Do you have a YouTube site page? Whether you’re a professional services company or retail operation, videos stored on YouTube provides serious prospects a way to get to know you, see you, hear you, appreciate your benefits and overall, start to feel comfortable working with your company.
Follow your competition on their social media platforms, because they are often the first place new information is posted. Also, you should consider opening up your own site on the same platforms they use to maximize your followers and exposure.
Here is a writing or messaging tip especially for online posts and articles. Start with a list of keywords that are important to your brand or company or product. Write your piece. Review it to make sure that all of the keywords are mentioned.
Is your company only using one social media platform? Doubtful. Most likely you post on two or more. Cross-sell. Encourage followers to follow you on other platforms. As an incentive, run special content on only one platform and ask followers of other platforms to check it out to follow you there.
How many of these person-to-person opportunities have you lost due to the Covid-19 era – retail browsing, B2B conferences, in-person sales calls, networking and more? How will you replace them digitally as a source of your customers gathering information, making comparisons and obtaining new ideas?
8 ways to continue to keep in front of customers and prospects during the pandemic: 1) webinars, 2) articles in relevant media, 3) social media posts, 4) email, 5) email newsletters, 6) digital advertising on relavent industry or consumer sites, 7) blogging, 8) keeping Website up-to-date. How many do you use?
How often have we heard about the KISS (Keep It Simple Stupid) acronym? Yet many forget when developing a video or commercial and cram in many points and facts. Better to produce several videos each focusing on a point than to risk having the viewer tune out due to overload.
Another way to grow social media followers and to become known as a thought leader in your field is to join in conversations on relevant business or consumer sites. Make sure you are identified with your company. Then, comment or offer a solution and point to an answer on your own website or blog.
What makes a social media post a good one? It must provide value for the reader and continue to provide value. What does value mean? Discounts are the obvious suggestion. But discounts get boring and reduce margins. Grow followers with a steady mix of knowledge, information, entertainment, laughs, news, curiosities and, occasionally discounts.
Simply posting a constant barrage of products and promotions on social media is boring and even annoying to digital audiences. An imaginative messaging strategy consisting of a mix of observations, tips, news, items of interest and humor, together with limited product and promotion will keep your markets interested in following you.
One way to grow your followers is to engage in conversations with them on B2b blogs and chat sites. Ask them why the do or do not like a certain product or technique. Offer tips. Ultimately suggest that they follow your site.
They say that YouTube is the 2nd most popular search engine. Do you have a YouTube site? Many companies do not, but they should. Create videos of your thought leaders, product demos, how-to’s, tours of your store or factory and other topics. Tag each with keywords to facilitate finding them.
Getting your product or company or thought leader mentioned by influencers can be valuable. How to find those relevant influencers? Search keywords and hashtags and research those influencers who are found. Then take a look at your own followers and see who they are following.
Does disruptive digital advertising work? There’s much of it. But it’s annoying to have a pop up in the middle of something else one is interested in. Can you imagine suddenly becoming so mesmerized by it that you get side-tracked to buy their thing? I wonder?
Personalization can be important in creating better email and direct mail results. However, make sure the message and the look of the piece feels genuine to the recipient. Personalization together with an impersonal message may make the recipient feel like you’ve found their information by “spying” on them and get turned off to your message.
Most likely your marketing tactics have changed during the lockdown. Perhaps even your marketing message has changed. Have you remembered to change the message and tactics on your Website? Most likely your Website needs to be redone to reflect your new normal.
Voice search is a hot trend these days. It is often recommended to optimize content for voice search, meaning writing content as someone would speak it. We’ve always advocated writing content as spoken or in a longer search phrase, as it will trigger higher findability by more accurately matching how people search.
Many people think that digital marketing is great for information sharing but that it does not close sales. Therefore, it’s relegated to a secondary medium in planning. The recent lockdown proves that digital does close sales and is often the only way sales are closed these days. It’s time for business to recognize this and elevate digital’s priority in budgeting.
Is your company’s thought leader about to be interviewed? Practice with them beforehand in a way that’s relevant to that medium. Even experienced respondants deliver a more productive and more informative interview when they practice the key points they need to state to get the message across in a way that’s meaningful to followers of that medium.
Politics is big this year. But some, even seemingly non-political positions can trigger unintended & unexpected negative consequences. After all, it’s difficult enough to gain a single point in market share. Losing ten, twenty percent due to a controversial stand is bad business. However, being a good citizen is good business. Study your causes and support those that are seen by all as doing good for all. There are plenty of those.