Leo’s Daily Advertising Tip – On Email Marketing

Email marketing, don’t forget to include meaningful “preview text” content because that is what most people see in their email boxes.

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Leo’s Daily Advertising Tip – On Strategic Planning

Have you noticed how people just aren’t reading? Solution? Use far less copy & put points in subheads, highlight keywords & use bullet point format.

Leo’s Daily Advertising Tip – On Social Media

The easiest way to grow followers is to ask in person…ask everyone you meet-networking, speaking, new business, out and about, everyone.

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Leo’s Daily Advertising Tip – On Social Media

Search engines start with YouTube metatags for rankings. Captions are valuable too but write your own as automatic captions are highly inaccurate.

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Leo’s Daily Advertising Tip – On Social Media

It is said that Millenials are sometimes skeptical of ads but they place a great deal of trust in reviews. Always ask good customers to give you a review.

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Leo’s Daily Advertising Tip – On Thought Leadership

leoatbeacon05182017.jpgThank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!

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Leo’s Daily Advertising Tip – On Thought Leadership

Proud to be speaking tomorrow at #Beacon4life Philadelphia at the Pyramid Club at 7:30am on “Thought Leadership” sign up here if you can make it & stop by & say hello http://www.beacon4life.org/events/EventDetails.aspx?id=931722&group=136273

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Leo’s Daily Advertising Tip – On B2B Marketing

Even B2B businesses can benefit from cross-selling. What else do you make that current customers can buy. Why leave money on the table?

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Leo’s Daily Advertising Tip – On Strategic Planning

Anti #showrooming tip: if your retail model is to cut sales & customer service staff, your commoditized business will soon be overtaken by Amazon.

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Leo’s Daily Advertising Tip – On Strategic Planning

Spend a lot of money on your business card for paper, die cuts, emboss, etc. Make an impactful 1st impression that will set the tone for your relationship and image.

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Leo’s Daily Advertising Tip – On Strategic Planning

Instead of a discount, give customers a value, even small, for their trade-in towards a new purchase which also helps them decide to upgrade.

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Leo’s Daily Advertising Tip – On Speaking at the Union League

UnionLeagueKeywords talkSpeaking is an important to generating thought leadership. Here is Eve Levinson And I speaking at the Union League Business Leadership Forum this morning on the importance of keywords in your marketing campaign and in generating results.

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Leo’s Daily Advertising Tip – On the Internet

Great to be speaking tomorrow on the value of key words at the Union League with our social media mgr. Eve Levinson. What keywords do you fight for?

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Leo’s Daily Advertising Tip – On Social Media

B2B you don’t always need a facebook page and it might even compromise your serious business brand by intermixing B2B posts in with personal ones.

Leo’s Daily Advertising Tip – On Public Relations

Press release distribution services are valuable, but nothing beats a one-on-one submission to a live writer who becomes interested in your story.

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Leo’s Daily Advertising Tip – On B2B

B2B advertising: take care not to direct your message only to those who use your products as there may be another level specifying or approving them.

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Leo’s Daily Advertising Tip – On Strategic Planning

What is your advertising message? Are you promoting your products or the solutions you offer?

 

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Leo’s Daily Advertising Tip – On Public Relations

If your news is important enough to write a press release, make sure you communicate it to your customers and employees too.

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Leo’s Daily Advertising Tip – On Strategic Planning

Discounts are great for consumers, but before you offer one, do the math. Does it just churn short-term business or can it have a long-term growth effect.

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Leo’s Daily Advertising Tip – On Advertising

Radio stations’ audiences may be down, but they’re not out. Tap into their many followers by tying your product into an event they’re planning for leverage.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

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. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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