Category Archives: Public Relations

Leo’s Daily Tip – Today, On Public Relations

Get your company out into the community and you can become a hometown hero. Participate in community events and activities as a sponsor. The more people see your logo as a partner, the more loyal they will be to feel that your company is an involved local, worthy of local loyalty.

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Today, Speaking at the Union League of Philadelphia

Proud to be part of the panel of marketing experts at the Union League of Philadelphia on the topic of Marketing 2020 – New Ways to Increase Engagement with Everyone.  Glad to share our concepts of business community and thought leadership. Thanks to the nearly 90 people who attended @Beacon #UnionLeagueof PhiladelphiaIMG_20200219_084137

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Leo’s Daily Tip – Today, On Public Relations

Public relations success is often less about getting the message you want to be published, published, and more about fitting your message into the stories or style key writers or editors are planning to print.

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Leo’s Daily Tip-Today, On Public Relations

Most publications publish editorial calendars which sketch out the general themes and topics planned for each issue. Check out the calendars and schedule your ads and releases to be placed in the issues that mean the most for your product or services.

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Leo’s Daily Tip – Today, On Public Relations

In public relations, when you pitch a writer, don’t just send out a release to them, tell them why you think it it’s a good story, tell them why it will make a good story for them and for their readers.

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Leo’s Daily Tip – Today, On Public Relations

Press releases aren’t only for getting your news out. They can be useful in just keeping your name in front of relevant journalists so when they have an opportunity, they think of you first as a thought leader.

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Leo’s Daily Tip – Today, On Customer Experience

Nobody likes to wait on hold for a customer service rep. That’s why adding “Chat” to your Website can increase customer satisfaction. Instead of having to pick of the phone, they just click on the chat feature and instantly they’re connected. Consider adding chat to your digital marketing program.

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Leo’s Daily Tip – Today, On Public Relations

So much is written about the customer experience in both consumer and business marketing, however not much attention is placed on teaching employees to deliver that experience. Employees, at all levels, who interract with customers, are actually part of marketing and should be trained re message, keywords, experience & more.

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Leo’s Daily Tip – Today, On Strategic Planning

A word about exceptionalism. What is exceptional about your product or service or company? That’s the thing to brand or promote because it distinguishes you. ProTip: “we care about our customers” doesn’t count unless you provide specifics about what caring action you take.

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Leo’s Daily Tip – Today, On Strategic Planning

Looking for fresh ideas? In-house marketing departments tend to get trapped in companies’ corporate cultures. That leads to new ideas and techniques becoming stifled  by peer pressure and politics. Perhaps it’s time to consider an outside firm to bring new ideas.

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Leo’s Daily Tip – Today, On Public Relations

An idea for you: looking for free public relations media coverage? Write about some trends and send it to a key editor or two in your area. Media likes to write about trends as we go into the new year. Or call and we can help you.

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Leo’s Daily Tip – Today, On Public Relations

Bad reviews often happen because customers feel frustrated that they can’t get through to the company to discuss their issue. Do you obscure phone numbers and email addresses? How difficult is it to reach someone who can make something happen for a customer?

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Leo’s Daily Tip – Today, On Public Relations

Consider sponsorships of targeted business events and organizations to put your name into the spotlight, elevate your status by being seen in the company of other much larger firms, and overall enhance your status as a thought leader.

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Leo’s Daily Tip – Today, On Public Relations

Do you think you are a thought leader in your specialty/industry? Unless you have a consistent program of published articles, speaking and appearing at industry events as a thought leader, no one knows. Maybe we should talk about getting you the awareness you deserve.

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Leo’s Daily Tip – Today, On Public Relations

Want to get CEO’s to listen to your pitch. Create or tap into exclusive events, lectures, concerts, shows and invite them to attend. Provide a subtle pitch either there or after, in the form of a thank you.

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Leo’s Daily Tip – Today, On Brand Strategy

Speaking of logos, here is a good test. Put your logo next to some of your competitors plus the 2 or 3 largest companies in your field. How does it compare? Perhaps it’s time to discuss a new one?

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Leo’s Daily Tip – Today, On Public Relations

Most people think of keywords to be used only in social media. But you should have a list of keywords to reinforce your brand and product message repeating them often, even in ads and press releases.

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Leo’s Daily Tip – Today, On Public Relations

Try to make your B2b press release and story relate to the news. It doesn’t matter if you’re a lawyer, architect, wealth manager, or manufacturer, it you can link your message to a current event writer will be more likely to use it.

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Leo’s Daily Tip – Today, On Public Relations

You may have heard of using influencers to promote products, but they can be difficult to enlist for promotion and expensive. Consider using MICRO-influencers, people with smaller audiences but still influential, more targeted and often more believable.

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Leo’s Daily Tip – Today, On Public Relations

Rookie content writer mistake…saving the most important point or fact until last. In PR, it’s exactly the opposite. Lead with the most important fact or point to capture the attention first, as readers drop off as you get deeper into the article.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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