Tag Archives: Philadelphia ad agency

Leo’s Daily Tip – Today, On Marketing Strategy

For many, business is back, but often in a limited way. Identify those customers that come back first as top customers. Recognize them in some way with a bonus or discount or just a warmer welcome back.

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Leo’s Daily Tip-Today, On Advertising

Is your marketing message communicating only what your product or service can do and not what it can do for the customer? Craft your message by looking through the eyes of a prospect by telling advantages meaningful to him/her not just features.

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Leo’s Daily Tip – Today, On Website Design

Is your website’s home page too clever or creative so that it obscures the main message about your company you want a prospect to get the first few seconds they view it? Make sure it communicates a quick snapshot of what your business does and its main advantages, together with an easy way to get in touch.

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Leo’s Daily Tip – Today, On Marketing Strategy

If the last time customers learned about your company was the day they hired you, you could be losing out on additional business opportunities.  Prevent hearing the dreaded “I didn’t know you did that.” by keeping customers aware of your services with a monthly email newsletter and weekly social media postings.

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Leo’s Daily Tip – Today, On Strategic Planning

Your Website’s contact should go to your organization’s top sales or marketing person (not an admin person) to make sure leads and questions are handled properly and in a timely fashion. If you don’t want to use their main email, create a dummy email that gets forwarded to their actual one for fastest, most direct follow up and results.

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Leo’s Daily Tip – Today, On Advertising

Media buying tip–if you can, offer to prepay cash up front to get the best rates. During the lockdown, many media are suffering from limited cash flow. Checking that they are otherwise solid financially, offer to pay the entire schedule upfront and you can negotiate superior price and terms.

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Leo’s Daily Tip – Today, On Advertising

Driving around the region, I’m shocked at the number of billboards that are missing any call to action message. True, it’s important to keep billboard messages short, but a memorable phone number or website is critical to make it easy for prospects to remember how to get in touch.

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Leo’s Daily Tip – Today, On Strategic Planning

Having Google find your Website first in people’s search often relates to its finding the latest content. Sometimes, by simply updating prior content with a modification or word change makes Google classify that content as newer.

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Leo’s Daily Tip – Today, On Strategic Planning

A great tip is to follow competitors’ marketing, but even more so, it’s  important to track how competitors are progressing in their digital marketing. Have they enhanced mobile or digital ordering? If you aren’t leading in these areas, be sure to follow the leader to prioritize making your program at least as technologically advanced.

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Leo’s Daily Tip – Today, On Strategic Planning

Many speak about the “marketing funnel” but few truly look at their sales process and define their funnel; and then review it every year. Especially now as we emerge from the pandemic, your funnel may have changed. As you plan your 2021 marketing, take a new look at your funnel and develop your plan accordingly.

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Leo’s Daily Tip-Today, On Advertising

You don’t hear as much about “explainer videos”, popular a couple of years ago, but don’t forget them because they still work well. Review your processes & products and see which ones may need a little more visual explanation to show customers how you provide solutions.

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Leo’s Daily Tip – Today, On Advertising

When creating an email for marketing, always send a sample out first to to yourself to double check font size, typos, graphic reproduction, colors and more. It’s an easy double check to make sure your email is seriously considered and not deleted as spam.

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Leo’s Daily Tip – Today, On Marketing Strategy

Most marketers focus on the top (new leads) and bottom (closing the sale) of the marketing funnel. But don’t ignore the middle. The middle is where prospects learn more about the product/company, compare with others and make their decision to buy.

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Leo’s Daily Tip – Today, On Advertising

Should you produce short videos or long videos for online purposes? Although conventional wisdom says short. If the video provides usable tips or information, studies have shown that people will watch a longer video to learn something, but not to be advertised to.

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Leo’s Daily Tip – Today, On Advertising

How often do you communicate with your current clients/customers about news, new services, testimonials and case studies at your company? Sending a monthly newsletter keeps everyone up to date and prevents the deadly loss of business due to, “I didn’t know you did that”.

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Leo’s Daily Tip – Today, On Advertising

Often budgeting for relevent keywords on Google Adwords can be expensive. Budget for industry-specific words at the entry of your marketing funnel. Although more general, you may actually have less competition for a higher placement.

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Leo’s Daily Tip – Today, On Advertising

Many companies’ advertising campaigns are focused on attracting new customers. Often, more value can be gained from creating customer loyalty. It costs a lot less to keep a customer than attract a new one and is much more profitable.

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Leo’s Daily Tip – Today, On Strategic Planning

Make a marketing goal of building your community. Don’t simply promote, develop a long term strategy to attract potential customers and keep them connected and emotionally part of your loyal and engaged base.

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Leo’s Daily Tip – Today, On Advertising

Thinking about advertising on Google keywords? If your business is a start-up or less well known, don’t use keywords for search about your firm. They won’t find you. Instead, choose general industry terms and specific product types to have searches find your ad.

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Leo’s Daily Tip – Today, On Advertising

We saw a recent survey that said that about half of the people watch 5 videos or more. Many are watched with the sound off.  Make sure your videos have sub-titles so people get your message in a sound-on or sound-off environment.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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