Category Archives: Social Media

Leo’s Daily Tip – Today, On Social Media

Don’t keep your social media a secret. Promote the idea of following your company with signs in your location and reminders in your email signature, business cards, letterhead, website, shipping packaging and more. Where possible, link to the sites.

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Leo’s Daily Tip – Today, On Advertising

Make a New Year’s resolution to invest in good photography and graphics that is unique to your company and products/services. Visuals are the best way to make your company stand out in social media feeds to get your message noticed.

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Leo’s Daily Tip – Today, On Social Media

Instagram will be the medium of the year in 2019 because it brings personal and commerce together in a device-formatted medium. Businesses should try to learn how to use this medium but in a more artistic, not product-selling, way.

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Leo’s Daily Tip, Today On Social Media

It’s not about you (or your company) but are all your social media posts all about you? Do you think that is what followers want to see to become engaged and a more active part of your community? Look at posts through their eyes.

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Leo’s Daily Tip – Today, On Advertising

Start strong because attention is short. Whether designing ad, video, press release, brochure…whatever. Get to the point fast. Then reinforce it.  Don’t waste time setting up the story, just get to it.

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Leo’s Daily Tip – Today, On Digital Advertising

Back in the radio advertising days, a unique sound signature or noise helped attract attention and greatly improved the ability to remember your brand. Today in digital, use sound and music to trigger that memory too.

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Leo’s Daily Tip – Today, On Social Media

We often hear clients say that their customers don’t use social media. Don’t just assume…ask customers if they use social media, which media,  how else do they research information/products, how do subordinates do research and more.

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Leo’s Daily Tip – Today, On Public Relations

Public relations and social media strengthen each other in marketing as both reinforce search keywords, produce findable content, enhance the potential to expand audiences, improve search scores and more.

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Leo’s Daily Tip – Today, On Social Media

Too many companies use social media as an adjunct to their ad campaign, using one-dimensional posts about products or company. Better to use it to build a community of relationships with your company using engaging messaging to do so.

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Leo’s Daily Tip – Today, On Videos

Have you every tried producing vertical format videos?  These are coming into favor as many watch videos on their mobile phone (video format) and may not turn the screen horizontal to watch.

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Leo’s Daily Tip – Today, On Social Media

Want an easy boost to social media? Start with your own team and urge them to push customers and vendors to follow your company. When was the last time a sales person asked a customer if they were a follower?

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Leo’s Daily Tip – Today, On Social Media

If you’re pursuing a global B2B strategy, the best marketing value is in a strong social media campaign that utilizes relevant hashtags and keywords so that followers of those get notified of your posts too.

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Leo’s Daily Tip – Today, On Strategic Planning

Soon will start the dreaded “call me after the holidays” period, often a  dead zone for sales people. With a consistent social media program, you can continue to keep in front of them to keep your name top of mind.

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Leo’s Daily Tip – Today, On Social Media

If you’re disappointed in your organic follower growth, it may be time to change your digital strategy. Social media have truly turned into advertising media that curtail the organic in favor of paid digital advertising.

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Leo’s Daily Tip – Today, On Advertising

Regarding your marketing campaign…what constitutes value? Is it only click throughs or leads? Or is there a value in keeping your name in front of a prospect until they make a decision or in keeping your name top of mind?

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Leo’s Daily Tip – Today, On Social Media

Are you into video? Design videos to be effective and meaningful when sound is off. Use sound to enhance the experience, but since many videos are viewed in the office, they need to deliver the full message with or without sound.

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Leo’s Daily Tip – Today, On Social Media

One idea to grow your LinkedIn company page followers is to link to your company page in all marketing communications, email signatures, blogs and even other social media sites.

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Leo’s Daily Tip – Today, On Social Media

In the olden days, aka more than 3 years ago, you could grow your social media followers through organic growth. Today, the main sites have closed down most of that opportunity because they want to sell advertising and boosted posts. For best results, use a mix of organic and paid.

Leo’s Daily Tip – Today, On Social Media

Are you promoting posts in social media? For best results (due to today’s algorithms), promote your best posts over just posts about information you want to get out there.  Results get based on potential engagement therefore the popular posts have the best chance for wider reach.

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Leo’s Daily Tip – Today, On Social Media

Speaking of branding…are your company’s social media handles all the same or do you have one for Twitter and a different one for LinkedIn? Coordinate them to make it easier for customers to remember you and find you in social media.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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