Leo’s Daily Advertising Tip – On Social Media

Have you been posting content for a while? Check over earlier posts to repost and/or rewrite and repost those ideas.

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Leo’s Daily Advertising Tip – On Public Relations

Working on a thought leadership campaign? Consider a partner to share in speaking opportunities but also to bring part of the budget, their email list, ideas and more.

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Leo’s Daily Advertising Tip – On Strategic Planning

It’s nearly mid year. Time to check the plan and strategy you made in December for the new year.  How are you doing? Stay the course or time to adjust? 

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Leo’s Daily Advertising Tip – On Strategic Planning

Most customers, especially those at retail, expect returns and make-goods to be part of the customer experience. Charging for returns risks turning them turn off to you.

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Leo’s Daily Advertising Tip – On Public Relations

Most journalists prefer getting pitches by email. Master the subject line to capture their attention that your story idea is one they should take a closer look.

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Leo’s Daily Advertising Tip – On Digital Advertising

Banner ads are most effective if they are seen “above the fold” meaning on the screen before your need to scroll down. Other ad placement positions may be cheaper but much less effective.

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is key. To get clients remembering your company, make sure that your Webiste URL and social media page names all have the same wording/lettering.

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Leo’s Daily Advertising Tip – On Social Media

Take your analytics a step further than delivery. It’s not enough to just have your message reach the target market.  That message must be “ingested” by the prospect.

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Leo’s Daily Advertising Tip – On Social Media

Speaking of keywords…a great source is trade media. Comb the industry magazines and blogs for the latest keywords and continually update your list.

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Leo’s Daily Advertising Tip – On Digital Marketing

#SEO tip: select a general keyword but add a modifier or two to target how the market really uses that keyword, eg. temperature control valves vs. flow control valves.

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Leo’s Daily Advertising Tip – On Social Media

What are the best social media to use?  To find out, do a customer survey, but don’t only survey the c-suite.  Survey the information gatherers for the c-suite.

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Leo’s Daily Advertising Tip – On Strategic Planning

Our veterans deserve our thanks.  Resolve to plan at least one event or promotion that helps or supports or thanks veterans in some meaningful way.  Wishing you a happy and safe Memorial Day!  Thank you veterans!!

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Leo’s Daily Advertising Tip – On Strategic Planning

Do you grow tired of your message? Many companies grow tired of their message too soon (well before their markets do) and look for something new. Don’t.

 

Leo’s Daily Advertising Tip – On Strategic Planning

Do you grow tired of your message? Many companies grow tired of their message too soon (well before their markets do) and look for something new. Don’t.

Leo’s Daily Advertising Tip – On Social Media

Be careful how you use click-bait.  Most platform users prefer the  platform they are on and are less keen about having you move them to another. Keep your message and action platform focused.

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Leo’s Daily Advertising Tip – On Advertising

Invest in original photography of your products and people.  Stock photos have their place but there is nothing like the real thing to communicate your true message.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do you overwhelm your market with messages? Although you may feel you need to message every service & feature about your business, keep it simple. Stick to one idea or two.

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Leo’s Daily Advertising Tips – On Strategic Planning

Are you involved in strategic planning?  First take a look at your strategic plan from a year or two ago…what have you accomplished?  Where did you fall short? Were your premises correct?

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Leo’s Daily Advertising Tip – On Public Relations

Sending out a slew of media releases can be valuable.  Even more valuable is to research those writers who make a career out of writing about your type of story and direct a release just for them.

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Leo’s Daily Advertising Tip – On Public Relations

In a press release, it’s often not enough to just communicate the news.  It’s also important to communicate to the reporter why they should be interested in writing about the story, which may be more important than the story itself.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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