Category Archives: Strategic Planning

Leo’s Daily Advertising Tip – On Customer Relation Management (CRM)

Customers hate searching for #CRM phone numbers & wading through phone trees. 1 solution: create instant chat for fast, direct customer service.

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Leo’s Daily Advertising Tip – On Thought Leadership

Leverage your thought leadership credibilty by getting influencers themselves to amplify your message to their own audiences, whether on blogs, radio, videos & more.

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Leo’s Daily Advertising Tip – On Strategic Planning

Next phase of big box retailing? #Amazon & #Walmart shift away from commodity brand and pricing & go for margin & differentiation by buying retail brands & merchandising?  What’s old is new again.

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Leo’s Daily Advertising Tip – On Strategic Planning

According to a recent study, nearly 50% of today’s supermarket shoppers are men. How is that reality changing your marketing?

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Leo’s Daily Advertising Tip – On Strategic Planning

Retailers shouldn’t always worry about additional competition. Sometimes competition helps raise the awareness & expand the pie. Focus more on maintaining market share.

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Leo’s Daily Advertising Tip – On Strategic Planning

Both B2B customers & consumers like to compare. Take control of your marketing/sales process by presenting good-better-best options to help keep comparisons within your product line

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Leo’s Daily Advertising Tip – On Strategic Planning

Does your company do things faster, safer, stronger, better customer loyalty or other superlatives. Compile a statistic about your advantage and market it.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are photo contests just for consumer products? I wonder how a #B2B contest showing the entrant with your product would generate interest in your company?

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Leo’s Daily Advertising Tip – On Strategic Planning

Summer can slow for #Retailmarketing . Step up offers to your customer list, especially private sales, exclusively for those who know & like you best and will be most likely to respond more quickly.

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Leo’s Daily Advertising Tip – On Motivation Monday

david-ogilvy231#mondaymotivation “I do not regard advertising as entertainment or an art form, but as a medium of information.” David Ogilvy

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Leo’s Daily Advertising Tip – On Public Relations

#causemarketing often misses its potential because companies don’t follow up with donors/participants to keep them engaged with the company & cause.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do employees know how to tell your company’s story & to communicate your brand? Make this a continuing process, not just part of orientation.

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A Memorial Day Thank You!

shutterstock_98525357Words cannot describe our gratitude to the men and women who have served us in the military, past and present, to preserve our Freedom, our way of life and our future.  We think of you every day and especially remember you on this Memorial Day.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you taking the weekend off? Time to decompress and think of 3-5 big ideas to move your business forward during the 2nd half of the year.

Leo’s Daily Advertising Tip – On Strategic Planning

Have you noticed how people just aren’t reading? Solution? Use far less copy & put points in subheads, highlight keywords & use bullet point format.

Leo’s Daily Advertising Tip – On Social Media

It is said that Millenials are sometimes skeptical of ads but they place a great deal of trust in reviews. Always ask good customers to give you a review.

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Leo’s Daily Advertising Tip – On Thought Leadership

leoatbeacon05182017.jpgThank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!

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Leo’s Daily Advertising Tip – On Thought Leadership

Proud to be speaking tomorrow at #Beacon4life Philadelphia at the Pyramid Club at 7:30am on “Thought Leadership” sign up here if you can make it & stop by & say hello http://www.beacon4life.org/events/EventDetails.aspx?id=931722&group=136273

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Leo’s Daily Advertising Tip – On B2B Marketing

Even B2B businesses can benefit from cross-selling. What else do you make that current customers can buy. Why leave money on the table?

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Leo’s Daily Advertising Tip – On Strategic Planning

Anti #showrooming tip: if your retail model is to cut sales & customer service staff, your commoditized business will soon be overtaken by Amazon.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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