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Leo’s Daily Advertising Tip – On Strategic Planning

Do you overwhelm your market with messages? Although you may feel you need to message every service & feature about your business, keep it simple. Stick to one idea or two.

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Leo’s Daily Advertising Tips – On Strategic Planning

Are you involved in strategic planning?  First take a look at your strategic plan from a year or two ago…what have you accomplished?  Where did you fall short? Were your premises correct?

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Leo’s Daily Advertising Tip – On Social Media

When posting social media content, it often not enough to post information your target market might read.  Think about what content they would pass along to a friend or associate. Pass along builds engagement & followers.

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Leo’s Daily Advertising Tip – On Public Relations

If you have a new PR messaging initiative, first send your message out to target market #1. Who is that? Your employees, stockholders and customers. Make sure to get them on board first.

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Leo’s Daily Advertising Tip – On Social Media

Are you advertising on Instagram or other social media? Don’t make your ads look like ads. Use graphics and photos to make them look like posts to maximize response.

Leo’s Daily Advertising Tip – On Strategic Planning

Companies that focus on low cost or cheaper rarely discuss how they’re going to make the customer’s life better. Making things better must be the core of your message or you’re just a commodity.

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Leo’s Daily Advertising Tip – On Public Relations

Most of your competition is lazy, ignorant or asleep. Take command of social media, speaking & publicity and make yourself an industry thought leader. Consistency is key!

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Leo’s Daily Advertising Tip – On Social Media

Unlike a number of other social media, you’ll be more successful on Instagram using more hashtags.  An average of 8 or more can really boost engagement.

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Leo’s Daily Advertising Tip – On Advertising

Today’s #outdooradvertising must integrate with other components of your campaign. Using just 8-10 words, make your message motivate customers to tie into your brand, social media, Website and more.

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Leo’s Daily Advertising Tip – On Direct Mail

Don’t give up direct mail. It’s declining but not very quickly. Its response rate is still much higher than email, paid search, social media and online display advertising.

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Leo’s Daily Advertising Tip – On Public Relations

Create and produce a monthly 5-10 minute Webinar on some non-promotional industry news, technique or tip to create thought leadership. Post on the same day each month and create an archive.

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Leo’s Daily Advertising Tip – On Strategic Planning

If your product is professional services, use the seminar/educational format to get warm leads.  Make it non-promotional. Then target key attendees who want to keep with on the latest information.

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Leo’s Daily Advertising Tip – On Public Relations

Holding an event? Bolster engagement by selecting an event or #convention #hashtag and then inviting people to post photos of the event and to chat about it.

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Leo’s Daily Advertising Tip – On Strategic Planning

I’ve seen the argument go both ways, whether X% off sounds bigger than $X off.  Which do you think sounds bigger 20% off or $5 off?

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Leo’s Daily Advertising Tip – On Strategic Planning

Great quote: “Long-term planning is often undervalued by our indefinite short-term world.” Peter ThielPeter Thiel, managing partner, Founders Fund

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Leo’s Daily Advertising Tip – On Strategic Planning

Beancounters forget the most important part of strategic planning, the vision, on which one can’t put a price…yet.  Where is the business going?  Unless you visualize an endpoint, you can’t quantify the steps needed to get there.

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Leo’s Daily Advertising Tip – On Social Media

Goals for social media campaigns besides sales-1) expanding awareness, 2) targeting prospects, 3) maintaining mind share, 4) maintaining loyalty &  community. What are your ideas?

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Leo’s Daily Advertising Tip – On Social Media

What are your Twitter results? Don’t just look at followers and engagement. Check out the best time people see your posts and adjust your posting to reach more of your market then.

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Leo’s Daily Advertising Tip – On Social Media

Hashtags should not just be made up to underscore your message because probably no one you really want to reach is following those random words. Research & tap into the popular hashtags.

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Leo’s Daily Advertising Tip – On Email Marketing

One tip for getting your emails a second look by the prospect is to address a common problem in the subject line and promise the answer in your email headline.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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