Category Archives: Uncategorized

Leo’s Daily Tip – Today, On Marketing Strategy

Most marketers focus on the top (new leads) and bottom (closing the sale) of the marketing funnel. But don’t ignore the middle. The middle is where prospects learn more about the product/company, compare with others and make their decision to buy.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – Six media that are especially effective for use during the reentry period are: 1) social media, 2) email, 3) direct mail, 4) digital advertising and 5) outdoor billboards and 6) trade media.

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Leo’s Daily Tip – Today, On Rational Marketing For A Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Thank customers who have continued to do business with you during the quarantine. They are the backbone of your business. #coronavirus #covid19

Leo’s Daily Tip – Today, On Rational Marketing During Covid

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– People don’t want to be reminded about these circumstances, so put a positive, upbeat, helpful tone to your message. If appropriate, work your product or service into it. #coronavirus #covid19us

Leo’s Daily Tip – Today, On Crisis Communications

Leo’s Daily Tip: Rational marketing during #Covid19 crisis–While most companies have turned out the lights on their marketing programs, get the jump on competitors by keeping your message out there through social media, email, publicity in industry media and more. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Marketing

Rational marketing during #Covid-19 crisis – people are home or staying home. How could your company be helpful to them? Promote those services: hmmm, wonder why companies like banks aren’t marketing apps that permit banking from home or office? #coronavirus #covid19

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Leo’s Daily Tip – Today, On Crisis Marketing

Rational marketing during #Covid-19 crisis – people are home looking at their computers. While most companies cut out advertising, step up your digital advertising and blogging and make an impression with less competition. #coronavirus #covid19

Leo’s Daily Tip – Today, On Social Media

Professional photography and videos are terrific, but when it comes to social media, sometimes “amateur” photos and videos showing your product enhances crediblity, provides immediacy and give a realistic view of your product or service and its use.

Leo’s Daily Tip – Today, On Customer Experience

Nobody likes to wait on hold for a customer service rep. That’s why adding “Chat” to your Website can increase customer satisfaction. Instead of having to pick of the phone, they just click on the chat feature and instantly they’re connected. Consider adding chat to your digital marketing program.

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Leo’s Daily Tip – Today, On Email Marketing

I’m always amazed at the number of companies that use email without personalization. An email works so much more effectively when the first words a prospect reads are his/her name. Take the time to design your emails for personalization.

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Leo’s Daily Tip- Today, On Social Media

Social media is filled with clever hashtags created by people who think they’re being creative. But to really work, find the most popular, relevant hashtags because those are the ones that the most people are following, to get more eyeballs on your message.

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Leo’s Daily Tip – Today, On Advertising

Stock photography can be useful, but nothing communicates your unique message and brand like original photos, especially those that feature your product in an interesting way. Budgeting for original photography can dramatically increase engagement and customer interest.

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Leo’s Daily Tip – Today, On Public Relations

Pitching a technology story demands a balanced blend of geekiness and newbiness. Don’t assume that the writer is a scientist or engineer (or the readers, for that matter) and craft the pitch using storytelling to include the specifications.

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Leo’s Daily Tip – Today, On Advertising

Is your product an impulse purchase (eg milk, that you run out that minute and buy)? No? If it takes months or even years for a sale or referral to be made, your marketing should be designed to keep your name top of mind for months not just to generate leads.

Leo’s Daily Tip – Today, On Advertising

For Google Adword advertising, groups of multiple words will usually work better than single words because studies have shown that a longer, more detailed phrase indicates that the prospect is farther along in their reasearch & closer to actually buying.

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Leo’s Daily Tip-Today, On Advertising

Looking to reach a certain target executive title in a defined region? Let us show you how @linkedin can help, especially geotargeted ads or boosted posts to help direct a message to targeted prospects in that region.

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Leo’s Daily Tip – Today, On Strategic Planning

Today is August 1. August should be a busy month for marketers as they prepare and put the final touches on their campaign to hit the ground running after Labor Day. If you’re still in summer mode, waiting until Sept. to start planning, you’ll be behind the curve.

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Leo’s Daily Tip – Today, On Advertising

Case studies are often dull because they are too technical.  Better to write them as you would an interesting story with a problem and solution so prospects want to reac more and often find the source of the success

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Leo’s Daily Tip – Today, On Social Media

Grow your social media followers by being active in social media. Don’t just like posts by others. Repost them to your list, comment on other’s posts, publish links to others and you’ll find more people will follow you back.

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Leo’s Daily Tip – Today, On Advertising

In messaging, people talk about communicating features vs. benefits, but taken a step further, what information, benefit, item of interest or visual will make your best prospects stop and act?  That is your best message.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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