Category Archives: Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

Is your marketing firm not delivering results? Could it be you? Specifically what results have you requested? How is your org supporting those results happening?

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your organization having an important anniversary? Don’t just promote the day…prepare an entire month or year of activities and promotions to underscore longevity.

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Leo’s Daily Advertising Tip – On Strategic Planning

How much do you analyze risk when planning advertising, eg the strategic and/or competitive risk of going in, not going in or pulling out of certain media

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Leo’s Daily Advertising Tip – On B2B

One of the least expensive strategies for mounting a B2B national or global ad campaign is through pay-per-click. Your keywords will be found by potential leads everywhere.

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Leo’s Daily Advertising Tip – On Strategic Planning

Your in-house marketing department…are they actually moving the ball forward or just supplying support to your marketing as a tactical follower?

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Leo’s Daily Advertising Tip – On CRM

#CRM tip for making sure customers see samples or proofs to approve before taking the next step. Don’t assume they received them. Ping additional duplicate emails as reminders.

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Leo’s Daily Advertising Tip – On Strategic Planning

Many use google alerts to monitor their own names and coverage. Also use them to monitor competition and industry keywords.

 

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Leo’s Daily Advertising Tip – On Strategic Planning

How many fuzzy buzzwords are in your goal & mission statements? Get rid of them, as they lead to feel good intiatives that rarely motivate or accomplish much.

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Leo’s Daily Advertising Tip – On Customer Relation Management (CRM)

Customers hate searching for #CRM phone numbers & wading through phone trees. 1 solution: create instant chat for fast, direct customer service.

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Leo’s Daily Advertising Tip – On Thought Leadership

Leverage your thought leadership credibilty by getting influencers themselves to amplify your message to their own audiences, whether on blogs, radio, videos & more.

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Leo’s Daily Advertising Tip – On Strategic Planning

Next phase of big box retailing? #Amazon & #Walmart shift away from commodity brand and pricing & go for margin & differentiation by buying retail brands & merchandising?  What’s old is new again.

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Leo’s Daily Advertising Tip – On Strategic Planning

According to a recent study, nearly 50% of today’s supermarket shoppers are men. How is that reality changing your marketing?

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Leo’s Daily Advertising Tip – On Strategic Planning

Retailers shouldn’t always worry about additional competition. Sometimes competition helps raise the awareness & expand the pie. Focus more on maintaining market share.

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Leo’s Daily Advertising Tip – On Strategic Planning

Both B2B customers & consumers like to compare. Take control of your marketing/sales process by presenting good-better-best options to help keep comparisons within your product line

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Leo’s Daily Advertising Tip – On Strategic Planning

Does your company do things faster, safer, stronger, better customer loyalty or other superlatives. Compile a statistic about your advantage and market it.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are photo contests just for consumer products? I wonder how a #B2B contest showing the entrant with your product would generate interest in your company?

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Leo’s Daily Advertising Tip – On Strategic Planning

Summer can slow for #Retailmarketing . Step up offers to your customer list, especially private sales, exclusively for those who know & like you best and will be most likely to respond more quickly.

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Leo’s Daily Advertising Tip – On Motivation Monday

david-ogilvy231#mondaymotivation “I do not regard advertising as entertainment or an art form, but as a medium of information.” David Ogilvy

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Leo’s Daily Advertising Tip – On Public Relations

#causemarketing often misses its potential because companies don’t follow up with donors/participants to keep them engaged with the company & cause.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do employees know how to tell your company’s story & to communicate your brand? Make this a continuing process, not just part of orientation.

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writer, speaker and advisor on effective leadership

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