Tag Archives: Philadelphia ad agency

Leo’s Daily Tip – Today, On Advertising

Keywords are important in a Google Adwords ad campaign, but so are “negative keywords” e.g. words that you don’t want people to click on to prevent wasting your money. Use the Google analytics tools to first select some popular negative keywords, place them in your dashboard set-up and enjoy the savings.

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Leo’s Daily Tip – Today, On Social Media

Get your YouTube video found faster by putting some of the most important keywords in the description and even in the title. Add your URL to the front of the description to ease clicks to your site and to placing the order.

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Leo’s Daily Tip – Today, On Branding

Advertising strategy: one way to strengthen your brand and be the first name locally that people think of when they think of your category is to run an outdoor billboard campaign throughout the region with a simple message: your logo = category.

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Leo’s Daily Tip – Today, On Strategic Planning

COMMON MISCONCEPTION: The goal of ALL marketing campaigns is to generate leads. True, that might be one goal. But if your best leads come in through networking, as many professional services firms do, keeping those leads enthusiastic until the close may be a more valuable marketing goal.

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Leo’s Daily Tip – Today, On Advertising

#superbowlads Tide was my favorite ad this year as they wove in their message into the breaks but never got off message that their product gets stains out. Creative ad and media buying. I also liked the Porsche ad which showed its product’s pizzaz in an unexpected way for a car spot. @tide @porsche

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Leo’s Daily Tip – Today, On Digital Advertising

There are a number of factors that should be considered when developing an online strategy – engagement through click-through rates, bounce rates, dwell time, and conversion rates. Develop your campaign around the one(s) that work best for your goals.

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Leo’s Daily Tip – Today, On Digital Advertising

Some of the most successful digital ads don’t look like ads. Make your ad fit in with the feed so that it looks like another post as much as possible so people will be more likely to click on it.

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Leo’s Daily Tip – Today, On Advertising

Your headline is such an important part of your ad, release or post. Spend a lot of time crafting it. Have it communicate your message clearly so that people will understand it even if they don’t read further. Let it set up your total message so people will want to read further.

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Leo’s Daily Tip – Today, On Advertising

Advertising on Google Adwords? Think on several levels. Consider how you would search for your product or company if you were entry level on the topic…if you were an expert on it…if you were trying to solve a specific problem with your product…etc.

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Leo’s Daily Tip – Today, On Email Marketing

I’m always amazed at the number of companies that use email without personalization. An email works so much more effectively when the first words a prospect reads are his/her name. Take the time to design your emails for personalization.

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Leo’s Daily Tip- Today, On Mobile Marketing

Did you know? No doubt you’ve observed that the usual format for movies and TV shows is horizontal. Now with phones becoming the leading medium for watching videos, many videos are formatted vertically. If your market sees most of its videos on phones, you’ll want to format vertically.

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Leo’s Daily Tip-Today, On Strategic Planning

Budget 2020: Changing business goals often get missed when developing your marketing budget. It may be OK if your marketing plan is the same as 5 years ago, as long as your goals are the same. If goals have changed, it’s time to take a new look at your plan and budget.

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Leo’s Daily Tip – Today, On Advertising

Budgeting 2020 – whether your company markets to consumers or businesses, digital advertising and marketing should play a large and growing part of your plan. Although traditional media advertising is diminishing in most cases, digital advertising is exploding.

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Leo’s Daily Tip – Today, On Strategic Planning

Looking for fresh ideas? In-house marketing departments tend to get trapped in companies’ corporate cultures. That leads to new ideas and techniques becoming stifled  by peer pressure and politics. Perhaps it’s time to consider an outside firm to bring new ideas.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020-how do you find information and new vendors? You start with a search on Google? So wouldn’t it make sense to budget for a Google Adwords campaign to make sure your message is on page one for your prospective customers’ searches?

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Leo’s Daily Tip – Today, On Strategic Planning

Are you wasting your leads? If a lead doesn’t turn into a sale within a month or two, do you lose them? How do you keep your message in front of a lead until they buy, which could be months? Make sure your campaign has a long-term component, in addition to just lead gen.

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Leo’s Daily Tip – Today, On Website Design

Be careful of your content on web and blog pages. If it has too many keywords, and/or the same keyword repeated frequently, the search engines will ignore it because they’ll consider it to be spam.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020? For best results, get strategic. Think about each of your products and services, their customers and competition. Imagine changes in the market and where the market will be in 2021. How will your budget take advantage of that?

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Leo’s Daily Tip – Today, On Strategic Planning

How much is your in-house marketing department costing you? Add up the true cost of salaries, benefits, supplies and even rent for their area and equipment. Compare that to hiring an outside agency and we think you’ll be surprised.

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Leo’s Daily Tip – Today, On Advertising

Use guerrilla marketing to get customers’ attention. It doesn’t have to be expensive, just disruptive. For example, print your message on a 3-inch square Post-It and attach them to mailings, invoices or brochures from your company.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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