Category Archives: Strategic Planning

Leo’s Daily Tip – Today, On Digital Marketing

Many people think that digital marketing is great for information sharing but that it does not close sales. Therefore, it’s relegated to a secondary medium in planning. The recent lockdown proves that digital does close sales and is often the only way sales are closed these days. It’s time for business to recognize this and elevate digital’s priority in budgeting.

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Leo’s Daily Tip – Today, On Advertising

Advertising isn’t only about social media, TV, print and other media.  It’s worth the investment to put your logo, colors and branding message on assets that are seen publicly such as trucks, cars, building signs, packages/cases and more. A consistent message on “free” non-traditional media helps make it seem like you’re everywhere.

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Leo’s Daily Tip – Today, On Strategic Planning

During normal times, we encourage people to take the long view to plan their marketing strategy. However, during these crisis times, take a different approach – take the short-term view. What is your 6-month marketing strategy to generate revenue and strengthen your company?

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Leo’s Daily Tip – Today, On Public Relations

Wondering why your press releases are never published? Too many companies write press releases in “me talk” meaning it’s all about them with very little about what would make an interesting and usable story relevant to the media you’re pitching.

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Leo’s Daily Tip – Today, On Strategic Planning

Today is the first day of the second half of 2020.  Do you know where your marketing plan is? Most likely, you’ve faced a dramatic upheaval affecting the plan you made in December or January. Your potential customers’ habits have changed. What are you going to do about it?

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Leo’s Daily Tip – Today, On Strategic Planning

How many of you knew what “zoom” was 6 months ago? The business world is experiencing a dramatic shift to digital communications. For your future success, blow up your marketing plans and completely rethink your message and media.  Hint: we can help you refocus.

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Leo’s Daily Tip – Today, On Advertising

Urgency is a key to motivating action and closing sales. As you comeback from the Covid Crisis, make sure you feature urgency of action in your message to make customers feel that they must act now or lose the opportunity.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – cash flow may be a key to your coming back. Create a way for customers to pay now and buy into the future. For example, a 5-visit pass. It also gets customers in the habit again of using your services.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – your customers’ product needs and service needs may have changed during this time on a short-term or long-term basis. Survey each one-on-one to make sure you continue to satisfy them.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – time to approach advertising planning from a zero-base point. Nothing is sacred.  Start from zero and allocate dollars based on your new paradigm & focused on digital, like pay-per-click, email blasts, digital advertising, boosted posts and more.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – as made in the United States is becoming more important, your gross manufacturing sales potential may rise. Plan additional marketing dollars behind supporting this expanded potential.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – we’ve noticed how a number of manufacturers and distributors have started selling to the consumer directly. It’s even spawned a term D2C (direct to consumer) to describe it. How do your marketing needs change by adopting this?

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –if you market to consumers, some channels or your entire market may have been shut down for several months. Therefore, market to welcome customers back and appeal to their cravings to maximize appeal.

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Leo’s Daily Tip-Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – be aggressive with your marketing plans – it’s time to go from zero to 80, so to speak, starting now. While competitors are cautiously coming back, your  market will belong to the confident marketer.

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Leo’s Daily Tip – Today, On Digital Marketing

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –if you hadn’t had time during the lockdown to take another look at your digital dynamics, it’s not too late to start. Marketing has taken another big lurch towards the digital and your marketing needs to be tuned up there.

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Leo’s Daily Tip – Today, On Marketing for Non-Profits

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – #nonprofits looking to make up lost fundraising-give your current donors ammunition to help. Create a short, creative, engaging video they can forward to their friends and family about some good things you do.

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Leo’s Daily Tip – Today, On Brand Strategy

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – my definition of a brand is “a promise to deliver a distinctive product or service on a consistent basis and then to become known for that distinction.” Perhaps it’s time to take a new look at your promise.

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Leo’s Daily Tip – Today, On Advertising

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – for B2B companies, your industry media are valuable for reaching new prospects. Use their enewsletters, eblasts & digital ads to reach targeted prospects even when they’re working from home

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Leo’s Daily Tip – Today, On Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-orders are even more precious these days. To make sure your customer is happy, have a top executive call every customer after an order has been completed and follow up to make sure everything was perfect, or to be able to make it so.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-tinker with your targeting. As customers are at home, this is a good time to test offers, messages, graphics and more. Geotarget and test varied messages to see which works better.

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