Category Archives: Public Relations

Leo’s Daily Tip – Today, On Brand Strategy

Speaking of logos, here is a good test. Put your logo next to some of your competitors plus the 2 or 3 largest companies in your field. How does it compare? Perhaps it’s time to discuss a new one?

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Leo’s Daily Tip – Today, On Public Relations

Most people think of keywords to be used only in social media. But you should have a list of keywords to reinforce your brand and product message repeating them often, even in ads and press releases.

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Leo’s Daily Tip – Today, On Public Relations

Try to make your B2b press release and story relate to the news. It doesn’t matter if you’re a lawyer, architect, wealth manager, or manufacturer, it you can link your message to a current event writer will be more likely to use it.

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Leo’s Daily Tip – Today, On Public Relations

You may have heard of using influencers to promote products, but they can be difficult to enlist for promotion and expensive. Consider using MICRO-influencers, people with smaller audiences but still influential, more targeted and often more believable.

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Leo’s Daily Tip – Today, On Public Relations

Rookie content writer mistake…saving the most important point or fact until last. In PR, it’s exactly the opposite. Lead with the most important fact or point to capture the attention first, as readers drop off as you get deeper into the article.

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Leo’s Daily Tip – Today, On Public Relations

Pitching a technology story demands a balanced blend of geekiness and newbiness. Don’t assume that the writer is a scientist or engineer (or the readers, for that matter) and craft the pitch using storytelling to include the specifications.

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Leo’s Daily Tip – Today, On Strategic Planning

Generate thought leadership by holding a high-level panel discussion on a relevant topic. Put yourself and other experts on your panel. Market to the public or to your own list of acquaintances and purchase other lists of top prospects.

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Leo’s Daily Tip – Today, On Public Relations

Restauranteurs…a recent story in Philadelphia Business Journal @PHLbizjournal discussed #restaurants doing PR themselves. LOL!  Like you’d do architecture, accounting, legal, etc. yourself. If you don’t have budget for a PR pro, you don’t have budget for a restaurant.

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Leo’s Daily Tip – Today, On Public Relations

What do your long-time customers know about your company? For most, they learned about your company on the first day they bought your product or services and relatively little since. Use a monthly email newsletter to keep them in the loop.

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Leo’s Daily Tip – Today, On Public Relations

When sending out a press release, try to personalize the pitch by starting out with “Dear _(editor’s name)_”. That dramatically improves the chances it will get read and considered.

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Leo’s Daily Tip – Today, On Public Relations

Technology has mechanized many aspects of public relations, media buying and other marketing functions, but the human perspective added to computerized outreach and analysis differentiates great from good.

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Leo’s Daily Tip – Today, On Salesmanship

If you have a sales organization, it’s valuable to use advertising and public relations to create an environment for closing the sale, meaning getting a message out to potential customers prior, to pre-set the tone for the presentation.

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Leo’s Daily Tip – Today, On Public Relations

Some press release headlines are more effective than others.  When sending a release to the media, try testing two or more different headlines to see which one is picked up more frequently.

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Leo’s Daily Tip – Today, On Social Media

Trying to get some mention in the media?  Don’t just send a press release, give the editor or writer a story idea.  What do you think would be an interesting story around your product or service?

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Leo’s Daily Tip – Today, On Public Relations

Don’t keep your expertise a secret.  Make part of your marketing plan to get out and speak in front of groups where potential leads and networking will be relevant and valuable to you.

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Leo’s Daily Tip – Today, On Public Relations

In public relations, with writers and editors having less time to pay attention to a lengthy pitch, do you think a conventional press release is a thing of the past?

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Leo’s Daily Tip – Today, On Public Relations

Don’t just send out a press release to the media.  Attach a note to the writer or editor listing a couple of reasons why you believe that the release will be interesting to their readers.

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Leo’s Daily Tip – We’re moving today!!

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Leo’s Daily Tip – I’m very excited to move into our new larger offices near Rittenhouse Square.  Here is a view from my office looking west.  Stop by and say hello! 
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Leo’s Daily Tip – Today, On Public Relations

Keep your name in front of your market as one of the leaders, even with small mentions in articles. For example, when trade media does an industry reveiew, make sure your top executive is quoted and photos of your products are shown as examples.

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Leo’s Daily Tip – Today, On Public Relations

When was the last time you spoke to a group about your business or an interesting technique, tip or product you offer? Becoming a thought leader means getting your thought publicized and speaking is an important aspect of that.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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