Category Archives: Uncategorized

Leo’s Daily Advertising Tip – On Social Media

How to use Instagram without photos for thought leadership? Make a type graphic from your quote & post. There are sites like Canva with cool backgrounds.

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Leo’s Daily Advertising Tip – On Social Media

Stuck on growing followers? What are YOU going to do about it…ask everyone you meet to follow you. Add to biz cards, email sig, ads, etc.

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Leo’s Daily Advertising Tip – On Public Relations

Free #publicrelations tip for your non-profit event: most local media have online community calendars that they let you post your event at no charge.

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Leo’s Daily Advertising Tip – On Direct Mail

People pause when they see #directmail with their name in the message. Segment your list with people’s first names or buy lists formatted by 1st name

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Leo’s Daily Advertising Tip – On Outdoor Advertising

If fewer millenials are owning cars, will they see #outdooradvertising (billboards etc.)? Yes…as passengers in friend’s, Uber and other shared rides.

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Leo’s Daily Advertising Tip – Advertising

#B2B #payperclick strategy-set criteria to cost per 1000 if your market is niche. Google etc. will optimize for maximum viewers and work quickly to find them for you.

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Leo’s Daily Advertising Tip – On Digital Advertising

#B2B #payperclick strategy sets criteria to cost per 1000 if your market is niche. Google etc. will optimize for maximumr viewers and work quickly to find them for you.

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Leo’s Daily Advertising Tip – On Retail Marketing

Retailers, take a deeper look into customers. Is your location convent due to work, home, “on the way”, exclusive product mix? Ad motivators will be different.

 

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Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: Having difficulty getting a writer to feature your product? Consider other options; perhaps they’ll include it as a backdrop to other stories or include your comment about it into an industry story.

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Leo’s Daily Advertising Tip – On Social Media

What online video messages work best? Make yours focused around your story over the sale for greater engagement.

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Leo’s Daily Advertising Tip – On Advertising

Did you know most online videos are watched without sound? Do your videos convey a message silently? Is your logo & call to action prominent throughout?

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Leo’s Daily Advertising Tip – On Strategic Planning

Your in-house marketing department…are they actually moving the ball forward or just supplying support to your marketing as a tactical follower?

Leo’s Daily Advertising Tip – On Mobile Marketing

Much video is watched on small smartphone screens. Simplify your video backgrounds, overprints & design for success on the small screen.

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Leo’s Daily Advertising Tip – On Social Media

B2B you don’t always need a facebook page and it might even compromise your serious business brand by intermixing B2B posts in with personal ones.

Leo’s Daily Advertising Tip – On Strategic Planning

Look in the mirror, part 2… if your organization and employees don’t know your brand message and story, have an annual brand reinforcement session.

Leo’s Daily Advertising Tip – On Strategic Planning

Look in the mirror, part 2… if your organization and employees don’t know your brand message and story, have an annual brand reinforcement session.

Leo’s Daily Advertising Tip – On Social Media

If you’re targeting your online ad or promoted post to different groups, target the graphic too. Don’t use the same generic graphic to reach each targeted group.

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Leo’s Daily Advertising Tip – On Strategic Planning

As a consumer, you research/shop for things 24/7. B2B is the same. Is the right information available 24/7 so prospects can preview leading to a close?

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Leo’s Daily Advertising Tip – On Strategic Planning

Networking is good marketing, but needs the support of an information foundation consisting of Website, blogging, posting, emailing etc. to stay in touch & reinforce.

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Leo’s Daily Advertising Tip – On Strategic Planning

Local retailers lose to online if all they offer is product at a price. To win, add showmanship, product counsel, demos, caring/listening, service, etc. #showrooming

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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