Leo’s Daily Tip – Today, On Social Media

Even small events and outings deserve to have an event hashtag for people to follow updates, news, photos and more. It also gives attendees a sense of being part of something important.

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Leo’s Daily Tip – Today, On Strategic Planning

We all know that people buy benefits, not products right? Then take a look at your ads. Are they promoting your benefit to your customers or just your product or service?

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Leo’s Daily Tip – Today, On Public Relations

Don’t be overbearing but don’t let your event, cocktail party, golf outing, holiday party etc. occur without some marketing message. Create a theme that focuses on one key or new advantage your company offers and low-key that message.

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Leo’s Daily Tip – On Social Media

A powerful idea for targeting B2b advertising is to use #LinkedIn Inmail. It lets you choose industry, title and location and then puts a focused message right on your prospect’s desktop. 

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Leo’s Daily Tip – Today, On Advertising

Turbocharge your testimonials. Don’t just use one testimonial.  Promote the number of 5 star reviews that your company has for a powerful message.

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Leo’s Daily Tip – Today, On Social Media

There is a lot of conversation of the importance of videos, but these often take time to watch. Also consider using a still to go viral with an amazing photo, funny caption or rare insight.

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Leo’s Daily Tip – Today, On Advertising

Never underestimate the power of a handwritten note card.  When was the last time you received one? You remember it. Use them for a powerful way to communicate thanks, satisfaction, appreciation, etc.

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Leo’s Daily Tip – Today, On Public Relations

It’s good to write your press release to communicate some news about your company. Even better is to communicate that news story in a way that it also enhances your brand and brand message.

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Leo’s Daily Tip – Today, On Social Media

You might think that online reviews are not relevant for your business, but some can make a difference.  Set up a plan to check Google and other reviews on a weekly basis so you can take action if necessary.

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Leo’s Daily Tip – Today, On Strategic Planning

Many people take it easy in August, but not those who want to hit the ground running for September into fall.  Outwork your competition by using August for planning and gearing up.

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Leo’s Daily Tip – Today, On Public Relations

Leverage speaking to thought leadership. Promote it before and after. Feature video of your talk online. Use event hashtags. Invite key people to attend. Use follow up newsletters etc. to stay connected with your audience.

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Leo’s Daily Tip – Today, On Startups

Your #startups may have little money, but remember that it is competing against companies that are more established. They also establish a level of graphic and brand quality that you must meet to be taken seriously.

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Leo’s Daily Tip – Today, On Public Relations

Make sure your public relations pitch to the media communicates the value writing a story on your topic will have. You don’t just need a good story. You need a good story that is of value to the readers.

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Leo’s Daily Tip – Today, On Strategic Planning

Don’t advertise in a vacuum. It’s not all about your product. Observe  competitors. What are they saying? Decide strategy for a similar message, challenging message or a different message altogether.

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Leo’s Daily Tip – Today, On Social Media

If you’re on facebook, use the call to action button or buttons they let you include at the lower right of your header. Link to your Web or landing page and you will dramatically increase your results.

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Leo’s Daily Tip – Today, On Strategic Planning

Stay on top of trends in your industry.  No matter what you want to communicate, if it’s not a trending idea or couched in trending terms, the media probably won’t cover it.  #publicrelations

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Leo’s Daily Tip – Today, On Strategic Planning

Time for a midyear check of your strategic plan. Hold a meeting with team leaders just to discuss the premises you based your plan on and whether the plan is still valid.

 

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Leo’s Daily Tip – Today, On Social Media

Are you active on social media? How do your headers look? Do you have the typical facebook, twitter or linkedin template? Better to design branded graphics and copy to set the tone and to distinguish your company.

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Leo’s Daily Tip – Today, On Advertising

A quick exercise to tell if you have a good ad message (words & graphics) or not. Try to put yourself in the readers context and mindset. What is the first and the next thing they might think of when they see it and whether that is the message you wish to convey?

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Leo’s Daily Tip – Today, On Advertising

Always ask prospects, in an advertising message, to act now. People act impulsively and if you miss that moment your opportunity is often lost. Use words like now or today to motivate immediate action.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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