Leo’s Daily Tip – Today, On Advertising

People are focused on graphics – videos and photos taking center stage over content. Even graphic-focused social media are growing, like Instagram, Twitter, etc. However, during Covid times, improving writing skills is key to introducing oneself, communicating value, creating a lead and even collecting money. Polish these skills or hire people who have them.

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Leo’s Daily Tip – Today, On Strategic Planning

Many people put marketing budgets and initiativess on hold in 2020.  Many even cut back.  2021 is here and business people realize that not only will their situation last (some good and some bad) and they need to evolve from status quo and move on.  What are you planning?

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Leo’s Daily Tip – Today, On Social Media

Following up yesterday’s tip about hashtags, sometimes a unique hashtag can be valuable to help you keep track of a contest or specific event and to let the followers know that this hashtag is special and contains relevant information special to them and their group.

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Leo’s Daily Tip – Today, On Social Media

Hashtags, added to your social media posts can be valuable, but not if they’re hashtags no one knows nor follows. Research the most popular hashtags on your theme and use those to maximize viewership of your post. Some sites like LinkedIn even suggest the most popular tags to use.

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you checked out your competitors’ Websites to see what they are highlighting and pricing? A simple Google search can produce a great deal of competitive intelligence. If you’re wondering why you didn’t win that last pitch, you might discover you missed key points or services that others have.

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Leo’s Daily Tip – Today, On Website Design

Is your Website asking visitors to do something, like place an order or contact you about retaining your services?  Too often Websites just exist like a reference book, there for reading but not much else. Turn your Website into a call to action and you’ll experience more conversions leading to sales.

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Leo’s Daily Tip – Today, On Public Relations

A tip for media success: do a Google search to find articles written about a topic related to your expertise. Make a list of those writers and editors writing the articles in your search.  Then send them your release with a personal note.

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Leo’s Daily Tip – Today, On Marketing Strategy

Do you like my Daily Marketing Tips?  Perhaps a friend or associate would like to see them as well.  I encourage you to recommend my sites to them on LinkedIn and Twitter.  Thanks!  And thank you for following me!!

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Leo’s Daily Tip – Today, On Strategic Planning

What will 2021 be like?  Will you let the looming uncertainty paralyze your marketing?  Take control and plan now prioritizing SEO, digital advertising and social media as leading media to generate leads and sales, so you can kick of the new year assertively.

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Leo’s Daily Tip – Today, On Thought Leadership

Speaking is a valuable component in thought leadership marketing. Although many will speak extemperanously about their topic or from a PowerPoint outline, one area to write down & memorize is the minute pitch about your company and what you can do for members of the audience. Don’t risk to memory leaving out an important point.

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Leo’s Daily Tip – Today, On Marketing Strategy

Are you starting to plan marketing for 2021? How will this latest shut down affect your plans? Have you turned your budget upside down yet, meaning giving digital marketing a bigger share of the budget and a higher priority overall.  If you’d like to discuss creating evolution in your strategy, give us a call.

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Leo’s Daily Tip – Today, On Brand Strategy

EZ market research: show your Website to your spouse, cousin or neighbor and after reading the home page, ask them to tell you, in their own words, what you do. If they can’t do it or can’t do it accurately, your brand message needs to be reconcepted.

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Leo’s Daily Tip – Today, On Brand Strategy

The best branding strategy and/or content message is to focus on the meaningful promise that differentiates your company. Especially if you are in a business with a goodly number of competitors, a message that you’re among the best in the industry will perform less effectively than a differentiating message that resonates.

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Leo’s Daily Tip – Today, On Social Media

Increase social media engagement by continuing the conversation with most of the people who comment. Show followers that there is a live person behind the feed and they’ll be more inclined to engage, ask questions and buy.

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Leo’s Daily Tip – Today, On Social Media

Facebook, Twitter and LinkedIn are the most popular B2B sites.  But when was the last time you explored YouTube, Instagram, Reddit and other highly popular but second tier sites for your messaging? Consider adding at least one new social media sites this year and track their results.

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Leo’s Daily Tip – Today, On Marketing Strategy

Even if your market consists of scientists and other highly trained individuals, don’t assume that they understand YOUR technology or the technical benefits it provides. Create technical “explainer” videos about your main story & key points. State your advantage simply and you’ll more quickly set your brand and benefits in the viewer’s minds.

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Leo’s Daily Tip – Today, On Advertising

Is direct mail having a revival? We think it is, as fewer mailing are planned, there is less clutter in the mailbox. Your mailing will stand out.  Create and mail an oversized postcard so the recipient doesn’t have to open anything and can instantly see your message. Save Postage using EDDM from P.O.

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Leo’s Daily Tip – Today, On Advertising

Do you have an email marketing campaign? Improve your results by having the recipient’s name in the subject line. Email is more likely to be read if it’s personalized. Then make the call to action personal as well, for exampe: “just for you, (name)”

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Leo’s Daily Tip – Today, On Public Relations

Webinars or zoom calls are so popular. Approach your call with an attitude as professional as your business is. Make sure your sound quality and lighting are high quality. Also, be sure your background is your logo, office, slogans, products or other professional image you’re trying to market. (Just saw a guy with the open door to his bathroom in his background – not cool.) What are some of the craziest backgrounds you’ve seen?

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Leo’s Daily Tip – Today, On Social Media

A basic tenet of social media has been to keep selling pitches to a minimum. However as digital marketing takes over from tradeshows, print, etc., your social media will need to, also, generate leads and even close sales. It takes special messaging to accomplish this. Please contact me if you’d like to discuss strategies for your business.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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