Category Archives: Public Relations

Leo’s Daily Advertising Tip – On Public Relations

Press release distribution services are valuable, but nothing beats a one-on-one submission to a live writer who becomes interested in your story.

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Leo’s Daily Advertising Tip – On Public Relations

If your news is important enough to write a press release, make sure you communicate it to your customers and employees too.

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Leo’s Daily Advertising Tip – On Public Relations

Infrequent event planners often forget to hire a photographer nor post photos online. Embed your photo gallery into your site or blog using sites like FlickR.

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Leo’s Daily Advertising Tip – On Creativity

Copy and content writing tip – write as if you’re writing to be read by one person, whether it’s an ad, press release or product demonstation.

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Leo’s Daily Advertising Tip – On Public Relations

#thoughtleader media coverage anticipates popular news topics & presents oneself as an expert in that area, ready to comment and to be quoted.

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Leo’s Daily Advertising Tip – On Social Media

A negative comment in social media presents a great opportunity to publicly show the rest of your customers how wonderful you are in fixing an issue and creating a happy customer.

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Leo’s Daily Advertising Tip – On Public Relations

Looking to be a #thoughtleader ? Scan community calendars for related conventions & events and offer to speak on a relevant topic.

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Leo’s Daily Advertising Tip – On Public Relations

A media release is not a story about your company. It’s a sales tool, to sell the writer on the idea why your company’s message will be interesting to readers.

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Leo’s Daily Advertising Tip – On Public Relations

Does your #publicrelations campaigns lack a marketing focused bio for the key player(s) to achieve #thoughleadership beyond the CV, consistent with marketing & brand narrative.

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Leo’s Daily Advertising Tip – On Strategic Planning

Consumer advertisers know this – how interesting it is to have customers pose and post using your product or service. Why not B2B?

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Leo’s Daily Advertising Tip – On Public Relations

When an article or video gets “published”, maximize its use by featuring on your Website, social media, direct mail, email…tell the world in every medium.

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Leo’s Daily Advertising Tip – Observation 2

What’s up with preachiness in #superbowlcommercials ? @audi @airbnb @84 lumber @cocacola etc.? Why have a message that might alienate some customers? Is this the forum?  Consumer product brands are usually not causes, whether you agree with the cause or not – plus, how does that give reason for someone to buy your product. My preach…go back to salesmanship 101.

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Leo’s Daily Advertising Tip

You probably gave up reading aloud in the 1st grade, but as a proofreading technique, reading the copy softly word by word catches what spellcheck misses.

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Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: Be the thought leader you think you are. Create a list of trends for 2017 in your area and promote them online and in media.

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Leo’s Daily Advertising Tip – On Public Relations

Publlc relations tip: tell stories that make your business seem more human in the way it helps other humans.

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Leo’s Daily Advertising Tip – On Public Relations

Many media are short of staff and are receptive of stories that are local, date related, a number of bullet points and easy to rewrite or use as is. #publicrelations

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Leo’s Daily Advertising Tip – On Public Relations

Generate leads with your #publicrelations by promoting your key thoughtleadership point & then offering a white paper with more information about it.

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Leo’s Daily Advertising Tip – On Public Relations

Timing of #publicrelations media contact is often a concern-whether to reach out too early or closer to the activity. We suggest both, a heads up and a follow up.

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Leo’s Daily Advertising Tip – On Public Relations

Releasing #publicrelations content? You may not want to release the entire story at once. Divide it up and tantalize by releasing pieces one after another.

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Leo’s Daily Advertising Tip – On Public Relations

Timing is important when pitching a public relations story. You don’t want to pitch too early and be forgotten or too late to miss the deadline.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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