Category Archives: Strategic Planning

Leo’s Daily Tip – Today, On Advertising

Everyone is bombarded with so many emails, that personalizing the subject line or greeting makes emails stand out, get read and dramatically increases the results rate.

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Leo’s Daily Tip – Today, On Strategic Planning

For successful customer loyalty, maintain an ongoing dialogue with them. Use emails, newsletters, social media, private events and more to keep in touch with them and to keep them loyal.

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Leo’s Daily Tip – Today, On Strategic Planning

How will you set your marketing budget-same as this year or a few percent more? Better to consider your budget as a weapon to use offensively or defensively against competitors. Where do you need it to capture new territory or defend what you have?

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Leo’s Daily Tip – Today, On Strategic Planning

You may have a product to sell. But the best marketing sells an idea and not the product. What is the idea, concept or solution that your product provides and then make your marketing message communicate that idea.

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Leo’s Daily Tip – Today, On Strategic Planning

Carve out a budget designed to get customers to bring you referrals. Referrals are an easier way to get new business because they come with a customer endorsement behind them. Budget to motivate customers to make referrals to you.

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Leo’s Daily Tip – Today, On Strategic Planning

To be most effective in marketing, one must truly understand the buyer process, meaning how the buyer obtains information, together with the steps they take and thinking they do along the path culminating in making the purchase.

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Leo’s Daily Tip – Today, On Strategic Planning

True leads often come in later in the marketing funnel than at the top. Therefore your marketing strategy must be designed to put your company in front of prospects and start the marketing process well before they turn into leads. Sometimes that takes months or years.

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Leo’s Daily Tip- Today, On Strategic Planning

Customers are expensive to get and less expensive to keep. As you plan your 2020 marketing campaign, devote as much attention after a purchase to keep customer loyalty as before. Come up with 5-10 things you’ll do as part of your post-sale campaign.

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Leo’s Daily Tip-Today, On Strategic Planning

Does your organization have a thought leader…one person people think of as an expert in your industry because they see them consistently in media, speaking and in social media? One of GroupLevinson’s specialties is in developing thought leadership for clients.

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Leo’s Daily Tip – Today, On Marketing

It’s important to know who your costomers are but also important know who your customers trust. Then enlist those people to endorse your products. It may even be other customers who your customers trust most.

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Leo’s Daily Tip – Today, On Strategic Planning

One effective strategy for being a thought leader is to become THE teacher of your specialty. Although most of your audience is experienced and educated in the field, many are only familiar with the status quo. Educate them about your innovation or technology and lead them to new levels.

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Leo’s Daily Tip – Today, On Strategic Planning

What do results mean to you? Are they only leads or closed sales? Think of other types of results value, e.g. communicating an overwhelming brand image over a competitor, pre-selling customers for easier sales closes, managing a longer tail sale, etc. and using marketing to achieve those.

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Leo’s Daily Tip – Today, On Strategic Planning

Networking is a key to marketing. The most effective networkers understand that networking is a 2-way street, so to speak. In addition to meeting prospect, one wants to help people by opening doors with people who can be helpful to them.

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Leo’s Daily Tip – Today, On Strategic Planning

Marketers speak about tapping into influencers as a successful strategy. It’s true. Influential experts’ endorsements do sell. But why not make a person on your team the influencer or expert in your field that others follow and listen to?

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Leo’s Daily Tip – Today, On Advertising

Many companies develop videos for their Websites and emails, and then forget to ALSO upload them on YouTube. For valuable traffic, create your own YouTube channel featuring your logo and message together with keyword descriptions of each video.

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Leo’s Daily Tip-Today, On Advertising

Important to realize that although you’ve been promoting the same message for a while, many have never seen it or have seen it but haven’t been ready to buy. Take care not to get bored with your message before your market is. Companies often change great ads before they need to.

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Leo’s Daily Tip – Today, On Strategic Planning

B2B disruption – manufacturers and other B-2-B marketers migrating their sales and marketing to shopping website formats that were formally the province of consumer companies. Ask me how to make it easy to order your B2B products in 2-3 clicks.

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Leo’s Daily Tip – Today, On Strategic Planning

In today’s fast-paced world, it’s easy to focus on the short term and to be judged on it. But the long-term is where the real growth comes from. In addition to the short-term, encourage long-term initiatives from yourself and team and give them the time to succeed.

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Leo’s Daily Tip – Today, On Strategic Planning

How easy is it for your customers/clients to work with you? Test your process by calling, emailing and ordering from your own company and detail the bottlenecks or annoyances.

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Leo’s Daily Tip – Today, On Advertising

Advertising isn’t always about leads. Create another dimension in your marketing that creates an environment within which sales can be closed. This one-two strategy preps the customer and facilitates the call to action or direct close by the sales person.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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