Category Archives: Social Media

Leo’s Daily Tip – Today, On Social Media

Another way to grow social media followers and to become known as a thought leader in your field is to join in conversations on relevant business or consumer sites. Make sure you are identified with your company.  Then, comment or offer a solution and point to an answer on your own website or blog.

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Leo’s Daily Tip – Today, On Social Media

What makes a social media post a good one? It must provide value for the reader and continue to provide value. What does value mean? Discounts are the obvious suggestion. But discounts get boring and reduce margins. Grow followers with a steady mix of knowledge, information, entertainment, laughs, news, curiosities and, occasionally discounts.

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Leo’s Daily Tip – Today, On Social Media

Simply posting a constant barrage of products and promotions on social media is boring and even annoying to digital audiences. An imaginative messaging strategy consisting of a mix of observations, tips, news, items of interest and  humor, together with limited product and promotion will keep your markets interested in following you.

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Leo’s Daily Tip – Today, On Social Media

One way to grow your followers is to engage in conversations with them on B2b blogs and chat sites. Ask them why the do or do not like a certain product or technique. Offer tips. Ultimately suggest that they follow your site.

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Leo’s Daily Tip – Today, On Social Media

They say that YouTube is the 2nd most popular search engine. Do you have a YouTube site? Many companies do not, but they should. Create videos of your thought leaders, product demos, how-to’s, tours of your store or factory and other topics. Tag each with keywords to facilitate finding them.

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Leo’s Daily Tip – Today, On Social Media

When crafting your social media posts’ hashtags be strategic and look at it from the other person’s point of view. What wording might they be following to find a company like yours. What technology, rules, techniques and other words might they follow to keep up with industry news.

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Leo’s Daily Tip – Today, On Social Media

Websites are key as an anchor to your social media program. Companies cannot have a successful social media campaign without it. Review your messages on both to make sure that they coordinate and are in line with your corporate brand and message.

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Leo’s Daily Tip – Today, On Social Media

Social media companies aren’t organic like they were, even a few years ago. These companies are advertising companies that support their advertisers. Therefore those businesses that will succeed in social media need to commit a budget to social media advertising & boosted posts.

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Leo’s Daily Tip – Today, On Social Media

I’m going to be blunt here: just because someone is a twenty-something and has an active personal social media presence doesn’t mean that they’ll be effective in social media business. It requires unique skills to write posts, grow followers, drive business, message effectively, promote brand consistency and more.

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Leo’s Daily Tip – Today, On Social Media

Looking for new followers on social media? What’s in it for them? In other words, most people focus on their individual posts. However when a new follower checks out your profile and prior posts, will they be impressed enough to follow you?

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Leo’s Daily Tip – Today, On Social Media

One of the popular trends in social media is to tie in with influencers. But large-audience influencers can be unavailable to you or pricey. Look at smaller audience influencers who may be more connected to your market.

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Leo’s Daily Tip – Today, On Social Media

Poor results in social media can result from posting the same message on all media. For example, Instagram is all about the visual and the visual story. Boring photos/graphics and even great, but wordy, copy will NOT get your posts noticed and grow followers.

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Leo’s Daily Tip- Today, On Social Media

The difference between paid boosted posts and paid advertising in social media: paid boosted posting should be designed to grow followers.  Paid advertising in social media should be designed to generate immediate business whether recipients follow you subsequently or not.

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Leo’s Daily Tip – Today, On Social Media

In social media, do you know the difference between a boosted post and an ad? Use a boosted post, in most cases, to show your most popular posts, with a goal of increasing followers & engagement. Use advertising with a goal of generating immediate traffic and sales.

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Leo’s Daily Tip – Today, On Social Media

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – do you have a “most” important message. Pin it to the top of your social media feeds so people see it first every time they visit your social media page.

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Leo’s Daily Tip – Today, On Digital Marketing

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –if you hadn’t had time during the lockdown to take another look at your digital dynamics, it’s not too late to start. Marketing has taken another big lurch towards the digital and your marketing needs to be tuned up there.

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Leo’s Daily Tip – Today, On Brand Strategy

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – my definition of a brand is “a promise to deliver a distinctive product or service on a consistent basis and then to become known for that distinction.” Perhaps it’s time to take a new look at your promise.

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Leo’s Daily Tip – Today, On Social Media

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – take a new look at your social media headers. Consider how they might be revised temporarily or permanently to spotlight things that are more important now, such as contactless delivery, shop at home, contactless signatures etc.

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Leo’s Daily Tip – Today, On Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-orders are even more precious these days. To make sure your customer is happy, have a top executive call every customer after an order has been completed and follow up to make sure everything was perfect, or to be able to make it so.

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Leo’s Daily Tip – Today, On Social Media

Looking to grow followers of your social media? Add links/buttons everywhere including on your Website, email, digital newsletters, digital ads and more. #growingfollowers

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