Even small events and outings deserve to have an event hashtag for people to follow updates, news, photos and more. It also gives attendees a sense of being part of something important.
Don’t be overbearing but don’t let your event, cocktail party, golf outing, holiday party etc. occur without some marketing message. Create a theme that focuses on one key or new advantage your company offers and low-key that message.
It’s good to write your press release to communicate some news about your company. Even better is to communicate that news story in a way that it also enhances your brand and brand message.
Leverage speaking to thought leadership. Promote it before and after. Feature video of your talk online. Use event hashtags. Invite key people to attend. Use follow up newsletters etc. to stay connected with your audience.
Make sure your public relations pitch to the media communicates the value writing a story on your topic will have. You don’t just need a good story. You need a good story that is of value to the readers.
Stay on top of trends in your industry. No matter what you want to communicate, if it’s not a trending idea or couched in trending terms, the media probably won’t cover it. #publicrelations
Is your company on as many directories as possible? Usually these are free. You might just do a search or go on services that push your information to most of the major data banks.
Are your press releases one dimensional, meaning that they just state the “what” in your news. For best results, add the “why should the media & reader care” dimension.
Companies tend to overlook their employees and vendors when telling their story and especially what’s new. Remember to communicate to them first.
Build your #publicrelations credibility with the media by directing your stories to writers whose beat is your focus.
Working on a thought leadership campaign? Consider a partner to share in speaking opportunities but also to bring part of the budget, their email list, ideas and more.
Most journalists prefer getting pitches by email. Master the subject line to capture their attention that your story idea is one they should take a closer look.
Sending out a slew of media releases can be valuable. Even more valuable is to research those writers who make a career out of writing about your type of story and direct a release just for them.
In a press release, it’s often not enough to just communicate the news. It’s also important to communicate to the reporter why they should be interested in writing about the story, which may be more important than the story itself.
If you have a new PR messaging initiative, first send your message out to target market #1. Who is that? Your employees, stockholders and customers. Make sure to get them on board first.
Community outreach is a powerful public relations tool because, done correctly, it takes your message to your target market in a way that naturally stimulates engagement and builds emotional attachment.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership