Category Archives: Thought Leadership

Leo’s Daily Tip – Today, On Rational Marketing During Covid-19

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– don’t just tell customers you’re there for them, give them ideas how they can use your services. Make a list of services/products you can provide during these times and send an email, add to your Website, post in social media, etc. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Communications

Leo’s Daily Tip: Rational marketing during #Covid19 crisis- No business may be happening for you because customers can’t get in touch with you during these times. Remember to forward the key business phone number to an employee offsite who can monitor incoming calls. Also put contact info on home page. #coronavirus #covid19us

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Leo’s Daily Tip – Today, on Crisis Communications

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– do you believe this crisis will end?  Whether you’re B2C or B2B, get prepared to be noticed (and to generate immediate sales) with a jaw-dropping offer and be ready to promote it the minute we’re out of lockdown. Only offer it for a very limited time.

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Leo’s Daily Tip – Today, On Crisis Communications

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– looking for information about your customers and how they think about you and your products? Now is a good time to do market research because people have more time to fill out your survey. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Communications

Leo’s Daily Tip: Rational marketing during #Covid19 crisis – unfortunately, we are all faced with a lot of down time. Use it to review your Website and other marketing materials. Review the look, case studies, messages etc. In normal times, you never seem to have time to pay attention to these. Now you do. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Communications

Leo’s Daily Tip: Rational marketing during #Covid19 crisis–do you believe this crisis will end? There are a lot of media deals out there. Now is a great time to negotiate some amazing media buys for the rest of the year. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Marketing

Leo’s Daily Tip: Rational marketing during #Covid19 crisis– although for most companies during these times, an out and out sales message will not be well-received, it’s important to keep your brand out front with topics like: 1) posted tips (like this), 2) free video training or info webinars, 3) humor, 4) good news how employees are helping communities, 5) creating virtual events online, etc. #coronavirus #covid19us

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Leo’s Daily Tip- Today, On Crisis Marketing

Leo’s Daily Tip: Rational marketing during #Covid19 crisis–have you developed your reentry marketing plan? While most businesses will be slow to kick their marketing back in gear. Don’t be. Be sensitive to the environment but assertive to take advantage of competitors being asleep still. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Marketing

Leo’s Daily Tip: Rational marketing during #Covid19 crisis–5 ways to keep selling your products: 1) by online ordering, 2) as take out or no contact delivery, 3) Skype or phone consultation, 4) online or typed chat consultation, 5) as repair or maintenance services. #coronavirus #covid19us

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Leo’s Daily Tip-Today, On Crisis Marketing

Leo’s Daily Tip: Rational marketing during #Covid19 crisis –Frequency and consistency are the keys to success in social media during normal times. Now during these challenging times, that is true even more. Add another day or two to your posting schedule to keep your brand tops in awareness. #coronavirus #covid19us

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Leo’s Daily Tip – Today, Covid-19 Crisis Marketing

Leo’s Daily Tip: Rational marketing during #Covid19 crisis-now is a good time to enhance your brand as a thought leader. Revise your message. Craft it to have less focus on selling & more on educational so followers learn something while your stature grows. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Marketing

Rational marketing during #Covid19 crisis – yes, this crisis is going to end (and probably soon). Consider the marketing opportunities for your products as the crisis starts to fade. Design a strategy for the needs of prospective customers as things come back. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Public Relations

Rational marketing during #Covid19 crisis – people are looking for answers beyond washing their hands. Develop five or more tips on how customers can best use your products during this time and promote them on Website, blog and social media. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Marketing

Rational marketing during #Covid19 crisis – 1) this is going to end and probably soon, 2) your competitors have stopped marketing, 3) take market share from them by keeping your message out there. #coronavirus #covid19us

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Leo’s Daily Tip- Today, On Social Media

Does your company ever respond to posts on social media? How engaging to customers would it be to have a company response to legitimate customer posts. It gives your social media powerful credibility and aids in building your community.

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Leo’s Daily Tip-Today, On Social Media

Something to think about…one big trend in social media is that “likes” may be going away. A reason has a lot to do with how the platforms make money. But what will that do to your analytics? How will you measure whether people support a post and are engaged or not?

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Leo’s Daily Tip – Today, On Social Media

Social media is a powerful way to listen to your customers. Make sure you have a senior person in charge of all monitoring. Most companies just put the “new kid” in charge. But the senior person will more likely identify chat trends, complaints, ideas and more and be able to use them in a valuable way.

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Leo’s Daily Tip – On Public Relations

Speaking in front of relevant target groups is a powerful way to line up warm leads while establishing your #thoughtleadership. When your speech is promoted by the organization, warm leads often make plans to hear you. If you impress, they come up after the talk and indicate their interest.

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Leo’s Daily Tip – Today, On Strategic Planning

For some valuable tips, watch me on TV this morning at 10:30 a.m., at https://rvntv.tv/live-broadcast/, speaking about Thought Leadership marketing on @CeoChat on RVN.TV. Thought leadership is a fusion of publicity, speaking and social media that helps unknown experts (and companies) become known. If you missed it, here’s a link to the blog: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat

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Leo’s Daily Tip – Today, On Thought Leadership

What is a key to Thought Leadership success? Engagement. Create your community by leading digital conversations and growing followers. Who’s got the time?  We do.  Let’s talk about growing your engagement from our ghostwriting posts, articles and more, giving you valuable consistency and outreach. Watch my complete interview on Thought Leadership at: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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