Tag Archives: B2B Marketing

Leo’s Daily Advertising Tip – Mobile Marketing

New smartphones with new specifications are being introduced every week. Test your mobile site for compatibility frequently so you don’t get closed out from reaching potential customers.

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Leo’s Daily Advertising Tip – Email Marketing

Build your email & social media lists by noting all the places customers possibly interact with your company & use those as list acquisition points.

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Leo’s Daily Advertising Tip – Email Marketing

Emails work best when they have many links to your Website, perhaps as many as one per paragraph, to help customers make the next step toward buying something from you.

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Leo’s Daily Advertising Tip – Advertising Strategy

Consistency is the key to success in growing your brand. If the brand strategy has been in place for a while, take care not to get off track. Check out your original strategy for consistency.

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Leo’s Daily Advertising Tip – Email Marketing

Email subject lines must be meaningful. A shorter line doesn’t necessarily produce better results than a longer one.

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Leo’s Daily Ad Tip – Strategic Planning

Often it’s true that the CEO may not be checking their social media every day, if at all; but to reach tomorrow’s CEOs and C-suite teams, you need to actively promote your brand and message there.

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Leo’s Daily Advertising Tip – Direct Mail

Wherever possible, add a title to the name on B2B direct mail so that if the person is no longer there, the mail room will still know where to send it.

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Leo’s Daily Advertising Tip – Email Marketing

Email tip – put a number in your headline, for example,”6 tips for advertising success.” It attracts attention and engagement.

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Leo’s Daily Advertising Tip – Advertising

No billboards near a tradeshow? Is promotion prohibited inside? Wrap a car with your information and drive it around or park it near the entrance as long as possible. You can often do this for less than the one month cost of a billboard anyway.

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