Category Archives: Social Media

Leo’s Daily Advertising Tip – On Strategic Planning

Do you overwhelm your market with messages? Although you may feel you need to message every service & feature about your business, keep it simple. Stick to one idea or two.

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Leo’s Daily Advertising Tip – On Social Media

When posting social media content, it often not enough to post information your target market might read.  Think about what content they would pass along to a friend or associate. Pass along builds engagement & followers.

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Leo’s Daily Advertising Tip – On Social Media

Why are Twitter and Instagram powerful social media?  Because it is easier to target ads, boost posts and grow followers using specific keywords that relevant people are searching for.

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Leo’s Daily Advertising Tip – On Social Media

Photo and production quality are important, but in this 24/7 social media world timeliness is more important. Example, post a cell phone photo of a field installation now rather than wait for a pro photo.

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Leo’s Daily Advertising Tip – On Social Media

Producing videos? Consider this idea – put your call to action first.  Statistics show that people don’t usually watch the entire video.

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Leo’s Daily Advertising Tip – On Social Media

Are compliance and rules keeping you out of social media? No worries. Just don’t post about compliance topics. Instead, post about ideas, hobbies, observations, etc. to spur conversation and grow your community.

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Leo’s Daily Advertising Tip – On Social Media

Want to increase your #socialmedia engagement. Stop selling. It may be odd coming from me, but posts should engage and build the community. Talking at someone trying to sell them something is not well received.

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Leo’s Daily Advertising Tip – On Social Media

Create a community with your social media posts. Don’t just promote. Create conversations about what your followers want to talk about. Think about what will get people talking

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Leo’s Daily Advertising Tip – On Social Media

Unlike a number of other social media, you’ll be more successful on Instagram using more hashtags.  An average of 8 or more can really boost engagement.

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Leo’s Daily Advertising Tip – On Social Media

Check the size how your buttons appear on mobile.  What looks great on a computer may be too small and unreadable, ultimately frustrating the prospect to go elsewhere.

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Leo’s Daily Advertising Tip – On Social Media

One of the best ways to grow followers is to ask.  So, please share my Daily Tip with your friends and associates to follow me on LinkedIn and Twitter… and thank YOU for following me!

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Leo’s Daily Advertising Tip – On Public Relations

Holding an event? Jot down interesting quotes from your speakers and post them afterwards to remind participants and to keep them engaged.

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Leo’s Daily Advertising Tip – On Social Media

Magnify testimonials’ value in social media. Get permission to quote plus to tag or post using your followers plus your proponents ones as well.

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Leo’s Daily Advertising Tip – On Digital Advertising

Bidding for keywords. Sometimes keywords are pricey. Forgo those to afford top of page for the next level of keywords. Those can produce sales too, more likely if you’re now #1.

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Leo’s Daily Advertising Tip – On Public Relations

Pitching a PR story? Follow the writer on social media to get into their “inner circle” and also so they become familiar with your name. 

Leo’s Daily Advertising Tip – On Social Media

There is great turmoil now in the social media world. Follower counts are being exposed as overblown. Algorithms are being rewritten. Major sites are losing power. Careful your customers may be shifting sites.

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Leo’s Daily Advertising Tip – On Social Media

Business success with Instagram requires passion too. Your customers have an emotional connection with your business. For best results, design posts tapping into the passion of your customers & what interests them. 

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Leo’s Daily Advertising Tip – On Social Media

Placing an ad in social media newsfeeds have a high liklihood of being read as 50% of Gen Z and 70% of Boomers can’t tell organic ads from text posts.

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Leo’s Daily Advertising Tip – On Social Media

Follow your competitors. Then try to discover their social media and adword goals to decide whether you want to compete head-to-head or not in advertising bidding for the demographic.

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Leo’s Daily Advertising Tip – On Social Media

Goals for social media campaigns besides sales-1) expanding awareness, 2) targeting prospects, 3) maintaining mind share, 4) maintaining loyalty &  community. What are your ideas?

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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