Tag Archives: Philadelphia ad agency

Leo’s Daily Tip – Today, On Advertising

Does disruptive digital advertising work? There’s much of it. But it’s annoying to have a pop up in the middle of something else one is interested in. Can you imagine suddenly becoming so mesmerized by it that you get side-tracked to buy their thing? I wonder?

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Leo’s Daily Tip – Today, On Advertising

Personalization can be important in creating better email and direct mail results. However, make sure the message and the look of the piece feels genuine to the recipient. Personalization together with an impersonal message may make the recipient feel like you’ve found their information by “spying” on them and get turned off to your message.

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Leo’s Daily Tip – Today, On Strategic Planning

Most likely your marketing tactics have changed during the lockdown. Perhaps even your marketing message has changed. Have you remembered to change the message and tactics on your Website?  Most likely your Website needs to be redone to reflect your new normal.

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Leo’s Daily Tip – Today, On Advertising

Voice search is a hot trend these days. It is often recommended to optimize content for voice search, meaning writing content as someone would speak it. We’ve always advocated writing content as spoken or in a longer search  phrase, as it will trigger higher findability by more accurately matching how people search.

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Leo’s Daily Tip – Today, On Digital Marketing

Many people think that digital marketing is great for information sharing but that it does not close sales. Therefore, it’s relegated to a secondary medium in planning. The recent lockdown proves that digital does close sales and is often the only way sales are closed these days. It’s time for business to recognize this and elevate digital’s priority in budgeting.

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Leo’s Daily Tip – Today, On Advertising

Advertising isn’t only about social media, TV, print and other media.  It’s worth the investment to put your logo, colors and branding message on assets that are seen publicly such as trucks, cars, building signs, packages/cases and more. A consistent message on “free” non-traditional media helps make it seem like you’re everywhere.

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Leo’s Daily Tip – Today, On Advertising

In this highly charged environment, take care that your business messages are not subtly political. Be sensitive and thoughtful before you communicate to make sure mesages are not seen as negative by some. Stick to business. After all, why turn off any potential customers.

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Leo’s Daily Tip – Today, On Advertising

Urgency is a key to motivating action and closing sales. As you comeback from the Covid Crisis, make sure you feature urgency of action in your message to make customers feel that they must act now or lose the opportunity.

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Leo’s Daily Tip – Today, On Advertising

Use the journalist standard of putting your most important news first when writing an ad, press release, brochure, etc. Attention spans are in microseconds. In copy, get to the point and keep it interesting. Don’t warm up copy by starting with a throw away sentence.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – cash flow may be a key to your coming back. Create a way for customers to pay now and buy into the future. For example, a 5-visit pass. It also gets customers in the habit again of using your services.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – time to approach advertising planning from a zero-base point. Nothing is sacred.  Start from zero and allocate dollars based on your new paradigm & focused on digital, like pay-per-click, email blasts, digital advertising, boosted posts and more.

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Leo’s Daily Tip – Today, On Advertising

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – for better results from pay-per-click ads on Google and others, optimize your keyword and target Web page so that that keyword is also on the page.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – as made in the United States is becoming more important, your gross manufacturing sales potential may rise. Plan additional marketing dollars behind supporting this expanded potential.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – we’ve noticed how a number of manufacturers and distributors have started selling to the consumer directly. It’s even spawned a term D2C (direct to consumer) to describe it. How do your marketing needs change by adopting this?

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –if you market to consumers, some channels or your entire market may have been shut down for several months. Therefore, market to welcome customers back and appeal to their cravings to maximize appeal.

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Leo’s Daily Tip-Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – be aggressive with your marketing plans – it’s time to go from zero to 80, so to speak, starting now. While competitors are cautiously coming back, your  market will belong to the confident marketer.

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Leo’s Daily Tip – Today, On Digital Marketing

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –if you hadn’t had time during the lockdown to take another look at your digital dynamics, it’s not too late to start. Marketing has taken another big lurch towards the digital and your marketing needs to be tuned up there.

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Leo’s Daily Tip – Today, On Email Marketing

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – do you sell products or services to multiple markets. Instead of sending one diverse-message email or newsletter to all groups, consider creating multiple enewsletters each with a targeted, focused message and sent just to each group.

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Leo’s Daily Tip – Today, On Brand Strategy

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – my definition of a brand is “a promise to deliver a distinctive product or service on a consistent basis and then to become known for that distinction.” Perhaps it’s time to take a new look at your promise.

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Leo’s Daily Tip – Today, On Advertising

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – for B2B companies, your industry media are valuable for reaching new prospects. Use their enewsletters, eblasts & digital ads to reach targeted prospects even when they’re working from home

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