Does your organization have a thought leader…one person people think of as an expert in your industry because they see them consistently in media, speaking and in social media? One of GroupLevinson’s specialties is in developing thought leadership for clients.
It’s important to know who your costomers are but also important know who your customers trust. Then enlist those people to endorse your products. It may even be other customers who your customers trust most.
You may have heard of using influencers to promote products, but they can be difficult to enlist for promotion and expensive. Consider using MICRO-influencers, people with smaller audiences but still influential, more targeted and often more believable.
Rookie content writer mistake…saving the most important point or fact until last. In PR, it’s exactly the opposite. Lead with the most important fact or point to capture the attention first, as readers drop off as you get deeper into the article.
How long should an email subject line be? Long enough to engage the reader . . . but not so fast. It also has to fit on mobile screens. So make sure it’s concise enough to fit there effectively, comfortable and meaningfully.
One effective strategy for being a thought leader is to become THE teacher of your specialty. Although most of your audience is experienced and educated in the field, many are only familiar with the status quo. Educate them about your innovation or technology and lead them to new levels.