Category Archives: Uncategorized

Leo’s Daily Tip – Today, On Direct Mail

One way to find more prospects is to reverse search your mailing list. Many mailing lists can be analyzed according to demographic or profile. Once you know the profile, find other names that have the same profile and market to them.

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Leo’s Daily Tip – Today, On Advertising

Most customers know only as much about your company as they knew on the first day they hired you because most businesses fail to update their customers about news & products. Develop a monthly/quarterly email to keep them up-to-date.

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Leo’s Daily Tip – Today, On Social Media

Are you using the same number of hashtags for your posts on each social media site?  Some sites thrive on hashtags, such as Instagram, and others, such as Twitter, not so much – only 2-3 are best.

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Leo’s Daily Tip – Today, On Social Media

Have you been posting on social media at the same time every day, for months/years? Time to mix it up.  Test other time slots with the posts and check which deliver the best engagement.

Leo’s Daily Tip – Today, On Public Relations

Keep your name in front of your market as one of the leaders, even with small mentions in articles. For example, when trade media does an industry reveiew, make sure your top executive is quoted and photos of your products are shown as examples.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you checking out your competitors’ digital message on a consistent basis?  Don’t stop there.  Check out your competitors’ keywords as well.  What keywords or hashtags are important to them.

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Leo’s Daily Tip – Today, On Public Relations

When was the last time you spoke to a group about your business or an interesting technique, tip or product you offer? Becoming a thought leader means getting your thought publicized and speaking is an important aspect of that.

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Leo’s Daily Tip – Today, On Public Relations

Many public realations campaigns are focused on mainstream print and broadcast media. In today’s world, those are important but equally so are digital media and blogs. Make sure your campaign covers those as well.

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Leo’s Daily Tip – Today, On Public Relations

Another powerful away to get attention for you and your business is to win awards for your work and activities. You’ll be surprised how many awards opportunities there are in your industry and community that are win-able by you.

Leo’s Daily Tip – Today, On Social Media

What is the voice of your social media messaging?  Make sure it’s in the vernacular and on topic with what your target market is interested in. If they wouldn’t have a conversation with you on your posts, you may be using the wrong message.

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Leo’s Daily Tip – Today On Advertising

B2B marketers often make their customers guess what to use their products for. Don’t just say, “We sell X”. Craft your message around the applications for your products so customers can more easily see themselves using it in what they do.

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Leo’s Daily Tip – Today, On Brand Strategy

Is it time to reinvent or refresh your brand? Listen to your own sales pitch and review the message your Website delivers? What is your current brand promise to potential customers? Do you even have a promise? Is it relevant in today’s market place?

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Leo’s Daily Tip – Today, On Brand Strategy

It’s not enough to have a brand, you need a product uniqueness. Just got a new client who is known in the industry, but when asked about product differentiators, there was nothing they did uniquely over the competition. Glad they found us.

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Leo’s Daily Tip – Today, On Advertising

Careful of your “bounce rate” (people coming to your landing page and quickly leaving without engaging)  Promoting your Adwords ad too widely may attract less relevant people who bounce, decreasing your quality score and even increasing your cost per click (CPC).

Leo’s Daily Tip – Today, On Public Relations

Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.

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Leo’s Daily Tip – Today, On Superbowl Advertising

More…regarding #superbowlads and their never getting to the message. How about that spot for @bumble and their spending for Serena Williams as spokesperson. And never telling us what it is. What a vanity spot and a waste.

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Leo’s Daily Tip-Today, On Brand Strategy

To one company, “milk is milk”. To a savvy marketing company, “milk is alfalfa fed to relaxed cows who are free to graze”. Which product would you prefer? Look into the little things that competitors don’t discuss but may differentiate your product.

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Leo’s Daily Tip – Today, On Social Media

Instagram is becoming more & more valuable for business in two ways: 1) to actually sell products, but even better, 2) creating eye-catching visuals that wow the viewer, get them to stop scrolling for a second & check back for more.

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Leo’s Daily Tip – Today, On Thought Leadership

People prefer getting recommendations from experts. Who are your experts – your own customers. So tap into them and design a program that motivates them to refer your company and products to their associates and friends.

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Leo’s Daily Tip – Today, On Advertising

Don’t make prospective customers work to figure out why your product will be good for them, when reading your advertising. Instead of having a message that tells about your product, craft the message in terms that tell how your product will benefit them.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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