Category Archives: Uncategorized

Leo’s Daily Tip – Today, On Social Media

What is the voice of your social media messaging?  Make sure it’s in the vernacular and on topic with what your target market is interested in. If they wouldn’t have a conversation with you on your posts, you may be using the wrong message.

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Leo’s Daily Tip – Today On Advertising

B2B marketers often make their customers guess what to use their products for. Don’t just say, “We sell X”. Craft your message around the applications for your products so customers can more easily see themselves using it in what they do.

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Leo’s Daily Tip – Today, On Brand Strategy

Is it time to reinvent or refresh your brand? Listen to your own sales pitch and review the message your Website delivers? What is your current brand promise to potential customers? Do you even have a promise? Is it relevant in today’s market place?

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Leo’s Daily Tip – Today, On Brand Strategy

It’s not enough to have a brand, you need a product uniqueness. Just got a new client who is known in the industry, but when asked about product differentiators, there was nothing they did uniquely over the competition. Glad they found us.

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Leo’s Daily Tip – Today, On Advertising

Careful of your “bounce rate” (people coming to your landing page and quickly leaving without engaging)  Promoting your Adwords ad too widely may attract less relevant people who bounce, decreasing your quality score and even increasing your cost per click (CPC).

Leo’s Daily Tip – Today, On Public Relations

Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.

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Leo’s Daily Tip – Today, On Superbowl Advertising

More…regarding #superbowlads and their never getting to the message. How about that spot for @bumble and their spending for Serena Williams as spokesperson. And never telling us what it is. What a vanity spot and a waste.

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Leo’s Daily Tip-Today, On Brand Strategy

To one company, “milk is milk”. To a savvy marketing company, “milk is alfalfa fed to relaxed cows who are free to graze”. Which product would you prefer? Look into the little things that competitors don’t discuss but may differentiate your product.

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Leo’s Daily Tip – Today, On Social Media

Instagram is becoming more & more valuable for business in two ways: 1) to actually sell products, but even better, 2) creating eye-catching visuals that wow the viewer, get them to stop scrolling for a second & check back for more.

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Leo’s Daily Tip – Today, On Thought Leadership

People prefer getting recommendations from experts. Who are your experts – your own customers. So tap into them and design a program that motivates them to refer your company and products to their associates and friends.

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Leo’s Daily Tip – Today, On Advertising

Don’t make prospective customers work to figure out why your product will be good for them, when reading your advertising. Instead of having a message that tells about your product, craft the message in terms that tell how your product will benefit them.

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Leo’s Daily Tip – Today, On Advertising

 I was discussing a new ad national ad campaign by a major advertiser and we were all well aware of the creative concept, but could not remember the company. Lesson: don’t get too clever – it’s best to blend in your brand identity with your creative.

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Leo’s Daily Tip – Today, On Strategic Planning

What do you take for granted about your company, your products and the way you do business that is superior or distinctive from your competition. I’m not talking about the generic “we REALLY care about our customers” BS.  Stand back and figure out a couple of things that make a difference.

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Leo’s Daily Tip – Today, On Digital Advertising

Consistency is key in digital advertising, just like in conventional advertising. In digital narrow your media choices so you can afford to have your message appear consistently, even to a smaller universe.

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Leo’s Daily Tip – Today, On Digital Advertising

Back in the radio advertising days, a unique sound signature or noise helped attract attention and greatly improved the ability to remember your brand. Today in digital, use sound and music to trigger that memory too.

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Leo’s Daily Tip – Today, On Digital Advertising

Digital advertisers sometimes suffer from ad paralysis. Unlike billboards or even print ads, you don’t need to stick with the same ad all month, or even all week. You can change your ad as frequently as you like, but test each concept to see which pulls best.

Leo’s Daily Tip – On Digital Advertising

So your digital ad got a customer to your landing page. What is your message there? Remember that customers are at many stages in their buying process at this point so provide messages for each stage together with a variety of options to take the next step.

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Leo’s Daily Tip – Today, On Advertising

Try reverse messaging – as important as it is to tell what you or your product does, think about what you or your product doesn’t do to as an advantage for customers.

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Leo’s Daily Tip – Today, On Strategic Planning

Your competitors don’t have all the answers. In fact, they can be stupidly off base. So don’t just follow along, assuming they have the magic solution. Think about your correct message, even though it’s not what they’re saying.

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Leo’s Daily Tip – Today, On Email Marketing

We all get so many emails but personalizing them stops the roving eye for a second to double-check your message. First choice is to personalize with the first name. Second choice with the name of the town or region.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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