Category Archives: Social Media

Leo’s Daily Tip-Today, On Social Media

When was the last time you surveyed your customers or members about which social media they follow every day or every week? Adjust your campaign to put resources on the one or two that are most popular.

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Leo’s Daily Tip – Today, On Social Media

What are you really measuring? Is it directly related to the goals of your marketing campaign? For example if your goal is customer loyalty, measuring the number of new followers may not be relevant.

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Leo’s Daily Tip – Today, On Social Media Marketing

Online banner ads are more valuable now because you can target who sees them based on keywords and other factors. It used to be that these appeared randomly so you were never sure of who was seeing the ad. Now the ad goes right to your prime audience.

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Leo’s Daily Tip – Today, On Social Media

Don’t just watch your social media feed, watch your social media comments…then engage in conversation with the commenters. That will give you added closeness and realness with your audience that most fail to provide.

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Leo’s Daily Tip – Today, On Social Media

Although we believe that LinkedIn and Twitter are likely best for B2B social media (and YouTube, if you have videos), don’t forget facebook. Many customers are devoted to facebook and for little extra effort, you can post your message there too.

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Leo’s Daily Tip – Today, On Social Media

Look at your social media posts through your customers’ eyes. Are you just pushing features about your company and products or does your message communicate ideas and observations of interest to your market, such that they’d want to show a friend.

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Leo’s Daily Tip – Today, On Social Media

Watch as Instagram is starting to skew older as more 45-65 year olds are using it and fewer under 20 years olds are there. Time to focus content toward the older segments of your marketing group on Instagram.

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Leo’s Daily Tip-Today, On Social Media

For B2B social media, many media permit you to target the job in addition to the company. So if your product is bought by research scientists, for example, you can target your message to them and improve results.

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Leo’s Daily Tip – Today, On Social Media

For best B2b social media success, remember to engage in addition to posting. The media works best generating online conversations, which even businesses can do. Chat with other businesses and you’ll grow an impressive and engaged list of followers.

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Leo’s Daily Tip- Today, On Social Media

Social media is filled with clever hashtags created by people who think they’re being creative. But to really work, find the most popular, relevant hashtags because those are the ones that the most people are following, to get more eyeballs on your message.

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Leo’s Daily Tip – Today, On Social Media

How boring are your social media posts from your business? Are they filled with me-talk about services you offer and promotions? It’s more effective to be engaging and post about interesting things in your industry or tips or unique projects you’ve worked on or to stimulate conversation.

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Leo’s Daily Tip-Today, On Advertising

Looking to reach a certain target executive title in a defined region? Let us show you how @linkedin can help, especially geotargeted ads or boosted posts to help direct a message to targeted prospects in that region.

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Leo’s Daily Tip – Today, On Social Media

Don’t always ignore a bad review in social media. Sometimes by responding, acknowledging the issue and detailing plans to improve, you communicate honesty together with a caring attitude that will appeal to customers.

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Leo’s Daily Tip – Today, On Social Media

B2B social media is one of the easiest ways to get new leads and customers as they follow related hashtags and keywords. Make your posts interesting and timely and they’ll become followers leading to their buying from you.

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Leo’s Daily Tip – Today, On Social Media

Social media followers don’t often write a response but that doesn’t mean you can’t listen to them. Review the data and see which of your posts get more engagement. That’s what your followers want so provide more.

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Leo’s Daily Tip – Today, On Social Media

For active social media results, engage your employees and customers. Firstly, encourage them to follow your company. Then get them to respond and recommend you to associates and friends.

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Leo’s Daily Tip -Today, On Social Media

For added social media exposure for an event or new product launch, pin the post to the top of your feed, then link it to a landing page where virtually all your followers will see it-make sure they can easily click to a link for more info.

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Leo’s Daily Tip – Today, On Social Media

One way to increase Twitter followers is to check in with your Twitter more frequently, several times a day, and then interact more with your feed, liking their posts and retweeting them.

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Leo’s Daily Tip – Today, On Social Media

Many who are focused on KPI’s fail to realize that social media is often a passive medium where people observe and don’t actively react. Be careful not to eliminate a well thought out strategy just because you’re not able to quantify outcomes.

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Leo’s Daily Tip – Today, On Digital Marketing

Check your list of keywords to make sure the words are not the ones you ascribe to your business or industry but rather are the words prospects and customers would use to search for your kinds of products or services.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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