Category Archives: Public Relations

Leo’s Daily Tip – Today, On Public Relations

If you are or aspire to be a thought leader, generate exposure by being on panels on your topic. A valuable event is to create your own panel and to invite other thought leader to join you on the panel at your event.

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Leo’s Daily Tip – Today, On Public Relations

Have you had your public relations story published by a writer?  Keep up the relationship. Tell them about what’s new at your company in a way that is consistent with what they write about, as well as their tone.

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Leo’s Daily Tip – Today, On Public Relations

Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.

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Leo’s Daily Tip – Today, On Social Media

Instagram is becoming more & more valuable for business in two ways: 1) to actually sell products, but even better, 2) creating eye-catching visuals that wow the viewer, get them to stop scrolling for a second & check back for more.

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Leo’s Daily Tip – Today, On Thought Leadership

People prefer getting recommendations from experts. Who are your experts – your own customers. So tap into them and design a program that motivates them to refer your company and products to their associates and friends.

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Leo’s Daily Tip – Today, On Strategic Planning

Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.

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Leo’s Daily Tip – On Strategic Planning

Winning CEO’s put a value on creativity. They understand the mediocrity out there and that standing out means message crafting, doing something creatively.  Hint…In-house teams are almost never creative.

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Leo’s Daily Tip – Today, On Public Relations

Company news releases may be all about you, but the best way to get media to cover you is to relate your news to the bigger trends in the news. For example, if media is buzzing about conservation, how can you relate your company news to that trending angle?

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Leo’s Daily Tip – Today, On Strategic Planning

Happy New Year!  It’s a good time to take a look back over 2018 marketing.  What was your biggest success?  Have you planned to add to our enhance it in the new year?  Talk to your team and get their input too.

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Leo’s Daily Tip – Today, On Public Relations

Public relations and social media strengthen each other in marketing as both reinforce search keywords, produce findable content, enhance the potential to expand audiences, improve search scores and more.

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Leo’s Daily Tip – Today, On Public Relations

For best results when you’re pitching a #PR story to a medium, stress why your story will be valuable to its audience, even tying in content with themes or hot news relevant to the medium.

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Leo’s Daily Tip – Today, On Public Relations

Media usually writes about the news. For best PR results, write your media release to tie in with current newsy themes and relate them to your company or product.

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Leo’s Daily Tip – Today, On Public Relations

A press release should be written concisely for the purpose of sketching out a story idea to a writer or editor. Many companies write releases as the story itself, agonizing over language and details when, most of the time, the writer is going to ignore the release and write the story from scratch.

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Leo’s Daily Tip – Today, On Public Relations

In press releases, don’t just tell facts communicate the news story. For example, instead of “Company x introduces a new valve”, write “New valve threatens to disrupt the entire plumbing industry.” Note the difference.

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Leo’s Daily Tip – Today, On Public Relations

Don’t just stop with writing a press release, repurpose the same information as a LinkedIn Group article, company blog post, one sheet, email to customers and more

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Leo’s Daily Tip – Today, On Public Relations

Public relations should not only be news about your company.  It should support your brand too.  Craft stories and events to deliver your news within the context of your brand message and the image.

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Leo’s Daily Tip – Today, On Public Relations

Events are powerful for marketing whether your product is consumer-directed or B2B. Create symposia, lectures, conferences, lunches or dinners, etc. with a focused, current theme designed to set up an environment leading to closing sales.

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Leo’s Daily Tip – Today, On Strategic Planning

The psychological theory of reciprocity suggests a powerful urge to reciprocate when someone receives something. Online, provide content or a white paper, for example, and help people become grateful and more likely to give you something…an order.

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Leo’s Daily Tip – Today, On Public Relations

A press release is not a story to be published.  It is a pitch to a writer or editor to motivate them to write the story.  Write it to give them the idea about writing the story and keep it brief.  It’s not the story.

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Leo’s Daily Tip – Today, On Public Relations

Give yourself a better chance to get your article published in the media by researching stories in your industry or area and who is the writer.  Send your pitch to that writer instead of the medium or editor.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

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Silverman Leadership

writer, speaker and advisor on effective leadership

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