Tag Archives: Philadelphia ad agency

Leo’s Daily Tip – Today, On Email Marketing

Many emails reach the wrong person in an organization.  Ideally, they should forward it to the correct person, but many won’t think about that unless you encourage them to do so by asking-add a copy line or even a button.

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Leo’s Daily Tip – Today, On Strategic Planning

In your sales message or presentation, will a prospect be able to understand what your differentiator is? Communicate why your company/product is better and different in terms meaningful to prospects not necessarily to you.

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Leo’s Daily Tip – Today, On Advertising

If your product is somewhat expensive and/or complicated, direct mail can be valuable in delivering a complex message and for conveying quality.  Consider using a large format envelope to give importance to the message.

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Leo’s Daily Tip – Today, On Digital Advertising

Are you advertising digitally based on keywords? Sometimes those keyword tools are less effective than they can be, especially in B2b if your industry is niche with few searching overall. Add so-called small value words to your list anyway because those who search for them are strong prospects.

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Leo’s Daily Tip – Today, On Advertising

Case studies are often dull because they are too technical.  Better to write them as you would an interesting story with a problem and solution so prospects want to reac more and often find the source of the success

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Leo’s Daily Tip – Today, On Social Media

Grow your social media followers by being active in social media. Don’t just like posts by others. Repost them to your list, comment on other’s posts, publish links to others and you’ll find more people will follow you back.

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Leo’s Daily Tip – Today, On Advertising

Summer is often an excuse to cut back marketing -conventional wisdom states that “everyone is on vacation”. However, many are working, even  planning for the fall so when you reach out, your message is timely and seen with fewer competitive messages.

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Leo’s Daily Tip – Today, On Strategic Planning

Sometimes I respond to B2B Websites and get a quick response, but most of the time, I never hear back. If your Website produces leads, don’t waste them  Treat the leads seriously and harvest them and reach out to them with emails and phone calls.

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Leo’s Daily Tip – Today, On Advertising

As a consumer, does it bother you when you get an email and then click on it to buy the item and it takes you to a general page where you have to search for the item?  Advertisers…it really isn’t that difficult to make a landing page connecting click-item-sale.

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Leo’s Daily Tip – Today, On Email Marketing

Email newsletters are valuable, but often the most successful emails are written in a voice that is directed to one person, each reader. Stop thinking about mass and focus on the individual for greater results.

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Leo’s Daily Tip – Today, On Advertising

In messaging, people talk about communicating features vs. benefits, but taken a step further, what information, benefit, item of interest or visual will make your best prospects stop and act?  That is your best message.

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Leo’s Daily Tip – Today, On Email Advertising

There’s less room for creativity in email subject lines because the goal is to get the reader to open the email.  Best to be more direct and provide information about what is in the email, but in a clever way.

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Leo’s Daily Tip – Today, On Advertising

When you make a sales call, what do you leave behind?  In this digital age, many leave nothing besides a business card.  However a brochure or logo’d item can keep your name in front of the prospect for easy referral by sitting on his/her desk.

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Leo’s Daily Tip – Today, On Digital Advertising

Your digital ad message should be designed to get the viewer to click, not necessarily to sell the product.  The message is different from a typical ad in that the limited space will be better used to attract & move the prospect to a selling space.

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Leo’s Daily Tip – Today, On Strategic Planning

Make sure all employees, not just those engaged in marketing, are exposed to your marketing strategy, message and plan.  Once developed present the program to all and make everyone part of the marketing team.

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Leo’s Daily Tip – Today, On Strategic Planning

Don’t let trendy get ahead of your marketing campaign.  Embracing the latest technology or media can be fun, but if your customers are not there using it, it will be a waste of energy and resources.

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Leo’s Daily Tip – On Digital Advertising

Double check your keyword strategy to make sure your keywords are also present on your landing pages to meet the expectations of the prospect who having searched on the word, expects to see information relating to it.

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Leo’s Daily Tip – Today, On Digital Advertising

Retain a pro for your Google Adwords advertising campaign.  Without a pro managing bidding for keywords, their system tends to support the uninitiated in their inefficiencies causing them to pay more and get less.

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Leo’s Daily Tip – Today, On Direct Mail

One way to find more prospects is to reverse search your mailing list. Many mailing lists can be analyzed according to demographic or profile. Once you know the profile, find other names that have the same profile and market to them.

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Leo’s Daily Tip – Today, On Advertising

Most customers know only as much about your company as they knew on the first day they hired you because most businesses fail to update their customers about news & products. Develop a monthly/quarterly email to keep them up-to-date.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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