Category Archives: Public Relations

Leo’s Daily Advertising Tip – On Public Relations

Sending out a slew of media releases can be valuable.  Even more valuable is to research those writers who make a career out of writing about your type of story and direct a release just for them.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

In a press release, it’s often not enough to just communicate the news.  It’s also important to communicate to the reporter why they should be interested in writing about the story, which may be more important than the story itself.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

If you have a new PR messaging initiative, first send your message out to target market #1. Who is that? Your employees, stockholders and customers. Make sure to get them on board first.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Community outreach is a powerful public relations tool because, done correctly, it takes your message to your target market in a way that naturally stimulates engagement and builds emotional attachment.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Most of your competition is lazy, ignorant or asleep. Take command of social media, speaking & publicity and make yourself an industry thought leader. Consistency is key!

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Writing a media pitch for your public relations? Your message to the writer should be about the value that publishing your article adds to the medium, audience, interest, brand, etc. 

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Micromanaging kills creativity. Providing guidance is valuable but overbearing control teaches people to wait for your answer without working to imagine their own solutions.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Leverage your public relations results by linking to social media, emailing to customers and prospects, adding to Website, making part of sales presentations and more.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

#Publicrelations pitch?  Pitch with your target audience in mind.  Why would the editor or writer’s audience be interested in your story? That why should be your pitch.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Create and produce a monthly 5-10 minute Webinar on some non-promotional industry news, technique or tip to create thought leadership. Post on the same day each month and create an archive.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

How do you keep track of pitches in progress?  We have our PR software but find that ACT! contact management gives us the alarm reminders to keep track of connections and to contact a writer months down the road #publicrelations

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Holding an event? Jot down interesting quotes from your speakers and post them afterwards to remind participants and to keep them engaged.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Holding an event? Bolster engagement by selecting an event or #convention #hashtag and then inviting people to post photos of the event and to chat about it.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Pitching a PR story? Follow the writer on social media to get into their “inner circle” and also so they become familiar with your name. 

Leo’s Daily Advertising Tip – On Cause Marketing

Were you disappointed with #causemarketing messages on the #superbowlcommercials ? Who remembers the companies? To work, the cause needs to tie in with the brand and brand message. @toyota @dodgeram Kudos to @budweiser

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

#publicrelations is not only about telling a great story, it’s about convincing writers or influencers that your story will be interesting to their readers or  followers.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

#publicrelations pitches work best when you target a writer and personalize your message to them and why a topic would be of special interest to his-her readers.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Mainstream media is only one avenue for getting your #publicrelations message out. Find influencers in your field, build a relationship and engage them to talk about you and your products.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

#Nonprofits publicizing their organizations or events can get extra mileage from public relations by publicizing the participating volunteers in their home local media.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Happy New Year!  Are you about to do the same thing, the same way you did in 2017 and expect different results?  Let’s talk!

Tagged , ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: