Keep your name in front of your market as one of the leaders, even with small mentions in articles. For example, when trade media does an industry reveiew, make sure your top executive is quoted and photos of your products are shown as examples.
When was the last time you spoke to a group about your business or an interesting technique, tip or product you offer? Becoming a thought leader means getting your thought publicized and speaking is an important aspect of that.
Many public realations campaigns are focused on mainstream print and broadcast media. In today’s world, those are important but equally so are digital media and blogs. Make sure your campaign covers those as well.
How to get more media attention, give your product away. Design a program to give it to non-profits and then generate publicity about it from them and you. It’s a strong way to enhance your connection to the community.
If you are or aspire to be a thought leader, generate exposure by being on panels on your topic. A valuable event is to create your own panel and to invite other thought leader to join you on the panel at your event.
Have you had your public relations story published by a writer? Keep up the relationship. Tell them about what’s new at your company in a way that is consistent with what they write about, as well as their tone.
Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.
Instagram is becoming more & more valuable for business in two ways: 1) to actually sell products, but even better, 2) creating eye-catching visuals that wow the viewer, get them to stop scrolling for a second & check back for more.
People prefer getting recommendations from experts. Who are your experts – your own customers. So tap into them and design a program that motivates them to refer your company and products to their associates and friends.
Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.
Company news releases may be all about you, but the best way to get media to cover you is to relate your news to the bigger trends in the news. For example, if media is buzzing about conservation, how can you relate your company news to that trending angle?
Happy New Year! It’s a good time to take a look back over 2018 marketing. What was your biggest success? Have you planned to add to our enhance it in the new year? Talk to your team and get their input too.
For best results when you’re pitching a #PR story to a medium, stress why your story will be valuable to its audience, even tying in content with themes or hot news relevant to the medium.
Media usually writes about the news. For best PR results, write your media release to tie in with current newsy themes and relate them to your company or product.
A press release should be written concisely for the purpose of sketching out a story idea to a writer or editor. Many companies write releases as the story itself, agonizing over language and details when, most of the time, the writer is going to ignore the release and write the story from scratch.
In press releases, don’t just tell facts communicate the news story. For example, instead of “Company x introduces a new valve”, write “New valve threatens to disrupt the entire plumbing industry.” Note the difference.
Don’t just stop with writing a press release, repurpose the same information as a LinkedIn Group article, company blog post, one sheet, email to customers and more
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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