Category Archives: Public Relations

Leo’s Daily Advertising Tip – On Public Relations

Big or small, getting known in your community, aka building relationships is the most effective form of marketing. Create a campaign the makes relationships happen.

Tagged ,

Leo’s Daily Advertising Tip – On Thought Leadership

Actual leads & closed sales are not accurate KPI’s for a thought leadership campaign although most people want them to be. Rather one should measure duration & connection between lead and close as this is what thought leadership supports.

Tagged ,

Leo’s Daily Advertising Tip – On Thought Leadership

Want to plan a thought leadership event but short on names to invite…get partners in the same space who are not competitors to share lists & spotlight

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Sending out press releases? Best to send it to your list, follow up with a phone call to the writer and then send it again to make sure they get it.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

How to schedule a thought leadership event on a budget…get partners who are not competitors but in the same space to share costs & spotlight.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Free #publicrelations tip for your non-profit event: most local media have online community calendars that they let you post your event at no charge.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Do you maximize your speaking opportunities? Leverage them to non-attendees-videos, on your Website, emailed excerpts, social media & more.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: don’t just pitch what your product does. Present an angle why it would be of interest to the writer’s readers.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Professional services people looking for more clients should do pro bono for non-profits to demonstrate capabilities so other volunteers, who might be new prospects see what you can do for them

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: Having difficulty getting a writer to feature your product? Consider other options; perhaps they’ll include it as a backdrop to other stories or include your comment about it into an industry story.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Make your personality show on Twitter so people follow & engage-be witty, humorous, informative, insightful, even personal (like communicating about hobbies)

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Free publicity tip: most media and blogs have activities calendars that you can post your event at no charge.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Media coverage? Give the media an idea about something interesting to photograph or video. Better coverage happens when a visual is added to the story.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Many use google alerts to monitor their own names and coverage. Also use them to monitor competition and industry keywords.

 

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Is twitter valuable as a PR tool? Build direct relationships by following writers & editors on Twitter & getting them to follow you & your news posts.

Tagged ,

Leo’s Daily Advertising Tip – On Thought Leadership

Leverage your thought leadership credibilty by getting influencers themselves to amplify your message to their own audiences, whether on blogs, radio, videos & more.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

#causemarketing often misses its potential because companies don’t follow up with donors/participants to keep them engaged with the company & cause.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

“Getting to know” is a #PR 2-way street. Follow relevant reporters/editors on Twitter who cover your industry and learn what interests them, too.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Keeping up with your industry is key to getting #B2B media coverage. It’s not all about your company. Rather, it’s how your company/products fits in with the industry.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Press release distribution services are valuable, but nothing beats a one-on-one submission to a live writer who becomes interested in your story.

Tagged ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: