Most have no idea what a brand is. They’re worried about defining the “Why”, whatever that means, instead of your company’s promise to customers.
Most have no idea what a brand is. They’re worried about defining the “Why”, whatever that means, instead of your company’s promise to customers.
How to select a brand company? Simply ask them to define brand. If their definition is more about creating a logo than in defining your company’s promise and essence, move on. They have no idea what a brand is.
How do your competitors’ Websites and social media sites look as far a giving an impression of professionalism & credibility. Compare yours. Perhaps it’s time for an facelift?
#Causemarketing tip – follow up with a final results report and then publish how well you did so everyone can feel good about their participation & remind them about your organization’s good deed too.
Social media content shouldn’t lecture the reader, it should engage the readers such that they participate in the conversation.
One way to boost your ranking on Google is to claim your business address there and then get customers to write reviews on Google.
How to increase direct response advertising results – go for the alternative close and make your offer a choice of two or three options. http://grouplevinson.com/PhiladelphiaadagencypublicrelationsInternetWebsite.html
Brand 101, ask each of your team, individually, what are your company’s values, culture, advantages. If responses are very different you have brand trouble.
Hashtags help gain followers on Instagram. Although the best tags relate to your photo experience, also using popular Instagram tags will put your photo in front of more people.
Advertising budget money is always tight, but try to make room in the 2015 marketing budget to test something new-a new medium, market or direction.
Wishing you a Happy Thanksgiving! It’s a perfect time to thank your customers or clients with a note or a customer appreciation event.
No billboards near a tradeshow? Is promotion prohibited inside? Wrap a car with your information and drive it around or park it near the entrance as long as possible. You can often do this for less than the one month cost of a billboard anyway.
What’s your handout? We’re so focused on digital, many overlook the printed. How do you impress or remind after the presentation or influence the pass along to a boss or co-worker?
#Cause marketing? Don’t leave money on the table. After the event, more money and awareness can be raised by promoting photos, results reporting, last chance giving and more.
What separates the great B2B Websites from the good ones? In a word, information – the kind of information prospects and clients seek to make the decisions you want.
Tip to get the media to write about you – comment on current events as it relates to your area of expertise.
Follower growth happening naturally has changed as social media sites work to grow their revenues. You may need to pay them for targeted advertising now, in order to grow followers.
Be careful that your tags aren’t too broad e.g. “funny” is a most popular tag but your post may be lost among many others.
A valuable public relations idea is to make sure your Website is search engine optimized (SEO). Often a Google search is the first step a writer takes when writing about a topic.
Whether you are a professional firm, retailer, or manufacturer, be THE expert of a defined area so that customers can understand precisely why they should prefer your company over others.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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