Category Archives: Strategic Planning

Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you checked out your competitors and their  messages? Make a list of 5 key competitors plus 5 industry leaders and make it a point to check out their Websites and social media at least once per quarter.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Are you secure enough to focus on a single message in your marketing. Too many advertisers feel the need to cover all products or services and as a result, lose their edge. Be exceptional in one thing and just promote that.

Tagged ,

Leo’s Daily Tip-Today, On Strategic Planning

How frequently do you check out your competition’s Websites, blogs and social media?  Make it a regular practice as it’s a great way to learn what direction they are heading.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Looking for more sales? Make your existing customers a priority. They already know & like your company. Brainstorm about what is the one thing you might sell them, an extra product or service that they’d consider.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

They say that the sales process resembles a funnel with a large number of prospects at the top producing a smaller number of closed sales at the bottom. What is your marketing process for moving prospects through the funnel?

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

What do my interviewing a prospective employee, giving a wedding gift to people we know and inviting friends to dinner have in common. None wrote thank you notes. In the case of the prospective employee, as good as she was, she never got the offer. The others have hurt their personal brands.

Tagged ,

Leo’s Daily Tip- Today, On Strategic Planning

The latest information your current client knows about your business may only be the information they learned when they first became a client or customer.  Develop an email campaign to update them and to keep your message in front of them.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

What are you doing about Amazon? Too many retailers are focused on price when they should be thinking about the experience in your store and/or on your Website…if you want to succeed against them.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Three key items that should be in your marketing budget in 2019, no matter what your business: 1) budget for professional photography, 2) budget for videos and 3) budget for online, Google Adwords and boosted post advertising.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

How do you stay connected to customers/clients and past ones?  They are the best source of leads. So make sure to develop part of your campaign to stay connected consistently through email, newsletters, social media and more.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Put networking into your marketing plan and budget. Whether you spend on clubs, associations, conferences and/or entertainment, the best contacts leading to sales deal with developing personal relationships because people prefer doing business with friends.

Tagged ,

Leo’s Daily Tip – On Superbowl Advertising

Although social media is becoming more important, TV ads on the Superbowl is still the #Superbowl of advertising too as advertisers spend millions on 30 seconds. Which commercial was your favorite? My votes go to Walmart and Budweiser for having creative commercials that promoted their brand and product superiority.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

What is your marketing strategy?  This tip might sound simple: write your strategy down.  When you can articulate it and write it, you can better double check it to see if it makes sense and is completely thought out and you can refer back to make sure you’re on track.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Online retailer tip: don’t just confirm that an order has taken place, use that confirmation as a way to push one more product e.g. “if you like that, you may enjoy this too” and try to get a piggyback sale on the confirmation.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

The holiday season just passed. Did you write thank you notes for gifts and to people who were generous to you during the year? No? Hint: neither did your competition.  So if you write them, imagine how you’ll stand out and reinforce your very positive brand/image.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Technology is great and streamlines many business functions and activites taking out cost, but will you sacrifice relationships in the process? Look to maintaining relationships and customer retention as a major marketing goal for your program.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

What could go wrong? Does your organization also have a defensive marketing and Public Relations plan designed to anticipate and mitigate crises, negative publicity and buzz?

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

How important is marketing to your organization?  For example, do you have a marketing person on your board or advisory council?  Most boards load up with financial and operations people and have little marketing guidance from that level.

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

Obviously I’m biased regarding this tip, but make sure your company has a true advertising budget this year – that is, a digital advertising budget.  Natural search’s value is diminishing where you need an online paid boost to get your message out.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: