Tag Archives: Philadelphia ad agency

Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – Your customers during these times are your most loyal and most positive towards your company. Suggest their providing referrals and perhaps even give a reward/incentive for both current customers and referred one.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – be mindful of your visuals that they don’t show crowds of people or people too close together as they might be seen as inappropriate at this time.

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Leo’s Daily Tip – Today on Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – for B2B businesses vary your email sources, for example, send some emails directly from your company and pay industry media to send emails our from their source to their lists.

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Leo’s Daily Tip – Today, On Rational Marketing During Covid-19 Times

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– improve your zoom meetings by preparing a Powerpoint prior to the meeting with the key points you wish to make and share your screen while presenting. Follow up by sending copies of the Powerpoint to participants afterwards. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Communications

Leo’s Daily Tip: Rational marketing during #Covid19 crisis–do you believe this crisis will end? There are a lot of media deals out there. Now is a great time to negotiate some amazing media buys for the rest of the year. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Social Media

Social media is a powerful way to listen to your customers. Make sure you have a senior person in charge of all monitoring. Most companies just put the “new kid” in charge. But the senior person will more likely identify chat trends, complaints, ideas and more and be able to use them in a valuable way.

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Leo’s Daily Tip – Today, On Advertising

It’s tough to beat video testimonials for believability. Create a budget for making at least one or two each month and then add them to your Website or blog to present a powerful positive image to your prospects.

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Leo’s Daily Tip – Today, On Advertising

Stock photography will never distinguish your firm or help it become memorable. It will never be a graphic people will want to pass along to associates. Invest in interesting, original photography in social media and digital ads and to grab attention.

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Leo’s Daily Tip – Today, On Advertising

Keywords are important in a Google Adwords ad campaign, but so are “negative keywords” e.g. words that you don’t want people to click on to prevent wasting your money. Use the Google analytics tools to first select some popular negative keywords, place them in your dashboard set-up and enjoy the savings.

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Leo’s Daily Tip – Today, On Social Media

Get your YouTube video found faster by putting some of the most important keywords in the description and even in the title. Add your URL to the front of the description to ease clicks to your site and to placing the order.

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Leo’s Daily Tip – Today, On Branding

Advertising strategy: one way to strengthen your brand and be the first name locally that people think of when they think of your category is to run an outdoor billboard campaign throughout the region with a simple message: your logo = category.

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Leo’s Daily Tip – Today, On Strategic Planning

COMMON MISCONCEPTION: The goal of ALL marketing campaigns is to generate leads. True, that might be one goal. But if your best leads come in through networking, as many professional services firms do, keeping those leads enthusiastic until the close may be a more valuable marketing goal.

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Leo’s Daily Tip – Today, On Advertising

#superbowlads Tide was my favorite ad this year as they wove in their message into the breaks but never got off message that their product gets stains out. Creative ad and media buying. I also liked the Porsche ad which showed its product’s pizzaz in an unexpected way for a car spot. @tide @porsche

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Leo’s Daily Tip – Today, On Digital Advertising

There are a number of factors that should be considered when developing an online strategy – engagement through click-through rates, bounce rates, dwell time, and conversion rates. Develop your campaign around the one(s) that work best for your goals.

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Leo’s Daily Tip – Today, On Digital Advertising

Some of the most successful digital ads don’t look like ads. Make your ad fit in with the feed so that it looks like another post as much as possible so people will be more likely to click on it.

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Leo’s Daily Tip – Today, On Advertising

Your headline is such an important part of your ad, release or post. Spend a lot of time crafting it. Have it communicate your message clearly so that people will understand it even if they don’t read further. Let it set up your total message so people will want to read further.

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Leo’s Daily Tip – Today, On Advertising

Advertising on Google Adwords? Think on several levels. Consider how you would search for your product or company if you were entry level on the topic…if you were an expert on it…if you were trying to solve a specific problem with your product…etc.

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Leo’s Daily Tip – Today, On Email Marketing

I’m always amazed at the number of companies that use email without personalization. An email works so much more effectively when the first words a prospect reads are his/her name. Take the time to design your emails for personalization.

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Leo’s Daily Tip- Today, On Mobile Marketing

Did you know? No doubt you’ve observed that the usual format for movies and TV shows is horizontal. Now with phones becoming the leading medium for watching videos, many videos are formatted vertically. If your market sees most of its videos on phones, you’ll want to format vertically.

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Leo’s Daily Tip-Today, On Strategic Planning

Budget 2020: Changing business goals often get missed when developing your marketing budget. It may be OK if your marketing plan is the same as 5 years ago, as long as your goals are the same. If goals have changed, it’s time to take a new look at your plan and budget.

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Health Care Protection Tips and Ideas for Employers and Individuals

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