Category Archives: Social Media

Leo’s Daily Tip – Today, On Social Media

Looking to grow followers of your social media? Add links/buttons everywhere including on your Website, email, digital newsletters, digital ads and more. #growingfollowers

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Leo’s Daily Tip – Today, For Rational Marketing for a Quicker Covid Crisis Comeback

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – People are looking for leadership. Be their thought leader. Enhance your thought leadership brand, whether you’re a service business (consulting, legal, financial etc.) or a manufacturer with scientific or engineering expertise. Build your thought leadership brand by posting tips and trends, writing articles, obtaining speaking engagements and webinars about your niche with ideas for succeeding after the quarantine.

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Leo’s Daily Tip- Today, On Social Media

Does your company ever respond to posts on social media? How engaging to customers would it be to have a company response to legitimate customer posts. It gives your social media powerful credibility and aids in building your community.

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Leo’s Daily Tip-Today, On Social Media

Something to think about…one big trend in social media is that “likes” may be going away. A reason has a lot to do with how the platforms make money. But what will that do to your analytics? How will you measure whether people support a post and are engaged or not?

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Leo’s Daily Tip – Today, On Social Media

Social media is a powerful way to listen to your customers. Make sure you have a senior person in charge of all monitoring. Most companies just put the “new kid” in charge. But the senior person will more likely identify chat trends, complaints, ideas and more and be able to use them in a valuable way.

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Leo’s Daily Tip-Today, On Thought Leadership

What is a key to Thought Leadership success? Consistency. When you get busy and stop posting or reaching out to the media, results suffer. But that doesn’t have to be. Let’s talk about your consistency from our ghostwriting posts, articles and more that spread your word in your voice. Watch my complete interview on Thought Leadership at: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat

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Leo’s Daily Tip – Today, On Advertising

Stock photography will never distinguish your firm or help it become memorable. It will never be a graphic people will want to pass along to associates. Invest in interesting, original photography in social media and digital ads and to grab attention.

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Leo’s Daily Tip – Today, On Social Media

Unless you’re a company that sells products online, the purpose of your social media is not necessarily to sell, it’s to build your thought leadership and keep people connected and referring. Craft your content to grow top of mind awareness.

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Leo’s Daily Tip – Today, On Social Media

How to grow quality social media followers? Ask. When you hand out a business card, speak at an event or network, ask people to follow you. Of course, there needs to be meaningful content you’re posting to make it worthwhile. It’s surprising how fast you can grow, just by asking.

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Leo’s Daily Tip – Today, On Social Media

Want to get your YouTube video found faster? Add a brief outline to the description of the scenes or topics your video covers. Try to include as many top keywords as possible.

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Leo’s Daily Tip – Today, On Social Media

Get your YouTube video found faster by putting some of the most important keywords in the description and even in the title. Add your URL to the front of the description to ease clicks to your site and to placing the order.

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Leo’s Daily Tip – Today, On Social Media

Reality check – print out your last month of social media posts. Take an objective look at them from the point of view of a prospect – would you follow you? Would you forward a post or two to friends? If not, it’s time to take a serious look at your copy.

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Leo’s Daily Tip – Today, On Social Media

A logo or headshot at the top of your social media header is boring. Better, to communicate your brand and thought leadership with a photo of you in action at a conference, speaking or working on what drives you.

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Leo’s Daily Tip – Today, On Social Media

When was the last time you looked at the bio portion of your or your company’s social media site? Tune it up with meaningful keywords and exciting content that communicates your brand and passion. Then insert a link you can track that leads to your Website or landing page.

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Leo’s Daily Tip-Today, On Social Media

Looking for social media traction? One way is to join in on chats and Q&A sessions and mention your brand and company (website). Those threads stay searchable and often are seen by prospects months if not years in the future, when that customer is looking for the solution you provide.

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Leo’s Daily Tip – Today, On Digital Advertising

There are a number of factors that should be considered when developing an online strategy – engagement through click-through rates, bounce rates, dwell time, and conversion rates. Develop your campaign around the one(s) that work best for your goals.

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Leo’s Daily Tip – Today, On Social Media

Get extra value from your social media posts. Pay to have them boosted to relevant non-followers. For best results, track how well each post resonates online. Then select your best posts and pay for them to be boosted to your targeted group.

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Leo’s Daily Tip – Today, On Social Media

To grow your B2B social media, nurture new followers. They found their way to your site through millions of others. Follow them back and otherwise welcome them and encourage them to share and engage your site with their followers.

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Leo’s Daily Tip-Today, On Social Media

To grow your B2B social media followers, take your content to the next level. Evolve from posts about why people would want to follow you or your company to posts and information that people will regularly want to share with colleagues and friends.

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Leo’s Daily Tip-Today, On Social Media

When was the last time you surveyed your customers or members about which social media they follow every day or every week? Adjust your campaign to put resources on the one or two that are most popular.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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