Leo’s Daily Advertising Tip – On Advertising

Industry directories can be valuable but most likely you don’t need to add the extra layer & expense-Google is your better directory because it’s the go-to globally.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Big or small, getting known in your community, aka building relationships is the most effective form of marketing. Create a campaign the makes relationships happen.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Don’t focus on having great posts about your company. Rather develop posts that followers want to read…so they want stay connected to you.

Tagged ,

Leo’s Daily Advertising Tip – On Thought Leadership

Actual leads & closed sales are not accurate KPI’s for a thought leadership campaign although most people want them to be. Rather one should measure duration & connection between lead and close as this is what thought leadership supports.

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Tech or engineering companies are often stuck on advertising features because that’s what they work on. But tech customers respond to a solutions message.

Tagged ,

Leo’s Daily Advertising Tips – On Strategic Planning

Following up leads should be a mix of things including–email, personal contact, seeing ads, following social media, invitations to speeches, etc. Do you have a plan?

Leo’s Daily Advertising Tip – On Social Media

Networking is a key to business success. But it’s step one. Step two is follow up – how to stay in touch to turn a lead into a client.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Don’t just look at how your #B2B clients shop for vendors, look at how their support staff searches to make recommendations to make sure you’re considered.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

The value of social media & blogs & PR articles? Because over 57% of the sales process has been completed by the time people get to your Website.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Strategic planning tip – start early enough and solicit “dream” plans and ideas from both key execs & line employees. Keep the corebusiness but distill from the dream ideas to move the organization forward.

Tagged ,

Leo’s Daily Advertising Tip – On Thought Leadership

Want to plan a thought leadership event but short on names to invite…get partners in the same space who are not competitors to share lists & spotlight

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Grow followers on #socialmedia by cross-plugging. For example, ask Twitter followers to follow you on LinkedIn too.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Look for consultants with experience putting strategy into practice. Without business acumen and an action plan, you just have an expensive report.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Sending out press releases? Best to send it to your list, follow up with a phone call to the writer and then send it again to make sure they get it.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

#Reverseshowrooming -3 tips for retailers to beat Amazon-1) add knowledgeable sales people, 2) depth in stock, 3) delight the customer displays/demos.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

How to schedule a thought leadership event on a budget…get partners who are not competitors but in the same space to share costs & spotlight.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

How to use Instagram without photos for thought leadership? Make a type graphic from your quote & post. There are sites like Canva with cool backgrounds.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Stuck on growing followers? What are YOU going to do about it…ask everyone you meet to follow you. Add to biz cards, email sig, ads, etc.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Do you think your business is too B2B to have videos? Try instructional videos on your topic. With YouTube the #2 search engine, you’ll get found.

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Writing ad copy, media releases, etc., Write, then throw out your first paragraph. It’s often fluff to get started, without any relevent message.

Tagged ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: