Case studies are often dull because they are too technical. Better to write them as you would an interesting story with a problem and solution so prospects want to reac more and often find the source of the success
In public relations, with writers and editors having less time to pay attention to a lengthy pitch, do you think a conventional press release is a thing of the past?
Have you been posting on social media at the same time every day, for months/years? Time to mix it up. Test other time slots with the posts and check which deliver the best engagement.
Keep your name in front of your market as one of the leaders, even with small mentions in articles. For example, when trade media does an industry reveiew, make sure your top executive is quoted and photos of your products are shown as examples.
When was the last time you spoke to a group about your business or an interesting technique, tip or product you offer? Becoming a thought leader means getting your thought publicized and speaking is an important aspect of that.
Many public realations campaigns are focused on mainstream print and broadcast media. In today’s world, those are important but equally so are digital media and blogs. Make sure your campaign covers those as well.
Another powerful away to get attention for you and your business is to win awards for your work and activities. You’ll be surprised how many awards opportunities there are in your industry and community that are win-able by you.
It’s not enough to have a brand, you need a product uniqueness. Just got a new client who is known in the industry, but when asked about product differentiators, there was nothing they did uniquely over the competition. Glad they found us.
Careful of your “bounce rate” (people coming to your landing page and quickly leaving without engaging) Promoting your Adwords ad too widely may attract less relevant people who bounce, decreasing your quality score and even increasing your cost per click (CPC).
Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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