Category Archives: Strategic Planning

Leo’s Daily Tip – Today, On Strategic Planning

Is your marketing program too cool? Digital is state-of-the-art but don’t overlook old-school initiatives like printed catalogues, direct mail, outdoor ads and even print advertising which may make your company stand out because your competitors are too cool to use them.

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Leo’s Daily Tip – Today, On Strategic Planning

What do you take for granted about your company, your products and the way you do business that is superior or distinctive from your competition. I’m not talking about the generic “we REALLY care about our customers” BS.  Stand back and figure out a couple of things that make a difference.

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Leo’s Daily Tip – Today, On Strategic Planning

December is a time of planning. Definitely imagine the longer term, but for more realistic results, think of a shorter window of a year. What will your company look like in a year? What goals do you want to accomplish?

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Leo’s Daily Tip – Today, On Social Media

We often hear clients say that their customers don’t use social media. Don’t just assume…ask customers if they use social media, which media,  how else do they research information/products, how do subordinates do research and more.

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Leo’s Daily Tip – Today, On Public Relations

Public relations and social media strengthen each other in marketing as both reinforce search keywords, produce findable content, enhance the potential to expand audiences, improve search scores and more.

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Leo’s Daily Tip – Today, On Strategic Planning

Strategic plans often go for a 5 year planning window and more. But in this fast-paced environment, it might be more valuable to think about where you want to be in 12 months and then plan to make that happen.

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Leo’s Daily Tip – On Retail

Black Friday’s becoming Black November is how to kill a terrific promotional concept. Lazy #retail marketers who couldn’t think of another good promotion for the rest of the month, take away its urgency. Watch it die as consumers consider Friday just another shopping day.

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Leo’s Daily Tip – Today, On Advertising

Try reverse messaging – as important as it is to tell what you or your product does, think about what you or your product doesn’t do to as an advantage for customers.

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Leo’s Daily Tip – Today, On Strategic Planning

Your competitors don’t have all the answers. In fact, they can be stupidly off base. So don’t just follow along, assuming they have the magic solution. Think about your correct message, even though it’s not what they’re saying.

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you read your mission statement? Exactly! Don’t waste time writing or refining it. Instead, spend time crafting your elevator pitch for all to use so customers & employees easily understand what you do.

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Leo’s Daily Tip – Today, On Social Media

If you’re pursuing a global B2B strategy, the best marketing value is in a strong social media campaign that utilizes relevant hashtags and keywords so that followers of those get notified of your posts too.

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Leo’s Daily Tip – Today, On Strategic Planning

Urgency is the key to success in marketing.  Whether your company sells business-to-consumer or business-to-business, make your prospect believe that he must act now or lose out.

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Leo’s Daily Tip – Today, On Strategic Planning

Soon will start the dreaded “call me after the holidays” period, often a  dead zone for sales people. With a consistent social media program, you can continue to keep in front of them to keep your name top of mind.

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Leo’s Daily Advertising Tip – Today, On Strategic Planning

Don’t forget existing customers in your marketing plan. Create a targeted campaign for them that reminds them of your company and other services/solutions, in addition to the one they’re buying, that your company provides. Keep in front of them consistently.

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Leo’s Daily Tip – Today, On Brand Strategy

Here’s a secret…most brand experts have no idea what a brand is. They think it’s like a cattle brand, having to do with color, typeface, graphic style and look.  Sorry, but a brand is your promise about a product, service or solution that you deliver consistently. Anybody can have a color. Only your company has its unique promise.

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Leo’s Daily Tip – Today, On Strategic Planning

 Take another look at your message.  Is it about what you sell?  Or is it about how your products or services solve a problem for the reader?  Which message do you think will be more meaningful?

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Leo’s Daily Tip – Today, On Strategic Planning

Do you have a customer retention marketing strategy? Losing customers is bad for business and morale and is very expensive. Develop a marketing retention strategy to connect frequently continuing to remind customers why your company is valuable for them.

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Leo’s Daily Tip – Today, On Social Media

One idea to grow your LinkedIn company page followers is to link to your company page in all marketing communications, email signatures, blogs and even other social media sites.

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Leo’s Daily Tip – Today, On Strategic Planning

What is the single best advantage you have relative to your top competitor? Is it meaningful to potential customers. Find the advantage that is and make it the anchor to your message.

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Leo’s Daily Tip – Today, On Strategic Planning

It may sound obvious but strategy is key to successful marketing. There are a lot of shiny objects aka media opportunities out there. The decision to proceed with them should relate to how they can enhance the strategy.

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