Category Archives: Strategic Planning

Leo’s Daily Tip – Today, On Social Media

 Encourage your sales team to get active participating in non-profits. Not only is it a valuable networking, your company will get the reputation for being “good people”.  Publicize the stories to further demonstrate how your compay is a good corporate citizen.

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Leo’s Daily Tip – Today, On Strategic Planning

You don’t necessarily need to create a full-scale market research project to obtain valuable information. Start with your own clients and a 5-10 item questionnaire. Ask informally at your next meeting with them and compile responses.

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Leo’s Daily Tip – Today, On Strategic Planning

Sometimes I respond to B2B Websites and get a quick response, but most of the time, I never hear back. If your Website produces leads, don’t waste them  Treat the leads seriously and harvest them and reach out to them with emails and phone calls.

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Leo’s Daily Tip – Today, On Strategic Planning

Brainstorming sessions, retreats and other activities can generate new ideas but the perspective is still from within the existing paradigm.  More effective can be getting an outside firm, consultant or advisor to suggest evolution.

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Leo’s Daily Tip – Today, On Salesmanship

If you have a sales organization, it’s valuable to use advertising and public relations to create an environment for closing the sale, meaning getting a message out to potential customers prior, to pre-set the tone for the presentation.

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Leo’s Daily Tip – Today, On Advertising

When you make a sales call, what do you leave behind?  In this digital age, many leave nothing besides a business card.  However a brochure or logo’d item can keep your name in front of the prospect for easy referral by sitting on his/her desk.

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Leo’s Daily Tip – Today, On Strategic Planning

It’s not all about closing the sale.  Developing a referral strategy sows seeds for future closes.  Park your name or company name in people’s mind as  THE thought leader so people think of you first when the need arises.

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Leo’s Daily Tip – Today, On Strategic Planning

Make sure all employees, not just those engaged in marketing, are exposed to your marketing strategy, message and plan.  Once developed present the program to all and make everyone part of the marketing team.

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Leo’s Daily Tip – Today, On Strategic Planning

Don’t let trendy get ahead of your marketing campaign.  Embracing the latest technology or media can be fun, but if your customers are not there using it, it will be a waste of energy and resources.

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Leo’s Daily Tip – Today, On Strategic Planning

What is your strongest marketing message – be the solution.  Communicate how you are the solution to an important problem customers face and how your product or service solves it in a unique, exceptional or otherwise superior way.

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Leo’s Daily Tip – Today, On Strategic Planning

For your marketing campaign to be successful, you need to be committed to consistency – consistency in timing, placement, message, brand image, media and follow up.

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Leo’s Daily Tip – Today, On Strategic Planning

Quick!  Take a look at your Website.  What is the message there?  Then ask your sales people what is their message to a prospect.  If they are significantly different, you may be having a brand disconnect.

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Leo’s Daily Tip – Today, On Strategic Planning

With no sense of urgency, people feel less of a need to act now.  Whenever pitching an idea or offer or sale, give a deadline for withdrawal of the offer so people feel they need to act now.

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Leo’s Daily Tip – Today, On Salesmanship

When customers ask questions, it usually means that they are close to buying.  Make sure 1) it’s easy for customers to ask questions, and 2) provide answers that lead to closing the sale.

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Leo’s Daily Tip – Today, On Strategic Planning

A product advantage isn’t always about adding quality or features to the item itself. Often superior service or dependability adds value, such as ease of ordering, quick shipping, knowledgeable customer service people, etc.

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Leo’s Daily Tip – Today, On Search Engine Optimization

Looking for more search engine optimization. Don’t forget your photos.  Instead of uploading images to your website or listings as ‘photo1010.jpg,  rename them to a keyword from your business’ keyword list.

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Leo’s Daily Tip – Today, On Marketing

Don’t take tiny differences for granted in marketing as they may be the differentiator for a customer. If you’re a professional services firm, sometimes the software you use, way to research a client’s business, train your people or follow up can be the tipping point.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you checking out your competitors’ digital message on a consistent basis?  Don’t stop there.  Check out your competitors’ keywords as well.  What keywords or hashtags are important to them.

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Leo’s Daily Tip – Today, On Strategic Planning

Your company may be B2B but have you thought about selling your product online. Consider creating an ecommerce site for your products to make them more easily accessible and easier to order and reorder.

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you checked out your competitors and their  messages? Make a list of 5 key competitors plus 5 industry leaders and make it a point to check out their Websites and social media at least once per quarter.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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