Do you overwhelm your market with messages? Although you may feel you need to message every service & feature about your business, keep it simple. Stick to one idea or two.
Are you involved in strategic planning? First take a look at your strategic plan from a year or two ago…what have you accomplished? Where did you fall short? Were your premises correct?
If you have a new PR messaging initiative, first send your message out to target market #1. Who is that? Your employees, stockholders and customers. Make sure to get them on board first.
Are you advertising on Instagram or other social media? Don’t make your ads look like ads. Use graphics and photos to make them look like posts to maximize response.
Companies that focus on low cost or cheaper rarely discuss how they’re going to make the customer’s life better. Making things better must be the core of your message or you’re just a commodity.
Most of your competition is lazy, ignorant or asleep. Take command of social media, speaking & publicity and make yourself an industry thought leader. Consistency is key!
Create and produce a monthly 5-10 minute Webinar on some non-promotional industry news, technique or tip to create thought leadership. Post on the same day each month and create an archive.
If your product is professional services, use the seminar/educational format to get warm leads. Make it non-promotional. Then target key attendees who want to keep with on the latest information.
Holding an event? Bolster engagement by selecting an event or #convention #hashtag and then inviting people to post photos of the event and to chat about it.
I’ve seen the argument go both ways, whether X% off sounds bigger than $X off. Which do you think sounds bigger 20% off or $5 off?
Great quote: “Long-term planning is often undervalued by our indefinite short-term world.” Peter Thiel
Beancounters forget the most important part of strategic planning, the vision, on which one can’t put a price…yet. Where is the business going? Unless you visualize an endpoint, you can’t quantify the steps needed to get there.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership