Category Archives: Strategic Planning

Leo’s Daily Tip – Today, On Brand Strategy

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – my definition of a brand is “a promise to deliver a distinctive product or service on a consistent basis and then to become known for that distinction.” Perhaps it’s time to take a new look at your promise.

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Leo’s Daily Tip – Today, On Advertising

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – for B2B companies, your industry media are valuable for reaching new prospects. Use their enewsletters, eblasts & digital ads to reach targeted prospects even when they’re working from home

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Leo’s Daily Tip – Today, On Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-orders are even more precious these days. To make sure your customer is happy, have a top executive call every customer after an order has been completed and follow up to make sure everything was perfect, or to be able to make it so.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-tinker with your targeting. As customers are at home, this is a good time to test offers, messages, graphics and more. Geotarget and test varied messages to see which works better.

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Leo’s Daily Tip – Today, on Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-enhance your thought leadership. Write a short article about something related to your expertise that would be valuable to customer/clients. Email it to them now as they’ll have more time to read it working from home.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – Your customers during these times are your most loyal and most positive towards your company. Suggest their providing referrals and perhaps even give a reward/incentive for both current customers and referred one.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – be mindful of your visuals that they don’t show crowds of people or people too close together as they might be seen as inappropriate at this time.

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Leo’s Daily Tip – Today on Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – for B2B businesses vary your email sources, for example, send some emails directly from your company and pay industry media to send emails our from their source to their lists.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback – sales are harder to come by during these times so give those who actually purchased a reason to come back again soon-a bounceback offer on their next order.

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Leo’s Daily Tip-Today, On Rational Marketing Tips for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – It will be important to establish “touch” again. Strengthen your relationship, as soon as possible, by scheduling in-person, face to face meetings, lunch or coffee with clients. Be sensitive to their comfort level regarding the speed with which you get together. But your relationship has been jolted during these times, so look to touch it up as soon as possible.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – Six media that are especially effective for use during the reentry period are: 1) social media, 2) email, 3) direct mail, 4) digital advertising and 5) outdoor billboards and 6) trade media.

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Leo’s Daily Tip-Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – Most likely your company is not at the top of customers’ minds as we come out of quarantine. How do you “grab them by the lapels” and make them notice you? Whether you’re a product or service business our recommendation is to create an offer they can’t refuse to get them started back in the habit of doing business with you. Offer it for just a very limited time of a week or two.

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Leo’s Daily Tip – Today, For Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – People are looking for leadership. Be their thought leader. Enhance your thought leadership brand, whether you’re a service business (consulting, legal, financial etc.) or a manufacturer with scientific or engineering expertise. Build your thought leadership brand by posting tips and trends, writing articles, obtaining speaking engagements and webinars about your niche with ideas for succeeding after the quarantine.

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Leo’s Daily Tip-Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – the quarantine may have changed how people work. Many will continue to work from home – on their computer all day. Take advantage of it by redesigning your media and search engine optimization strategy to budget for more digital advertising, boosted posts, Google keyword advertising, blogging and more.

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Leo’s Daily Tip – Today, On Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – even before reentry, start preparing your customers for coming back quickly. You want to sell stuff, but that means customers need to be ready to buy stuff. Start preparing them now, by giving them ideas how to use your services/products so they’re more ready to order them as they come back from the crisis.

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Leo’s Daily Tip-Today, Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – make your company part of your customer’s solution. Make solutions your message, not features. Imagine the issues customers face getting back on track and what their priorities are. How do you fit in? Promote products and services, such as delivery, maintenance, parts, product/time availability and more as solutions and the advantage for doing business with you.

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Leo’s Daily Tip – Today, On Rational Marketing For A Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Take another look at media and contracts. There are a lot of exceptional media deals out there now. Even with dollar cutbacks, you may be able to either maintain your reach at a lower cost or add to your reach. #coronavirus #covid19

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Leo’s Daily Tip – Today, On Rational Marketing for a Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Make marketing a higher priority in your budgeting. Bean counters cutting expenses won’t drive revenue and cash flow, which is what is needed now. #coronavirus #covid19

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Leo’s Daily Tip – Today, On Rational Marketing During Covid-19

Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Brainstorm and analyze how your business and your customers have changed during these times, for better and for worse. Discuss what you have learned as you build new paradigms into your strategy. #coronavirus #covid19

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Leo’s Daily Tip – Today, On Rational Marketing During Covid-19

Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Don’t wait until things reopen, prepare your reentry marketing strategy now. Have your plan ready to hit the ground running as soon as restrictions have been lifted and you’ll get the jump on most others who will be slow to kick their marketing back in gear. #coronavirus #covid19

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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