Tag Archives: Philadelphia ad agency

Leo’s Daily Tip – Today, On Advertising

Careful about your keywords in Google Adwords to make sure that the words aren’t meaningful in multiple industries to 1) bid prices up by unintended sources and 2) receive wasteful clicks from other industries.

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Leo’s Daily Tip – Today, On Website Design

Have you noticed that many company websites kind of look the same these days? The reason is that many companies use Website templates to save money. As more look similar, companies starting to build their own more complex customer sites.

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Leo’s Daily Tip – Today, On Advertising

Video is so popular but many people watch in the office where sound can be annoying and disruptive. Make sure you offer closed captions on your video so people can watch in the office and on devices with sound turned off.

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Leo’s Daily Tip – Today, On Strategic Planning

How will you set your marketing budget-same as this year or a few percent more? Better to consider your budget as a weapon to use offensively or defensively against competitors. Where do you need it to capture new territory or defend what you have?

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Leo’s Daily Tip- Today, On Advertising

Subtle ad trick using models…instead of having the model look ahead (at you the reader), have them face the copy of call to action to subtley get the reader to read it.

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Leo’s Daily Tip – Today, On Strategic Planning

Carve out a budget designed to get customers to bring you referrals. Referrals are an easier way to get new business because they come with a customer endorsement behind them. Budget to motivate customers to make referrals to you.

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Leo’s Daily Tip – Today, On Advertising

Pop ups used to be popular but have turned into an annoying extra step for prospects. Look for other seamless ways to attract customer attention and action.

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Leo’s Daily Tip- Today, On Social Media

Social media is filled with clever hashtags created by people who think they’re being creative. But to really work, find the most popular, relevant hashtags because those are the ones that the most people are following, to get more eyeballs on your message.

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Leo’s Daily Tip – Today, On Advertising

How long should an email subject line be? Long enough to engage the reader . . . but not so fast. It also has to fit on mobile screens. So make sure it’s concise enough to fit there effectively, comfortable and meaningfully.

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Leo’s Daily Tip – Today, On Strategic Planning

Networking is a key to marketing. The most effective networkers understand that networking is a 2-way street, so to speak. In addition to meeting prospect, one wants to help people by opening doors with people who can be helpful to them.

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Leo’s Daily Tip – Today, On Digital Advertising

Find out what keywords are important to competitors and then think about why they are. Search their blogs, posts and releases to find repeated words. And you may learn a lot about their marketing direction.

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Leo’s Daily Tip – Today, On Advertising

For Google Adword advertising, groups of multiple words will usually work better than single words because studies have shown that a longer, more detailed phrase indicates that the prospect is farther along in their reasearch & closer to actually buying.

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Leo’s Daily Tip – Today, On Advertising

Do you send emails to a big list? For best results, craft your message as if it is focused on one person. Make your message more personal and increase the likelihood that it will be read and motivate action.

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Leo’s Daily Tip – Today, On Strategic Planning

Marketers speak about tapping into influencers as a successful strategy. It’s true. Influential experts’ endorsements do sell. But why not make a person on your team the influencer or expert in your field that others follow and listen to?

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Leo’s Daily Tip – Today, On Advertising

The most successful advertising messages create a vision in the mind of the customer where your product or service is the hero but where the solution is the star. It’s like an artist painting a picture. Make your message paint a problem solved.

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Leo’s Daily Tip – Today, On Advertising

Remember John Wanamaker’s quote, “Half my advertising is wasted, I just don’t remember which half.”? With today’s quantative reporting from digital media, we ARE able to identify underperforming ads and make adjustments for greatest efficiency.

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Leo’s Daily Tip – Today, On Advertising

Advertising is making a comeback for small to medium size companies but not the TV/radio/print paradigm of before. Now Google Adwords, boosted posts, remarketing, boosted videos, digital advertising and more should make up a modern ad campaign.

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Leo’s Daily Tip – Today, On Advertising

When crafting your ad message to customers, they won’t understand the benefits of your products or services unless your message also tells them why it matters to them.

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Leo’s Daily Tip – Today, On Advertising

Many companies develop videos for their Websites and emails, and then forget to ALSO upload them on YouTube. For valuable traffic, create your own YouTube channel featuring your logo and message together with keyword descriptions of each video.

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Leo’s Daily Tip – Today, On Advertising

When developing your advertising message, ask yourself and your team, “what problem are you trying to help customers solve?” Once you have the answer, writing the message will be a lot easier.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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