Category Archives: Social Media

Leo’s Daily Advertising Tip – On Public Relations

Is twitter valuable as a PR tool? Build direct relationships by following writers & editors on Twitter & getting them to follow you & your news posts.

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Leo’s Daily Advertising Tip – On Social Media

If you’re advertising on Facebook, ask Facebook to send your message to a “lookalike” audience where they’ll send your ad to others mirroring current followers, email list, etc.

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Leo’s Daily Advertising Tip – On Search Engine Optimization (SEO)

Careful, sometimes when keyword optimization is too good, search engines get suspicious and you actually loose status. Keep content natural.

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Leo’s Daily Advertising Tip – On Social Media

The easiest way to grow followers is to ask in person…ask everyone you meet-networking, speaking, new business, out and about, everyone.

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Leo’s Daily Advertising Tip – On Social Media

Search engines start with YouTube metatags for rankings. Captions are valuable too but write your own as automatic captions are highly inaccurate.

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Leo’s Daily Advertising Tip – On Social Media

It is said that Millenials are sometimes skeptical of ads but they place a great deal of trust in reviews. Always ask good customers to give you a review.

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Leo’s Daily Advertising Tip – On Thought Leadership

leoatbeacon05182017.jpgThank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!

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Leo’s Daily Advertising Tip – On Social Media

Create awareness and brand through social media, but sell product using pay per click ads since people are searching for specific things, often ready to close.

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Leo’s Daily Advertising Tip – On Social Media

Get specific with links. Instead of For more information, click here, write For more info about SEO services, click here. Then link on the words SEO services to direct you to a landing page named, titled and content with those words.

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Leo’s Daily Advertising Tip – On Social Media

The best way to get people to retweet your tweet is to ask them. It will make them take notice and do what you ask them to do

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Leo’s Daily Advertising Tip – On Social Media

Possibly the least expensive way to have a global marketing campaign is through social media where keywords attract people all over the world.

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Leo’s Daily Advertising Tip – On Social Media

Are your social media posts too formal & look like they’ve gone through a committee…relax and post like your company/brand would converse

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Leo’s Daily Advertising Tip – On Social Media

Unless you know of a specific hashtag wording, don’t use them just to add emphasis to words. Rather, use hashtags to tap into themes people follow.

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Leo’s Daily Advertising Tip – On Social Media

A negative comment in social media presents a great opportunity to publicly show the rest of your customers how wonderful you are in fixing an issue and creating a happy customer.

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Leo’s Daily Advertising Tip – On Social Media

Don’t be boring on social media. Your posts should stimulate a conversation (engagement). Are you a good conversationalist or just a talker?

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Leo’s Daily Advertising Tip – On Social Media

Experiment with posting on the weekends. Often this is a low traffic time that people can pay more attention and become engaged.

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Leo’s Daily Advertising Tip – On Social Media

Looking for ROI in social media, one example, use facebook ads targeted to key prospects and use “Learn more” buttons to connect to a landing page.

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Leo’s Daily Advertising Tip – On Social Media

Don’t overlook the obvious with #B2B #Youtube videos. Plan from the customer’s POV-basic topics how products work or can help them in their jobs.

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Leo’s Daily Advertising Tip – On Social Media

Is there a theme or connectivity to the content you are posting on social media? If the themes are disjointed from your business and brand, you’re confusing your followers and they may drop out of the conversation.

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Leo’s Daily Advertising Tip – On Social Media

Many companies forget to follow and monitor daily their competitors on social media. What are they talking about? Should you be? #DailyTips

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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