Category Archives: Uncategorized

Leo’s Daily Advertising Tip – On Digital Advertising

#B2B #payperclick strategy sets criteria to cost per 1000 if your market is niche. Google etc. will optimize for maximumr viewers and work quickly to find them for you.

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Leo’s Daily Advertising Tip – On Retail Marketing

Retailers, take a deeper look into customers. Is your location convent due to work, home, “on the way”, exclusive product mix? Ad motivators will be different.

 

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Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: Having difficulty getting a writer to feature your product? Consider other options; perhaps they’ll include it as a backdrop to other stories or include your comment about it into an industry story.

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Leo’s Daily Advertising Tip – On Social Media

What online video messages work best? Make yours focused around your story over the sale for greater engagement.

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Leo’s Daily Advertising Tip – On Advertising

Did you know most online videos are watched without sound? Do your videos convey a message silently? Is your logo & call to action prominent throughout?

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Leo’s Daily Advertising Tip – On Strategic Planning

Your in-house marketing department…are they actually moving the ball forward or just supplying support to your marketing as a tactical follower?

Leo’s Daily Advertising Tip – On Mobile Marketing

Much video is watched on small smartphone screens. Simplify your video backgrounds, overprints & design for success on the small screen.

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Leo’s Daily Advertising Tip – On Social Media

B2B you don’t always need a facebook page and it might even compromise your serious business brand by intermixing B2B posts in with personal ones.

Leo’s Daily Advertising Tip – On Strategic Planning

Look in the mirror, part 2… if your organization and employees don’t know your brand message and story, have an annual brand reinforcement session.

Leo’s Daily Advertising Tip – On Strategic Planning

Look in the mirror, part 2… if your organization and employees don’t know your brand message and story, have an annual brand reinforcement session.

Leo’s Daily Advertising Tip – On Social Media

If you’re targeting your online ad or promoted post to different groups, target the graphic too. Don’t use the same generic graphic to reach each targeted group.

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Leo’s Daily Advertising Tip – On Strategic Planning

As a consumer, you research/shop for things 24/7. B2B is the same. Is the right information available 24/7 so prospects can preview leading to a close?

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Leo’s Daily Advertising Tip – On Strategic Planning

Networking is good marketing, but needs the support of an information foundation consisting of Website, blogging, posting, emailing etc. to stay in touch & reinforce.

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Leo’s Daily Advertising Tip – On Strategic Planning

Local retailers lose to online if all they offer is product at a price. To win, add showmanship, product counsel, demos, caring/listening, service, etc. #showrooming

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Leo’s Daily Advertising Tip – On Strategic Planning

If sales take months/years to develop, a strategy is needed to keep your name in front of the prospect all that time to reinforce your thought leadership.

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Leo’s Daily Advertising Tip – On Social Media

If you could only peek through #facebook profiles to craft a target list, how great would that be? The next best thing is to have them craft a lookalike audience mirroring your best customer demograp

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Leo’s Daily Advertising Tip – On Strategic Planning

Do you understand why companies choose agencies that specialize in their industry-why do you want to do things like everyone else?

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Leo’s Daily Advertising Tip – On Social Media

Politics is altering social media as many drop out to limit “noise” from their “friends” . What will become the hot new medium over #facebook & #twitter?  Or will they bounce back?

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Leo’s Daily Advertising Tip – On Strategic Planning

How are you selling your product? People buy benefits not products, so what do you think THEY think your benefit is, from your message?

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you stifled in a #compliance driven industry? Forget about it. Develop content out of compliance about events, interests, new, hobbies, etc.

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The Health Care Mind

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Ad Musings

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