Tag Archives: Philadelphia ad agency

Leo’s Daily Advertising Tip – On Advertising

Writing ad copy, media releases, etc., Write, then throw out your first paragraph. It’s often fluff to get started, without any relevent message.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you selling too soon? Perhaps your product or service is one that needs to generate trust first. Sell the trust as step 1, then go for the close as step 2.

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Leo’s Daily Advertising Tip – Strategic Planning

Goalmaking strategy: divide annual sales/ad goals into weekly goals to determine whether your plans are realistic and achievable.

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Leo’s Daily Advertising Tip – On Strategic Planning

If your sales cycle is long, design your campaigns for engagement and longevity rather than quick closes which will rarely happen.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do customers have a lifetime of value to give your business? Then profitability on the first order is irrelevant if it leads to closing the 1st transaction.

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Leo’s Daily Advertising Tip – On Digital Advertising

Online advertising must get into the mind of the viewer eg promoting a car will fail but promoting 5 things first time car buyers forget will generate interest.

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Leo’s Daily Advertising Tip – On Business-To-Business

If you’re #B2B, itemize each industry you market to. Research the level of competition in each. Where there is less or no competition, target your niche brand.

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Leo’s Daily Advertising Tip – On Social Media

Because video is getting even more important as content on social media. As consumer usage grows, #B2B usage can’t be far behind.

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Leo’s Daily Advertising Tip – On Direct Mail

#directmail success stems from imagining yourself as the recipient or customer. How would you react to your message? What would you do next?

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Leo’s Daily Advertising Tip – On Strategic Planning

What’s your sales cycle – months or years to close? Prospects will forget you unless you create consistent and frequent social media posts, newsletters etc. to keep your name top of mind.

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Leo’s Daily Advertising Tip – On Digital Advertising

Lightbox pop-ups can be annoying, popping up when you’re on a site for a while. But people are there because it’s interesting to them, often happy to give their email addresses using them.

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Leo’s Daily Advertising Tip – On Advertising

#reverseshowrooming Is Amazon killing retail? No, rather retail is being killed by bean counters. Consumers want an experience which costs yet pays. Budget for delighting displays, unique products, engaging & knowledgeable staff, feeling special & more

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Leo’s Daily Advertising Tip – On Direct Mail

People pause when they see #directmail with their name in the message. Segment your list with people’s first names or buy lists formatted by 1st name

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Leo’s Daily Advertising Tip – On Outdoor Advertising

If fewer millenials are owning cars, will they see #outdooradvertising (billboards etc.)? Yes…as passengers in friend’s, Uber and other shared rides.

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Leo’s Daily Advertising Tip – On Strategic Planning

Just saw a new client’s mission statement with nothing in it differentiating the company-do your customers & employees know your differentiating story?

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Leo’s Daily Advertising Tip – On Strategic Planning

Soon it will be budgeting season. For successful planning, start with your purpose. What do you want to make happen, stated in specific terms. 

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Leo’s Daily Advertising Tip – On Strategic Planning

Why do POTENTIAL clients become dissatisfied with their CURRENT supplier/vendor/product? Make message & timing address those issues.

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Leo’s Daily Advertising Tip – On Social Media

Sharing buttons are great, but don’t overuse them. If your target market is on one or two social media sites, just use those.

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Leo’s Daily Advertising Tip – On Mobile Monday

Mobile marketing is seen on smaller phone screens. Take care that your subject line is short to be able to fit and be seen easily. #mobilemonday

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Leo’s Daily Advertising Tip – Advertising

#B2B #payperclick strategy-set criteria to cost per 1000 if your market is niche. Google etc. will optimize for maximum viewers and work quickly to find them for you.

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