Category Archives: Public Relations

Leo’s Daily Tip – Today, On Customer Experience

Nobody likes to wait on hold for a customer service rep. That’s why adding “Chat” to your Website can increase customer satisfaction. Instead of having to pick of the phone, they just click on the chat feature and instantly they’re connected. Consider adding chat to your digital marketing program.

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Leo’s Daily Tip – Today, On Public Relations

So much is written about the customer experience in both consumer and business marketing, however not much attention is placed on teaching employees to deliver that experience. Employees, at all levels, who interract with customers, are actually part of marketing and should be trained re message, keywords, experience & more.

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Leo’s Daily Tip – Today, On Strategic Planning

A word about exceptionalism. What is exceptional about your product or service or company? That’s the thing to brand or promote because it distinguishes you. ProTip: “we care about our customers” doesn’t count unless you provide specifics about what caring action you take.

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Leo’s Daily Tip – Today, On Strategic Planning

Looking for fresh ideas? In-house marketing departments tend to get trapped in companies’ corporate cultures. That leads to new ideas and techniques becoming stifled  by peer pressure and politics. Perhaps it’s time to consider an outside firm to bring new ideas.

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Leo’s Daily Tip – Today, On Public Relations

An idea for you: looking for free public relations media coverage? Write about some trends and send it to a key editor or two in your area. Media likes to write about trends as we go into the new year. Or call and we can help you.

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Leo’s Daily Tip – Today, On Public Relations

Bad reviews often happen because customers feel frustrated that they can’t get through to the company to discuss their issue. Do you obscure phone numbers and email addresses? How difficult is it to reach someone who can make something happen for a customer?

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Leo’s Daily Tip – Today, On Public Relations

Consider sponsorships of targeted business events and organizations to put your name into the spotlight, elevate your status by being seen in the company of other much larger firms, and overall enhance your status as a thought leader.

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Leo’s Daily Tip – Today, On Public Relations

Do you think you are a thought leader in your specialty/industry? Unless you have a consistent program of published articles, speaking and appearing at industry events as a thought leader, no one knows. Maybe we should talk about getting you the awareness you deserve.

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Leo’s Daily Tip – Today, On Public Relations

Want to get CEO’s to listen to your pitch. Create or tap into exclusive events, lectures, concerts, shows and invite them to attend. Provide a subtle pitch either there or after, in the form of a thank you.

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Leo’s Daily Tip – Today, On Brand Strategy

Speaking of logos, here is a good test. Put your logo next to some of your competitors plus the 2 or 3 largest companies in your field. How does it compare? Perhaps it’s time to discuss a new one?

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Leo’s Daily Tip – Today, On Public Relations

Most people think of keywords to be used only in social media. But you should have a list of keywords to reinforce your brand and product message repeating them often, even in ads and press releases.

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Leo’s Daily Tip – Today, On Public Relations

Try to make your B2b press release and story relate to the news. It doesn’t matter if you’re a lawyer, architect, wealth manager, or manufacturer, it you can link your message to a current event writer will be more likely to use it.

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Leo’s Daily Tip – Today, On Public Relations

You may have heard of using influencers to promote products, but they can be difficult to enlist for promotion and expensive. Consider using MICRO-influencers, people with smaller audiences but still influential, more targeted and often more believable.

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Leo’s Daily Tip – Today, On Public Relations

Rookie content writer mistake…saving the most important point or fact until last. In PR, it’s exactly the opposite. Lead with the most important fact or point to capture the attention first, as readers drop off as you get deeper into the article.

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Leo’s Daily Tip – Today, On Public Relations

Pitching a technology story demands a balanced blend of geekiness and newbiness. Don’t assume that the writer is a scientist or engineer (or the readers, for that matter) and craft the pitch using storytelling to include the specifications.

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Leo’s Daily Tip – Today, On Strategic Planning

Generate thought leadership by holding a high-level panel discussion on a relevant topic. Put yourself and other experts on your panel. Market to the public or to your own list of acquaintances and purchase other lists of top prospects.

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Leo’s Daily Tip – Today, On Public Relations

Restauranteurs…a recent story in Philadelphia Business Journal @PHLbizjournal discussed #restaurants doing PR themselves. LOL!  Like you’d do architecture, accounting, legal, etc. yourself. If you don’t have budget for a PR pro, you don’t have budget for a restaurant.

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Leo’s Daily Tip – Today, On Public Relations

What do your long-time customers know about your company? For most, they learned about your company on the first day they bought your product or services and relatively little since. Use a monthly email newsletter to keep them in the loop.

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Leo’s Daily Tip – Today, On Public Relations

When sending out a press release, try to personalize the pitch by starting out with “Dear _(editor’s name)_”. That dramatically improves the chances it will get read and considered.

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Leo’s Daily Tip – Today, On Public Relations

Technology has mechanized many aspects of public relations, media buying and other marketing functions, but the human perspective added to computerized outreach and analysis differentiates great from good.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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