Category Archives: Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

It may be time to recalibrate your target market ladder, move up the baby boomers, gen x & millennials. Add the 20 year olds. And decide how the move affects their purchasing decisions.

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Leo’s Daily Advertising Tip – On Strategic Planning

Someone on your team has an idea that you think is bad. Don’t just brush it aside-ask why they thought it was good? You may learn something and/or learn new shortcomings in need of training.

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Leo’s Daily Advertising Tip – On Strategic Planning

Planning for 2018? Focus your message or messages. Sure your company does lots of things, but to be most effective in marketing, choose a single focus and stick to it.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2018? Be careful when cutting that you don’t cut below the threshold to make things happen. Covering an area with a short budget, provides an illusion of security, where it can be a total waste.

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Leo’s Daily Advertising Tip – On Strategic Planning

Time to think back over 2017 and the conferences you attended where you wished your company name was up there with the sponsors. Now is the time to reach out and budget.

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Leo’s Daily Advertising Tip – On Strategic Planning

Your consultant proposes an idea you nix. Don’t just say no. Use it as a teachable moment for both of you. Discover why they proposed it. Explain why you say no. It may lead to a 3rd great idea.

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Leo’s Daily Advertising Tip – On Strategic Planning

Advertising budgeting for 2018? Invest in customer loyalty. Make your priority to reward to your frequent customers and those who refer others to you.

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Leo’s Daily Advertising Tip – On Strategic Planning

Advertising budgeting for 2018? What new area, type of customer, product or region will you pursue?  Budget in something new, even if it may not quite make the profits of your core.

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Leo’s Daily Advertising Tip – On Strategic Planning

Research your competitors’ messages. What they are saying is most important to them. How do you counteract? And is their message pointing out an important disadvantage in your product?

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Leo’s Daily Advertising Tip – On Strategic Planning

If your ad has a similar color to facebook blue or redit red will it stand out or will it be seen as coming from them? Be strategic with color.

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Leo’s Daily Advertising Tip – On Strategic Planning

Be strategic with color. It can make you stand out or blend in. For example, what does using the same colors as your industry leader do for your company or product?

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Leo’s Daily Advertising Tip – On Social Media

Networking is a key to business success. But it’s step one. Step two is follow up – how to stay in touch to turn a lead into a client.

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Leo’s Daily Advertising Tip – On Strategic Planning

Strategic planning tip – start early enough and solicit “dream” plans and ideas from both key execs & line employees. Keep the corebusiness but distill from the dream ideas to move the organization forward.

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Leo’s Daily Advertising Tip – On Strategic Planning

Look for consultants with experience putting strategy into practice. Without business acumen and an action plan, you just have an expensive report.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Reverseshowrooming -3 tips for retailers to beat Amazon-1) add knowledgeable sales people, 2) depth in stock, 3) delight the customer displays/demos.

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Leo’s Daily Advertising Tip – On Strategic Planning

Why are you different from competition? Create a list of 4-8 points that matter, looking at it from customers’ perspective. Make these your differntiator points, the anchors of your sales message..

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you selling too soon? Perhaps your product or service is one that needs to generate trust first. Sell the trust as step 1, then go for the close as step 2.

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Leo’s Daily Advertising Tip – Strategic Planning

Goalmaking strategy: divide annual sales/ad goals into weekly goals to determine whether your plans are realistic and achievable.

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Leo’s Daily Advertising Tip – On Strategic Planning

If your sales cycle is long, design your campaigns for engagement and longevity rather than quick closes which will rarely happen.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do customers have a lifetime of value to give your business? Then profitability on the first order is irrelevant if it leads to closing the 1st transaction.

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