Leo’s Daily Advertising Tip – On Search Engine Optimization (SEO)

SEO tip: update your Website frequently adding photos, press releases, additional copy and more to appear active to search engines.

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Leo’s Daily Advertising Tip – On Advertising

Did you know most online videos are watched without sound? Do your videos convey a message silently? Is your logo & call to action prominent throughout?

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Leo’s Daily Advertising Tip – On Public Relations

Media coverage? Give the media an idea about something interesting to photograph or video. Better coverage happens when a visual is added to the story.

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Leo’s Daily Advertising Tip – On Social Media

Tap into buzz and greater follower potential by obtaining the most popular hashtags of the day and crafting your post to connect your business with it.

Leo’s Daily Advertising Tip – On Social Media

Want to boost social media followers? Encourage your employees to connect. Also great for posting brand reinforcement, tips and to manage company news and rumor mill.

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Leo’s Daily Advertising Tip – On Strategic Planning

How much do you analyze risk when planning advertising, eg the strategic and/or competitive risk of going in, not going in or pulling out of certain media

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Leo’s Daily Advertising Tip – On Social Media

Want to grow followers? Think of conversations with customers…what words do they use most frequently in questions & concerns. Make those your keywords.

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Leo’s Daily Advertising Tip – On B2B

One of the least expensive strategies for mounting a B2B national or global ad campaign is through pay-per-click. Your keywords will be found by potential leads everywhere.

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Leo’s Daily Advertising Tip – On Strategic Planning

Your in-house marketing department…are they actually moving the ball forward or just supplying support to your marketing as a tactical follower?

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Leo’s Daily Advertising Tip – On Strategic Planning

Your in-house marketing department…are they actually moving the ball forward or just supplying support to your marketing as a tactical follower?

Leo’s Daily Advertising Tip – On Social Media

Use twitter to direct traffic to your blog. Readers may not have intended to follow you but when they see your ideas, they’ll be motivated to follow.

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Leo’s Daily Advertising Tip – On CRM

#CRM tip for making sure customers see samples or proofs to approve before taking the next step. Don’t assume they received them. Ping additional duplicate emails as reminders.

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Leo’s Daily Advertising Tip – Happy 4th!

shutterstock_36677476Let’s celebrate our freedom and all the good for our families, friends, Country and in the world resulting from our leadership and way of life. In the history of the world, there has been nothing like the United States of America. God bless America!

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Leo’s Daily Advertising Tip – Rare Endorsement

I don’t usually endorse, but I must tell how @stickergiant went above & beyond to solve an issue. For labels & stickers, these people are tops.

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Leo’s Daily Advertising Tip – On Strategic Planning

Many use google alerts to monitor their own names and coverage. Also use them to monitor competition and industry keywords.

 

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Leo’s Daily Advertising Tip – On Strategic Planning

How many fuzzy buzzwords are in your goal & mission statements? Get rid of them, as they lead to feel good intiatives that rarely motivate or accomplish much.

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Leo’s Daily Advertising Tip – On Mobile Marketing

Remember to set up click-to-call on your adword ads so that mobile users can enjoy a quick and easy connection to your company. #mobilemonday

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Leo’s Daily Advertising Tip – On Public Relations

Is twitter valuable as a PR tool? Build direct relationships by following writers & editors on Twitter & getting them to follow you & your news posts.

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Leo’s Daily Advertising Tip – On Mobile Marketing

Much video is watched on small smartphone screens. Simplify your video backgrounds, overprints & design for success on the small screen.

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Leo’s Daily Advertising Tip – On Customer Relation Management (CRM)

Customers hate searching for #CRM phone numbers & wading through phone trees. 1 solution: create instant chat for fast, direct customer service.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

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