Most marketers focus on the top (new leads) and bottom (closing the sale) of the marketing funnel. But don’t ignore the middle. The middle is where prospects learn more about the product/company, compare with others and make their decision to buy.
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – Six media that are especially effective for use during the reentry period are: 1) social media, 2) email, 3) direct mail, 4) digital advertising and 5) outdoor billboards and 6) trade media.
Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Thank customers who have continued to do business with you during the quarantine. They are the backbone of your business. #coronavirus #covid19
Leo’s Daily Tip: Rational marketing during #Covid19 crisis– People don’t want to be reminded about these circumstances, so put a positive, upbeat, helpful tone to your message. If appropriate, work your product or service into it. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis–While most companies have turned out the lights on their marketing programs, get the jump on competitors by keeping your message out there through social media, email, publicity in industry media and more. #coronavirus #covid19us
Rational marketing during #Covid-19 crisis – people are home or staying home. How could your company be helpful to them? Promote those services: hmmm, wonder why companies like banks aren’t marketing apps that permit banking from home or office? #coronavirus #covid19
Rational marketing during #Covid-19 crisis – people are home looking at their computers. While most companies cut out advertising, step up your digital advertising and blogging and make an impression with less competition. #coronavirus #covid19
Professional photography and videos are terrific, but when it comes to social media, sometimes “amateur” photos and videos showing your product enhances crediblity, provides immediacy and give a realistic view of your product or service and its use.
Nobody likes to wait on hold for a customer service rep. That’s why adding “Chat” to your Website can increase customer satisfaction. Instead of having to pick of the phone, they just click on the chat feature and instantly they’re connected. Consider adding chat to your digital marketing program.
Pitching a technology story demands a balanced blend of geekiness and newbiness. Don’t assume that the writer is a scientist or engineer (or the readers, for that matter) and craft the pitch using storytelling to include the specifications.
Is your product an impulse purchase (eg milk, that you run out that minute and buy)? No? If it takes months or even years for a sale or referral to be made, your marketing should be designed to keep your name top of mind for months not just to generate leads.
Today is August 1. August should be a busy month for marketers as they prepare and put the final touches on their campaign to hit the ground running after Labor Day. If you’re still in summer mode, waiting until Sept. to start planning, you’ll be behind the curve.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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