When you write content for your blog or social media, remember to write about things your readers will want to read about, in other words, it’s about them, not about you and your promotional interests.
Don’t keep your social media a secret. Promote the idea of following your company with signs in your location and reminders in your email signature, business cards, letterhead, website, shipping packaging and more. Where possible, link to the sites.
Make a New Year’s resolution to invest in good photography and graphics that is unique to your company and products/services. Visuals are the best way to make your company stand out in social media feeds to get your message noticed.
Instagram will be the medium of the year in 2019 because it brings personal and commerce together in a device-formatted medium. Businesses should try to learn how to use this medium but in a more artistic, not product-selling, way.
We often hear clients say that their customers don’t use social media. Don’t just assume…ask customers if they use social media, which media, how else do they research information/products, how do subordinates do research and more.
Too many companies use social media as an adjunct to their ad campaign, using one-dimensional posts about products or company. Better to use it to build a community of relationships with your company using engaging messaging to do so.
In the olden days, aka more than 3 years ago, you could grow your social media followers through organic growth. Today, the main sites have closed down most of that opportunity because they want to sell advertising and boosted posts. For best results, use a mix of organic and paid.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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