Category Archives: Social Media

Leo’s Daily Tip-Today, On Advertising

Looking to reach a certain target executive title in a defined region? Let us show you how @linkedin can help, especially geotargeted ads or boosted posts to help direct a message to targeted prospects in that region.

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Leo’s Daily Tip – Today, On Social Media

Don’t always ignore a bad review in social media. Sometimes by responding, acknowledging the issue and detailing plans to improve, you communicate honesty together with a caring attitude that will appeal to customers.

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Leo’s Daily Tip – Today, On Social Media

B2B social media is one of the easiest ways to get new leads and customers as they follow related hashtags and keywords. Make your posts interesting and timely and they’ll become followers leading to their buying from you.

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Leo’s Daily Tip – Today, On Social Media

Social media followers don’t often write a response but that doesn’t mean you can’t listen to them. Review the data and see which of your posts get more engagement. That’s what your followers want so provide more.

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Leo’s Daily Tip – Today, On Social Media

For active social media results, engage your employees and customers. Firstly, encourage them to follow your company. Then get them to respond and recommend you to associates and friends.

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Leo’s Daily Tip -Today, On Social Media

For added social media exposure for an event or new product launch, pin the post to the top of your feed, then link it to a landing page where virtually all your followers will see it-make sure they can easily click to a link for more info.

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Leo’s Daily Tip – Today, On Social Media

One way to increase Twitter followers is to check in with your Twitter more frequently, several times a day, and then interact more with your feed, liking their posts and retweeting them.

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Leo’s Daily Tip – Today, On Social Media

Many who are focused on KPI’s fail to realize that social media is often a passive medium where people observe and don’t actively react. Be careful not to eliminate a well thought out strategy just because you’re not able to quantify outcomes.

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Leo’s Daily Tip – Today, On Digital Marketing

Check your list of keywords to make sure the words are not the ones you ascribe to your business or industry but rather are the words prospects and customers would use to search for your kinds of products or services.

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Leo’s Daily Tip – Today, On Social Media

What social media platforms do you use?  Double-check your profile to make sure it features a way people can get in touch with you.  If not, you may be missing some valuable opportunities.

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Leo’s Daily Tip – Today, On Social Media

When was the last time you updated your LinkedIn, Twitter or other social media graphic headers and profiles?  Keep them fresh & update quotes, photos, colors and other information every month or two to keep & grow  followers

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Leo’s Daily Tip – Today, On Social Media

Grow your social media followers by being active in social media. Don’t just like posts by others. Repost them to your list, comment on other’s posts, publish links to others and you’ll find more people will follow you back.

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Leo’s Daily Tip – Today, On Social Media

Build your thought leadership with a YouTube account. Populate it with how-to videos on the topics people would likely question in your industry – new rules, techniques, employing new technology, solving problems, etc.

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Leo’s Daily Tip – Today, On Social Media

A key to social media doing so much better-stop selling so much. People follow because they have interest. A barrage of sales info can be boring. Create content to keep followers engaged and loyal and sales will come.

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Leo’s Daily Tip – Today, On Social Media

Does everybody know this?  Using caps in social media is the digital equivalent of shouting. Customers don’t like to be shouted at in ads.  We bring this up because we noticed a supposedly savvy brewery using all caps in every email. Not cool.

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Leo’s Daily Tip – Today, On Social Media

Want more engagement in your social media?  Stop selling.  Start engaging your followers and turn them into customers.  Make your messages something they’d want to follow and even respond.

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Leo’s Daily Tip – Today, On Social Media

Generate more engagement in social media by asking a question instead of just making a statement.  Get the reader involved in your conversation  and drive activity.

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Leo’s Daily Tip – Today, On Guerrilla Marketing

Just read about this strategic idea…when a competitor gets a bad review, “like it”. Most likely the reviewer will see who liked his or her negative review, maybe learn more about your company and become a customer.

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Leo’s Daily Tip – We’re moving today!!

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Leo’s Daily Tip – I’m very excited to move into our new larger offices near Rittenhouse Square.  Here is a view from my office looking west.  Stop by and say hello! 
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Leo’s Daily Tip – Today, On Social Media

Businesses react to a bad review.  But how about a great review?  Get excited about those too because, they are more valuable to engage the customer.  Even promote positive reviews through your social media.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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