Tag Archives: Old City public relations

Leo’s Daily Advertising Tip – On Strategic Planning

Take the principles of social media to the rest of your marketing.  Feature and engage customers as your spokespeople in all media, telling their stories about your company and products.

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Leo’s Daily Advertising Tip – Public Relations

Too many companies forget to post and link to media coverage about them. Post about it from you, your organization and your groups.

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Leo’s Daily Advertising Tip – Cause Marketing

Consumers are more likely to pay attention to and prefer organizations that have #causemarketing campaigns during the holidays. Have you planned yours?

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Leo’s Daily Advertising Tip – Public Relations

For public relations, connecting to relevant bloggers can be important to gaining awareness. Find them using keywords or search. Then reach out to them directly to cover you.

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Leo’s Daily Advertising Tip – Cause Marketing

It’s cool how digital makes it easy to promote causes and to give, but remember the many who are not tech savvy and need other media to reach them.

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Leo’s Daily Advertising Tip – Public Relations

When writing a press release, don’t use lazy adjectives. Revise out bland words while keeping newsy. Example, from fast-growing company to double digit growing company.

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Leo’s Daily Advertising Tips – Public relations

 Press releases are searchable and usually filled with important keywords. Make sure they become attached to your Website for optimization. #publicrelations

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Leo’s Daily Advertising Design – Website Design

In Website and mobile digital design, artists may prefer buttons and links blending in, but challenge them where they may need to be “ugly” to stand out and be obvious to consumers.

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Leo’s Daily Advertising Tip – Public Relations

In a regulated business, like financial management, types of publicity can be illegal. Create an index, commentary, a focus on hobbies, etc. to keep in front of prospects.

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Leo’s Daily Advertising Tip – Public Relations

 #PR tip – target your writer, then send them something through the Post Office or overnight mail to really get his/her attention.

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Leo’s Daily Advertising Tip – Public Relations

Public relations adds value when you become a trusted influencer on a topic by having media follow you or is influenced by your blog, writings, etc.

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Leo’s Daily Advertising Tip – Public Relations

Public relations? Don’t just assume a writer recently writing on a topic is finished with it for a while. Contact them with the right angle & they may do another piece on the similar topic.

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Leo’s Daily Advertising Tip – Mobile Advertising

#mobilemonday for B2B – what would be useful for B2B – things like directions, calculators, white papers (to read on a trip), etc. and not general information.

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Leo’s Daily Advertising Tip – Cause Marketing

#causemarketing why settle for one donation? Provide ways for donors to tell their friends what they’ve done and encourage them to give too.

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Leo’s Daily Advertising Tip – Public Relations

Summer is a good time to connect with many editors because the crush of news slows down. For best public relations results, avoid reaching out on Mondays and Fridays.

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Leo’s Daily Advertising Tip – Public Relations

Professional photographers are great at an event, but often take a couple of days to turn around their work. Plan also to take phone snapshots for social media posting immediately or the next morning.

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Leo’s Daily Advertising Tip – Public Relations

Before engaging in a #causemarketing campaign, be sure to vet the cause by research them on sites like guidestar.org

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Leo’s Daily Advertising Tip – Public Relations

Understand the geographical or theme area a journalist covers and tailor your pitch to it. Make it focused on that area or they will ignore it.

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Leo’s Daily Advertising Tip – Public Relations

Got video of the boss’ speech? Cut it into several smaller minute or two short pieces for use on #YouTube and other social media.

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Leo’s Daily Advertising Tip – Public Relations

Networking is public relations. Make sure networking is part of your monthly routine, as well as your employees’.

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