Category Archives: Strategic Planning

Leo’s Daily Tip – Today, On Strategic Planning

There are often advantages in being new. However in many industries  (banking, investments, insurance, etc.) customers want to feel that your new company is “established”. Be careful not to sacrifice new and trendy for first creating a brand that can be trusted.

Tagged ,

Leo’s Daily Tip – On Strategic Planning

A valuable way to find out what your market is thinking about is to view online conversations in groups and industry or product chat sites. Tap into those buzzwords and themes and your message will be current.

Tagged ,

Leo’s Daily Tip – Today On Strategic Planning

Is your view too macro? Many companies, professional services or retail, are so focused on wide outreach and forget about the prospect/customer potential located just 5-10 miles close to them.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Sun Tzu, the ancient Chinese general, said that strategically it’s important to know your enemy (competitor). So great, you’ve checked their website, but have you checked their social media and especially what people are commenting?

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Do you know Hofstadter’s Law: It always takes longer than you expect.  this is especially true in writing PR and advertising.  But in today’s world, it’s worth the extra time to write shorter.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Are you in the process of evolving an entrepreneurial business or start-up?  Be careful that when you refine your brand you don’t lose authenticity.  In most cases, it’s important to preserve the culture that has made you successful.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

We all know that people buy benefits, not products right? Then take a look at your ads. Are they promoting your benefit to your customers or just your product or service?

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Many people take it easy in August, but not those who want to hit the ground running for September into fall.  Outwork your competition by using August for planning and gearing up.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Don’t advertise in a vacuum. It’s not all about your product. Observe  competitors. What are they saying? Decide strategy for a similar message, challenging message or a different message altogether.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Stay on top of trends in your industry.  No matter what you want to communicate, if it’s not a trending idea or couched in trending terms, the media probably won’t cover it.  #publicrelations

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Time for a midyear check of your strategic plan. Hold a meeting with team leaders just to discuss the premises you based your plan on and whether the plan is still valid.

 

Tagged ,

Leo’s Daily Tip – Today, On Advertising

A quick exercise to tell if you have a good ad message (words & graphics) or not. Try to put yourself in the readers context and mindset. What is the first and the next thing they might think of when they see it and whether that is the message you wish to convey?

Tagged ,

Leo’s Daily Tip – Today, On Strategic Outdoor

Tough getting to the c-suite in an important prospect? Try ambushing them with outdoor advertising around their office. Communicate a simple message on a billboard, bus shelter, trash can etc. to build awareness to that audience of one very important prospect.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

The best strategic plans always have a plan B.  Although one hopes for the best, a strong strategy has the plan and the plan B to be prepared (thanks #boyscouts) so the unanticipated becomes the anticipated.

Tagged ,

Leo’s Daily Advertising Tip – On Branding

#Brand your company with the authentic. Customers easily distinguish where your brand is relative to the fine line between overly polished and the real essence of your entity #branding

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Take a look at your slogan, does it communicate a point why your company or product is different from competition?  What is it communicating for you?

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

You can never be at too high a level to have a mentor.  Mentors are critical to success and important to have at every level.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Bean counting C-Suite executives who operate under the “if it ain’t broke don’t fix it” will never create evolution for their companies.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

When was the last time you Googled yourself and your company/products.  Do it monthly and see what appears and make plans to change it if necessary.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

It’s nearly mid year. Time to check the plan and strategy you made in December for the new year.  How are you doing? Stay the course or time to adjust? 

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: