Tag Archives: Philadelphia ad agency

Leo’s Daily Marketing Tip – Today, On Strategic Planning

How much has video replaced face-to-face in 2020? A great deal.  Are you still thinking that video is just temporary? 2021 is time to elevate the status of video in your marketing. Make it permanent, with plans for YouTube, video blogs, video “newsletters”, pitches, product descriptions, factory/store tours and more.

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Leo’s Daily Tip – Today, On Advertising

People are focused on graphics – videos and photos taking center stage over content. Even graphic-focused social media are growing, like Instagram, Twitter, etc. However, during Covid times, improving writing skills is key to introducing oneself, communicating value, creating a lead and even collecting money. Polish these skills or hire people who have them.

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Leo’s Daily Tip – Today, On Website Design

Is your Website asking visitors to do something, like place an order or contact you about retaining your services?  Too often Websites just exist like a reference book, there for reading but not much else. Turn your Website into a call to action and you’ll experience more conversions leading to sales.

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Leo’s Daily Tip – Today, On Marketing Strategy

Even if your market consists of scientists and other highly trained individuals, don’t assume that they understand YOUR technology or the technical benefits it provides. Create technical “explainer” videos about your main story & key points. State your advantage simply and you’ll more quickly set your brand and benefits in the viewer’s minds.

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Leo’s Daily Tip – Today, On Advertising

Is direct mail having a revival? We think it is, as fewer mailing are planned, there is less clutter in the mailbox. Your mailing will stand out.  Create and mail an oversized postcard so the recipient doesn’t have to open anything and can instantly see your message. Save Postage using EDDM from P.O.

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Leo’s Daily Tip – Today, On Advertising

Do you have an email marketing campaign? Improve your results by having the recipient’s name in the subject line. Email is more likely to be read if it’s personalized. Then make the call to action personal as well, for exampe: “just for you, (name)”

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Leo’s Daily Tip – Today, On Marketing Strategy

When a potential customer does research towards selecting or buying from a company like yours, what do they do first? How do they start their research? Think about it. Then make sure you have your message in  advertising and/or PR stories placed there, so they can find you first.

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Leo’s Daily Tip – Today, On Advertising

The same product may be saleable to different market groups but not for the same reasons. For example seniors and millenials may buy the same product but the pitch appealing to each group may need to be different to focus on unique applications and motivators to buy. One ad or message  doesn’t fit all.

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Leo’s Daily Tip – Today, On Marketing Strategy

A tip from my recent talk on “Reconcepting Your Marketing Plan For The New Normal” – Create an environment leading to closing sales.  Previously, many companies used digital to attract and to warm up customers and then had live sales people close the deals.  Now, digital must be reimagined to both create an environment for warming up customers and for closing the sale.  Customers will respond best to those companies that make it easiest to buy online.

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Leo’s Daily Tip – Today, On Strategic Planning

A tip from my recent talk on “Reconcepting Your Marketing Plan For The New Normal” – Keep customers connected, engaged and loyal.  Your program should be designed to make you the first name people think of when they think of your specialty.  An imaginative messaging strategy consisting of a mix of observations, tips, news, items of interest and  humor, together with limited product and promotion will keep your markets interested in following you.

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Leo’s Daily Tip – Today, On Marketing Strategy

For many, business is back, but often in a limited way. Identify those customers that come back first as top customers. Recognize them in some way with a bonus or discount or just a warmer welcome back.

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Leo’s Daily Tip-Today, On Advertising

Is your marketing message communicating only what your product or service can do and not what it can do for the customer? Craft your message by looking through the eyes of a prospect by telling advantages meaningful to him/her not just features.

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Leo’s Daily Tip – Today, On Website Design

Is your website’s home page too clever or creative so that it obscures the main message about your company you want a prospect to get the first few seconds they view it? Make sure it communicates a quick snapshot of what your business does and its main advantages, together with an easy way to get in touch.

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Leo’s Daily Tip – Today, On Marketing Strategy

If the last time customers learned about your company was the day they hired you, you could be losing out on additional business opportunities.  Prevent hearing the dreaded “I didn’t know you did that.” by keeping customers aware of your services with a monthly email newsletter and weekly social media postings.

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Leo’s Daily Tip – Today, On Strategic Planning

Your Website’s contact should go to your organization’s top sales or marketing person (not an admin person) to make sure leads and questions are handled properly and in a timely fashion. If you don’t want to use their main email, create a dummy email that gets forwarded to their actual one for fastest, most direct follow up and results.

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Leo’s Daily Tip – Today, On Advertising

Media buying tip–if you can, offer to prepay cash up front to get the best rates. During the lockdown, many media are suffering from limited cash flow. Checking that they are otherwise solid financially, offer to pay the entire schedule upfront and you can negotiate superior price and terms.

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Leo’s Daily Tip – Today, On Advertising

Driving around the region, I’m shocked at the number of billboards that are missing any call to action message. True, it’s important to keep billboard messages short, but a memorable phone number or website is critical to make it easy for prospects to remember how to get in touch.

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Leo’s Daily Tip – Today, On Strategic Planning

Having Google find your Website first in people’s search often relates to its finding the latest content. Sometimes, by simply updating prior content with a modification or word change makes Google classify that content as newer.

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Leo’s Daily Tip – Today, On Strategic Planning

A great tip is to follow competitors’ marketing, but even more so, it’s  important to track how competitors are progressing in their digital marketing. Have they enhanced mobile or digital ordering? If you aren’t leading in these areas, be sure to follow the leader to prioritize making your program at least as technologically advanced.

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Leo’s Daily Tip – Today, On Strategic Planning

Many speak about the “marketing funnel” but few truly look at their sales process and define their funnel; and then review it every year. Especially now as we emerge from the pandemic, your funnel may have changed. As you plan your 2021 marketing, take a new look at your funnel and develop your plan accordingly.

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