Tag Archives: Ad Agency

Leo’s Daily Advertising Tip – Strategic Planning

Strategy idea: start with email to reach the broad market. Collect mailing addresses of clickers to the email. Then use regular mail follow up with bigger message leading to closing sale.

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Leo’s Daily Advertising Tip – Mobile Monday

Make content high quality-concise & easy to digest. Mobile is not the place to show how smart you are. It provides access to you and your smart information. #mobilemonday

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Leo’s Daily Advertising Tip – Advertising

Timing of #radioadvertising can be chancy for reaching potential customers when they’re listening. Try ads on podcasts to be available whenever they tune in.

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Leo’s Daily Advertising Tip – Strategic Planning

Do you just put a price on products/services? Be strategic. Let pricing lead to volume & profits with good, better, best and/or entry level strategies.

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Leo’s Daily Advertising Tip – Mobile Marketing

About half of all mobile discovery begins on search engines. Be sure your keywords are ones people use when on mobile. #mobilemonday

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Leo’s Daily Advertising Tip – Email Marketing

In #emailmarketing, always send a test email to yourself first to determine how the email will look and if the links work etc. View the test on several screen sizes.

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Leo’s Daily Advertising Tip – Social Media

Are you in a niche? In social media, follow other niche leaders. Then follow some of their followers many of whom will follow you back to grow your own base.

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Leo’s Daily Advertising Tip – Advertising

#Radioadvertising is big, #blogradio and #podcasts, that is. Target your market & your advertising message will be heard whenever people listen in.

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Leo’s Daily Advertising Tip – Mobile Marketing

Irrelevant content is the death of mobile marketing. People rush a read while multitasking. You’ll lose them if you slow them down. KISS is king. #mobilemonday

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Leo’s Daily Advertising Tip – Social Media

People joke about hashtag this & that but creating your own obscure hashtag will be much less successful than tying in with popular but related ones, that may be less than perfect.

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Leo’s Daily Advertising Tip – Social Media

Using the same photo or graphic across social media channels builds consistency for greater awareness and memorability of your brand.

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Leo’s Daily Advertising Tip – Advertising

Do social media followers listen to #radioadvertising? They might if you tell them on social media when your commercial will air so they can listen.

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Leo’s Daily Advertising Tip – Advertising

Are you stuck writing content? Think of all the questions customers and potential customers might ask and answer them.

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Leo’s Daily Advertising Tip – Mobile Marketing

Choosing keywords for mobile may be different from desktop keywords.  People search on mobile differently.  Google has a good tool for finding mobile keywords.

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Leo’s Daily Advertising Tip – Brand Strategy

Many a brilliant #brandstrategy fails in the follow-through. If yours isn’t incorporated in sales/marketing & at every level of the organization, it will fail.

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Leo’s Daily Advertising Tip – Cause Marketing

Consumers are more likely to pay attention to and prefer organizations that have #causemarketing campaigns during the holidays. Have you planned yours?

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Leo’s Daily Advertising Tip – Advertising

What if we lived in a Twitter world where every advertising message had to be 140 characters or less? How much different would your ads and content be?

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Leo’s Daily Advertising Tip – Advertising

Does your #advertising or #publicrelations message pass the “so what” test? If you can’t answer “so what” so it matters, it probably needs to be rewritten.

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Leo’s Daily Advertising Tip – Mobile Marketing

Mobile is strong but its growth hasn’t diminished desktop interest and activity. So don’t let your desktop campaigns slow down or be reduced. #mobilemonday

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Leo’s Daily Advertising Tip – Strategic Planning

#cybermonday is one month away (Nov. 30). Time to check your plans and what your company & competitors did last year to be ready for increasing traffic and sales that day.

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