Category Archives: Public Relations

Leo’s Daily Advertising Tip – On Public Relations

Professional services people looking for more clients should do pro bono for non-profits to demonstrate capabilities so other volunteers, who might be new prospects see what you can do for them

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Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: Having difficulty getting a writer to feature your product? Consider other options; perhaps they’ll include it as a backdrop to other stories or include your comment about it into an industry story.

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Leo’s Daily Advertising Tip – On Social Media

Make your personality show on Twitter so people follow & engage-be witty, humorous, informative, insightful, even personal (like communicating about hobbies)

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Leo’s Daily Advertising Tip – On Public Relations

Free publicity tip: most media and blogs have activities calendars that you can post your event at no charge.

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Leo’s Daily Advertising Tip – On Public Relations

Media coverage? Give the media an idea about something interesting to photograph or video. Better coverage happens when a visual is added to the story.

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Leo’s Daily Advertising Tip – On Strategic Planning

Many use google alerts to monitor their own names and coverage. Also use them to monitor competition and industry keywords.

 

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Leo’s Daily Advertising Tip – On Public Relations

Is twitter valuable as a PR tool? Build direct relationships by following writers & editors on Twitter & getting them to follow you & your news posts.

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Leo’s Daily Advertising Tip – On Thought Leadership

Leverage your thought leadership credibilty by getting influencers themselves to amplify your message to their own audiences, whether on blogs, radio, videos & more.

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Leo’s Daily Advertising Tip – On Public Relations

#causemarketing often misses its potential because companies don’t follow up with donors/participants to keep them engaged with the company & cause.

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Leo’s Daily Advertising Tip – On Public Relations

“Getting to know” is a #PR 2-way street. Follow relevant reporters/editors on Twitter who cover your industry and learn what interests them, too.

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Leo’s Daily Advertising Tip – On Public Relations

Keeping up with your industry is key to getting #B2B media coverage. It’s not all about your company. Rather, it’s how your company/products fits in with the industry.

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Leo’s Daily Advertising Tip – On Public Relations

Press release distribution services are valuable, but nothing beats a one-on-one submission to a live writer who becomes interested in your story.

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Leo’s Daily Advertising Tip – On Public Relations

If your news is important enough to write a press release, make sure you communicate it to your customers and employees too.

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Leo’s Daily Advertising Tip – On Public Relations

Infrequent event planners often forget to hire a photographer nor post photos online. Embed your photo gallery into your site or blog using sites like FlickR.

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Leo’s Daily Advertising Tip – On Creativity

Copy and content writing tip – write as if you’re writing to be read by one person, whether it’s an ad, press release or product demonstation.

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Leo’s Daily Advertising Tip – On Public Relations

#thoughtleader media coverage anticipates popular news topics & presents oneself as an expert in that area, ready to comment and to be quoted.

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Leo’s Daily Advertising Tip – On Social Media

A negative comment in social media presents a great opportunity to publicly show the rest of your customers how wonderful you are in fixing an issue and creating a happy customer.

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Leo’s Daily Advertising Tip – On Public Relations

Looking to be a #thoughtleader ? Scan community calendars for related conventions & events and offer to speak on a relevant topic.

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Leo’s Daily Advertising Tip – On Public Relations

A media release is not a story about your company. It’s a sales tool, to sell the writer on the idea why your company’s message will be interesting to readers.

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Leo’s Daily Advertising Tip – On Public Relations

Does your #publicrelations campaigns lack a marketing focused bio for the key player(s) to achieve #thoughleadership beyond the CV, consistent with marketing & brand narrative.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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