Have you every tried producing vertical format videos? These are coming into favor as many watch videos on their mobile phone (video format) and may not turn the screen horizontal to watch.
In the olden days, aka more than 3 years ago, you could grow your social media followers through organic growth. Today, the main sites have closed down most of that opportunity because they want to sell advertising and boosted posts. For best results, use a mix of organic and paid.
Are you promoting posts in social media? For best results (due to today’s algorithms), promote your best posts over just posts about information you want to get out there. Results get based on potential engagement therefore the popular posts have the best chance for wider reach.
Speaking of branding…are your company’s social media handles all the same or do you have one for Twitter and a different one for LinkedIn? Coordinate them to make it easier for customers to remember you and find you in social media.
How do you define value in social media? Click-throughs are important. But there is also a value in keeping your name in front of your customers and potential customers day after day helping them think of you first when they need your services.
It’s tempting to use vanity and cute hashtags in your social media posts, however best results will come from using the most popular or most common tags. Unless you have a convention or event, stick to the tags used and followed by the most people.
Number of clicks often doesn’t often matter when it comes to B2B search advertising because for most, traffic is low. It’s more meaningful to measure results based on action such as receiving a call or visit to a specific landing page.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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