Category Archives: Social Media

Leo’s Daily Advertising Tip – On Social Media

Do you think your business is too B2B to have videos? Try instructional videos on your topic. With YouTube the #2 search engine, you’ll get found.

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Leo’s Daily Advertising Tip – On Social Media

Social media too crowded? Consider standing out with a consistent presence in popular secondary sites like Instagram, Reddit and others. Discover which your customers prefer and select those.

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Leo’s Daily Advertising Tip – On Social Media

Tip for boosting your search rank: link your LinkedIn company page to your website, blog and other online sites and sales materials.

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Leo’s Daily Advertising Tip – On Digital Advertising

Don’t just use one or two online ads, create a campaign using each ad to address one part of the campaign message, to keep it simple. Then, analyze which works best.

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Leo’s Daily Advertising Tip – On Digital Advertising

Online advertising must get into the mind of the viewer eg promoting a car will fail but promoting 5 things first time car buyers forget will generate interest.

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Leo’s Daily Advertising Tip – On Social Media

The biggest failure in social media is having staff adept at social media, yet clueless at marketing and messaging to generate commercial results.

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Leo’s Daily Advertising Tip – On Social Media

Because video is getting even more important as content on social media. As consumer usage grows, #B2B usage can’t be far behind.

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Leo’s Daily Advertising Tip – On Digital Advertising

Lightbox pop-ups can be annoying, popping up when you’re on a site for a while. But people are there because it’s interesting to them, often happy to give their email addresses using them.

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Leo’s Daily Advertising Tip – On Social Media

Sharing buttons are great, but don’t overuse them. If your target market is on one or two social media sites, just use those.

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Leo’s Daily Advertising Tip – On Social Media

Trolling is annoying. Best to add a moderator layer to approve posts.  Otherwise it’s best to ignore them as they crave attention.

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Leo’s Daily Advertising Tip – On Social Media

On Twitter, don’t hashtag ordinary words. It already searches for them & you waste characters. Just hashtag original words relating to your campaign.

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Leo’s Daily Advertising Tip – On Email Marketing

What time do you post or send an emai? Our recommendation is NOT on the hour as many meetings & appointments start then so people will miss your post.

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Leo’s Daily Advertising Tip – On Social Media

How to illustrate a YouTube video series on the line-up page…vary the photos to be interesting & relate to the topic. Don’t use the same still for each.

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Leo’s Daily Advertising Tip – On Social Media

Saw this valuable Twitter tip: don’t start your tweet with an @name – put a period in front .@name or only the one person will see the message.

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Leo’s Daily Advertising Tip – On Social Media

Don’t worry about posting on all the social media sites. Unless you’re a giant company, most likely your customers are on 1 or 2 sites. Find, then use those.

 

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Leo’s Daily Advertising Tip – On Social Media

What’s up with Twitter posts that hashtag every other word. Hey posters…people aren’t following every other word themes. Better to hashtag strategically.

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Leo’s Daily Advertising Tip – On Social Media

Posting online? Looking for more engagement? Check analysis which posts generated the most engagement and produce more in that style and topic.

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Leo’s Daily Advertising Tip – On Advertising

Localized outreach is efficient online instead of mass ads. For example, residential builders can pay to search keywords discussing a certain school system & send ads to those targeted prospects for new housing

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Leo’s Daily Advertising Tip – On Social Media

Grow Twitter followers with a tweetchat. Create a hashtag & time for the chat and then promote it so people connect. Be there to engage.

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Leo’s Daily Advertising Tip – On Social Media

Make your personality show on Twitter so people follow & engage-be witty, humorous, informative, insightful, even personal (like communicating about hobbies)

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