Many emails reach the wrong person in an organization. Ideally, they should forward it to the correct person, but many won’t think about that unless you encourage them to do so by asking-add a copy line or even a button.
Are you advertising digitally based on keywords? Sometimes those keyword tools are less effective than they can be, especially in B2b if your industry is niche with few searching overall. Add so-called small value words to your list anyway because those who search for them are strong prospects.
Summer is often an excuse to cut back marketing -conventional wisdom states that “everyone is on vacation”. However, many are working, even planning for the fall so when you reach out, your message is timely and seen with fewer competitive messages.
Sometimes I respond to B2B Websites and get a quick response, but most of the time, I never hear back. If your Website produces leads, don’t waste them Treat the leads seriously and harvest them and reach out to them with emails and phone calls.
As a consumer, does it bother you when you get an email and then click on it to buy the item and it takes you to a general page where you have to search for the item? Advertisers…it really isn’t that difficult to make a landing page connecting click-item-sale.
When you make a sales call, what do you leave behind? In this digital age, many leave nothing besides a business card. However a brochure or logo’d item can keep your name in front of the prospect for easy referral by sitting on his/her desk.
Your digital ad message should be designed to get the viewer to click, not necessarily to sell the product. The message is different from a typical ad in that the limited space will be better used to attract & move the prospect to a selling space.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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