Category Archives: Social Media

Leo’s Daily Tip – Today, On Videos

Have you every tried producing vertical format videos?  These are coming into favor as many watch videos on their mobile phone (video format) and may not turn the screen horizontal to watch.

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Leo’s Daily Tip – Today, On Social Media

Want an easy boost to social media? Start with your own team and urge them to push customers and vendors to follow your company. When was the last time a sales person asked a customer if they were a follower?

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Leo’s Daily Tip – Today, On Social Media

If you’re pursuing a global B2B strategy, the best marketing value is in a strong social media campaign that utilizes relevant hashtags and keywords so that followers of those get notified of your posts too.

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Leo’s Daily Tip – Today, On Strategic Planning

Soon will start the dreaded “call me after the holidays” period, often a  dead zone for sales people. With a consistent social media program, you can continue to keep in front of them to keep your name top of mind.

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Leo’s Daily Tip – Today, On Social Media

If you’re disappointed in your organic follower growth, it may be time to change your digital strategy. Social media have truly turned into advertising media that curtail the organic in favor of paid digital advertising.

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Leo’s Daily Tip – Today, On Advertising

Regarding your marketing campaign…what constitutes value? Is it only click throughs or leads? Or is there a value in keeping your name in front of a prospect until they make a decision or in keeping your name top of mind?

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Leo’s Daily Tip – Today, On Social Media

Are you into video? Design videos to be effective and meaningful when sound is off. Use sound to enhance the experience, but since many videos are viewed in the office, they need to deliver the full message with or without sound.

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Leo’s Daily Tip – Today, On Social Media

One idea to grow your LinkedIn company page followers is to link to your company page in all marketing communications, email signatures, blogs and even other social media sites.

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Leo’s Daily Tip – Today, On Social Media

In the olden days, aka more than 3 years ago, you could grow your social media followers through organic growth. Today, the main sites have closed down most of that opportunity because they want to sell advertising and boosted posts. For best results, use a mix of organic and paid.

Leo’s Daily Tip – Today, On Social Media

Are you promoting posts in social media? For best results (due to today’s algorithms), promote your best posts over just posts about information you want to get out there.  Results get based on potential engagement therefore the popular posts have the best chance for wider reach.

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Leo’s Daily Tip – Today, On Social Media

Speaking of branding…are your company’s social media handles all the same or do you have one for Twitter and a different one for LinkedIn? Coordinate them to make it easier for customers to remember you and find you in social media.

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Leo’s Daily Tip – Today, On Social Media

How do you define value in social media? Click-throughs are important.  But there is also a value in keeping your name in front of your customers and potential customers day after day helping them think of you first when they need your services.

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Leo’s Daily Tip – Today, On Social Media

It’s tempting to use vanity and cute hashtags in your social media posts, however best results will come from using the most popular or most common tags.  Unless you have a convention or event, stick to the tags used and followed by the most people.

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Leo’s Daily Tip – Today, On Social Media

Using LinkedIn Inmail? What’s the next step after reading your Inmail…(hint) it’s not placing the order or making the appointment. The next step is to check you out.  What do they see and then will they remember your ask?

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Leo’s Daily Tip – Today, On Social Media

Are you actually annoying your customers and prospects with social media postings? Here is an interesting article discussing tips about what not to do in your content – https://sproutsocial.com/insights/data/q3-2016/

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Leo’s Daily Tip – Today, On Advertising

Get more impact from your #outdooradvertising . Don’t just advertise your product, motivate the viewer to go to your social media site for more information. Make the site URL easy to remember while driving.

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Leo’s Daily Tip – Today, On Social Media

When posting a link to an interesting article on social media, be sure and post a brief description of that piece in addition to the headline to help get the reader motivated to click the link.

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Leo’s Daily Tip – Today, On Social Media

Number of clicks often doesn’t often matter when it comes to B2B search advertising because for most, traffic is low. It’s more meaningful to measure results based on action such as receiving a call or visit to a specific landing page.

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Leo’s Daily Tip – Today, On Social Media

Do your business cards have your social media addresses on them?  Having them there is an easy way to gain followers who are truly interested in you?

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Leo’s Daily Tip – Today, On Advertising

There’s a lot of buzz about video in messages but it has drawbacks-e.g. time to watch and noise free zones. One alternative is a static message with just a touch of motion to focus attention.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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