Leo’s Daily Tip – Strategic Planning

What do your long-time customers know about your company? For most, they learned about your company on the first day they bought your product or services and relatively little since. Use a monthly email newsletter to keep them in the loop.

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Leo’s Daily Tip – Today, On Advertising

Digital advertising can be quite valuable for your firm, especially these three types to consider because of their targeting & efficiency advantages: 1) boosted posts, 2) Google keywords, and 3) digital banner advertising on industry blogs and sites.

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Leo’s Daily Tip – Today, On Strategic Planning

I am reminded about the restauranteur who had his staff dine at the restaurant as part of their training so they could feel the customer’s side of the experience. How do your customer service people understand what your  customer is experiencing?

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Leo’s Daily Tip – Today, On Strategic Planning

Feedback from customers is valuable. The best quality feedback occurs close to the customer experience. For best results, deliver a survey as soon as possible after the experience and make it easy for customers to write something.

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Leo’s Daily Tip – Today, On Social Media

Many who are focused on KPI’s fail to realize that social media is often a passive medium where people observe and don’t actively react. Be careful not to eliminate a well thought out strategy just because you’re not able to quantify outcomes.

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Leo’s Daily Tip – Today, On Strategic Planning

Today is August 1. August should be a busy month for marketers as they prepare and put the final touches on their campaign to hit the ground running after Labor Day. If you’re still in summer mode, waiting until Sept. to start planning, you’ll be behind the curve.

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Leo’s Daily Tip – Today, On Digital Marketing

Check your list of keywords to make sure the words are not the ones you ascribe to your business or industry but rather are the words prospects and customers would use to search for your kinds of products or services.

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Leo’s Daily Tip – Today, On Advertising

Calls to action should provide easy access to making the purchase or getting the information. Put a phone number, email AND link to Website right there instead of making the prospect have to click one or two more times to get to your contact info.

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Leo’s Daily Tip – Today, On Advertising

To boost results, instead of putting a link to the home page of your website in advertising, create a custom landing page related to the specific product or theme of the ad and link the ad to the landing page for a more consistent customer/client experience.

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Leo’s Daily Tip – Today, On Social Media

What social media platforms do you use?  Double-check your profile to make sure it features a way people can get in touch with you.  If not, you may be missing some valuable opportunities.

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Leo’s Daily Tip – Today, On Public Relations

Technology has mechanized many aspects of public relations, media buying and other marketing functions, but the human perspective added to computerized outreach and analysis differentiates great from good.

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Leo’s Daily Tip – Today, On Strategic Planning

Quotation from Leo: “People are not just sitting around waiting for your ad or message to come in.” Recognize that concept and the skill it takes to get their attention and move it to accomplishing the action you desire.

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Leo’s Daily Tip – Today, On Social Media

When was the last time you updated your LinkedIn, Twitter or other social media graphic headers and profiles?  Keep them fresh & update quotes, photos, colors and other information every month or two to keep & grow  followers

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Leo’s Daily Tip – Today, On Branding

A great way to get people to remember you and your company is with sound. Even B2B companies can have an audio icon at the start of their Webpage or other opportunities. It makes it easy for customers and prospects to think of you.

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Leo’s Daily Tip – Today, On Email Marketing

Many emails reach the wrong person in an organization.  Ideally, they should forward it to the correct person, but many won’t think about that unless you encourage them to do so by asking-add a copy line or even a button.

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Leo’s Daily Tip – Today, On Strategic Planning

In your sales message or presentation, will a prospect be able to understand what your differentiator is? Communicate why your company/product is better and different in terms meaningful to prospects not necessarily to you.

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Leo’s Daily Tip – Today, On Advertising

If your product is somewhat expensive and/or complicated, direct mail can be valuable in delivering a complex message and for conveying quality.  Consider using a large format envelope to give importance to the message.

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Leo’s Daily Tip – Today, On Digital Advertising

Are you advertising digitally based on keywords? Sometimes those keyword tools are less effective than they can be, especially in B2b if your industry is niche with few searching overall. Add so-called small value words to your list anyway because those who search for them are strong prospects.

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Leo’s Daily Tip – Today, On Social Media

 Encourage your sales team to get active participating in non-profits. Not only is it a valuable networking, your company will get the reputation for being “good people”.  Publicize the stories to further demonstrate how your compay is a good corporate citizen.

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Leo’s Daily Tip – Today, On Advertising

Case studies are often dull because they are too technical.  Better to write them as you would an interesting story with a problem and solution so prospects want to reac more and often find the source of the success

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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