Category Archives: Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

Have you noticed how people just aren’t reading? Solution? Use far less copy & put points in subheads, highlight keywords & use bullet point format.

Leo’s Daily Advertising Tip – On Social Media

It is said that Millenials are sometimes skeptical of ads but they place a great deal of trust in reviews. Always ask good customers to give you a review.

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Leo’s Daily Advertising Tip – On Thought Leadership

leoatbeacon05182017.jpgThank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!

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Leo’s Daily Advertising Tip – On Thought Leadership

Proud to be speaking tomorrow at #Beacon4life Philadelphia at the Pyramid Club at 7:30am on “Thought Leadership” sign up here if you can make it & stop by & say hello http://www.beacon4life.org/events/EventDetails.aspx?id=931722&group=136273

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Leo’s Daily Advertising Tip – On B2B Marketing

Even B2B businesses can benefit from cross-selling. What else do you make that current customers can buy. Why leave money on the table?

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Leo’s Daily Advertising Tip – On Strategic Planning

Anti #showrooming tip: if your retail model is to cut sales & customer service staff, your commoditized business will soon be overtaken by Amazon.

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Leo’s Daily Advertising Tip – On Strategic Planning

Spend a lot of money on your business card for paper, die cuts, emboss, etc. Make an impactful 1st impression that will set the tone for your relationship and image.

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Leo’s Daily Advertising Tip – On Strategic Planning

Instead of a discount, give customers a value, even small, for their trade-in towards a new purchase which also helps them decide to upgrade.

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Leo’s Daily Advertising Tip – On Strategic Planning

What is your advertising message? Are you promoting your products or the solutions you offer?

 

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Leo’s Daily Advertising Tip – On Strategic Planning

Discounts are great for consumers, but before you offer one, do the math. Does it just churn short-term business or can it have a long-term growth effect.

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Leo’s Daily Advertising Tip – On Strategic Planning

A look in the mirror department…if your organization and employees don’t know your brand message and story, they cannot communicate it properly.

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Leo’s Daily Advertising Tip – On Strategic Planning

Look at your company from the prospect’s point of view. Pretend you’re them. Call, email, and search your company to see how easy it is to connect.

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Leo’s Daily Advertising Tip – On Advertising

Is your #B2B product technologically specific such that your customers might do a google search on those keywords…is Adwords in your advertising mix?

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your sales team and/or advertising selling products when it should be selling concepts? Are customers buying an item from you or a relationship?

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Leo’s Daily Advertising Tip – On Strategic Planning

Don’t make your marketing strategy like little kids’ soccer games, where the kids focus on the ball not the goal.

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Leo’s Daily Advertising Tip – On Strategic Planning

Should your company’s marketing strategy utilize push marketing (supporting reps & retailers to promote products) or pull marketing (motivating end users to get the products) or both?

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Leo’s Daily Advertising Tip – On Strategic Planning

#Startups solely focused on a #liquidityevent often focus on the product while ignoring marketing aspects needed in the strategy that lead to the creation of a marketable company.

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Leo’s Daily Advertising Tip – On Strategic Planning

Top line booster-determine when is the slowest time of the year for your company. Promote a new biz or additional biz incentive at that limited time.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you in a seasonal business? When do you start marketing? What is the value to extend your season by a month? Plan to make that happen.

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Leo’s Daily Advertising Tip – On Strategic Planning

An angry customer can be a gift…an entry to 10 new customers. Handle them right and they’ll be your best word of mouth ad to friends & family.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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