Category Archives: Website Design

Leo’s Daily Tip – Today, On Website Design

Most Websites haven’t been touched in years. Yours, through search engine optimization (SEO), can be a powerful tool to get you known. But you have to continually update it with content, keywords, links etc. to attract Google and other search engines.

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Leo’s Daily Tip – Today, On Website Design

Have you noticed that many company websites kind of look the same these days? The reason is that many companies use Website templates to save money. As more look similar, companies starting to build their own more complex customer sites.

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Leo’s Daily Tip – Today, On Advertising

To boost results, instead of putting a link to the home page of your website in advertising, create a custom landing page related to the specific product or theme of the ad and link the ad to the landing page for a more consistent customer/client experience.

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Leo’s Daily Tip – Today, On Website Design

When was the last time you looked at your company’s Website on your mobile device? Check it out. Many people check it there and if yours is not mobile optimized, it needs to be.

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Leo’s Daily Tip – Today, On Strategic Planning

Your company may be B2B but have you thought about selling your product online. Consider creating an ecommerce site for your products to make them more easily accessible and easier to order and reorder.

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Leo’s Daily Tip – Today, On Website Design

Your Website, and especially your home page, is a key part of your marketing program. Make sure that it is inviting, speaks to the prospect in terms that are meaningful to them and provides a clear path to action/sales.

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Leo’s Daily Advertising Tip – On Website Design

If customers/clients access your Website on computer vs. mobile, design it for computer first. Let info pop in view and not require wading through photos & long scrolling pages.

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Leo’s Daily Advertising Tip – On Website Design

It’s kind of shocking these days, but there still are many businesses and organzations that still don’t have mobile friendly Websites, making them difficult to find on Google.  Is yours?

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Leo’s Daily Advertising Tip – On Advertising

Don’t just review your competitors’ Websites and marketing, review details like their call to action and what they are looking to motivate prospects to do.

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Leo’s Daily Advertising Tip – On Search Engine Optimization

SEO or seach engine optimization is important to get you found, the next big thing is CRO or conversion rate optimization, converting searches to engagement with your Website, etc.

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Leo’s Daily Advertising Tip – On Strategic Planning

Happy New Year!  Are you about to do the same thing, the same way you did in 2017 and expect different results?  Let’s talk!

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Leo’s Daily Advertising Tip – On Website Design

New technology isn’t the only reason to modernize your Website. If it’s too wordy, it’s old fashioned. Reduce up to 80%+ of the copy and replace with large photos and captions.

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Leo’s Daily Advertising Tip – On Search Engine Optimization (SEO)

SEO tip: update your Website frequently adding photos, press releases, additional copy and more to appear active to search engines.

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Leo’s Daily Advertising Tip – On Website Design

Look at your home page and count how many of your important keywords are listed there? Add them so search engines can find you for what you do best.

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Leo’s Daily Advertising Tip – On Website Design

Make sure you optimize your Website by using localized keywords throughout or risk getting overlooked by local searches.

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Leo’s Daily Advertising Tip – On Website Design/SEO

When was the last time you checked your entire Website to make sure all the links work? Broken links are a major SEO issue and easily fixed.

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Leo’s Daily Advertising Tip – On Website Design

Don’t make your Website content overly complicated. Sometimes the answers to the simplest questions are what customers really want to know.

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Leo’s Daily Advertising Tip – On Social Media

On LinkedIn, don’t just list your Website, use the 3 spaces they provide to develop interest by creating a more interesting description and link it to specific pages on your Website.

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Leo’s Daily Advertising Tip – On Internet Marketing

Always make sure your video clicks through to an information page on your Website in case people aren’t able to watch then.

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Leo’s Daily Advertising Tip – Advertising

Leo’s Daily Advertising Tip: In online marketing, frequently the customer just isn’t interested in buying now. So use a “learn more” button to give them an interim step for “breathing room” and give yourself another opportunity to close.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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