Category Archives: Uncategorized

Leo’s Daily Advertising Tip – On Social Media

B2B you don’t always need a facebook page and it might even compromise your serious business brand by intermixing B2B posts in with personal ones.

Leo’s Daily Advertising Tip – On Strategic Planning

Look in the mirror, part 2… if your organization and employees don’t know your brand message and story, have an annual brand reinforcement session.

Leo’s Daily Advertising Tip – On Strategic Planning

Look in the mirror, part 2… if your organization and employees don’t know your brand message and story, have an annual brand reinforcement session.

Leo’s Daily Advertising Tip – On Social Media

If you’re targeting your online ad or promoted post to different groups, target the graphic too. Don’t use the same generic graphic to reach each targeted group.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

As a consumer, you research/shop for things 24/7. B2B is the same. Is the right information available 24/7 so prospects can preview leading to a close?

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Networking is good marketing, but needs the support of an information foundation consisting of Website, blogging, posting, emailing etc. to stay in touch & reinforce.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Local retailers lose to online if all they offer is product at a price. To win, add showmanship, product counsel, demos, caring/listening, service, etc. #showrooming

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

If sales take months/years to develop, a strategy is needed to keep your name in front of the prospect all that time to reinforce your thought leadership.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

If you could only peek through #facebook profiles to craft a target list, how great would that be? The next best thing is to have them craft a lookalike audience mirroring your best customer demograp

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Do you understand why companies choose agencies that specialize in their industry-why do you want to do things like everyone else?

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Politics is altering social media as many drop out to limit “noise” from their “friends” . What will become the hot new medium over #facebook & #twitter?  Or will they bounce back?

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

How are you selling your product? People buy benefits not products, so what do you think THEY think your benefit is, from your message?

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Are you stifled in a #compliance driven industry? Forget about it. Develop content out of compliance about events, interests, new, hobbies, etc.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Have you checked your “quality score” or “relevancy score”? A higher score saves PPC costs but also demonstrates how well you incorporate popular keywords to get noticed.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Do you know how few videos become #viralvideos ? If it happens fine, but why make that your goal? Instead, go for adding quality followers who can become customers.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Don’t just email a #publicrelations release, make the writer feel like you’ve sent them a story idea, just for them.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

It’s said that Friday, Saturday and Sunday are bad days to send media releases, but often yours will stand out better on those days to catch the writer working then.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

#publicrelations tip: search for the writer who writes stories about your topic, then provide him with ideas for his “next” story featuring you.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Are you in a commodity or regulated industry? Differentiate yourself by branding the experience you provide, instead of the product.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

#youtubeVideo tip: be creative & entertaining but keep your product the star so people can imagine their owning and using your product or service.

Tagged ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: