Category Archives: Strategic Planning

Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #10 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

The human factor – companies embracing the new normal while overlooking what’s important from the old normal. Robots, automation, AI are valuable but don’t let that overshadow the the human factor. Temporarily restricted but by 2022, the old normal may be back.

 #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #9 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Metrics, metrics everywhere, but are they tracking what’s really important? Things like customer loyalty and top-of-mind awareness are more difficult to measure. Beware of overlooking what matters. 

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #8 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Businesses and industries have become commoditized and they don’t even know it. There is a marketing battle taking place between personalization and AI/automation with profitability hanging in the balance, together with loss of customer loyalty.

#bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #7 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html With limited in-person networking and retail presence, less well-known companies will partner with established brands and influencers to piggyback on their status and awareness.

#bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #6 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Digital advertising will take priority over traditional advertising (especially in B2B), if it hasn’t already.  Businesses will turn their marketing budgets upside down with digital taking the lion’s share.

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Leo’s Daily Tip – Today, On Marketing Strategy

Trend #4 from my article in the Philadelphia Business Journal on 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

4) Social media utilization will be re-concepted as result drivers to create leads and even close sales, well beyond what it currently is, just as a way of keeping in touch, more in terms of awareness than in motivating results.

  #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

Trend #3 from my article in the Philadelphia Business Journal on 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

3) Brand awareness and market share leadership will change in many industries. As many companies pull back in 2021, valuable opportunities will present themselves to overtake industry leaders.  #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

Trend #2 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

2) Many marketing budgets will be cut in 2021. The budgeting conversation will be ruled by those who specialize in cutting costs rather than investing in opportunities. #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

 Trend #1 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

1) Many companies will be paralyzed with marketing indecision. This paralysis will cause them to do nothing leaving opportunities for savvy competitors.  #bizjournal

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Leo’s Daily Tip – Today, On Strategic Planning

What’s your marketing New Years resolution? Are you simply resuming your plan going into 2020 or doing nothing until the all-clear is sounded regarding covid? Commit to making something happening with your marketing in 2021. Please give me a call if you’d like to discuss your plans.  Wishing you all a Happy & Prosperous New Year!

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Leo’s Daily Tip – Today on Marketing Strategy

Is thought leadership important to you and your company? Take this test: do a google search on your name or company. What comes up on the first page or two? Perhaps it’s time to make sure that articles and information gets found that you really want to be found.

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Leo’s Daily Tip – 2021 Marketing Trends Published in the Philadelphia Business Journal

Are you wondering what 2021 marketing trends will be? I’m proud to tell you that the Philadelphia Business Journal published my article listing my observations on10 key trends. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

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Leo’s Daily Tip – Today, On Marketing Strategy

Believe it our not, covid will be out of the news one day-hopefully soon. Prepare your message post-covid. Most likely, it can’t just go back to what it was. The way current and new customers buy products and services like yours has evolved. Evolve your marketing as well.

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Leo’s Daily Tip – Today, On Marketing Strategy

What is your content strategy in 2021? Don’t just randomly select topics.  Plan the message, people and stories about you and your company that you’d like to get out. Craft your message to compete effectively against covid-related stories the media seeks and be ready when that becomes old news.

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Leo’s Daily Tip – Today, On Marketing Strategy

For 2021, your advertising and public relations strategy should have flipped such that digital has the larger share over traditional, if it hasn’t done so already. Take a new look at your media list to make sure that mostly bloggers, podcasters and other digital media make up the majority of your outreach.

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Leo’s Daily Marketing Tip – Today, On Strategic Planning

How much has video replaced face-to-face in 2020? A great deal.  Are you still thinking that video is just temporary? 2021 is time to elevate the status of video in your marketing. Make it permanent, with plans for YouTube, video blogs, video “newsletters”, pitches, product descriptions, factory/store tours and more.

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Leo’s Daily Tip – Today, On Strategic Planning

2021 is going to be the year of the great marketing divide between those who cautiously sit back and those who take advantage of opportunities. Which will you be? At the end of 2021 will you be wondering what happened to your base and brand, or seize the moment and the rewards?

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Leo’s Daily Tip – Today, On Social Media

Is your social media strategy prepared to evolve? With the Covid crisis, it needs to progress from just being there keeping your name in front of your market, to actually producing tangible results for you-generating leads and sales and taking the lead in your marketing outreach campaign.

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Leo’s Daily Tip – Today, On Strategic Planning

Many people put marketing budgets and initiativess on hold in 2020.  Many even cut back.  2021 is here and business people realize that not only will their situation last (some good and some bad) and they need to evolve from status quo and move on.  What are you planning?

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you checked out your competitors’ Websites to see what they are highlighting and pricing? A simple Google search can produce a great deal of competitive intelligence. If you’re wondering why you didn’t win that last pitch, you might discover you missed key points or services that others have.

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