Tag Archives: Advertising Tips

Leo’s Daily Advertising Tip – Email Marketing

Do your clients/customers REALLY know what you do? One idea: to send a monthly email to your client list with a case study or two to provide a deeper understanding to which they can relate.

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Leo’s Daily Advertising Tip – Search Engine Optimization (SEO)

Search engines work best when customers know the category & they search for specifics. Otherwise social media may be more effective finding interests in your area.

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Leo’s Daily Ad Tip – Quotation

Leo’s quote: “Think about customers as if you’re building a lifelong relationship with them. It will guide you in so many areas.”

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Leo’s Daily Advertising Tip – Strategic Planning

Google survey: 57% of buying decisions are made before the customer connects with a sales rep. Is your Website, blog, PR geared to prepare him/her? #salestips

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Leo’s Daily Advertising Tip – Public Relations

Public relations? Don’t just assume a writer recently writing on a topic is finished with it for a while. Contact them with the right angle & they may do another piece on the similar topic.

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Leo’s Daily Advertising Tip – Website Design

How do your competitors’ Websites and social media sites look as far a giving an impression of professionalism & credibility. Compare yours. Perhaps it’s time for an facelift?

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Leo’s Daily Advertising Tip – Cause Marketing

#Causemarketing tip – follow up with a final results report and then publish how well you did so everyone can feel good about their participation & remind them about your organization’s good deed too.

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Leo’s Daily Advertising Tip – Strategic Planning

Do you take your customers for granted? How frequently do you remind them about your products, new products or that you are even there.

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Leo’s Daily Advertising Tip – Advertising

Keywords are important, but according to you. Rather…look at keywords through your customers’ eyes – how they’d search for a company like yours.

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Leo’s Daily Advertising Tip – Public Relations

Understand the geographical or theme area a journalist covers and tailor your pitch to it. Make it focused on that area or they will ignore it.

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Leo’s Daily Advertising Tip – Strategi Planning

 You’ve just made a sale. Follow up by quickly sending your customer an offer good for a next purchase to promote repeat purchases and customer loyalty.

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Leo’s Daily Advertising Tip – Strategic Planning

Is your marketing strategy to create buzz or to motivate customers? Entertaining people is fun but doesn’t always translate into sales.

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Leo’s Daily Advertising Tip – Social Media

People leave a comment on social media because they want to be engaged. So don’t leave comments hanging. Be sure and validate comments with a response.

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Leo’s Daily Advertising Tip – Strategic Planning

Brand 101, ask each of your team, individually, what are your company’s values, culture, advantages. If responses are very different you have brand trouble.

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Leo’s Daily Advertising Tip – Social Media

Social media should build a community and/or stimulate conversation, therefore tracking engagement is likely to be more meaningful than number of followers.

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Leo’s Daily Advertising Tip – Email Marketing

Email subject lines must be meaningful. A shorter line doesn’t necessarily produce better results than a longer one.

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Leo’s Daily Advertising Tip – Advertising

Your online ad must work without sound because many work environments prohibit sound or portals require sounds to be turned on, which is often forgotten.

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Leo’s Daily Advertising Tip – Email Marketing

Many emails link to videos on one’s Website. Try a test of embedding the video in the email instead, and compare viewer levels.

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Leo’s Daily Advertising Tip – Advertising

Winter is a good time to advertise or sponsor weather related media, features, and Websites as people are more inclined to check in for the latest weather news.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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