Category Archives: Strategic Planning

Leo’s Daily Tip – Today, On Strategic Planning

What’s old is new. If you’ve been in your industry for a while, think back to some marketing ideas that worked years ago that then fell out of favor. Sometimes a great idea gets overused. Be a “trendsetter” by utilizing something that is new again.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

It’s not unusual to ask for referrals from customers, but many overlook asking for referrals from vendors. Vendors usually know a number of customers and can recommend who could use your help, as well as open a door.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

So much is written about the customer experience in both consumer and business marketing, however not much attention is placed on teaching employees to deliver that experience. Employees, at all levels, who interract with customers, are actually part of marketing and should be trained re message, keywords, experience & more.

Tagged ,

Leo’s Daily Tip-Today, On Strategic Planning

Budget 2020: Changing business goals often get missed when developing your marketing budget. It may be OK if your marketing plan is the same as 5 years ago, as long as your goals are the same. If goals have changed, it’s time to take a new look at your plan and budget.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Happy New Year! Now is a great time to examine trends in your field as there are many articles published on trends. You may even want to write one for publication. Take trends a step further by thinking about how many your firm embraces. Are you truly on the cutting edge?

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Budgeting 2020 – whether your company markets to consumers or businesses, digital advertising and marketing should play a large and growing part of your plan. Although traditional media advertising is diminishing in most cases, digital advertising is exploding.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

How to overcome a larger competitor with a price advantage? Use marketing to become the industry thought leader. In other words, be the smartest player in the industry, the one with the solutions to help them, not just the products.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Should your marketing goal be to produce leads? It can be. But isn’t your sales team is doing that? Why duplicate them? Leads from marketing tend to be random vs sales people go for the higher percentage prospect. Better to goal for awareness, thought leadership, information gathering etc.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Looking for fresh ideas? In-house marketing departments tend to get trapped in companies’ corporate cultures. That leads to new ideas and techniques becoming stifled  by peer pressure and politics. Perhaps it’s time to consider an outside firm to bring new ideas.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

It’s December 17, do you know where your marketing budget is? Many companies wait until all the company financials are in before committing to a marketing budget. Taking time to implement, companies lose time and marketing potential during the valuable Q1.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020-how do you find information and new vendors? You start with a search on Google? So wouldn’t it make sense to budget for a Google Adwords campaign to make sure your message is on page one for your prospective customers’ searches?

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Are you wasting your leads? If a lead doesn’t turn into a sale within a month or two, do you lose them? How do you keep your message in front of a lead until they buy, which could be months? Make sure your campaign has a long-term component, in addition to just lead gen.

Tagged ,

Leo’s Daily Tip-Today, On Strategic Planning

Budgeting for 2020? Here’s a trick…check your budget from 5 years ago and what it included. If it’s similar in components and in dollar figure, you’re stuck in the past. Time to explore some new ideas.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Are your in-house marketing people torn between working on marketing projects & other projects for your company? Does your marketing program get shortchanged? Compare that to an outside agency who’s KPI is 100% focused on your marketing success.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020? Marketing budgeting is not all about leads and sales. How do potential customers research their needs aka your products? How do they stay connected during the sales process? Achieving those goals may be more important and more valuable to track.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020? For best results, get strategic. Think about each of your products and services, their customers and competition. Imagine changes in the market and where the market will be in 2021. How will your budget take advantage of that?

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

How much is your in-house marketing department costing you? Add up the true cost of salaries, benefits, supplies and even rent for their area and equipment. Compare that to hiring an outside agency and we think you’ll be surprised.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Everyone is bombarded with so many emails, that personalizing the subject line or greeting makes emails stand out, get read and dramatically increases the results rate.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

For successful customer loyalty, maintain an ongoing dialogue with them. Use emails, newsletters, social media, private events and more to keep in touch with them and to keep them loyal.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

How will you set your marketing budget-same as this year or a few percent more? Better to consider your budget as a weapon to use offensively or defensively against competitors. Where do you need it to capture new territory or defend what you have?

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: