Category Archives: Uncategorized

Leo’s Daily Tip – Today, On Public Relations

Is your company on as many directories as possible?  Usually these are free.  You might just do a search or go on services that push your information to most of the major data banks.

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Leo’s Daily Tip – Today on Digital Advertising

#StartUps should be careful about keyword related advertising. If you have a product that no one has ever seen. How will they know to search for it? Think of the words they might search when looking for your type of product.

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Leo’s Daily Tip – Celebrate our Freedom!

The best city is the best place to celebrate Independence Day – Philadelphia!!  I walked by Independence Hall early morning and caught this amazing Gospel group warming up. I am truly thankful for our freedom.   Happy Fourth!

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Leo’s Daily Advertising Tip – On Social Media

Is #facebook passé? Don’t be fooled by the media hype. This medium still has a gargantuan and loyal base that can be reached to communicate even many #B2B ideas.

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Leo’s Daily Advertising Tip – On Public Relations

Are your press releases one dimensional, meaning that they just state the “what” in your news. For best results, add the “why should the media & reader care” dimension.

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Leo’s Daily Advertising Tip – On Social Media

Have you been posting content for a while? Check over earlier posts to repost and/or rewrite and repost those ideas.

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Leo’s Daily Advertising Tip – On Public Relations

Working on a thought leadership campaign? Consider a partner to share in speaking opportunities but also to bring part of the budget, their email list, ideas and more.

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Leo’s Daily Advertising Tip – On Digital Advertising

Banner ads are most effective if they are seen “above the fold” meaning on the screen before your need to scroll down. Other ad placement positions may be cheaper but much less effective.

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Leo’s Daily Advertising Tip – On Digital Marketing

#SEO tip: select a general keyword but add a modifier or two to target how the market really uses that keyword, eg. temperature control valves vs. flow control valves.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do you grow tired of your message? Many companies grow tired of their message too soon (well before their markets do) and look for something new. Don’t.

 

Leo’s Daily Advertising Tip – On Strategic Planning

Do you overwhelm your market with messages? Although you may feel you need to message every service & feature about your business, keep it simple. Stick to one idea or two.

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Leo’s Daily Advertising Tips – On Strategic Planning

Are you involved in strategic planning?  First take a look at your strategic plan from a year or two ago…what have you accomplished?  Where did you fall short? Were your premises correct?

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Leo’s Daily Advertising Tip – On Social Media

When posting social media content, it often not enough to post information your target market might read.  Think about what content they would pass along to a friend or associate. Pass along builds engagement & followers.

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Leo’s Daily Advertising Tip – On Public Relations

If you have a new PR messaging initiative, first send your message out to target market #1. Who is that? Your employees, stockholders and customers. Make sure to get them on board first.

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Leo’s Daily Advertising Tip – On Social Media

Are you advertising on Instagram or other social media? Don’t make your ads look like ads. Use graphics and photos to make them look like posts to maximize response.

Leo’s Daily Advertising Tip – On Strategic Planning

Companies that focus on low cost or cheaper rarely discuss how they’re going to make the customer’s life better. Making things better must be the core of your message or you’re just a commodity.

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Leo’s Daily Advertising Tip – On Public Relations

Most of your competition is lazy, ignorant or asleep. Take command of social media, speaking & publicity and make yourself an industry thought leader. Consistency is key!

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Leo’s Daily Advertising Tip – On Social Media

Unlike a number of other social media, you’ll be more successful on Instagram using more hashtags.  An average of 8 or more can really boost engagement.

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Leo’s Daily Advertising Tip – On Advertising

Today’s #outdooradvertising must integrate with other components of your campaign. Using just 8-10 words, make your message motivate customers to tie into your brand, social media, Website and more.

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Leo’s Daily Advertising Tip – On Direct Mail

Don’t give up direct mail. It’s declining but not very quickly. Its response rate is still much higher than email, paid search, social media and online display advertising.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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