Our veterans deserve our thanks. Resolve to plan at least one event or promotion that helps or supports or thanks veterans in some meaningful way. Wishing you a happy and safe Memorial Day! Thank you veterans!!
Do you grow tired of your message? Many companies grow tired of their message too soon (well before their markets do) and look for something new. Don’t.
Are you involved in strategic planning? First take a look at your strategic plan from a year or two ago…what have you accomplished? Where did you fall short? Were your premises correct?
Companies that focus on low cost or cheaper rarely discuss how they’re going to make the customer’s life better. Making things better must be the core of your message or you’re just a commodity.
Everything is selling. Always look at initiatives as such and first decide what outcome you desire in memos, social media posts, conversations, etc. Most “sales” have little to do with products and transactions.
Who is watching your general email and voicemail mailboxes from your Website and social media? Too many have slow or no response. Lots of spam but some important leads & complaints come this way too.
If your product is professional services, use the seminar/educational format to get warm leads. Make it non-promotional. Then target key attendees who want to keep with on the latest information.
I’ve seen the argument go both ways, whether X% off sounds bigger than $X off. Which do you think sounds bigger 20% off or $5 off?
Great quote: “Long-term planning is often undervalued by our indefinite short-term world.” Peter Thiel
Beancounters forget the most important part of strategic planning, the vision, on which one can’t put a price…yet. Where is the business going? Unless you visualize an endpoint, you can’t quantify the steps needed to get there.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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