Category Archives: Social Media

Leo’s Daily Tip – Today, On Social Media

Take a look at the graphic/photo you use as the header of your various social media sites.  What do you want this visual to communicate about your company, brand, culture, etc.?  Does your graphic do that?

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Try to make your Website URL and social media tags all the same.  Not only does this reinforce your brand consistency, it makes your sites easy to remember and access across the board.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Does your social media post pass the viral test? What makes a post go viral? It contains a graphic or message or conversation that you want to share with a friend or colleague.  Does yours?

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Too many businesses’ social media posts focus only on the company’s product or services. The idea is to generate a conversation so what are you doing to start a conversation with your posts?

Tagged ,

Leo’s Daily Tip – Today, On Social Media

What is the voice of your social media messaging?  Make sure it’s in the vernacular and on topic with what your target market is interested in. If they wouldn’t have a conversation with you on your posts, you may be using the wrong message.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

When you write content for your blog or social media, remember to write about things your readers will want to read about, in other words, it’s about them, not about you and your promotional interests.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Social media should be designed to stimulate two kinds of conversations: 1) Online on your feed and 2) shared on the feeds of followers and their followers.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Don’t keep your social media a secret. Promote the idea of following your company with signs in your location and reminders in your email signature, business cards, letterhead, website, shipping packaging and more. Where possible, link to the sites.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Make a New Year’s resolution to invest in good photography and graphics that is unique to your company and products/services. Visuals are the best way to make your company stand out in social media feeds to get your message noticed.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Instagram will be the medium of the year in 2019 because it brings personal and commerce together in a device-formatted medium. Businesses should try to learn how to use this medium but in a more artistic, not product-selling, way.

Tagged ,

Leo’s Daily Tip, Today On Social Media

It’s not about you (or your company) but are all your social media posts all about you? Do you think that is what followers want to see to become engaged and a more active part of your community? Look at posts through their eyes.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Start strong because attention is short. Whether designing ad, video, press release, brochure…whatever. Get to the point fast. Then reinforce it.  Don’t waste time setting up the story, just get to it.

Tagged ,

Leo’s Daily Tip – Today, On Digital Advertising

Back in the radio advertising days, a unique sound signature or noise helped attract attention and greatly improved the ability to remember your brand. Today in digital, use sound and music to trigger that memory too.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

We often hear clients say that their customers don’t use social media. Don’t just assume…ask customers if they use social media, which media,  how else do they research information/products, how do subordinates do research and more.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Public relations and social media strengthen each other in marketing as both reinforce search keywords, produce findable content, enhance the potential to expand audiences, improve search scores and more.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Too many companies use social media as an adjunct to their ad campaign, using one-dimensional posts about products or company. Better to use it to build a community of relationships with your company using engaging messaging to do so.

Tagged ,

Leo’s Daily Tip – Today, On Videos

Have you every tried producing vertical format videos?  These are coming into favor as many watch videos on their mobile phone (video format) and may not turn the screen horizontal to watch.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Want an easy boost to social media? Start with your own team and urge them to push customers and vendors to follow your company. When was the last time a sales person asked a customer if they were a follower?

Tagged ,

Leo’s Daily Tip – Today, On Social Media

If you’re pursuing a global B2B strategy, the best marketing value is in a strong social media campaign that utilizes relevant hashtags and keywords so that followers of those get notified of your posts too.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Soon will start the dreaded “call me after the holidays” period, often a  dead zone for sales people. With a consistent social media program, you can continue to keep in front of them to keep your name top of mind.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: