Category Archives: Social Media

Leo’s Daily Advertising Tip – On Social Media

Don’t worry about posting on all the social media sites. Unless you’re a giant company, most likely your customers are on 1 or 2 sites. Find, then use those.

 

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

What’s up with Twitter posts that hashtag every other word. Hey posters…people aren’t following every other word themes. Better to hashtag strategically.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Posting online? Looking for more engagement? Check analysis which posts generated the most engagement and produce more in that style and topic.

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Localized outreach is efficient online instead of mass ads. For example, residential builders can pay to search keywords discussing a certain school system & send ads to those targeted prospects for new housing

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Grow Twitter followers with a tweetchat. Create a hashtag & time for the chat and then promote it so people connect. Be there to engage.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Make your personality show on Twitter so people follow & engage-be witty, humorous, informative, insightful, even personal (like communicating about hobbies)

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Grow contacts in LinkedIn by joining groups, but not just any groups…join those most likely to add valuable contacts from seeing you in their group too.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Free publicity tip: most media and blogs have activities calendars that you can post your event at no charge.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

What online video messages work best? Make yours focused around your story over the sale for greater engagement.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Tap into buzz and greater follower potential by obtaining the most popular hashtags of the day and crafting your post to connect your business with it.

Leo’s Daily Advertising Tip – On Social Media

Want to boost social media followers? Encourage your employees to connect. Also great for posting brand reinforcement, tips and to manage company news and rumor mill.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Want to grow followers? Think of conversations with customers…what words do they use most frequently in questions & concerns. Make those your keywords.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Use twitter to direct traffic to your blog. Readers may not have intended to follow you but when they see your ideas, they’ll be motivated to follow.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Is twitter valuable as a PR tool? Build direct relationships by following writers & editors on Twitter & getting them to follow you & your news posts.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

If you’re advertising on Facebook, ask Facebook to send your message to a “lookalike” audience where they’ll send your ad to others mirroring current followers, email list, etc.

Tagged ,

Leo’s Daily Advertising Tip – On Search Engine Optimization (SEO)

Careful, sometimes when keyword optimization is too good, search engines get suspicious and you actually loose status. Keep content natural.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

The easiest way to grow followers is to ask in person…ask everyone you meet-networking, speaking, new business, out and about, everyone.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Search engines start with YouTube metatags for rankings. Captions are valuable too but write your own as automatic captions are highly inaccurate.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

It is said that Millenials are sometimes skeptical of ads but they place a great deal of trust in reviews. Always ask good customers to give you a review.

Tagged ,

Leo’s Daily Advertising Tip – On Thought Leadership

leoatbeacon05182017.jpgThank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!

Tagged ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: