When developing your advertising message, ask yourself and your team, “what problem are you trying to help customers solve?” Once you have the answer, writing the message will be a lot easier.
John Wanamaker was wrong. Half of your advertising doesn’t have to be wasted. Where do most people first turn to find information? Google. Ask us about pay-per-click ads on Google for outstanding message & market targeting, where you can actually see your results.
Important to realize that although you’ve been promoting the same message for a while, many have never seen it or have seen it but haven’t been ready to buy. Take care not to get bored with your message before your market is. Companies often change great ads before they need to.
Advertising isn’t always about leads. Create another dimension in your marketing that creates an environment within which sales can be closed. This one-two strategy preps the customer and facilitates the call to action or direct close by the sales person.
What do your long-time customers know about your company? For most, they learned about your company on the first day they bought your product or services and relatively little since. Use a monthly email newsletter to keep them in the loop.
Digital advertising can be quite valuable for your firm, especially these three types to consider because of their targeting & efficiency advantages: 1) boosted posts, 2) Google keywords, and 3) digital banner advertising on industry blogs and sites.
I am reminded about the restauranteur who had his staff dine at the restaurant as part of their training so they could feel the customer’s side of the experience. How do your customer service people understand what your customer is experiencing?
Many who are focused on KPI’s fail to realize that social media is often a passive medium where people observe and don’t actively react. Be careful not to eliminate a well thought out strategy just because you’re not able to quantify outcomes.
Calls to action should provide easy access to making the purchase or getting the information. Put a phone number, email AND link to Website right there instead of making the prospect have to click one or two more times to get to your contact info.
To boost results, instead of putting a link to the home page of your website in advertising, create a custom landing page related to the specific product or theme of the ad and link the ad to the landing page for a more consistent customer/client experience.
Are you advertising digitally based on keywords? Sometimes those keyword tools are less effective than they can be, especially in B2b if your industry is niche with few searching overall. Add so-called small value words to your list anyway because those who search for them are strong prospects.
Summer is often an excuse to cut back marketing -conventional wisdom states that “everyone is on vacation”. However, many are working, even planning for the fall so when you reach out, your message is timely and seen with fewer competitive messages.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership