Category Archives: Website Design

Leo’s Daily Advertising Tip – On Website Design

It’s kind of shocking these days, but there still are many businesses and organzations that still don’t have mobile friendly Websites, making them difficult to find on Google.  Is yours?

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Leo’s Daily Advertising Tip – On Advertising

Don’t just review your competitors’ Websites and marketing, review details like their call to action and what they are looking to motivate prospects to do.

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Leo’s Daily Advertising Tip – On Search Engine Optimization

SEO or seach engine optimization is important to get you found, the next big thing is CRO or conversion rate optimization, converting searches to engagement with your Website, etc.

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Leo’s Daily Advertising Tip – On Strategic Planning

Happy New Year!  Are you about to do the same thing, the same way you did in 2017 and expect different results?  Let’s talk!

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Leo’s Daily Advertising Tip – On Website Design

New technology isn’t the only reason to modernize your Website. If it’s too wordy, it’s old fashioned. Reduce up to 80%+ of the copy and replace with large photos and captions.

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Leo’s Daily Advertising Tip – On Search Engine Optimization (SEO)

SEO tip: update your Website frequently adding photos, press releases, additional copy and more to appear active to search engines.

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Leo’s Daily Advertising Tip – On Website Design

Look at your home page and count how many of your important keywords are listed there? Add them so search engines can find you for what you do best.

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Leo’s Daily Advertising Tip – On Website Design

Make sure you optimize your Website by using localized keywords throughout or risk getting overlooked by local searches.

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Leo’s Daily Advertising Tip – On Website Design/SEO

When was the last time you checked your entire Website to make sure all the links work? Broken links are a major SEO issue and easily fixed.

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Leo’s Daily Advertising Tip – On Website Design

Don’t make your Website content overly complicated. Sometimes the answers to the simplest questions are what customers really want to know.

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Leo’s Daily Advertising Tip – On Social Media

On LinkedIn, don’t just list your Website, use the 3 spaces they provide to develop interest by creating a more interesting description and link it to specific pages on your Website.

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Leo’s Daily Advertising Tip – On Internet Marketing

Always make sure your video clicks through to an information page on your Website in case people aren’t able to watch then.

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Leo’s Daily Advertising Tip – Advertising

Leo’s Daily Advertising Tip: In online marketing, frequently the customer just isn’t interested in buying now. So use a “learn more” button to give them an interim step for “breathing room” and give yourself another opportunity to close.

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Leo’s Daily Advertising Design – Website Design

In Website and mobile digital design, artists may prefer buttons and links blending in, but challenge them where they may need to be “ugly” to stand out and be obvious to consumers.

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Leo’s Daily Advertising Tip – Website Design

Websites tell a lot about your organization. Careful about your message & what you’re featuring so as not to broadcast strategies to competitors.

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Leo’s Daily Advertising Tip – Website Design

Drop down menus on Websites are difficult for both people and for search engine bots to navigate. Find another way to streamline your copy but keep menus visible and easily accessible.

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Leo’s Daily Advertising Tip – Website Design

Do your ads, Websites, videos have a clear path? Use a mapping analogy and map out the customer’s experience from first look to order.

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Leo’s Daily Advertising Tip – Website Design

Take a look at your Website. What are you asking visitors to do next or to order?  Don’t just assume they’ll find the shopping cart or contact us page and figure it out from there.

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Leo’s Daily Advertising Tip – Social Media

Make sure the landing page from your pay-per-click ad has similar keywords, promotions and copy for best optimization results.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

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writer, speaker and advisor on effective leadership

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