Category Archives: Uncategorized

Leo’s Daily Tip – Today, On Advertising

 I was discussing a new ad national ad campaign by a major advertiser and we were all well aware of the creative concept, but could not remember the company. Lesson: don’t get too clever – it’s best to blend in your brand identity with your creative.

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Leo’s Daily Tip – Today, On Strategic Planning

What do you take for granted about your company, your products and the way you do business that is superior or distinctive from your competition. I’m not talking about the generic “we REALLY care about our customers” BS.  Stand back and figure out a couple of things that make a difference.

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Leo’s Daily Tip – Today, On Digital Advertising

Consistency is key in digital advertising, just like in conventional advertising. In digital narrow your media choices so you can afford to have your message appear consistently, even to a smaller universe.

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Leo’s Daily Tip – Today, On Digital Advertising

Back in the radio advertising days, a unique sound signature or noise helped attract attention and greatly improved the ability to remember your brand. Today in digital, use sound and music to trigger that memory too.

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Leo’s Daily Tip – Today, On Digital Advertising

Digital advertisers sometimes suffer from ad paralysis. Unlike billboards or even print ads, you don’t need to stick with the same ad all month, or even all week. You can change your ad as frequently as you like, but test each concept to see which pulls best.

Leo’s Daily Tip – On Digital Advertising

So your digital ad got a customer to your landing page. What is your message there? Remember that customers are at many stages in their buying process at this point so provide messages for each stage together with a variety of options to take the next step.

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Leo’s Daily Tip – Today, On Advertising

Try reverse messaging – as important as it is to tell what you or your product does, think about what you or your product doesn’t do to as an advantage for customers.

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Leo’s Daily Tip – Today, On Strategic Planning

Your competitors don’t have all the answers. In fact, they can be stupidly off base. So don’t just follow along, assuming they have the magic solution. Think about your correct message, even though it’s not what they’re saying.

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Leo’s Daily Tip – Today, On Email Marketing

We all get so many emails but personalizing them stops the roving eye for a second to double-check your message. First choice is to personalize with the first name. Second choice with the name of the town or region.

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Leo’s Daily Tip – Today, On Public Relations

Media usually writes about the news. For best PR results, write your media release to tie in with current newsy themes and relate them to your company or product.

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Leo’s Daily Tip – Today, On Strategic Planning

Soon will start the dreaded “call me after the holidays” period, often a  dead zone for sales people. With a consistent social media program, you can continue to keep in front of them to keep your name top of mind.

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Leo’s Daily Tip – Today, On Public Relations

A press release should be written concisely for the purpose of sketching out a story idea to a writer or editor. Many companies write releases as the story itself, agonizing over language and details when, most of the time, the writer is going to ignore the release and write the story from scratch.

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Leo’s Daily Tip – Today, On Public Relations

In press releases, don’t just tell facts communicate the news story. For example, instead of “Company x introduces a new valve”, write “New valve threatens to disrupt the entire plumbing industry.” Note the difference.

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Leo’s Daily Tip – Today, On Public Relations

Don’t just stop with writing a press release, repurpose the same information as a LinkedIn Group article, company blog post, one sheet, email to customers and more

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Leo’s Daily Advertising Tip – Today, On Strategic Planning

Don’t forget existing customers in your marketing plan. Create a targeted campaign for them that reminds them of your company and other services/solutions, in addition to the one they’re buying, that your company provides. Keep in front of them consistently.

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Leo’s Daily Tip – Today, On Social Media

One idea to grow your LinkedIn company page followers is to link to your company page in all marketing communications, email signatures, blogs and even other social media sites.

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Leo’s Daily Tip – Today, On Social Media

Are you promoting posts in social media? For best results (due to today’s algorithms), promote your best posts over just posts about information you want to get out there.  Results get based on potential engagement therefore the popular posts have the best chance for wider reach.

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Leo’s Daily Tip – Today, On Strategic Planning

The psychological theory of reciprocity suggests a powerful urge to reciprocate when someone receives something. Online, provide content or a white paper, for example, and help people become grateful and more likely to give you something…an order.

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Leo’s Daily Tip – Today, On Public Relations

A press release is not a story to be published.  It is a pitch to a writer or editor to motivate them to write the story.  Write it to give them the idea about writing the story and keep it brief.  It’s not the story.

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Leo’s Daily Tip – Today, On Strategic Planning

Low tech idea – the power of the handwritten thank you note. Nothing enhances your personal brand and top of mind awareness like the handwritten note. Virtually no one does it which is why it stands out and makes you stand out.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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