Leo’s Daily Tip – Today, On Social Media

Social media is a powerful way to listen to your customers. Make sure you have a senior person in charge of all monitoring. Most companies just put the “new kid” in charge. But the senior person will more likely identify chat trends, complaints, ideas and more and be able to use them in a valuable way.

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Leo’s Daily Tip – On Public Relations

Speaking in front of relevant target groups is a powerful way to line up warm leads while establishing your #thoughtleadership. When your speech is promoted by the organization, warm leads often make plans to hear you. If you impress, they come up after the talk and indicate their interest.

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Leo’s Daily Tip – Today, On Strategic Planning

For some valuable tips, watch me on TV this morning at 10:30 a.m., at https://rvntv.tv/live-broadcast/, speaking about Thought Leadership marketing on @CeoChat on RVN.TV. Thought leadership is a fusion of publicity, speaking and social media that helps unknown experts (and companies) become known. If you missed it, here’s a link to the blog: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat

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Leo’s Daily Tip – Today, On Thought Leadership

What is a key to Thought Leadership success? Engagement. Create your community by leading digital conversations and growing followers. Who’s got the time?  We do.  Let’s talk about growing your engagement from our ghostwriting posts, articles and more, giving you valuable consistency and outreach. Watch my complete interview on Thought Leadership at: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat

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Leo’s Daily Tip-Today, On Thought Leadership

What is a key to Thought Leadership success? Consistency. When you get busy and stop posting or reaching out to the media, results suffer. But that doesn’t have to be. Let’s talk about your consistency from our ghostwriting posts, articles and more that spread your word in your voice. Watch my complete interview on Thought Leadership at: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat

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Leo’s Daily Tip- Today, On Thought Leadership

In case you missed my TV interview about Thought Leadership on CEOChat on RVN TV, here is a link to the archive for some valuable tips. https://rvntv.tv/ceo-chat-82/?channel=ceo-chat Thought leadership is a fusion of publicity, speaking and social media that helps unknown experts (and companies) become known. Let me know how you liked it.IMG_1595

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Leo’s Daily Tip-Watch Me On TV Tonight About Thought Leadership

For valuable tips, watch me on TV tonight at 7 p.m., speaking about Thought Leadership marketing on @CeoChat on RVN.TV at https://rvntv.tv/live-broadcast/. Thought leadership is a fusion of publicity, speaking & social media that helps unknown experts (and companies) become known.

CEOChat TV

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Leo’s Daily Tip – Today, On Advertising

It’s tough to beat video testimonials for believability. Create a budget for making at least one or two each month and then add them to your Website or blog to present a powerful positive image to your prospects.

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Leo’s Daily Tip – Today, On Advertising

Stock photography will never distinguish your firm or help it become memorable. It will never be a graphic people will want to pass along to associates. Invest in interesting, original photography in social media and digital ads and to grab attention.

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Leo’s Daily Tip – Today, On Social Media

Unless you’re a company that sells products online, the purpose of your social media is not necessarily to sell, it’s to build your thought leadership and keep people connected and referring. Craft your content to grow top of mind awareness.

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Leo’s Daily Tip – Today, On Social Media

How to grow quality social media followers? Ask. When you hand out a business card, speak at an event or network, ask people to follow you. Of course, there needs to be meaningful content you’re posting to make it worthwhile. It’s surprising how fast you can grow, just by asking.

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Leo’s Daily Tip – Today, On Social Media

Want to get your YouTube video found faster? Add a brief outline to the description of the scenes or topics your video covers. Try to include as many top keywords as possible.

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Leo’s Daily Tip – Today, On Advertising

Keywords are important in a Google Adwords ad campaign, but so are “negative keywords” e.g. words that you don’t want people to click on to prevent wasting your money. Use the Google analytics tools to first select some popular negative keywords, place them in your dashboard set-up and enjoy the savings.

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Leo’s Daily Tip – Today, On Public Relations

Get your company out into the community and you can become a hometown hero. Participate in community events and activities as a sponsor. The more people see your logo as a partner, the more loyal they will be to feel that your company is an involved local, worthy of local loyalty.

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Today, Speaking at the Union League of Philadelphia

Proud to be part of the panel of marketing experts at the Union League of Philadelphia on the topic of Marketing 2020 – New Ways to Increase Engagement with Everyone.  Glad to share our concepts of business community and thought leadership. Thanks to the nearly 90 people who attended @Beacon #UnionLeagueof PhiladelphiaIMG_20200219_084137

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Leo’s Daily Tip – Today, On Social Media

Get your YouTube video found faster by putting some of the most important keywords in the description and even in the title. Add your URL to the front of the description to ease clicks to your site and to placing the order.

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Leo’s Daily Tip – Today, On Branding

Advertising strategy: one way to strengthen your brand and be the first name locally that people think of when they think of your category is to run an outdoor billboard campaign throughout the region with a simple message: your logo = category.

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Leo’s Daily Tip – Today, On Social Media

Reality check – print out your last month of social media posts. Take an objective look at them from the point of view of a prospect – would you follow you? Would you forward a post or two to friends? If not, it’s time to take a serious look at your copy.

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Leo’s Daily Tip – Today, On Social Media

Reinvent your business-to-business (B2B) marketing strategy for today’s purchaser. Traditional industry media & marketing methods are less valuable. Think how a 20 or 30 year old would search, analyze and find info. Then craft your message to pique their interest.

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Leo’s Daily Tip – Today, On Social Media

A logo or headshot at the top of your social media header is boring. Better, to communicate your brand and thought leadership with a photo of you in action at a conference, speaking or working on what drives you.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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