Category Archives: Social Media

Leo’s Daily Tip – Today, On Advertising

Get more impact from your #outdooradvertising . Don’t just advertise your product, motivate the viewer to go to your social media site for more information. Make the site URL easy to remember while driving.

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Leo’s Daily Tip – Today, On Social Media

When posting a link to an interesting article on social media, be sure and post a brief description of that piece in addition to the headline to help get the reader motivated to click the link.

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Leo’s Daily Tip – Today, On Social Media

Number of clicks often doesn’t often matter when it comes to B2B search advertising because for most, traffic is low. It’s more meaningful to measure results based on action such as receiving a call or visit to a specific landing page.

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Leo’s Daily Tip – Today, On Social Media

Do your business cards have your social media addresses on them?  Having them there is an easy way to gain followers who are truly interested in you?

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Leo’s Daily Tip – Today, On Advertising

There’s a lot of buzz about video in messages but it has drawbacks-e.g. time to watch and noise free zones. One alternative is a static message with just a touch of motion to focus attention.

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Leo’s Daily Tip – Today, On Strategic Planning

Sun Tzu, the ancient Chinese general, said that strategically it’s important to know your enemy (competitor). So great, you’ve checked their website, but have you checked their social media and especially what people are commenting?

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Leo’s Daily Tip – Today, On Social Media

Social media brings value because it reaches people in the consideration phase, long before they have made their decision and motivates them to link to your website where they can learn more in depth about why your product is superior.

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Leo’s Daily Tip – Today, On Social Media

Even small events and outings deserve to have an event hashtag for people to follow updates, news, photos and more. It also gives attendees a sense of being part of something important.

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Leo’s Daily Tip – On Social Media

A powerful idea for targeting B2b advertising is to use #LinkedIn Inmail. It lets you choose industry, title and location and then puts a focused message right on your prospect’s desktop. 

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Leo’s Daily Tip – Today, On Social Media

There is a lot of conversation of the importance of videos, but these often take time to watch. Also consider using a still to go viral with an amazing photo, funny caption or rare insight.

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Leo’s Daily Tip – Today, On Social Media

You might think that online reviews are not relevant for your business, but some can make a difference.  Set up a plan to check Google and other reviews on a weekly basis so you can take action if necessary.

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Leo’s Daily Tip – Today, On Startups

Your #startups may have little money, but remember that it is competing against companies that are more established. They also establish a level of graphic and brand quality that you must meet to be taken seriously.

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Leo’s Daily Tip – Today, On Social Media

If you’re on facebook, use the call to action button or buttons they let you include at the lower right of your header. Link to your Web or landing page and you will dramatically increase your results.

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Leo’s Daily Tip – Today, On Social Media

Are you active on social media? How do your headers look? Do you have the typical facebook, twitter or linkedin template? Better to design branded graphics and copy to set the tone and to distinguish your company.

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Leo’s Daily Tip – Today, On Social Media

One key to keeping loyal followers is to post consistently and then to tell your followers when they can expect to see your posts – daily, once a week or when so they’ll look forward to them.

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Leo’s Daily Tip – Today, On Public Relations

Companies need to promote themselves but don’t overlook your c-suite executives, scientists and phd’s.  Make them thought leaders in their/your field using a fusion of #publicrelations and #socialmedia to make people prefer doing business with your firm.

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Leo’s Daily Tip – Today, On Social Media

Use #instagram techniques (aka stunning photo with minimal copy) for other social media advertising. Whether B2B or B2C, ads get quickly identified & glossed over, where photos have the power to stop & get noticed.

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Leo’s Daily Tip – Today, On Social Media

If your social media posts constantly features a sales or company message, you’re probably turning customers off. Keep messages interesting and entertaining to retain customer interest to keep them tuning in.

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Leo’s Daily Tip – Today, On Social Media

Use social media venues themselves as a targeting device. Not everyone reaches the target you seek. For example, choose Snapchat to reach 18-34, facebook can reach an older woman or linked in B2b.

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Leo’s Daily Advertising Tip – On Social Media

Retargeting social media advertising is important, but be careful not to retarget when you are looking for look-alike audiences is it may actually limit your reach.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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