Tag Archives: B2B Advertising

Leo’s Daily Advertising Tip – Social Media

Using the same photo or graphic across social media channels builds consistency for greater awareness and memorability of your brand.

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Leo’s Daily Advertising Tip – Advertising

Do social media followers listen to #radioadvertising? They might if you tell them on social media when your commercial will air so they can listen.

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Leo’s Daily Advertising Tip – Advertising

Are you stuck writing content? Think of all the questions customers and potential customers might ask and answer them.

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Leo’s Daily Advertising Tip – Brand Strategy

Many a brilliant #brandstrategy fails in the follow-through. If yours isn’t incorporated in sales/marketing & at every level of the organization, it will fail.

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Leo’s Daily Advertising Tip – Advertising

What if we lived in a Twitter world where every advertising message had to be 140 characters or less? How much different would your ads and content be?

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Leo’s Daily Advertising Tip – Advertising

Does your #advertising or #publicrelations message pass the “so what” test? If you can’t answer “so what” so it matters, it probably needs to be rewritten.

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Leo’s Daily Advertising Tip – Mobile Marketing

Mobile is strong but its growth hasn’t diminished desktop interest and activity. So don’t let your desktop campaigns slow down or be reduced. #mobilemonday

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Leo’s Daily Advertising Tip – Strategic Planning

#cybermonday is one month away (Nov. 30). Time to check your plans and what your company & competitors did last year to be ready for increasing traffic and sales that day.

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Leo’s Daily Advertising Tip – Internet Marketing

Sales pitches work to get people nodding “yes” to lead-up questions so they’re used to it when you move to close. Online, “yes” translates to a click. Start people clicking, getting them engaged & moving to the click to a close.

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Leo’s Daily Advertising Tip – Advertising

Buying #radioadvertising ? Consider ratings, but then look into qualitative factors like audience engagement, targeting, time spent listening, etc. to better determine the true value for you.

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Leo’s Daily Advertising Tip – Advertising

Does your advertising content simply attract attention or does it make people care? Creating an emotional connection is key to customer loyalty and engagement.

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Leo’s Daily Advertising Tip – Mobile Monday

Where do most people forward content to friends? Smartphones. Format blog posts and news to make it easy to access there & to pass along.

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Leo’s Daily Advertising Tip – Advertising

Are the colors you use affecting your results? Red can signal to stop. Green can mean to go. Blue is a color favorite for men and women. Brown not so much.

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Leo’s Daily Advertising Tip – Strategic Planning

Carefully read the copy of competitors’ ads, websites, brochures, etc. for a valuable window into what they believe is important for themselves and for customers.

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Leo’s Daily Advertising Tip – Advertising

Potential clients might ignore a banner ad, but be more interested in a long blog post, infographic or video designed to inform, even though it’s really your ad – called #native advertising.

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Leo’s Daily Advertising Tip – Mobile Marketing

Thinking about a cause marketing program for the holidays. Make sure it is optimized for mobile phones so it’s easy for people to give.

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Leo’s Daily Advertising Tip – Social Media

Test your keywords using them as hashtags. Keep the ones that generate engagement & experiment with new ones to improve your keyword list.

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Leo’s Daily Advertising Tip – Email Marketing

Does your email subject line promise to waste people’s time? It will be deleted. Make the message meaningful to the market. #emailmarketing

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Leo’s Daily Advertising Tip – Strategic Planning

Networking isn’t only about meeting direct prospects, generating referrals is important too. Make sure your “elevator pitch” triggers referrals too.

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Leo’s Daily Advertising Tip – Email Marketing

Do your clients/customers REALLY know what you do? One idea: to send a monthly email to your client list with a case study or two to provide a deeper understanding to which they can relate.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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