Category Archives: Public Relations

Leo’s Daily Tip – Today, On Public Relations

Is your company on as many directories as possible?  Usually these are free.  You might just do a search or go on services that push your information to most of the major data banks.

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Leo’s Daily Tip – Today, On Public Relations

Companies need to promote themselves but don’t overlook your c-suite executives, scientists and phd’s.  Make them thought leaders in their/your field using a fusion of #publicrelations and #socialmedia to make people prefer doing business with your firm.

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Leo’s Daily Advertising Tip – On Public Relations

Are your press releases one dimensional, meaning that they just state the “what” in your news. For best results, add the “why should the media & reader care” dimension.

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Leo’s Daily Advertising Tip – On Public Relations

 Companies tend to overlook their employees and vendors when telling their story and especially what’s new. Remember to communicate to them first.

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Leo’s Daily Advertising Tip – On Public Relations

Build your #publicrelations credibility with the media by directing your stories to writers whose beat is your focus.

Leo’s Daily Advertising Tip – On Public Relations

Working on a thought leadership campaign? Consider a partner to share in speaking opportunities but also to bring part of the budget, their email list, ideas and more.

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Leo’s Daily Advertising Tip – On Strategic Planning

Most customers, especially those at retail, expect returns and make-goods to be part of the customer experience. Charging for returns risks turning them turn off to you.

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Leo’s Daily Advertising Tip – On Public Relations

Most journalists prefer getting pitches by email. Master the subject line to capture their attention that your story idea is one they should take a closer look.

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is key. To get clients remembering your company, make sure that your Webiste URL and social media page names all have the same wording/lettering.

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Leo’s Daily Advertising Tip – On Public Relations

Sending out a slew of media releases can be valuable.  Even more valuable is to research those writers who make a career out of writing about your type of story and direct a release just for them.

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Leo’s Daily Advertising Tip – On Public Relations

In a press release, it’s often not enough to just communicate the news.  It’s also important to communicate to the reporter why they should be interested in writing about the story, which may be more important than the story itself.

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Leo’s Daily Advertising Tip – On Public Relations

If you have a new PR messaging initiative, first send your message out to target market #1. Who is that? Your employees, stockholders and customers. Make sure to get them on board first.

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Leo’s Daily Advertising Tip – On Public Relations

Community outreach is a powerful public relations tool because, done correctly, it takes your message to your target market in a way that naturally stimulates engagement and builds emotional attachment.

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Leo’s Daily Advertising Tip – On Public Relations

Most of your competition is lazy, ignorant or asleep. Take command of social media, speaking & publicity and make yourself an industry thought leader. Consistency is key!

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Leo’s Daily Advertising Tip – On Public Relations

Writing a media pitch for your public relations? Your message to the writer should be about the value that publishing your article adds to the medium, audience, interest, brand, etc. 

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Leo’s Daily Advertising Tip – On Strategic Planning

Micromanaging kills creativity. Providing guidance is valuable but overbearing control teaches people to wait for your answer without working to imagine their own solutions.

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Leo’s Daily Advertising Tip – On Public Relations

Leverage your public relations results by linking to social media, emailing to customers and prospects, adding to Website, making part of sales presentations and more.

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Leo’s Daily Advertising Tip – On Public Relations

#Publicrelations pitch?  Pitch with your target audience in mind.  Why would the editor or writer’s audience be interested in your story? That why should be your pitch.

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Leo’s Daily Advertising Tip – On Public Relations

Create and produce a monthly 5-10 minute Webinar on some non-promotional industry news, technique or tip to create thought leadership. Post on the same day each month and create an archive.

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Leo’s Daily Advertising Tip – On Public Relations

How do you keep track of pitches in progress?  We have our PR software but find that ACT! contact management gives us the alarm reminders to keep track of connections and to contact a writer months down the road #publicrelations

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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