Tag Archives: B2Bsocialmedia

Leo’s Daily Advertising Tip – Mobile Marketing

Irrelevant content is the death of mobile marketing. People rush a read while multitasking. You’ll lose them if you slow them down. KISS is king. #mobilemonday

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Leo’s Daily Advertising Tip – Mobile Marketing

Choosing keywords for mobile may be different from desktop keywords.  People search on mobile differently.  Google has a good tool for finding mobile keywords.

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Leo’s Daily Advertising Tip – Social Media

Do you just post one time per message? Consider republishing content a 2nd or 3rd time since people check social media throughout the day and may miss the first time.

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Leo’s Daily Advertising Tip – Social Media

Keep social media content current…meaning post about today’s events of interest to followers, related to your business, & start conversations about their thoughts on it.

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Leo’s Daily Advertising Tip – Strategic Planning

How’s your customer service on social media? Sprout Social reports that 88% of messages to companies go unanswered within 72 hours. Yikes!

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Leo’s Daily Advertising Tip – Social Media

Got a negative post? Instead of deleting it, acknowledge it, respond in a positive way, take the conversation offline, then, update the post showing resolution of the issue.

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Leo’s Daily Advertising Tip – Social Media

Use social media to make friends. It is easier to turn friends into customers than to convince strangers to buy.

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Leo’s Daily Advertising Tip – Social Media

Do not only select search terms relative to your products. Also think about terms customers might use in their lifestyles & that relate to products. #tiptuesday

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Leo’s Daily Advertising Tip – Social Media

One way to grow your followers . . . ask your current followers. Invite them to follow you on other platforms.

#socialmediamarketing

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Leo’s Daily Advertising Tip – Mobile Marketing

Mobile directories are popular and plentiful. Register on all relevant ones you can. Search a couple of competitor names to find ones you may have overlooked. #mobilemonday

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Leo’s Daily Advertising Tip – Digital Advertising

In digital advertising, in case the link doesn’t work. Put a small URL or phone number in the ad so prospects will know how to connect.

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Leo’s Daily Advertising Tip – Social Media

Responding to complaints quickly is a key to keeping customers. With social media they can pop up all over. Do you have a monitoring plan?

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Leo’s Daily Advertising Tip – Social Media

Monitor click through rate AND lead rate. A lower click through rate with higher lead rate can still be valuable.

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Leo’s Daily Advertising Tip – Social Media

Advertisers are familiar with targeting ads using demographic filters. On some social media sites, like Twitter, one can target using handles that identify lifestyle preferences more in line with wanting your product or service.

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Leo’s Daily Advertising Tip – Strategic Planning

Online digital advertising thrives on repetitiveness but it is also influenced by burn out. Monitor response rates. If they drop and plateau low, it’s time for a new ad.

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Leo’s Daily Advertising Tips – Mobile Marketing

#MobileMonday marketing tip: Don’t overlook posting offers on LinkedIn. Execs are people too and enjoy specials like everyone else.

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Leo’s Daily Advertising Tip – Social Media

What are customers complaining about in your competitors’ social media? Perhaps this would make a great advantage to use in your sales pitch about the superiority of your products?

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Leo’s Daily Advertising Tip – Strategic Planning

Do you have online alerts set up to let you know when someone mentions you or your business? What about for your competitors’ names and products?

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Leo’s Daily Ad Tip – Social Media

Create a Facebook event for special meetings and activities so people don’t have to search for details and it’s all in one place.

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Leo’s Daily Advertising Tip – Social Media

Working on the “perfect” Instagram photo? The secret is to take many (10? 20?) photos of the same thing and to use the best one.

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The Health Care Mind

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