Looking to grow followers of your social media? Add links/buttons everywhere including on your Website, email, digital newsletters, digital ads and more. #growingfollowers
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – People are looking for leadership. Be their thought leader. Enhance your thought leadership brand, whether you’re a service business (consulting, legal, financial etc.) or a manufacturer with scientific or engineering expertise. Build your thought leadership brand by posting tips and trends, writing articles, obtaining speaking engagements and webinars about your niche with ideas for succeeding after the quarantine.
Something to think about…one big trend in social media is that “likes” may be going away. A reason has a lot to do with how the platforms make money. But what will that do to your analytics? How will you measure whether people support a post and are engaged or not?
Social media is a powerful way to listen to your customers. Make sure you have a senior person in charge of all monitoring. Most companies just put the “new kid” in charge. But the senior person will more likely identify chat trends, complaints, ideas and more and be able to use them in a valuable way.
What is a key to Thought Leadership success? Consistency. When you get busy and stop posting or reaching out to the media, results suffer. But that doesn’t have to be. Let’s talk about your consistency from our ghostwriting posts, articles and more that spread your word in your voice. Watch my complete interview on Thought Leadership at: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat
Stock photography will never distinguish your firm or help it become memorable. It will never be a graphic people will want to pass along to associates. Invest in interesting, original photography in social media and digital ads and to grab attention.
Unless you’re a company that sells products online, the purpose of your social media is not necessarily to sell, it’s to build your thought leadership and keep people connected and referring. Craft your content to grow top of mind awareness.
How to grow quality social media followers? Ask. When you hand out a business card, speak at an event or network, ask people to follow you. Of course, there needs to be meaningful content you’re posting to make it worthwhile. It’s surprising how fast you can grow, just by asking.
Reality check – print out your last month of social media posts. Take an objective look at them from the point of view of a prospect – would you follow you? Would you forward a post or two to friends? If not, it’s time to take a serious look at your copy.
When was the last time you looked at the bio portion of your or your company’s social media site? Tune it up with meaningful keywords and exciting content that communicates your brand and passion. Then insert a link you can track that leads to your Website or landing page.
Looking for social media traction? One way is to join in on chats and Q&A sessions and mention your brand and company (website). Those threads stay searchable and often are seen by prospects months if not years in the future, when that customer is looking for the solution you provide.
There are a number of factors that should be considered when developing an online strategy – engagement through click-through rates, bounce rates, dwell time, and conversion rates. Develop your campaign around the one(s) that work best for your goals.
Get extra value from your social media posts. Pay to have them boosted to relevant non-followers. For best results, track how well each post resonates online. Then select your best posts and pay for them to be boosted to your targeted group.
To grow your B2B social media followers, take your content to the next level. Evolve from posts about why people would want to follow you or your company to posts and information that people will regularly want to share with colleagues and friends.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership