Category Archives: Public Relations

Leo’s Daily Tip – Today, On Public Relations

Are you pitching a writer to write about your public relations story? Check out their Twitter to find some of the angles that interest them as well as themes they like to pursue.

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Leo’s Daily Tip – Today on Public Relations

Big companies shouldn’t only go for big sponsorships. Judge local opportunities by another standard to be seen as a good local citizen, too – get employees involved in suggesting options.

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Leo’s Daily Tip – Today, On Strategic Planning

Do you know Hofstadter’s Law: It always takes longer than you expect.  this is especially true in writing PR and advertising.  But in today’s world, it’s worth the extra time to write shorter.

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Leo’s Daily Tip – Today, On Public Relations

Don’t waste your holiday party, golf outing or other business event for a selling opportunity.  Be subtle, but create a special offer just for attendees.  Make it known in a low key way.  Give it a short timeline for redemption.

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Leo’s Daily Tip – Today, On Social Media

Even small events and outings deserve to have an event hashtag for people to follow updates, news, photos and more. It also gives attendees a sense of being part of something important.

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Leo’s Daily Tip – Today, On Public Relations

Don’t be overbearing but don’t let your event, cocktail party, golf outing, holiday party etc. occur without some marketing message. Create a theme that focuses on one key or new advantage your company offers and low-key that message.

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Leo’s Daily Tip – Today, On Public Relations

It’s good to write your press release to communicate some news about your company. Even better is to communicate that news story in a way that it also enhances your brand and brand message.

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Leo’s Daily Tip – Today, On Public Relations

Leverage speaking to thought leadership. Promote it before and after. Feature video of your talk online. Use event hashtags. Invite key people to attend. Use follow up newsletters etc. to stay connected with your audience.

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Leo’s Daily Tip – Today, On Startups

Your #startups may have little money, but remember that it is competing against companies that are more established. They also establish a level of graphic and brand quality that you must meet to be taken seriously.

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Leo’s Daily Tip – Today, On Public Relations

Make sure your public relations pitch to the media communicates the value writing a story on your topic will have. You don’t just need a good story. You need a good story that is of value to the readers.

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Leo’s Daily Tip – Today, On Strategic Planning

Stay on top of trends in your industry.  No matter what you want to communicate, if it’s not a trending idea or couched in trending terms, the media probably won’t cover it.  #publicrelations

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Leo’s Daily Tip – Today, On Public Relations

Is your company on as many directories as possible?  Usually these are free.  You might just do a search or go on services that push your information to most of the major data banks.

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Leo’s Daily Tip – Today, On Public Relations

Companies need to promote themselves but don’t overlook your c-suite executives, scientists and phd’s.  Make them thought leaders in their/your field using a fusion of #publicrelations and #socialmedia to make people prefer doing business with your firm.

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Leo’s Daily Advertising Tip – On Public Relations

Are your press releases one dimensional, meaning that they just state the “what” in your news. For best results, add the “why should the media & reader care” dimension.

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Leo’s Daily Advertising Tip – On Public Relations

 Companies tend to overlook their employees and vendors when telling their story and especially what’s new. Remember to communicate to them first.

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Leo’s Daily Advertising Tip – On Public Relations

Build your #publicrelations credibility with the media by directing your stories to writers whose beat is your focus.

Leo’s Daily Advertising Tip – On Public Relations

Working on a thought leadership campaign? Consider a partner to share in speaking opportunities but also to bring part of the budget, their email list, ideas and more.

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Leo’s Daily Advertising Tip – On Strategic Planning

Most customers, especially those at retail, expect returns and make-goods to be part of the customer experience. Charging for returns risks turning them turn off to you.

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Leo’s Daily Advertising Tip – On Public Relations

Most journalists prefer getting pitches by email. Master the subject line to capture their attention that your story idea is one they should take a closer look.

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is key. To get clients remembering your company, make sure that your Webiste URL and social media page names all have the same wording/lettering.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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