Tag Archives: Philadelphia ad agency

Leo’s Daily Tip – Today, On Advertising

When developing your advertising message, ask yourself and your team, “what problem are you trying to help customers solve?” Once you have the answer, writing the message will be a lot easier.

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Leo’s Daily Tip – Today, On Advertising

John Wanamaker was wrong. Half of your advertising doesn’t have to be wasted. Where do most people first turn to find information? Google. Ask us about pay-per-click ads on Google for outstanding message & market targeting, where you can actually see your results.

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Leo’s Daily Tip-Today, On Advertising

Important to realize that although you’ve been promoting the same message for a while, many have never seen it or have seen it but haven’t been ready to buy. Take care not to get bored with your message before your market is. Companies often change great ads before they need to.

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Leo’s Daily Tip – Today, On Advertising

Advertising isn’t always about leads. Create another dimension in your marketing that creates an environment within which sales can be closed. This one-two strategy preps the customer and facilitates the call to action or direct close by the sales person.

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Leo’s Daily Tip – Today, On Advertising

You’re driving down the road and a digital billboard catches your eye…but then it quickly changes. Did you miss the message? To prevent this, keep the message simple – best: a graphic, logo and 1-5 words.

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Leo’s Daily Tip – Strategic Planning

What do your long-time customers know about your company? For most, they learned about your company on the first day they bought your product or services and relatively little since. Use a monthly email newsletter to keep them in the loop.

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Leo’s Daily Tip – Today, On Advertising

Digital advertising can be quite valuable for your firm, especially these three types to consider because of their targeting & efficiency advantages: 1) boosted posts, 2) Google keywords, and 3) digital banner advertising on industry blogs and sites.

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Leo’s Daily Tip – Today, On Strategic Planning

I am reminded about the restauranteur who had his staff dine at the restaurant as part of their training so they could feel the customer’s side of the experience. How do your customer service people understand what your  customer is experiencing?

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Leo’s Daily Tip – Today, On Social Media

Many who are focused on KPI’s fail to realize that social media is often a passive medium where people observe and don’t actively react. Be careful not to eliminate a well thought out strategy just because you’re not able to quantify outcomes.

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Leo’s Daily Tip – Today, On Digital Marketing

Check your list of keywords to make sure the words are not the ones you ascribe to your business or industry but rather are the words prospects and customers would use to search for your kinds of products or services.

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Leo’s Daily Tip – Today, On Advertising

Calls to action should provide easy access to making the purchase or getting the information. Put a phone number, email AND link to Website right there instead of making the prospect have to click one or two more times to get to your contact info.

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Leo’s Daily Tip – Today, On Advertising

To boost results, instead of putting a link to the home page of your website in advertising, create a custom landing page related to the specific product or theme of the ad and link the ad to the landing page for a more consistent customer/client experience.

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Leo’s Daily Tip – Today, On Strategic Planning

Quotation from Leo: “People are not just sitting around waiting for your ad or message to come in.” Recognize that concept and the skill it takes to get their attention and move it to accomplishing the action you desire.

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Leo’s Daily Tip – Today, On Email Marketing

Many emails reach the wrong person in an organization.  Ideally, they should forward it to the correct person, but many won’t think about that unless you encourage them to do so by asking-add a copy line or even a button.

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Leo’s Daily Tip – Today, On Strategic Planning

In your sales message or presentation, will a prospect be able to understand what your differentiator is? Communicate why your company/product is better and different in terms meaningful to prospects not necessarily to you.

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Leo’s Daily Tip – Today, On Advertising

If your product is somewhat expensive and/or complicated, direct mail can be valuable in delivering a complex message and for conveying quality.  Consider using a large format envelope to give importance to the message.

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Leo’s Daily Tip – Today, On Digital Advertising

Are you advertising digitally based on keywords? Sometimes those keyword tools are less effective than they can be, especially in B2b if your industry is niche with few searching overall. Add so-called small value words to your list anyway because those who search for them are strong prospects.

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Leo’s Daily Tip – Today, On Advertising

Case studies are often dull because they are too technical.  Better to write them as you would an interesting story with a problem and solution so prospects want to reac more and often find the source of the success

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Leo’s Daily Tip – Today, On Social Media

Grow your social media followers by being active in social media. Don’t just like posts by others. Repost them to your list, comment on other’s posts, publish links to others and you’ll find more people will follow you back.

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Leo’s Daily Tip – Today, On Advertising

Summer is often an excuse to cut back marketing -conventional wisdom states that “everyone is on vacation”. However, many are working, even  planning for the fall so when you reach out, your message is timely and seen with fewer competitive messages.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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