Category Archives: Thought Leadership

Leo’s Daily Tip – Today, On Strategic Planning

Are you wasting your leads? If a lead doesn’t turn into a sale within a month or two, do you lose them? How do you keep your message in front of a lead until they buy, which could be months? Make sure your campaign has a long-term component, in addition to just lead gen.

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Leo’s Daily Tip-Today, On Strategic Planning

Budgeting for 2020? Here’s a trick…check your budget from 5 years ago and what it included. If it’s similar in components and in dollar figure, you’re stuck in the past. Time to explore some new ideas.

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Leo’s Daily Tip – Today, On Social Media

Although we believe that LinkedIn and Twitter are likely best for B2B social media (and YouTube, if you have videos), don’t forget facebook. Many customers are devoted to facebook and for little extra effort, you can post your message there too.

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Leo’s Daily Tip – Today, On Strategic Planning

Are your in-house marketing people torn between working on marketing projects & other projects for your company? Does your marketing program get shortchanged? Compare that to an outside agency who’s KPI is 100% focused on your marketing success.

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Leo’s Daily Tip – Today, On Website Design

Be careful of your content on web and blog pages. If it has too many keywords, and/or the same keyword repeated frequently, the search engines will ignore it because they’ll consider it to be spam.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020? Marketing budgeting is not all about leads and sales. How do potential customers research their needs aka your products? How do they stay connected during the sales process? Achieving those goals may be more important and more valuable to track.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020? For best results, get strategic. Think about each of your products and services, their customers and competition. Imagine changes in the market and where the market will be in 2021. How will your budget take advantage of that?

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Leo’s Daily Tip – Today, On Strategic Planning

How much is your in-house marketing department costing you? Add up the true cost of salaries, benefits, supplies and even rent for their area and equipment. Compare that to hiring an outside agency and we think you’ll be surprised.

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Leo’s Daily Tip – Today, On Advertising

Use guerrilla marketing to get customers’ attention. It doesn’t have to be expensive, just disruptive. For example, print your message on a 3-inch square Post-It and attach them to mailings, invoices or brochures from your company.

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Leo’s Daily Tip – Today, On Public Relations

Bad reviews often happen because customers feel frustrated that they can’t get through to the company to discuss their issue. Do you obscure phone numbers and email addresses? How difficult is it to reach someone who can make something happen for a customer?

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Leo’s Daily Tip-Today, On Advertising

How to use outdoor advertising strategically? Advertise on the billboard or transit poster right outside your prospect or your prospect’s industrial park to boost name recognition and get across a main benefit for doing business with you.

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Leo’s Daily Tip – Today, On Public Relations

Consider sponsorships of targeted business events and organizations to put your name into the spotlight, elevate your status by being seen in the company of other much larger firms, and overall enhance your status as a thought leader.

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Leo’s Daily Tip-Today, On Brand Strategy

Even heavy industrial companies can use branding identity to stand out. But don’t just stop with a logo…use a distinctive color, symbol or initial on your products, pallets and trucks to make your company stand out, even in a commodity industry.

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Leo’s Daily Tip – Today, On Public Relations

Do you think you are a thought leader in your specialty/industry? Unless you have a consistent program of published articles, speaking and appearing at industry events as a thought leader, no one knows. Maybe we should talk about getting you the awareness you deserve.

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Leo’s Daily Tip – Today, On Public Relations

Want to get CEO’s to listen to your pitch. Create or tap into exclusive events, lectures, concerts, shows and invite them to attend. Provide a subtle pitch either there or after, in the form of a thank you.

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Leo’s Daily Tip – Today, On Social Media

Look at your social media posts through your customers’ eyes. Are you just pushing features about your company and products or does your message communicate ideas and observations of interest to your market, such that they’d want to show a friend.

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Leo’s Daily Tip – Today, On Website Design

Most Websites haven’t been touched in years. Yours, through search engine optimization (SEO), can be a powerful tool to get you known. But you have to continually update it with content, keywords, links etc. to attract Google and other search engines.

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Leo’s Daily Tip – Today, On Social Media

Watch as Instagram is starting to skew older as more 45-65 year olds are using it and fewer under 20 years olds are there. Time to focus content toward the older segments of your marketing group on Instagram.

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Leo’s Daily Tip – Today, On Advertising

Careful about your keywords in Google Adwords to make sure that the words aren’t meaningful in multiple industries to 1) bid prices up by unintended sources and 2) receive wasteful clicks from other industries.

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Leo’s Daily Tip – Today, On Website Design

Have you noticed that many company websites kind of look the same these days? The reason is that many companies use Website templates to save money. As more look similar, companies starting to build their own more complex customer sites.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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