Tag Archives: B2Bpublic relations

Leo’s Daily Advertising Tip – Public Relations

You plan for PR to generate positive exposure. But what if something negative happens. Brainstorm what could go wrong then prepare a spokesperson and plan, well in advance of anything happening.

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Leo’s Daily Advertising Tip – Public Relations

Join the conversation: In your public relations program, do you think the press release has value? Or does the one sentence pitch rule?

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Leo’s Daily Advertising Tip – Cause Marketing

So you had a successful #causemarketing program. Customers got behind it. Don’t forget to communicate results afterward so all feel the pride.

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Leo’s Daily Advertising Tip – Public Relations

PR tip: what is truly unique or interesting about your product or company? Write about that in your headline or you won’t appear to be newsworthy.

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Leo’s Daily Advertising Tip – Public Relations

The new public relations–bloggers can be more valuable than “journalists”. If a top blogger has 20,000 followers each of whom has a hundred followers, the numbers add up fast.

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Leo’s Daily Advertising Tip – Public Relations

Not every media release needs to be about a major topic at your company.  Sometimes releases on lesser topics can open doors with the media, leading to bigger opportunities.

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Leo’s Daily Advertising Tip – Strategic Planning

How much of the sales process is completed by your customers before they speak with a sales person? How do you engage them earlier in the process?

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Leo’s Daily Advertising Tip – Direct Mail

Wherever possible, add a title to the name on B2B direct mail so that if the person is no longer there, the mail room will still know where to send it.

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Leo’s Daily Advertising Tip – Public Relations

Consider leveraging your PR message by preparing a joint release with some of your strategic partners and then distributing it to each of your lists.

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Leo’s Daily Advertising Tip – Advertising

No billboards near a tradeshow? Is promotion prohibited inside? Wrap a car with your information and drive it around or park it near the entrance as long as possible. You can often do this for less than the one month cost of a billboard anyway.

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