Online retailer tip: don’t just confirm that an order has taken place, use that confirmation as a way to push one more product e.g. “if you like that, you may enjoy this too” and try to get a piggyback sale on the confirmation.
Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.
What could go wrong? Does your organization also have a defensive marketing and Public Relations plan designed to anticipate and mitigate crises, negative publicity and buzz?
How important is marketing to your organization? For example, do you have a marketing person on your board or advisory council? Most boards load up with financial and operations people and have little marketing guidance from that level.
Happy New Year! It’s a good time to take a look back over 2018 marketing. What was your biggest success? Have you planned to add to our enhance it in the new year? Talk to your team and get their input too.
December is a time of planning. Definitely imagine the longer term, but for more realistic results, think of a shorter window of a year. What will your company look like in a year? What goals do you want to accomplish?
Strategic plans often go for a 5 year planning window and more. But in this fast-paced environment, it might be more valuable to think about where you want to be in 12 months and then plan to make that happen.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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