Pitching a PR story? Follow the writer on social media to get into their “inner circle” and also so they become familiar with your name.
Were you disappointed with #causemarketing messages on the #superbowlcommercials ? Who remembers the companies? To work, the cause needs to tie in with the brand and brand message. @toyota @dodgeram Kudos to @budweiser
#publicrelations is not only about telling a great story, it’s about convincing writers or influencers that your story will be interesting to their readers or followers.
#publicrelations pitches work best when you target a writer and personalize your message to them and why a topic would be of special interest to his-her readers.
Mainstream media is only one avenue for getting your #publicrelations message out. Find influencers in your field, build a relationship and engage them to talk about you and your products.
#Nonprofits publicizing their organizations or events can get extra mileage from public relations by publicizing the participating volunteers in their home local media.
Big or small, getting known in your community, aka building relationships is the most effective form of marketing. Create a campaign the makes relationships happen.
Want to plan a thought leadership event but short on names to invite…get partners in the same space who are not competitors to share lists & spotlight
Sending out press releases? Best to send it to your list, follow up with a phone call to the writer and then send it again to make sure they get it.
How to schedule a thought leadership event on a budget…get partners who are not competitors but in the same space to share costs & spotlight.
Free #publicrelations tip for your non-profit event: most local media have online community calendars that they let you post your event at no charge.
Do you maximize your speaking opportunities? Leverage them to non-attendees-videos, on your Website, emailed excerpts, social media & more.
Public relations tip: don’t just pitch what your product does. Present an angle why it would be of interest to the writer’s readers.
Professional services people looking for more clients should do pro bono for non-profits to demonstrate capabilities so other volunteers, who might be new prospects see what you can do for them
Public relations tip: Having difficulty getting a writer to feature your product? Consider other options; perhaps they’ll include it as a backdrop to other stories or include your comment about it into an industry story.
Media coverage? Give the media an idea about something interesting to photograph or video. Better coverage happens when a visual is added to the story.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership