Tag Archives: Old City ad agency

Leo’ Daily Advertising Tip – On Strategic Planning

Market research only reflects the past or the past environment or attitudes. As a predictor of the future, it needs subjectivity which often makes it fall short.

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Leo’s Daily Advertising Tip – Strategic Planning

Is your Chief Marketing Officer #CMO respected in leadership as a person who can influence changes in your organization to market better or are they just the pretty pictures and social media person? #thoughtleadership

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Leo’s Daily Advertising Tip – Mobile Marketing

Not all apps need to be sold in the popular app stores, which can take time and money.  Especially for company apps, make download accessible within your own app center. #mobilemonday

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Leo’s Daily Advertising Tip – Strategic Planning

There seems to be a crush of Christmas cards at this time of the year. Will your message stand out? What do you think of sending something meaningful before (Thanksgiving) or after (New Year)?

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Leo’s Daily Advertising Tip – Strategic Planning

Take advantage of the year end to remind customers/clients about some highlights you accomplished for them during the year.

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Leo’s Daily Advertising Tip – Strategic Planning

The year end is a great time to ask customers what they liked and didn’t like this past year and how you can improve things to their satisfaction.

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Leo’s Daily Advertising Tip – Mobile Marketing

Are mobile apps a waste? Statistics say the average person uses 26 apps per month, the same number for years. Make yours special or perhaps forget it. #mobilemonday

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Leo’s Advertising Tip – Strategic Planning

#reverseshowrooming idea: do something special for customers while they’re shopping in the store, for a limited time. Remember Kmart’s Blue Light Specials?

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Leo’s Daily Advertising Tip – Strategic Planning

Strategy idea for northerners: do you have a blizzard strategy? If there is a blizzard in your region, do you have a special promotion planned to take advantage of people staying at home?

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Leo’s Daily Advertising Tip – Strategic Planning

Strategy idea: start with email to reach the broad market. Collect mailing addresses of clickers to the email. Then use regular mail follow up with bigger message leading to closing sale.

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Leo’s Daily Advertising Tip – Strategic Planning

It’s planning season. The plan & budget perspective you give to your banker should be very different from the one you give to your team, one demonstrates profits, the other designed to generate results.

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Leo’s Daily Advertising Tip – Advertising

Timing of #radioadvertising can be chancy for reaching potential customers when they’re listening. Try ads on podcasts to be available whenever they tune in.

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Leo’s Daily Advertising Tip – Strategic Planning

Do you just put a price on products/services? Be strategic. Let pricing lead to volume & profits with good, better, best and/or entry level strategies.

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Leo’s Daily Advertising Tip – Social Media

Using the same photo or graphic across social media channels builds consistency for greater awareness and memorability of your brand.

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Leo’s Daily Advertising Tip – Advertising

Do social media followers listen to #radioadvertising? They might if you tell them on social media when your commercial will air so they can listen.

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Leo’s Daily Advertising Tip – Advertising

Are you stuck writing content? Think of all the questions customers and potential customers might ask and answer them.

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Leo’s Daily Advertising Tip – Brand Strategy

Many a brilliant #brandstrategy fails in the follow-through. If yours isn’t incorporated in sales/marketing & at every level of the organization, it will fail.

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Leo’s Daily Advertising Tip – Advertising

What if we lived in a Twitter world where every advertising message had to be 140 characters or less? How much different would your ads and content be?

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Leo’s Daily Advertising Tip – Advertising

Does your #advertising or #publicrelations message pass the “so what” test? If you can’t answer “so what” so it matters, it probably needs to be rewritten.

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Leo’s Daily Advertising Tip – Mobile Marketing

Mobile is strong but its growth hasn’t diminished desktop interest and activity. So don’t let your desktop campaigns slow down or be reduced. #mobilemonday

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