Category Archives: Public Relations

Leo’s Daily Tip – Today, On Marketing Strategy

 Trend #1 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

1) Many companies will be paralyzed with marketing indecision. This paralysis will cause them to do nothing leaving opportunities for savvy competitors.  #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

What is your content strategy in 2021? Don’t just randomly select topics.  Plan the message, people and stories about you and your company that you’d like to get out. Craft your message to compete effectively against covid-related stories the media seeks and be ready when that becomes old news.

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Leo’s Daily Tip – Today, On Public Relations

What will your public relations story be for 2021? More news about your company and products probably won’t be enough. People are looking for solutions and ideas for these unusual times. Evolve your brand message and thought leadership as a positive force for your customers.

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Leo’s Daily Tip – Today, On Public Relations

A tip for media success: do a Google search to find articles written about a topic related to your expertise. Make a list of those writers and editors writing the articles in your search.  Then send them your release with a personal note.

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Leo’s Daily Tip – Today, On Marketing Strategy

Do you like my Daily Marketing Tips?  Perhaps a friend or associate would like to see them as well.  I encourage you to recommend my sites to them on LinkedIn and Twitter.  Thanks!  And thank you for following me!!

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Leo’s Daily Tip – Today, On Thought Leadership

Speaking is a valuable component in thought leadership marketing. Although many will speak extemperanously about their topic or from a PowerPoint outline, one area to write down & memorize is the minute pitch about your company and what you can do for members of the audience. Don’t risk to memory leaving out an important point.

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Leo’s Daily Tip – Today, On Public Relations

Webinars or zoom calls are so popular. Approach your call with an attitude as professional as your business is. Make sure your sound quality and lighting are high quality. Also, be sure your background is your logo, office, slogans, products or other professional image you’re trying to market. (Just saw a guy with the open door to his bathroom in his background – not cool.) What are some of the craziest backgrounds you’ve seen?

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Leo’s Daily Tip-Today, On Public Relations

Are you giving a speech or webinar? Plan what attendees will take home to reinforce your message and remind them of you for future contact. We see too many people give a speech and leave. It is a practice quickly forgotten by attendees. Provide a post-talk digital file, deck, one-sheet, e-newsletter and more to keep attendees connected.

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Leo’s Daily Tip-Today, On Advertising

Is your marketing message communicating only what your product or service can do and not what it can do for the customer? Craft your message by looking through the eyes of a prospect by telling advantages meaningful to him/her not just features.

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Leo’s Daily Tip – Today, On Strategic Planning

Will your cautiousness about 2020 keep the damper on your 2021 marketing? While waiting to see what happens, will the result be other more outspoken & more active competitors getting the jump on 2021 business opportunities as they are thought of first by customers? Now is the time to enhance your own thought leadership.

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Leo’s Daily Tip – Today, On Public Relations

When you send out a press release to the media, put it on your Website and social media, too. Create a media page and list links to copies of each of your press releases so people can get a picture of your company together with the news stores that matter.

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Leo’s Daily Tip-Today, On Public Relations

When you publish a press release, also send it to your customers, prospects and vendors by email or direct mail. Make sure they know about news at your company. The last thing you want to hear from a customer after assigning a project to a competitor, “I never knew you did that.”

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Leo’s Daily Tip – Today, On Public Relations

Many companies just write a press release when they feel that something interesting happens. Often, that happen infrequently. Take charge of your PR consistency by developing an annual PR calendar. Plan a monthly story to keep your name in front of the relevant media and make them think of you first when they need a quote or interview.

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Leo’s Daily Tip-Today, On Public Relations

Everyone is busy, but joining and becoming active in industry and business associations create valuable networking & referral opportunities for you. They also help grow your thought leadership so people think of you first in your specialty. Join the top 3-5 relevant industry and business organizations and watch your leads grow.

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Leo’s Daily Tip – Today, On Public Relations

Getting your product or company or thought leader mentioned by influencers can be valuable. How to find those relevant influencers? Search keywords and hashtags and research those influencers who are found. Then take a look at your own followers and see who they are following.

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Leo’s Daily Tip – Today, On Thought Leadership

Is your company’s thought leader about to be interviewed? Practice with them beforehand in a way that’s relevant to that medium. Even experienced respondants deliver a more productive and more informative interview when they practice the key points they need to state to get the message across in a way that’s meaningful to followers of that medium.

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Leo’s Daily Tip – Today, On Cause Marketing

Politics is big this year. But some, even seemingly non-political positions can trigger unintended & unexpected negative consequences. After all, it’s difficult enough to gain a single point in market share. Losing ten, twenty percent due to a controversial stand is bad business. However, being a good citizen is good business. Study your causes and support those that are seen by all as doing good for all. There are plenty of those.

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Leo’s Daily Tip – Today, On Public Relations

It’s not always the boss or CEO who should be thought leader for your company. A lead scientist, engineer, tech person or even sales person could be a valuable spokesperson developed through industry media coverage, speaking at industry events, relevant social media posting and more.

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Leo’s Daily Tip – Today, On Public Relations

We are now in the age of #causemarketing . I am not speaking about politics here. Consumers prefer companies that have a goodwill side to their public relations program and can tell a story about helping people. For best results, make your story relevant to your brand. But be careful…see tomorrow’s post:

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Leo’s Daily Tip – Today, On Public Relations

Don’t just send your press release to the media…multi-purpose by 1) sending to employees, 2) sending to customers and prospects, 3) putting it on your Website, 4) posting it in social media, 5) adding it as a bill stuffer and more.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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