Category Archives: SEO (Search Engine Optimization)

Jul 16 2018
Advertising, Daily Tips, SEO (Search Engine Optimization), Uncategorized

Leo’s Daily Tip – Today on Digital Advertising

#StartUps should be careful about keyword related advertising. If you have a product that no one has ever seen. How will they know to search for it? Think of the words they might search when looking for your type of product.

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Jun 01 2018
Daily Tips, SEO (Search Engine Optimization), Social Media

Leo’s Daily Advertising Tip – On Social Media

Take your analytics a step further than delivery. It’s not enough to just have your message reach the target market.  That message must be “ingested” by the prospect.

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May 30 2018
Daily Tips, SEO (Search Engine Optimization), Uncategorized

Leo’s Daily Advertising Tip – On Digital Marketing

#SEO tip: select a general keyword but add a modifier or two to target how the market really uses that keyword, eg. temperature control valves vs. flow control valves.

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Jan 02 2018
Advertising, Daily Tips, SEO (Search Engine Optimization), Uncategorized, Website Design

Leo’s Daily Advertising Tip – On Search Engine Optimization

SEO or seach engine optimization is important to get you found, the next big thing is CRO or conversion rate optimization, converting searches to engagement with your Website, etc.

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Aug 18 2017
Advertising, Daily Tips, SEO (Search Engine Optimization)

Leo’s Daily Advertising Tip – On SEO

After developing a list of keywords, rate them on a scale of 1-10 relative to your product or Website copy & the likelihood of customers searching with them.

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Aug 16 2017
Advertising, Daily Tips, SEO (Search Engine Optimization)

Leo’s Daily Advertising Tip – On SEO

#SEO tip-don’t get too clever describing your product or service in your Website. Make sure the most basic words are used to attract the most traffic

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Aug 15 2017
Daily Tips, SEO (Search Engine Optimization)

Leo’s Daily Advertising Tip – On SEO

Work on figuring out your competitor’s keywords to indicate what is important to them and their customers & how it relates to your business.

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Jul 19 2017
Advertising, Daily Tips, SEO (Search Engine Optimization), Website Design

Leo’s Daily Advertising Tip – On Search Engine Optimization (SEO)

SEO tip: update your Website frequently adding photos, press releases, additional copy and more to appear active to search engines.

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Jun 09 2017
Business To Business (B2B), Daily Tips, SEO (Search Engine Optimization), Social Media

Leo’s Daily Advertising Tip – On Search Engine Optimization (SEO)

Careful, sometimes when keyword optimization is too good, search engines get suspicious and you actually loose status. Keep content natural.

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May 10 2017
Advertising, Business To Business (B2B), Daily Tips, Internet/Website Design, SEO (Search Engine Optimization)

Leo’s Daily Advertising Tip – On Speaking at the Union League

UnionLeagueKeywords talkSpeaking is an important to generating thought leadership. Here is Eve Levinson And I speaking at the Union League Business Leadership Forum this morning on the importance of keywords in your marketing campaign and in generating results.

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May 09 2017
Advertising, Daily Tips, SEO (Search Engine Optimization)

Leo’s Daily Advertising Tip – On the Internet

Great to be speaking tomorrow on the value of key words at the Union League with our social media mgr. Eve Levinson. What keywords do you fight for?

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Apr 06 2017
Advertising, Business To Business (B2B), Daily Tips, SEO (Search Engine Optimization)

Leo’s Daily Advertising Tip – On Search Engine Optimization

Improve Goggle search results with long-tail keywords that demonstrate you answer questions people are searching for. #SEO

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Mar 24 2017
Advertising, Business To Business (B2B), Daily Tips, SEO (Search Engine Optimization)

Leo’s Daily Advertising Tip – On SEO

Wonder if your #SEO can be improved? Do a google search on your key product or benefit. If you’re not on the first page, the answer is YES!

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Mar 03 2017
Daily Tips, SEO (Search Engine Optimization), Website Design

Leo’s Daily Advertising Tip – On Website Design

Look at your home page and count how many of your important keywords are listed there? Add them so search engines can find you for what you do best.

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Jan 11 2017
Advertising, Business To Business (B2B), Daily Tips, SEO (Search Engine Optimization), Social Media, Uncategorized

Leo’s Daily Advertising Tip – On Digital Marketing

Regarding SEO, many national or global firms ignore or overlook the potential of ranking high in local search & may miss many opportunities by not securing your local search identity/location.

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Dec 28 2016
Business To Business (B2B), Daily Tips, SEO (Search Engine Optimization), Social Media

Leo’s Daily Advertising Tip – On Social Media

Using a #content service is almost as bad as using canned content because it’s generic & disconnected from customers/clients, their interests & your brand.

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Dec 22 2016
Business To Business (B2B), Daily Tips, SEO (Search Engine Optimization), Social Media, Uncategorized

Leo’s Daily Advertising Tips – On Digital Marketing

Experiment with digital content that ultra-niche target so that those keywords can be picked up by true targets to become followers and customers.

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Sep 28 2016
Advertising, Business To Business (B2B), Daily Tips, SEO (Search Engine Optimization), Social Media

Leo’s Daily Advertising Tip – On Social Media

Research your hashtag before using it. As clever as it might be, if no one is following it, it won’t be seen by anyone outside your followers #B2B

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Aug 11 2016
Advertising, Daily Tips, Public Relations, SEO (Search Engine Optimization)

Leo’s Daily Advertising Tip – On Public Relations

How does the media get to know you? Send frequent releases detailing your expertise for high share of mind instead of just sending out faux news stories.

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Jun 27 2016
Advertising, Daily Tips, Internet/Website Design, SEO (Search Engine Optimization), Social Media

Leo’s Daily Advertising Tip – On Social Media

Stuck for content? Check out some of the tools demonstrating the most popular keywords in your industry. Write for those topics since that’s what people are searching for.

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