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Leo’s Daily Advertising Tip – On Strategic Planning

Your consultant proposes an idea you nix. Don’t just say no. Use it as a teachable moment for both of you. Discover why they proposed it. Explain why you say no. It may lead to a 3rd great idea.

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Leo’s Daily Advertising Tip – On Strategic Planning

Be strategic with color. It can make you stand out or blend in. For example, what does using the same colors as your industry leader do for your company or product?

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Leo’s Daily Advertising Tips – On Strategic Planning

Following up leads should be a mix of things including–email, personal contact, seeing ads, following social media, invitations to speeches, etc. Do you have a plan?

Leo’s Daily Advertising Tip – On Social Media

How to use Instagram without photos for thought leadership? Make a type graphic from your quote & post. There are sites like Canva with cool backgrounds.

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Leo’s Daily Advertising Tip – On Social Media

Stuck on growing followers? What are YOU going to do about it…ask everyone you meet to follow you. Add to biz cards, email sig, ads, etc.

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Leo’s Daily Advertising Tip – On Public Relations

Free #publicrelations tip for your non-profit event: most local media have online community calendars that they let you post your event at no charge.

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Leo’s Daily Advertising Tip – On Direct Mail

People pause when they see #directmail with their name in the message. Segment your list with people’s first names or buy lists formatted by 1st name

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Leo’s Daily Advertising Tip – On Outdoor Advertising

If fewer millenials are owning cars, will they see #outdooradvertising (billboards etc.)? Yes…as passengers in friend’s, Uber and other shared rides.

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Leo’s Daily Advertising Tip – Advertising

#B2B #payperclick strategy-set criteria to cost per 1000 if your market is niche. Google etc. will optimize for maximum viewers and work quickly to find them for you.

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Leo’s Daily Advertising Tip – On Digital Advertising

#B2B #payperclick strategy sets criteria to cost per 1000 if your market is niche. Google etc. will optimize for maximumr viewers and work quickly to find them for you.

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Leo’s Daily Advertising Tip – On Retail Marketing

Retailers, take a deeper look into customers. Is your location convent due to work, home, “on the way”, exclusive product mix? Ad motivators will be different.

 

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Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: Having difficulty getting a writer to feature your product? Consider other options; perhaps they’ll include it as a backdrop to other stories or include your comment about it into an industry story.

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Leo’s Daily Advertising Tip – On Social Media

What online video messages work best? Make yours focused around your story over the sale for greater engagement.

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Leo’s Daily Advertising Tip – On Advertising

Did you know most online videos are watched without sound? Do your videos convey a message silently? Is your logo & call to action prominent throughout?

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Leo’s Daily Advertising Tip – On Strategic Planning

Your in-house marketing department…are they actually moving the ball forward or just supplying support to your marketing as a tactical follower?

Leo’s Daily Advertising Tip – On Mobile Marketing

Much video is watched on small smartphone screens. Simplify your video backgrounds, overprints & design for success on the small screen.

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Leo’s Daily Advertising Tip – On Social Media

B2B you don’t always need a facebook page and it might even compromise your serious business brand by intermixing B2B posts in with personal ones.

Leo’s Daily Advertising Tip – On Strategic Planning

Look in the mirror, part 2… if your organization and employees don’t know your brand message and story, have an annual brand reinforcement session.

Leo’s Daily Advertising Tip – On Strategic Planning

Look in the mirror, part 2… if your organization and employees don’t know your brand message and story, have an annual brand reinforcement session.

Leo’s Daily Advertising Tip – On Social Media

If you’re targeting your online ad or promoted post to different groups, target the graphic too. Don’t use the same generic graphic to reach each targeted group.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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