Soon will start the dreaded “call me after the holidays” period, often a dead zone for sales people. With a consistent social media program, you can continue to keep in front of them to keep your name top of mind.
Do you have a customer retention marketing strategy? Losing customers is bad for business and morale and is very expensive. Develop a marketing retention strategy to connect frequently continuing to remind customers why your company is valuable for them.
It may sound obvious but strategy is key to successful marketing. There are a lot of shiny objects aka media opportunities out there. The decision to proceed with them should relate to how they can enhance the strategy.
The psychological theory of reciprocity suggests a powerful urge to reciprocate when someone receives something. Online, provide content or a white paper, for example, and help people become grateful and more likely to give you something…an order.
Low tech idea – the power of the handwritten thank you note. Nothing enhances your personal brand and top of mind awareness like the handwritten note. Virtually no one does it which is why it stands out and makes you stand out.
#startups may want to be trendy and clever in their advertising when their industry calls for solid and secure. Or vice versa. Take care not to let your ad message confuse your brand image in the minds of your market.
A valuable way to find out what your market is thinking about is to view online conversations in groups and industry or product chat sites. Tap into those buzzwords and themes and your message will be current.
Do you know Hofstadter’s Law: It always takes longer than you expect. this is especially true in writing PR and advertising. But in today’s world, it’s worth the extra time to write shorter.
Are you in the process of evolving an entrepreneurial business or start-up? Be careful that when you refine your brand you don’t lose authenticity. In most cases, it’s important to preserve the culture that has made you successful.
Many people take it easy in August, but not those who want to hit the ground running for September into fall. Outwork your competition by using August for planning and gearing up.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership