Category Archives: Strategic Planning

Leo’s Daily Advertising Tip – On Strategic Planning

Our veterans deserve our thanks.  Resolve to plan at least one event or promotion that helps or supports or thanks veterans in some meaningful way.  Wishing you a happy and safe Memorial Day!  Thank you veterans!!

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Leo’s Daily Advertising Tip – On Strategic Planning

Do you grow tired of your message? Many companies grow tired of their message too soon (well before their markets do) and look for something new. Don’t.

Leo’s Daily Advertising Tips – On Strategic Planning

Are you involved in strategic planning?  First take a look at your strategic plan from a year or two ago…what have you accomplished?  Where did you fall short? Were your premises correct?

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is power. Too many get sidetracked from their brand message, in their elevator and sales pitches and advertising. Don’t be tempted into confusing your singular message.

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Leo’s Daily Advertising Tip – On Strategic Planning

If there are 2-3 things you want people to know that distinguishes your company/brand, what are they?  Are they part of every elevator pitch?

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Leo’s Daily Advertising Tip – On Strategic Planning

Companies that focus on low cost or cheaper rarely discuss how they’re going to make the customer’s life better. Making things better must be the core of your message or you’re just a commodity.

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Leo’s Daily Advertising Tip – On Strategic Planning

Everything is selling. Always look at initiatives as such and first decide what outcome you desire in memos, social media posts, conversations, etc. Most “sales” have little to do with products and transactions.

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Leo’s Daily Advertising Tip – On Strategic Planning

Who is watching your general email and voicemail mailboxes from your Website and social media? Too many have slow or no response. Lots of spam but some important leads & complaints come this way too.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your business one that needs to communicate trust? How frequently do you use “trust words” in your marketing, like authentic, certified, guaranteed, loyal or official to bolster your image?

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Leo’s Daily Advertising Tip – On Strategic Planning

It is critical to establish some discernible difference about you or your company to make your marketing meaningful (also called a unique selling proposition (USP)). Without it, why should customers prefer your company over others?

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Leo’s Daily Advertising Tip – On Strategic Planning

If your product is professional services, use the seminar/educational format to get warm leads.  Make it non-promotional. Then target key attendees who want to keep with on the latest information.

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Leo’s Daily Advertising Tip – On Strategic Planning

Don’t be a media snob.  If you’re retail is highly localized, great media to use may be low tech opportunities like grocery carts, movie theaters, church bulletins and more  #guerillamarketing

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Leo’s Daily Advertising Tip – On Strategic Planning

I’ve seen the argument go both ways, whether X% off sounds bigger than $X off.  Which do you think sounds bigger 20% off or $5 off?

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Leo’s Daily Advertising Tip – On Strategic Planning

Great quote: “Long-term planning is often undervalued by our indefinite short-term world.” Peter ThielPeter Thiel, managing partner, Founders Fund

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Leo’s Daily Advertising Tip – On Strategic Planning

Beancounters forget the most important part of strategic planning, the vision, on which one can’t put a price…yet.  Where is the business going?  Unless you visualize an endpoint, you can’t quantify the steps needed to get there.

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Leo’s Daily Advertising Tip – On Strategic Planning

Why are #retailers losing customers to online? Customer service. Invest in product training, happy staff, the concept of service and you’ll grow and keep customers. #showrooming

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your call to action as meaningful as it could be. Don’t just ask people to call. Tie in your ask in terms of your helping relieving their pain point and address that as part of your CTA

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Leo’s Daily Advertising Tip – On Strategic Planning

Can your product’s advantage be told in one photgraph? Today, it’s important. Not only do you need to tell a marketing story, but to tell it quickly in one glance. Once you have the idea, that visual is worth taking.

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Leo’s Daily Advertising Tip – On Strategic Planning

What does “we get results” mean to the reader of your ad? Be careful of words with ambiguous meanings. What does your word mean, not to you, but to the reader/listener.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your business seasonal? Plan your marketing push to start several weeks before the season to 1) promote when less competition, 2) get people thinking about you first & 3) perhaps expand the season.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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