Category Archives: SEO (Search Engine Optimization)

Leo’s Daily Advertising Tip – On Social Media

Using a #content service is almost as bad as using canned content because it’s generic & disconnected from customers/clients, their interests & your brand.

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Leo’s Daily Advertising Tips – On Digital Marketing

Experiment with digital content that ultra-niche target so that those keywords can be picked up by true targets to become followers and customers.

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Leo’s Daily Advertising Tip – On Social Media

Research your hashtag before using it. As clever as it might be, if no one is following it, it won’t be seen by anyone outside your followers #B2B

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Leo’s Daily Advertising Tip – On Public Relations

How does the media get to know you? Send frequent releases detailing your expertise for high share of mind instead of just sending out faux news stories.

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Leo’s Daily Advertising Tip – On Social Media

Stuck for content? Check out some of the tools demonstrating the most popular keywords in your industry. Write for those topics since that’s what people are searching for.

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Leo’s Daily Advertising Tip – On Internet Marketing

Pictures are valuable, right? Not if they slow your load time to less then 5 seconds. Use fewer images if they slow things down or risk getting passed over by prospects.

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Leo’s Daily Advertising Tip – On Social Media

Looking for relevant keywords in your video. Type the script into the description box and YouTube will automatically find your keywords.

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Leo’s Daily Advertising Tip – On Social Media

Stuck for content ideas? Take a look at some of your old data and recycle it using a new angle, links or conclusions to generate attention.

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Leo’s Daily Advertising Tip – On SEO

Want to be number one for SEO?  Search on your keyword. Who is first now? What are they doing on their Website, blog and other places to become known? Try doing more of those things too.

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Leo’s Daily Advertising Tip – On SEO

How small firms compete in SEO & pay-per-click…highly competitive words like “injury lawyer” have less competition & lower cost when you put your town first: “Philadelphia injury lawyer”.

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Leo’s Daily Advertising Tip – On Search Engine Optimization

#SEO marketing may be less valuable if your business is not something that people typically search by keyword online or is so innovative that people won’t know what to search for.

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Leo’s Daily Advertising Tip – Message

Upgrade your content. Search engines have upgraded away from keyword rich selections to reader-useful selections. If you don’t have time, retain ghost writers for quality.

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Leo’s Daily Advertising Tip – Social Media

Test your keywords using them as hashtags. Keep the ones that generate engagement & experiment with new ones to improve your keyword list.

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Leo’s Daily Advertising Tip – Digital Advertising

Are you back a few pages in search results? Fixing with SEO can take time. Consider using Google paid Adwords to put your message on page 1 with a solid link to your message.

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Leo’s Daily Advertising Tip – Search Engine Optimization (SEO)

Search engines work best when customers know the category & they search for specifics. Otherwise social media may be more effective finding interests in your area.

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Leo’s Daily Advertising Tip – Digital Advertising

Do you have a high Quality Score for keywords? How well do keywords in ads & landing pages relate to each other and to the needs of someone searching to find information they seek.

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Leo’s Daily Advertising Tip – Social Media

Do not only select search terms relative to your products. Also think about terms customers might use in their lifestyles & that relate to products. #tiptuesday

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Leo’s Daily Advertising Tip – Search Engine Optimization (SEO)

If you have a technology, science or engineering company, engage your scientists/engineers in developing your keyword list based on how they’d search for your product.

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Leo’s Daily Advertising Tip – Strategic Planning

#reverseshowrooming Went shopping this weekend. Too many staffers in near-empty stores ignored us as we walked in & looked around (and walked out)? What’s up with that?

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Leo’s Daily Advertising Tips – Search Engine Optimization (SEO)

Optimize search by removing product numbers from the product title since the number sidetracks the search & customers rarely search for a SKU number.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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