Category Archives: Strategic Planning

Leo’s Daily Tip – Today, On Salesmanship

When customers ask questions, it usually means that they are close to buying.  Make sure 1) it’s easy for customers to ask questions, and 2) provide answers that lead to closing the sale.

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Leo’s Daily Tip – Today, On Strategic Planning

A product advantage isn’t always about adding quality or features to the item itself. Often superior service or dependability adds value, such as ease of ordering, quick shipping, knowledgeable customer service people, etc.

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Leo’s Daily Tip – Today, On Search Engine Optimization

Looking for more search engine optimization. Don’t forget your photos.  Instead of uploading images to your website or listings as ‘photo1010.jpg,  rename them to a keyword from your business’ keyword list.

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Leo’s Daily Tip – Today, On Marketing

Don’t take tiny differences for granted in marketing as they may be the differentiator for a customer. If you’re a professional services firm, sometimes the software you use, way to research a client’s business, train your people or follow up can be the tipping point.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you checking out your competitors’ digital message on a consistent basis?  Don’t stop there.  Check out your competitors’ keywords as well.  What keywords or hashtags are important to them.

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Leo’s Daily Tip – Today, On Strategic Planning

Your company may be B2B but have you thought about selling your product online. Consider creating an ecommerce site for your products to make them more easily accessible and easier to order and reorder.

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you checked out your competitors and their  messages? Make a list of 5 key competitors plus 5 industry leaders and make it a point to check out their Websites and social media at least once per quarter.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you secure enough to focus on a single message in your marketing. Too many advertisers feel the need to cover all products or services and as a result, lose their edge. Be exceptional in one thing and just promote that.

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Leo’s Daily Tip-Today, On Strategic Planning

How frequently do you check out your competition’s Websites, blogs and social media?  Make it a regular practice as it’s a great way to learn what direction they are heading.

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Leo’s Daily Tip – Today, On Strategic Planning

Looking for more sales? Make your existing customers a priority. They already know & like your company. Brainstorm about what is the one thing you might sell them, an extra product or service that they’d consider.

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Leo’s Daily Tip – Today, On Strategic Planning

They say that the sales process resembles a funnel with a large number of prospects at the top producing a smaller number of closed sales at the bottom. What is your marketing process for moving prospects through the funnel?

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Leo’s Daily Tip – Today, On Strategic Planning

What do my interviewing a prospective employee, giving a wedding gift to people we know and inviting friends to dinner have in common. None wrote thank you notes. In the case of the prospective employee, as good as she was, she never got the offer. The others have hurt their personal brands.

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Leo’s Daily Tip- Today, On Strategic Planning

The latest information your current client knows about your business may only be the information they learned when they first became a client or customer.  Develop an email campaign to update them and to keep your message in front of them.

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Leo’s Daily Tip – Today, On Strategic Planning

What are you doing about Amazon? Too many retailers are focused on price when they should be thinking about the experience in your store and/or on your Website…if you want to succeed against them.

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Leo’s Daily Tip – Today, On Strategic Planning

Three key items that should be in your marketing budget in 2019, no matter what your business: 1) budget for professional photography, 2) budget for videos and 3) budget for online, Google Adwords and boosted post advertising.

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Leo’s Daily Tip – Today, On Strategic Planning

How do you stay connected to customers/clients and past ones?  They are the best source of leads. So make sure to develop part of your campaign to stay connected consistently through email, newsletters, social media and more.

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Leo’s Daily Tip – Today, On Strategic Planning

Put networking into your marketing plan and budget. Whether you spend on clubs, associations, conferences and/or entertainment, the best contacts leading to sales deal with developing personal relationships because people prefer doing business with friends.

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Leo’s Daily Tip – On Superbowl Advertising

Although social media is becoming more important, TV ads on the Superbowl is still the #Superbowl of advertising too as advertisers spend millions on 30 seconds. Which commercial was your favorite? My votes go to Walmart and Budweiser for having creative commercials that promoted their brand and product superiority.

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Leo’s Daily Tip – Today, On Strategic Planning

What is your marketing strategy?  This tip might sound simple: write your strategy down.  When you can articulate it and write it, you can better double check it to see if it makes sense and is completely thought out and you can refer back to make sure you’re on track.

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Leo’s Daily Tip – Today, On Advertising

Online retailer tip: don’t just confirm that an order has taken place, use that confirmation as a way to push one more product e.g. “if you like that, you may enjoy this too” and try to get a piggyback sale on the confirmation.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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