People joke about hashtag this & that but creating your own obscure hashtag will be much less successful than tying in with popular but related ones, that may be less than perfect.
People joke about hashtag this & that but creating your own obscure hashtag will be much less successful than tying in with popular but related ones, that may be less than perfect.
Consumers are more likely to pay attention to and prefer organizations that have #causemarketing campaigns during the holidays. Have you planned yours?
For public relations, connecting to relevant bloggers can be important to gaining awareness. Find them using keywords or search. Then reach out to them directly to cover you.
It’s cool how digital makes it easy to promote causes and to give, but remember the many who are not tech savvy and need other media to reach them.
When writing a press release, don’t use lazy adjectives. Revise out bland words while keeping newsy. Example, from fast-growing company to double digit growing company.
Press releases are searchable and usually filled with important keywords. Make sure they become attached to your Website for optimization. #publicrelations
In a regulated business, like financial management, types of publicity can be illegal. Create an index, commentary, a focus on hobbies, etc. to keep in front of prospects.
#PR tip – target your writer, then send them something through the Post Office or overnight mail to really get his/her attention.
Public relations adds value when you become a trusted influencer on a topic by having media follow you or is influenced by your blog, writings, etc.
#mobilemonday for B2B – what would be useful for B2B – things like directions, calculators, white papers (to read on a trip), etc. and not general information.
Summer is a good time to connect with many editors because the crush of news slows down. For best public relations results, avoid reaching out on Mondays and Fridays.
Professional photographers are great at an event, but often take a couple of days to turn around their work. Plan also to take phone snapshots for social media posting immediately or the next morning.
Before engaging in a #causemarketing campaign, be sure to vet the cause by research them on sites like guidestar.org
Understand the geographical or theme area a journalist covers and tailor your pitch to it. Make it focused on that area or they will ignore it.
Got video of the boss’ speech? Cut it into several smaller minute or two short pieces for use on #YouTube and other social media.
Networking is public relations. Make sure networking is part of your monthly routine, as well as your employees’.
#Causemarketing is valuable but most campaigns miss the opportunity to ask for the contribution beyond the activity. Include an easy way for people to engage.
If you’re at a conference, discover the medium that is key at the conference and get to know the editors there and what you can do for them providing information/articles.
If the keyword in your pay-per-click advertisement is also not on the link page, it will be more difficult to get noticed by Google and to link.
One way to boost your ranking on Google is to claim your business address there and then get customers to write reviews on Google.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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