Try to make your Website URL and social media tags all the same. Not only does this reinforce your brand consistency, it makes your sites easy to remember and access across the board.
If you are or aspire to be a thought leader, generate exposure by being on panels on your topic. A valuable event is to create your own panel and to invite other thought leader to join you on the panel at your event.
It’s not enough to have a brand, you need a product uniqueness. Just got a new client who is known in the industry, but when asked about product differentiators, there was nothing they did uniquely over the competition. Glad they found us.
Have you had your public relations story published by a writer? Keep up the relationship. Tell them about what’s new at your company in a way that is consistent with what they write about, as well as their tone.
The latest information your current client knows about your business may only be the information they learned when they first became a client or customer. Develop an email campaign to update them and to keep your message in front of them.
Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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