Category Archives: Strategic Planning

Leo’s Daily Tip – Today, On Strategic Outdoor

Tough getting to the c-suite in an important prospect? Try ambushing them with outdoor advertising around their office. Communicate a simple message on a billboard, bus shelter, trash can etc. to build awareness to that audience of one very important prospect.

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Leo’s Daily Tip – Today, On Strategic Planning

The best strategic plans always have a plan B.  Although one hopes for the best, a strong strategy has the plan and the plan B to be prepared (thanks #boyscouts) so the unanticipated becomes the anticipated.

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Leo’s Daily Advertising Tip – On Branding

#Brand your company with the authentic. Customers easily distinguish where your brand is relative to the fine line between overly polished and the real essence of your entity #branding

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Leo’s Daily Advertising Tip – On Strategic Planning

Take a look at your slogan, does it communicate a point why your company or product is different from competition?  What is it communicating for you?

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Leo’s Daily Advertising Tip – On Strategic Planning

You can never be at too high a level to have a mentor.  Mentors are critical to success and important to have at every level.

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Leo’s Daily Advertising Tip – On Strategic Planning

Bean counting C-Suite executives who operate under the “if it ain’t broke don’t fix it” will never create evolution for their companies.

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Leo’s Daily Advertising Tip – On Strategic Planning

When was the last time you Googled yourself and your company/products.  Do it monthly and see what appears and make plans to change it if necessary.

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Leo’s Daily Advertising Tip – On Strategic Planning

It’s nearly mid year. Time to check the plan and strategy you made in December for the new year.  How are you doing? Stay the course or time to adjust? 

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Leo’s Daily Advertising Tip – On Strategic Planning

Most customers, especially those at retail, expect returns and make-goods to be part of the customer experience. Charging for returns risks turning them turn off to you.

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is key. To get clients remembering your company, make sure that your Webiste URL and social media page names all have the same wording/lettering.

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Leo’s Daily Advertising Tip – On Strategic Planning

Our veterans deserve our thanks.  Resolve to plan at least one event or promotion that helps or supports or thanks veterans in some meaningful way.  Wishing you a happy and safe Memorial Day!  Thank you veterans!!

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Leo’s Daily Advertising Tip – On Strategic Planning

Do you grow tired of your message? Many companies grow tired of their message too soon (well before their markets do) and look for something new. Don’t.

Leo’s Daily Advertising Tips – On Strategic Planning

Are you involved in strategic planning?  First take a look at your strategic plan from a year or two ago…what have you accomplished?  Where did you fall short? Were your premises correct?

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is power. Too many get sidetracked from their brand message, in their elevator and sales pitches and advertising. Don’t be tempted into confusing your singular message.

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Leo’s Daily Advertising Tip – On Strategic Planning

If there are 2-3 things you want people to know that distinguishes your company/brand, what are they?  Are they part of every elevator pitch?

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Leo’s Daily Advertising Tip – On Strategic Planning

Companies that focus on low cost or cheaper rarely discuss how they’re going to make the customer’s life better. Making things better must be the core of your message or you’re just a commodity.

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Leo’s Daily Advertising Tip – On Strategic Planning

Everything is selling. Always look at initiatives as such and first decide what outcome you desire in memos, social media posts, conversations, etc. Most “sales” have little to do with products and transactions.

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Leo’s Daily Advertising Tip – On Strategic Planning

Who is watching your general email and voicemail mailboxes from your Website and social media? Too many have slow or no response. Lots of spam but some important leads & complaints come this way too.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your business one that needs to communicate trust? How frequently do you use “trust words” in your marketing, like authentic, certified, guaranteed, loyal or official to bolster your image?

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Leo’s Daily Advertising Tip – On Strategic Planning

It is critical to establish some discernible difference about you or your company to make your marketing meaningful (also called a unique selling proposition (USP)). Without it, why should customers prefer your company over others?

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

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