What is the voice of your social media messaging? Make sure it’s in the vernacular and on topic with what your target market is interested in. If they wouldn’t have a conversation with you on your posts, you may be using the wrong message.
It’s not enough to have a brand, you need a product uniqueness. Just got a new client who is known in the industry, but when asked about product differentiators, there was nothing they did uniquely over the competition. Glad they found us.
Careful of your “bounce rate” (people coming to your landing page and quickly leaving without engaging) Promoting your Adwords ad too widely may attract less relevant people who bounce, decreasing your quality score and even increasing your cost per click (CPC).
Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.
Instagram is becoming more & more valuable for business in two ways: 1) to actually sell products, but even better, 2) creating eye-catching visuals that wow the viewer, get them to stop scrolling for a second & check back for more.
People prefer getting recommendations from experts. Who are your experts – your own customers. So tap into them and design a program that motivates them to refer your company and products to their associates and friends.
Digital advertisers sometimes suffer from ad paralysis. Unlike billboards or even print ads, you don’t need to stick with the same ad all month, or even all week. You can change your ad as frequently as you like, but test each concept to see which pulls best.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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