Tag Archives: Philadelphia ad agency

Leo’s Daily Advertising Tip – On Strategic Planning

Someone on your team has an idea that you think is bad. Don’t just brush it aside-ask why they thought it was good? You may learn something and/or learn new shortcomings in need of training.

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Leo’s Daily Advertising Tip – On Strategic Planning

Planning for 2018? Focus your message or messages. Sure your company does lots of things, but to be most effective in marketing, choose a single focus and stick to it.

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Leo’s Daily Advertising Tip – On Strategic Planning

Time to think back over 2017 and the conferences you attended where you wished your company name was up there with the sponsors. Now is the time to reach out and budget.

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Leo’s Daily Advertising Tip – On Strategic Planning

Your consultant proposes an idea you nix. Don’t just say no. Use it as a teachable moment for both of you. Discover why they proposed it. Explain why you say no. It may lead to a 3rd great idea.

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Leo’s Daily Advertising Tip – On Advertising

Few manufacturers and professional services specialist are using Google pay-per-click to advertise. Sounds like a wide open opportunity!

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Leo’s Daily Advertising Tip – On Social Media

How many ways can one repurpose original content: 1) feature story, 2) press release, 3) LinkedIn Group, 4) your blog, 5) social media posts…what are your thoughts?

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Leo’s Daily Advertising Tip – On Strategic Planning

Advertising budgeting for 2018? Invest in customer loyalty. Make your priority to reward to your frequent customers and those who refer others to you.

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Leo’s Daily Advertising Tip – On Strategic Planning

Advertising budgeting for 2018? What new area, type of customer, product or region will you pursue?  Budget in something new, even if it may not quite make the profits of your core.

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Leo’s Daily Advertising Tip – On Strategic Planning

Research your competitors’ messages. What they are saying is most important to them. How do you counteract? And is their message pointing out an important disadvantage in your product?

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Leo’s Daily Advertising Tip – On Social Media

Over the holiday weekend, find a few relevant LinkedIn Groups to follow. Then plan 2-3 paragraphs per month posting there to stimulate conversation.

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Leo’s Daily Advertising Tip – On Website Design

New technology isn’t the only reason to modernize your Website. If it’s too wordy, it’s old fashioned. Reduce up to 80%+ of the copy and replace with large photos and captions.

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Leo’s Daily Advertising Tip – On Strategic Planning

If your ad has a similar color to facebook blue or redit red will it stand out or will it be seen as coming from them? Be strategic with color.

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Leo’s Daily Advertising Tip – On Social Media

Ratings can drive search results.  Where to get the best ratings? From good customers. Develop a plan to ask good customers to provide a good rating too.

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Leo’s Daily Advertising Tip – On Advertising

When shooting a video, consider how it will be seen-horizontal on a computer or vertical on a phone.

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Leo’s Daily Advertising Tip – On Advertising

Industry directories can be valuable but most likely you don’t need to add the extra layer & expense-Google is your better directory because it’s the go-to globally.

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Leo’s Daily Advertising Tip – On Social Media

Don’t focus on having great posts about your company. Rather develop posts that followers want to read…so they want stay connected to you.

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Leo’s Daily Advertising Tip – On Thought Leadership

Actual leads & closed sales are not accurate KPI’s for a thought leadership campaign although most people want them to be. Rather one should measure duration & connection between lead and close as this is what thought leadership supports.

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Leo’s Daily Advertising Tip – On Advertising

Tech or engineering companies are often stuck on advertising features because that’s what they work on. But tech customers respond to a solutions message.

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Leo’s Daily Advertising Tip – On Strategic Planning

Strategic planning tip – start early enough and solicit “dream” plans and ideas from both key execs & line employees. Keep the corebusiness but distill from the dream ideas to move the organization forward.

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Leo’s Daily Advertising Tip – On Strategic Planning

Look for consultants with experience putting strategy into practice. Without business acumen and an action plan, you just have an expensive report.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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