Category Archives: Uncategorized

Leo’s Daily Tip – Today, On Digital Advertising

How do you compose your word list for B2B Google adwords advertising? Focus on the customer and what words/phrases he would use to search for your category/product. Less important are your internal names & buzzwords.

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Leo’s Daily Tip – Today on Public Relations

Big companies shouldn’t only go for big sponsorships. Judge local opportunities by another standard to be seen as a good local citizen, too – get employees involved in suggesting options.

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Leo’s Daily Tip – Today, On Public Relations

Don’t waste your holiday party, golf outing or other business event for a selling opportunity.  Be subtle, but create a special offer just for attendees.  Make it known in a low key way.  Give it a short timeline for redemption.

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Leo’s Daily Tip – Today, On Social Media

Even small events and outings deserve to have an event hashtag for people to follow updates, news, photos and more. It also gives attendees a sense of being part of something important.

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Leo’s Daily Tip – Today, On Advertising

Never underestimate the power of a handwritten note card.  When was the last time you received one? You remember it. Use them for a powerful way to communicate thanks, satisfaction, appreciation, etc.

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Leo’s Daily Tip – Today, On Public Relations

It’s good to write your press release to communicate some news about your company. Even better is to communicate that news story in a way that it also enhances your brand and brand message.

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Leo’s Daily Tip – Today, On Social Media

You might think that online reviews are not relevant for your business, but some can make a difference.  Set up a plan to check Google and other reviews on a weekly basis so you can take action if necessary.

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Leo’s Daily Tip – Today, On Public Relations

Leverage speaking to thought leadership. Promote it before and after. Feature video of your talk online. Use event hashtags. Invite key people to attend. Use follow up newsletters etc. to stay connected with your audience.

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Leo’s Daily Tip – Today, On Startups

Your #startups may have little money, but remember that it is competing against companies that are more established. They also establish a level of graphic and brand quality that you must meet to be taken seriously.

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Leo’s Daily Tip – Today, On Public Relations

Make sure your public relations pitch to the media communicates the value writing a story on your topic will have. You don’t just need a good story. You need a good story that is of value to the readers.

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Leo’s Daily Tip – Today, On Social Media

Are you active on social media? How do your headers look? Do you have the typical facebook, twitter or linkedin template? Better to design branded graphics and copy to set the tone and to distinguish your company.

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Leo’s Daily Tip – Today, On Advertising

A quick exercise to tell if you have a good ad message (words & graphics) or not. Try to put yourself in the readers context and mindset. What is the first and the next thing they might think of when they see it and whether that is the message you wish to convey?

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Leo’s Daily Tip – Today, On Social Media

One key to keeping loyal followers is to post consistently and then to tell your followers when they can expect to see your posts – daily, once a week or when so they’ll look forward to them.

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Leo’s Daily Tip – Today, On Public Relations

Is your company on as many directories as possible?  Usually these are free.  You might just do a search or go on services that push your information to most of the major data banks.

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Leo’s Daily Tip – Today on Digital Advertising

#StartUps should be careful about keyword related advertising. If you have a product that no one has ever seen. How will they know to search for it? Think of the words they might search when looking for your type of product.

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Leo’s Daily Tip – Celebrate our Freedom!

The best city is the best place to celebrate Independence Day – Philadelphia!!  I walked by Independence Hall early morning and caught this amazing Gospel group warming up. I am truly thankful for our freedom.   Happy Fourth!

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Leo’s Daily Advertising Tip – On Social Media

Is #facebook passé? Don’t be fooled by the media hype. This medium still has a gargantuan and loyal base that can be reached to communicate even many #B2B ideas.

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Leo’s Daily Advertising Tip – On Public Relations

Are your press releases one dimensional, meaning that they just state the “what” in your news. For best results, add the “why should the media & reader care” dimension.

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Leo’s Daily Advertising Tip – On Social Media

Have you been posting content for a while? Check over earlier posts to repost and/or rewrite and repost those ideas.

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Leo’s Daily Advertising Tip – On Public Relations

Working on a thought leadership campaign? Consider a partner to share in speaking opportunities but also to bring part of the budget, their email list, ideas and more.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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