How do you define value in social media? Click-throughs are important. But there is also a value in keeping your name in front of your customers and potential customers day after day helping them think of you first when they need your services.
Are you pitching a writer to write about your public relations story? Check out their Twitter to find some of the angles that interest them as well as themes they like to pursue.
Big companies shouldn’t only go for big sponsorships. Judge local opportunities by another standard to be seen as a good local citizen, too – get employees involved in suggesting options.
Do you know Hofstadter’s Law: It always takes longer than you expect. this is especially true in writing PR and advertising. But in today’s world, it’s worth the extra time to write shorter.
Don’t waste your holiday party, golf outing or other business event for a selling opportunity. Be subtle, but create a special offer just for attendees. Make it known in a low key way. Give it a short timeline for redemption.
Don’t be overbearing but don’t let your event, cocktail party, golf outing, holiday party etc. occur without some marketing message. Create a theme that focuses on one key or new advantage your company offers and low-key that message.
It’s good to write your press release to communicate some news about your company. Even better is to communicate that news story in a way that it also enhances your brand and brand message.
Leverage speaking to thought leadership. Promote it before and after. Feature video of your talk online. Use event hashtags. Invite key people to attend. Use follow up newsletters etc. to stay connected with your audience.
Make sure your public relations pitch to the media communicates the value writing a story on your topic will have. You don’t just need a good story. You need a good story that is of value to the readers.
Stay on top of trends in your industry. No matter what you want to communicate, if it’s not a trending idea or couched in trending terms, the media probably won’t cover it. #publicrelations
Is your company on as many directories as possible? Usually these are free. You might just do a search or go on services that push your information to most of the major data banks.
Are your press releases one dimensional, meaning that they just state the “what” in your news. For best results, add the “why should the media & reader care” dimension.
Companies tend to overlook their employees and vendors when telling their story and especially what’s new. Remember to communicate to them first.
Build your #publicrelations credibility with the media by directing your stories to writers whose beat is your focus.
Working on a thought leadership campaign? Consider a partner to share in speaking opportunities but also to bring part of the budget, their email list, ideas and more.
Most journalists prefer getting pitches by email. Master the subject line to capture their attention that your story idea is one they should take a closer look.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership