – Today, On Strategic Planning

The holiday season just passed. Did you write thank you notes for gifts and to people who were generous to you during the year? No? Hint: neither did your competition.  So if you write them, imagine how you’ll stand out and reinforce your very positive brand/image.

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Leo’s Daily Tip – Today, On Social Media

When you write content for your blog or social media, remember to write about things your readers will want to read about, in other words, it’s about them, not about you and your promotional interests.

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Leo’s Daily Tip – Today, On Strategic Planning

Technology is great and streamlines many business functions and activites taking out cost, but will you sacrifice relationships in the process? Look to maintaining relationships and customer retention as a major marketing goal for your program.

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Leo’s Daily Tip – Today, On Marketing Strategy

Obviously I’m biased regarding this tip, but make sure your company has a true advertising budget this year – that is, a digital advertising budget.  Natural search’s value is diminishing where you need an online paid boost to get your message out.

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Leo’s Daily Tip – On Strategic Planning

Winning CEO’s put a value on creativity. They understand the mediocrity out there and that standing out means message crafting, doing something creatively.  Hint…In-house teams are almost never creative.

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Leo’s Daily Tip – Today, On Strategic Planning

Is your marketing program too cool? Digital is state-of-the-art but don’t overlook old-school initiatives like printed catalogues, direct mail, outdoor ads and even print advertising which may make your company stand out because your competitors are too cool to use them.

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Leo’s Daily Tip – Today, On Strategic Planning

What do you take for granted about your company, your products and the way you do business that is superior or distinctive from your competition. I’m not talking about the generic “we REALLY care about our customers” BS.  Stand back and figure out a couple of things that make a difference.

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Leo’s Daily Tip – Today, On Digital Advertising

Consistency is key in digital advertising, just like in conventional advertising. In digital narrow your media choices so you can afford to have your message appear consistently, even to a smaller universe.

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Leo’s Daily Tip – Today, On Advertising

Start strong because attention is short. Whether designing ad, video, press release, brochure…whatever. Get to the point fast. Then reinforce it.  Don’t waste time setting up the story, just get to it.

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Leo’s Daily Tip – Today, On Social Media

We often hear clients say that their customers don’t use social media. Don’t just assume…ask customers if they use social media, which media,  how else do they research information/products, how do subordinates do research and more.

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Leo’s Daily Tip – On Digital Advertising

So your digital ad got a customer to your landing page. What is your message there? Remember that customers are at many stages in their buying process at this point so provide messages for each stage together with a variety of options to take the next step.

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Leo’s Daily Tip – On Retail

Black Friday’s becoming Black November is how to kill a terrific promotional concept. Lazy #retail marketers who couldn’t think of another good promotion for the rest of the month, take away its urgency. Watch it die as consumers consider Friday just another shopping day.

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Leo’s Daily Tip – Today, On Videos

Have you every tried producing vertical format videos?  These are coming into favor as many watch videos on their mobile phone (video format) and may not turn the screen horizontal to watch.

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Leo’s Daily Tip – Today, On Advertising

Try reverse messaging – as important as it is to tell what you or your product does, think about what you or your product doesn’t do to as an advantage for customers.

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Leo’s Daily Tip – Today, On Strategic Planning

Your competitors don’t have all the answers. In fact, they can be stupidly off base. So don’t just follow along, assuming they have the magic solution. Think about your correct message, even though it’s not what they’re saying.

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Leo’s Daily Tip – Today, On Advertising

Videos should never save their logo/brand until last. Feature it early as many people tune out after the first 8-10 seconds.

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you read your mission statement? Exactly! Don’t waste time writing or refining it. Instead, spend time crafting your elevator pitch for all to use so customers & employees easily understand what you do.

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Leo’s Daily Tip – Today, On Email Marketing

We all get so many emails but personalizing them stops the roving eye for a second to double-check your message. First choice is to personalize with the first name. Second choice with the name of the town or region.

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Ad Musings

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