When was the last time you checked out your competitors and their messages? Make a list of 5 key competitors plus 5 industry leaders and make it a point to check out their Websites and social media at least once per quarter.
The latest information your current client knows about your business may only be the information they learned when they first became a client or customer. Develop an email campaign to update them and to keep your message in front of them.
What are you doing about Amazon? Too many retailers are focused on price when they should be thinking about the experience in your store and/or on your Website…if you want to succeed against them.
How do you stay connected to customers/clients and past ones? They are the best source of leads. So make sure to develop part of your campaign to stay connected consistently through email, newsletters, social media and more.
Put networking into your marketing plan and budget. Whether you spend on clubs, associations, conferences and/or entertainment, the best contacts leading to sales deal with developing personal relationships because people prefer doing business with friends.
Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.
What could go wrong? Does your organization also have a defensive marketing and Public Relations plan designed to anticipate and mitigate crises, negative publicity and buzz?
How important is marketing to your organization? For example, do you have a marketing person on your board or advisory council? Most boards load up with financial and operations people and have little marketing guidance from that level.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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