Leo’s Daily Tip – Today, On Social Media

How is your YouTube banner?  Many companies ignore this but it is a terrific opportunity to brand your company. Make sure you add art and content to move your banner from the ordinary to the extraordinary.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

When it comes to online videos, the name of your file matters.  Don’t just name your file something you like.  Work to name your with with keywords that are found online…one’s with the potential to drive viewers to your site.

Tagged

Leo’s Daily Tip – Today, On Strategic Planning

Are you checking out your competitors’ digital message on a consistent basis?  Don’t stop there.  Check out your competitors’ keywords as well.  What keywords or hashtags are important to them.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Check your advertising message…are you really trying to differentiate your product? What single point in your message states one way your product is superior to your competitor.  None?  Sorry, you’ve got a commodity message.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

You can’t fake it in social media. People are too experienced. Even #B2B posts need to sound authentic as if a scientist or engineer was really writing about something he or she was most interested in.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

When was the last time you spoke to a group about your business or an interesting technique, tip or product you offer? Becoming a thought leader means getting your thought publicized and speaking is an important aspect of that.

Tagged ,

Leo’s Daily Tip – Today, On Website Design

When was the last time you looked at your company’s Website on your mobile device? Check it out. Many people check it there and if yours is not mobile optimized, it needs to be.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Tip for writing more engaging social media posts…research your last few months of posts and determine which ones generated the most interest. In the future, write more posts like those and always work to better your numbers.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

This may sound peculiar coming from me but one of the best tips for successful ads on facebook it to make the ad NOT look like an ad. The more the visual looks like a post, the more people will click on it.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Your company may be B2B but have you thought about selling your product online. Consider creating an ecommerce site for your products to make them more easily accessible and easier to order and reorder.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Many public realations campaigns are focused on mainstream print and broadcast media. In today’s world, those are important but equally so are digital media and blogs. Make sure your campaign covers those as well.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Another powerful away to get attention for you and your business is to win awards for your work and activities. You’ll be surprised how many awards opportunities there are in your industry and community that are win-able by you.

Leo’s Daily Tip – Today, On Public Relations

How to get more media attention, give your product away. Design a program to give it to non-profits and then generate publicity about it from them and you. It’s a strong way to enhance your connection to the community.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you checked out your competitors and their  messages? Make a list of 5 key competitors plus 5 industry leaders and make it a point to check out their Websites and social media at least once per quarter.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Take a look at the graphic/photo you use as the header of your various social media sites.  What do you want this visual to communicate about your company, brand, culture, etc.?  Does your graphic do that?

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Try to make your Website URL and social media tags all the same.  Not only does this reinforce your brand consistency, it makes your sites easy to remember and access across the board.

Tagged ,

Leo’s Daily Tip – Today, On Email Marketing

Wondering what to use as content to keep your website and newsletter interesting?  Try case studies.  You don’t even need to tell who the client is.  Just tell an interesting story.  Especially good for professional services firms.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Are you secure enough to focus on a single message in your marketing. Too many advertisers feel the need to cover all products or services and as a result, lose their edge. Be exceptional in one thing and just promote that.

Tagged ,

Leo’s Daily Tip-Today, On Strategic Planning

How frequently do you check out your competition’s Websites, blogs and social media?  Make it a regular practice as it’s a great way to learn what direction they are heading.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Using a video to market your company most likely will fall flat. Better would be to make a video that answers the single most common question your customers have and then tie it into the search with a keyword description.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: