Leo’s Daily Advertising Tip – On Digital Advertising

Lightbox pop-ups can be annoying, popping up when you’re on a site for a while. But people are there because it’s interesting to them, often happy to give their email addresses using them.

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Leo’s Daily Advertising Tip – On Advertising

#reverseshowrooming Is Amazon killing retail? No, rather retail is being killed by bean counters. Consumers want an experience which costs yet pays. Budget for delighting displays, unique products, engaging & knowledgeable staff, feeling special & more

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Leo’s Daily Advertising Tip – On Direct Mail

People pause when they see #directmail with their name in the message. Segment your list with people’s first names or buy lists formatted by 1st name

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Leo’s Daily Advertising Tip – On Outdoor Advertising

If fewer millenials are owning cars, will they see #outdooradvertising (billboards etc.)? Yes…as passengers in friend’s, Uber and other shared rides.

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Leo’s Daily Advertising Tip – On Strategic Planning

Just saw a new client’s mission statement with nothing in it differentiating the company-do your customers & employees know your differentiating story?

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Leo’s Daily Advertising Tip – On Strategic Planning

Soon it will be budgeting season. For successful planning, start with your purpose. What do you want to make happen, stated in specific terms. 

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Leo’s Daily Advertising Tip – On Strategic Planning

Why do POTENTIAL clients become dissatisfied with their CURRENT supplier/vendor/product? Make message & timing address those issues.

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Leo’s Daily Advertising Tip – On Social Media

Sharing buttons are great, but don’t overuse them. If your target market is on one or two social media sites, just use those.

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Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: don’t just pitch what your product does. Present an angle why it would be of interest to the writer’s readers.

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Leo’s Daily Advertising Tip – On Social Media

Trolling is annoying. Best to add a moderator layer to approve posts.  Otherwise it’s best to ignore them as they crave attention.

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Leo’s Daily Advertising Tip – On Social Media

On Twitter, don’t hashtag ordinary words. It already searches for them & you waste characters. Just hashtag original words relating to your campaign.

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Leo’s Daily Advertising Tip – On Mobile Monday

Mobile marketing is seen on smaller phone screens. Take care that your subject line is short to be able to fit and be seen easily. #mobilemonday

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Leo’s Daily Advertising Tip – On Email Marketing

What time do you post or send an emai? Our recommendation is NOT on the hour as many meetings & appointments start then so people will miss your post.

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Leo’s Daily Advertising Tip – On Social Media

How to illustrate a YouTube video series on the line-up page…vary the photos to be interesting & relate to the topic. Don’t use the same still for each.

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Leo’s Daily Advertising Tip – Advertising

#B2B #payperclick strategy-set criteria to cost per 1000 if your market is niche. Google etc. will optimize for maximum viewers and work quickly to find them for you.

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Leo’s Daily Advertising Tip – On Social Media

Saw this valuable Twitter tip: don’t start your tweet with an @name – put a period in front .@name or only the one person will see the message.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your message in “you” talk? Do you use comparisons eg cheaper, bigger, stronger or better than a competitor or (more effectively) speak about benefits eg how you’ll improve the customer’s life?

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Leo’s Daily Advertising Tip – On SEO

After developing a list of keywords, rate them on a scale of 1-10 relative to your product or Website copy & the likelihood of customers searching with them.

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Leo’s Daily Advertising Tip – On Digital Advertising

#B2B #payperclick strategy sets criteria to cost per 1000 if your market is niche. Google etc. will optimize for maximumr viewers and work quickly to find them for you.

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Leo’s Daily Advertising Tip – On SEO

#SEO tip-don’t get too clever describing your product or service in your Website. Make sure the most basic words are used to attract the most traffic

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