Category Archives: Uncategorized

Leo’s Daily Tip- Today, On Social Media

Social media is filled with clever hashtags created by people who think they’re being creative. But to really work, find the most popular, relevant hashtags because those are the ones that the most people are following, to get more eyeballs on your message.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Stock photography can be useful, but nothing communicates your unique message and brand like original photos, especially those that feature your product in an interesting way. Budgeting for original photography can dramatically increase engagement and customer interest.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Pitching a technology story demands a balanced blend of geekiness and newbiness. Don’t assume that the writer is a scientist or engineer (or the readers, for that matter) and craft the pitch using storytelling to include the specifications.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Is your product an impulse purchase (eg milk, that you run out that minute and buy)? No? If it takes months or even years for a sale or referral to be made, your marketing should be designed to keep your name top of mind for months not just to generate leads.

Leo’s Daily Tip – Today, On Advertising

For Google Adword advertising, groups of multiple words will usually work better than single words because studies have shown that a longer, more detailed phrase indicates that the prospect is farther along in their reasearch & closer to actually buying.

Tagged ,

Leo’s Daily Tip-Today, On Advertising

Looking to reach a certain target executive title in a defined region? Let us show you how @linkedin can help, especially geotargeted ads or boosted posts to help direct a message to targeted prospects in that region.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Today is August 1. August should be a busy month for marketers as they prepare and put the final touches on their campaign to hit the ground running after Labor Day. If you’re still in summer mode, waiting until Sept. to start planning, you’ll be behind the curve.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Case studies are often dull because they are too technical.  Better to write them as you would an interesting story with a problem and solution so prospects want to reac more and often find the source of the success

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Grow your social media followers by being active in social media. Don’t just like posts by others. Repost them to your list, comment on other’s posts, publish links to others and you’ll find more people will follow you back.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

In messaging, people talk about communicating features vs. benefits, but taken a step further, what information, benefit, item of interest or visual will make your best prospects stop and act?  That is your best message.

Tagged ,

Leo’s Daily Tip – Today, On Digital Advertising

Your digital ad message should be designed to get the viewer to click, not necessarily to sell the product.  The message is different from a typical ad in that the limited space will be better used to attract & move the prospect to a selling space.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

In public relations, with writers and editors having less time to pay attention to a lengthy pitch, do you think a conventional press release is a thing of the past?

Tagged ,

Leo’s Daily Tip – Today, On Direct Mail

One way to find more prospects is to reverse search your mailing list. Many mailing lists can be analyzed according to demographic or profile. Once you know the profile, find other names that have the same profile and market to them.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Most customers know only as much about your company as they knew on the first day they hired you because most businesses fail to update their customers about news & products. Develop a monthly/quarterly email to keep them up-to-date.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Are you using the same number of hashtags for your posts on each social media site?  Some sites thrive on hashtags, such as Instagram, and others, such as Twitter, not so much – only 2-3 are best.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Have you been posting on social media at the same time every day, for months/years? Time to mix it up.  Test other time slots with the posts and check which deliver the best engagement.

Leo’s Daily Tip – Today, On Public Relations

Keep your name in front of your market as one of the leaders, even with small mentions in articles. For example, when trade media does an industry reveiew, make sure your top executive is quoted and photos of your products are shown as examples.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Are you checking out your competitors’ digital message on a consistent basis?  Don’t stop there.  Check out your competitors’ keywords as well.  What keywords or hashtags are important to them.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

When was the last time you spoke to a group about your business or an interesting technique, tip or product you offer? Becoming a thought leader means getting your thought publicized and speaking is an important aspect of that.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Many public realations campaigns are focused on mainstream print and broadcast media. In today’s world, those are important but equally so are digital media and blogs. Make sure your campaign covers those as well.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: