Leo’s Daily Tip – Today, On Email Marketing

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – do you sell products or services to multiple markets. Instead of sending one diverse-message email or newsletter to all groups, consider creating multiple enewsletters each with a targeted, focused message and sent just to each group.

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Leo’s Daily Tip – Today, On Brand Strategy

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – my definition of a brand is “a promise to deliver a distinctive product or service on a consistent basis and then to become known for that distinction.” Perhaps it’s time to take a new look at your promise.

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Leo’s Daily Tip – Today, On Social Media

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – take a new look at your social media headers. Consider how they might be revised temporarily or permanently to spotlight things that are more important now, such as contactless delivery, shop at home, contactless signatures etc.

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Leo’s Daily Tip – Today, On Advertising

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – for B2B companies, your industry media are valuable for reaching new prospects. Use their enewsletters, eblasts & digital ads to reach targeted prospects even when they’re working from home

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Leo’s Daily Tip – Today, On Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-orders are even more precious these days. To make sure your customer is happy, have a top executive call every customer after an order has been completed and follow up to make sure everything was perfect, or to be able to make it so.

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Leo’s Daily Tip – Today, On Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-for increased sales, even before the comeback, market to your existing customers. But don’t just sell them what they’ve been buying, look to cross-selling them other products and services to increase revenue.

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Leo’s Daily Tip – Today, On Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-as businesses come back, most will want to come back quickly. Make your marketing message one that emphasizes quick shipping, inventory in stock, quicker turnaround, being able to service the project more quickly, etc.

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Leo’s Daily Tip – Today, On Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-as things open up, time to remind customers of who you are and what you can do for them. Step up the frequency of your digital marketing, email and social media campaigns to grow top of mind awareness while customers are still home, so they’ll be ready to buy sooner than later.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-the best marketing offers solutions. But recognize where your customers are (mostly at home) and how they could practically buy and use your product or service. Consider new product configurations to be compatible with new realities.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-remember that many parts of the country are open, yet some are closed. Start to wean your marketing back into sales mode meaning little or no referring to the crisis. People are likely still not ready for the harder sell though.

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Leo’s Daily Tip – Today, on Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-video usage is up as customers have more time to watch while working from home. Consider your format – a webinar or video chat is good. A demonstration (humorous or not) with your product is better.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-tinker with your targeting. As customers are at home, this is a good time to test offers, messages, graphics and more. Geotarget and test varied messages to see which works better.

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Leo’s Daily Tip – Today, on Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-enhance your thought leadership. Write a short article about something related to your expertise that would be valuable to customer/clients. Email it to them now as they’ll have more time to read it working from home.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – Your customers during these times are your most loyal and most positive towards your company. Suggest their providing referrals and perhaps even give a reward/incentive for both current customers and referred one.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – be mindful of your visuals that they don’t show crowds of people or people too close together as they might be seen as inappropriate at this time.

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Leo’s Daily Tip – Today on Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – for B2B businesses vary your email sources, for example, send some emails directly from your company and pay industry media to send emails our from their source to their lists.

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Leo’s Daily Tip – Today, on Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – what time are you posting on social media? That people are at home may change the prime time for your posting. Test out a number of times to see if engagement levels change.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – sales are harder to come by during these times so give those who actually purchased a reason to come back again soon-a bounceback offer on their next order.

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Leo’s Daily Tip – Today, On Social Media

Looking to grow followers of your social media? Add links/buttons everywhere including on your Website, email, digital newsletters, digital ads and more. #growingfollowers

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Leo’s Daily Tip-Today, On Rational Marketing Tips for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – It will be important to establish “touch” again. Strengthen your relationship, as soon as possible, by scheduling in-person, face to face meetings, lunch or coffee with clients. Be sensitive to their comfort level regarding the speed with which you get together. But your relationship has been jolted during these times, so look to touch it up as soon as possible.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

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Silverman Leadership

writer, speaker and advisor on effective leadership

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