Category Archives: Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

Why are you different from competition? Create a list of 4-8 points that matter, looking at it from customers’ perspective. Make these your differntiator points, the anchors of your sales message..

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Are you selling too soon? Perhaps your product or service is one that needs to generate trust first. Sell the trust as step 1, then go for the close as step 2.

Tagged ,

Leo’s Daily Advertising Tip – Strategic Planning

Goalmaking strategy: divide annual sales/ad goals into weekly goals to determine whether your plans are realistic and achievable.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

If your sales cycle is long, design your campaigns for engagement and longevity rather than quick closes which will rarely happen.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Do customers have a lifetime of value to give your business? Then profitability on the first order is irrelevant if it leads to closing the 1st transaction.

Tagged ,

Leo’s Daily Advertising Tip – On Business-To-Business

If you’re #B2B, itemize each industry you market to. Research the level of competition in each. Where there is less or no competition, target your niche brand.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

What’s your sales cycle – months or years to close? Prospects will forget you unless you create consistent and frequent social media posts, newsletters etc. to keep your name top of mind.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Just saw a new client’s mission statement with nothing in it differentiating the company-do your customers & employees know your differentiating story?

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Soon it will be budgeting season. For successful planning, start with your purpose. What do you want to make happen, stated in specific terms. 

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Why do POTENTIAL clients become dissatisfied with their CURRENT supplier/vendor/product? Make message & timing address those issues.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Is your message in “you” talk? Do you use comparisons eg cheaper, bigger, stronger or better than a competitor or (more effectively) speak about benefits eg how you’ll improve the customer’s life?

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Is your marketing firm not delivering results? Could it be you? Specifically what results have you requested? How is your org supporting those results happening?

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Is your organization having an important anniversary? Don’t just promote the day…prepare an entire month or year of activities and promotions to underscore longevity.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

How much do you analyze risk when planning advertising, eg the strategic and/or competitive risk of going in, not going in or pulling out of certain media

Tagged ,

Leo’s Daily Advertising Tip – On B2B

One of the least expensive strategies for mounting a B2B national or global ad campaign is through pay-per-click. Your keywords will be found by potential leads everywhere.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Your in-house marketing department…are they actually moving the ball forward or just supplying support to your marketing as a tactical follower?

Tagged ,

Leo’s Daily Advertising Tip – On CRM

#CRM tip for making sure customers see samples or proofs to approve before taking the next step. Don’t assume they received them. Ping additional duplicate emails as reminders.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Many use google alerts to monitor their own names and coverage. Also use them to monitor competition and industry keywords.

 

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

How many fuzzy buzzwords are in your goal & mission statements? Get rid of them, as they lead to feel good intiatives that rarely motivate or accomplish much.

Tagged ,

Leo’s Daily Advertising Tip – On Customer Relation Management (CRM)

Customers hate searching for #CRM phone numbers & wading through phone trees. 1 solution: create instant chat for fast, direct customer service.

Tagged ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: