Public relations and social media strengthen each other in marketing as both reinforce search keywords, produce findable content, enhance the potential to expand audiences, improve search scores and more.
In the olden days, aka more than 3 years ago, you could grow your social media followers through organic growth. Today, the main sites have closed down most of that opportunity because they want to sell advertising and boosted posts. For best results, use a mix of organic and paid.
Are you promoting posts in social media? For best results (due to today’s algorithms), promote your best posts over just posts about information you want to get out there. Results get based on potential engagement therefore the popular posts have the best chance for wider reach.
How do you define value in social media? Click-throughs are important. But there is also a value in keeping your name in front of your customers and potential customers day after day helping them think of you first when they need your services.
It’s tempting to use vanity and cute hashtags in your social media posts, however best results will come from using the most popular or most common tags. Unless you have a convention or event, stick to the tags used and followed by the most people.
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. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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