Category Archives: Strategic Planning

Leo’s Daily Tip – Today, On Advertising

Online retailer tip: don’t just confirm that an order has taken place, use that confirmation as a way to push one more product e.g. “if you like that, you may enjoy this too” and try to get a piggyback sale on the confirmation.

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Leo’s Daily Tip – Today, On Strategic Planning

The holiday season just passed. Did you write thank you notes for gifts and to people who were generous to you during the year? No? Hint: neither did your competition.  So if you write them, imagine how you’ll stand out and reinforce your very positive brand/image.

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Leo’s Daily Tip – Today, On Strategic Planning

Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.

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Leo’s Daily Tip – Today, On Strategic Planning

Technology is great and streamlines many business functions and activites taking out cost, but will you sacrifice relationships in the process? Look to maintaining relationships and customer retention as a major marketing goal for your program.

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Leo’s Daily Tip – Today, On Strategic Planning

What could go wrong? Does your organization also have a defensive marketing and Public Relations plan designed to anticipate and mitigate crises, negative publicity and buzz?

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Leo’s Daily Tip – Today, On Strategic Planning

How important is marketing to your organization?  For example, do you have a marketing person on your board or advisory council?  Most boards load up with financial and operations people and have little marketing guidance from that level.

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Leo’s Daily Tip – Today, On Marketing Strategy

Obviously I’m biased regarding this tip, but make sure your company has a true advertising budget this year – that is, a digital advertising budget.  Natural search’s value is diminishing where you need an online paid boost to get your message out.

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Leo’s Daily Tip – Today, On Strategic Planning

Happy New Year!  It’s a good time to take a look back over 2018 marketing.  What was your biggest success?  Have you planned to add to our enhance it in the new year?  Talk to your team and get their input too.

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Leo’s Daily Tip – Today, On Strategic Planning

Is your marketing program too cool? Digital is state-of-the-art but don’t overlook old-school initiatives like printed catalogues, direct mail, outdoor ads and even print advertising which may make your company stand out because your competitors are too cool to use them.

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Leo’s Daily Tip – Today, On Strategic Planning

What do you take for granted about your company, your products and the way you do business that is superior or distinctive from your competition. I’m not talking about the generic “we REALLY care about our customers” BS.  Stand back and figure out a couple of things that make a difference.

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Leo’s Daily Tip – Today, On Strategic Planning

December is a time of planning. Definitely imagine the longer term, but for more realistic results, think of a shorter window of a year. What will your company look like in a year? What goals do you want to accomplish?

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Leo’s Daily Tip – Today, On Social Media

We often hear clients say that their customers don’t use social media. Don’t just assume…ask customers if they use social media, which media,  how else do they research information/products, how do subordinates do research and more.

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Leo’s Daily Tip – Today, On Public Relations

Public relations and social media strengthen each other in marketing as both reinforce search keywords, produce findable content, enhance the potential to expand audiences, improve search scores and more.

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Leo’s Daily Tip – Today, On Strategic Planning

Strategic plans often go for a 5 year planning window and more. But in this fast-paced environment, it might be more valuable to think about where you want to be in 12 months and then plan to make that happen.

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Leo’s Daily Tip – On Retail

Black Friday’s becoming Black November is how to kill a terrific promotional concept. Lazy #retail marketers who couldn’t think of another good promotion for the rest of the month, take away its urgency. Watch it die as consumers consider Friday just another shopping day.

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Leo’s Daily Tip – Today, On Advertising

Try reverse messaging – as important as it is to tell what you or your product does, think about what you or your product doesn’t do to as an advantage for customers.

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Leo’s Daily Tip – Today, On Strategic Planning

Your competitors don’t have all the answers. In fact, they can be stupidly off base. So don’t just follow along, assuming they have the magic solution. Think about your correct message, even though it’s not what they’re saying.

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you read your mission statement? Exactly! Don’t waste time writing or refining it. Instead, spend time crafting your elevator pitch for all to use so customers & employees easily understand what you do.

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Leo’s Daily Tip – Today, On Social Media

If you’re pursuing a global B2B strategy, the best marketing value is in a strong social media campaign that utilizes relevant hashtags and keywords so that followers of those get notified of your posts too.

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Leo’s Daily Tip – Today, On Strategic Planning

Urgency is the key to success in marketing.  Whether your company sells business-to-consumer or business-to-business, make your prospect believe that he must act now or lose out.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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