Category Archives: Social Media

Leo’s Daily Advertising Tip – On Social Media

How many ways can one repurpose original content: 1) feature story, 2) press release, 3) LinkedIn Group, 4) your blog, 5) social media posts…what are your thoughts?

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Leo’s Daily Advertising Tip – On Social Media

Keep your banner ads simple and with a message that taps into a key issue, fear or need of the customer, motivating them to click through to find more information.

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Leo’s Daily Advertising Tip – On Social Media

Online content should be more like a guide than a closer. Instead of moving readers to the close, it works best by moving potential customers to the next step in the buying process.

Leo’s Daily Advertising Tip – On Social Media

Over the holiday weekend, find a few relevant LinkedIn Groups to follow. Then plan 2-3 paragraphs per month posting there to stimulate conversation.

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Leo’s Daily Advertising Tip – On Social Media

4 quick & free ways to add followers: ask people when you meet them, put your sites on biz cards, put links/sites in email sigs, send email to your list asking them. Any others you can think of?

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Leo’s Daily Advertising Tip – On Social Media

Ratings can drive search results.  Where to get the best ratings? From good customers. Develop a plan to ask good customers to provide a good rating too.

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Leo’s Daily Advertising Tip – On Social Media

Don’t focus on having great posts about your company. Rather develop posts that followers want to read…so they want stay connected to you.

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Leo’s Daily Advertising Tip – On Social Media

Don’t just look at how your #B2B clients shop for vendors, look at how their support staff searches to make recommendations to make sure you’re considered.

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Leo’s Daily Advertising Tip – On Social Media

The value of social media & blogs & PR articles? Because over 57% of the sales process has been completed by the time people get to your Website.

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Leo’s Daily Advertising Tip – On Social Media

Grow followers on #socialmedia by cross-plugging. For example, ask Twitter followers to follow you on LinkedIn too.

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Leo’s Daily Advertising Tip – On Social Media

Stuck on growing followers? What are YOU going to do about it…ask everyone you meet to follow you. Add to biz cards, email sig, ads, etc.

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Leo’s Daily Advertising Tip – On Social Media

Do you think your business is too B2B to have videos? Try instructional videos on your topic. With YouTube the #2 search engine, you’ll get found.

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Leo’s Daily Advertising Tip – On Social Media

Social media too crowded? Consider standing out with a consistent presence in popular secondary sites like Instagram, Reddit and others. Discover which your customers prefer and select those.

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Leo’s Daily Advertising Tip – On Social Media

Tip for boosting your search rank: link your LinkedIn company page to your website, blog and other online sites and sales materials.

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Leo’s Daily Advertising Tip – On Digital Advertising

Don’t just use one or two online ads, create a campaign using each ad to address one part of the campaign message, to keep it simple. Then, analyze which works best.

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Leo’s Daily Advertising Tip – On Digital Advertising

Online advertising must get into the mind of the viewer eg promoting a car will fail but promoting 5 things first time car buyers forget will generate interest.

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Leo’s Daily Advertising Tip – On Social Media

The biggest failure in social media is having staff adept at social media, yet clueless at marketing and messaging to generate commercial results.

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Leo’s Daily Advertising Tip – On Social Media

Because video is getting even more important as content on social media. As consumer usage grows, #B2B usage can’t be far behind.

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Leo’s Daily Advertising Tip – On Digital Advertising

Lightbox pop-ups can be annoying, popping up when you’re on a site for a while. But people are there because it’s interesting to them, often happy to give their email addresses using them.

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Leo’s Daily Advertising Tip – On Social Media

Sharing buttons are great, but don’t overuse them. If your target market is on one or two social media sites, just use those.

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