Regarding your marketing campaign…what constitutes value? Is it only click throughs or leads? Or is there a value in keeping your name in front of a prospect until they make a decision or in keeping your name top of mind?
Events are powerful for marketing whether your product is consumer-directed or B2B. Create symposia, lectures, conferences, lunches or dinners, etc. with a focused, current theme designed to set up an environment leading to closing sales.
Do you have a customer retention marketing strategy? Losing customers is bad for business and morale and is very expensive. Develop a marketing retention strategy to connect frequently continuing to remind customers why your company is valuable for them.
It may sound obvious but strategy is key to successful marketing. There are a lot of shiny objects aka media opportunities out there. The decision to proceed with them should relate to how they can enhance the strategy.
The psychological theory of reciprocity suggests a powerful urge to reciprocate when someone receives something. Online, provide content or a white paper, for example, and help people become grateful and more likely to give you something…an order.
A press release is not a story to be published. It is a pitch to a writer or editor to motivate them to write the story. Write it to give them the idea about writing the story and keep it brief. It’s not the story.
Give yourself a better chance to get your article published in the media by researching stories in your industry or area and who is the writer. Send your pitch to that writer instead of the medium or editor.
Low tech idea – the power of the handwritten thank you note. Nothing enhances your personal brand and top of mind awareness like the handwritten note. Virtually no one does it which is why it stands out and makes you stand out.
#startups may want to be trendy and clever in their advertising when their industry calls for solid and secure. Or vice versa. Take care not to let your ad message confuse your brand image in the minds of your market.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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