Looking to reach a certain target executive title in a defined region? Let us show you how @linkedin can help, especially geotargeted ads or boosted posts to help direct a message to targeted prospects in that region.
Today is August 1. August should be a busy month for marketers as they prepare and put the final touches on their campaign to hit the ground running after Labor Day. If you’re still in summer mode, waiting until Sept. to start planning, you’ll be behind the curve.
In public relations, with writers and editors having less time to pay attention to a lengthy pitch, do you think a conventional press release is a thing of the past?
Have you been posting on social media at the same time every day, for months/years? Time to mix it up. Test other time slots with the posts and check which deliver the best engagement.
Keep your name in front of your market as one of the leaders, even with small mentions in articles. For example, when trade media does an industry reveiew, make sure your top executive is quoted and photos of your products are shown as examples.
When was the last time you spoke to a group about your business or an interesting technique, tip or product you offer? Becoming a thought leader means getting your thought publicized and speaking is an important aspect of that.
Many public realations campaigns are focused on mainstream print and broadcast media. In today’s world, those are important but equally so are digital media and blogs. Make sure your campaign covers those as well.
Another powerful away to get attention for you and your business is to win awards for your work and activities. You’ll be surprised how many awards opportunities there are in your industry and community that are win-able by you.
It’s not enough to have a brand, you need a product uniqueness. Just got a new client who is known in the industry, but when asked about product differentiators, there was nothing they did uniquely over the competition. Glad they found us.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership