Is twitter valuable as a PR tool? Build direct relationships by following writers & editors on Twitter & getting them to follow you & your news posts.
#causemarketing often misses its potential because companies don’t follow up with donors/participants to keep them engaged with the company & cause.
“Getting to know” is a #PR 2-way street. Follow relevant reporters/editors on Twitter who cover your industry and learn what interests them, too.
Keeping up with your industry is key to getting #B2B media coverage. It’s not all about your company. Rather, it’s how your company/products fits in with the industry.
Press release distribution services are valuable, but nothing beats a one-on-one submission to a live writer who becomes interested in your story.
If your news is important enough to write a press release, make sure you communicate it to your customers and employees too.
Infrequent event planners often forget to hire a photographer nor post photos online. Embed your photo gallery into your site or blog using sites like FlickR.
Copy and content writing tip – write as if you’re writing to be read by one person, whether it’s an ad, press release or product demonstation.
#thoughtleader media coverage anticipates popular news topics & presents oneself as an expert in that area, ready to comment and to be quoted.
Looking to be a #thoughtleader ? Scan community calendars for related conventions & events and offer to speak on a relevant topic.
A media release is not a story about your company. It’s a sales tool, to sell the writer on the idea why your company’s message will be interesting to readers.
Does your #publicrelations campaigns lack a marketing focused bio for the key player(s) to achieve #thoughleadership beyond the CV, consistent with marketing & brand narrative.
Public relations tip: Be the thought leader you think you are. Create a list of trends for 2017 in your area and promote them online and in media.
Publlc relations tip: tell stories that make your business seem more human in the way it helps other humans.
ACA/Obamacare News, Tips, & Ideas For Business
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations
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