Category Archives: Daily Tips

Leo’s Daily Tip – Today, On Advertising

Many companies develop videos for their Websites and emails, and then forget to ALSO upload them on YouTube. For valuable traffic, create your own YouTube channel featuring your logo and message together with keyword descriptions of each video.

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Leo’s Daily Tip – Today, On Advertising

When developing your advertising message, ask yourself and your team, “what problem are you trying to help customers solve?” Once you have the answer, writing the message will be a lot easier.

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Leo’s Daily Tip-Today, On Advertising

Looking to reach a certain target executive title in a defined region? Let us show you how @linkedin can help, especially geotargeted ads or boosted posts to help direct a message to targeted prospects in that region.

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Leo’s Daily Tip – Today, On Advertising

John Wanamaker was wrong. Half of your advertising doesn’t have to be wasted. Where do most people first turn to find information? Google. Ask us about pay-per-click ads on Google for outstanding message & market targeting, where you can actually see your results.

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Leo’s Daily Tip-Today, On Advertising

Important to realize that although you’ve been promoting the same message for a while, many have never seen it or have seen it but haven’t been ready to buy. Take care not to get bored with your message before your market is. Companies often change great ads before they need to.

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Leo’s Daily Tip – Today, On Strategic Planning

Generate thought leadership by holding a high-level panel discussion on a relevant topic. Put yourself and other experts on your panel. Market to the public or to your own list of acquaintances and purchase other lists of top prospects.

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Leo’s Daily Tip – Today, On Strategic Planning

B2B disruption – manufacturers and other B-2-B marketers migrating their sales and marketing to shopping website formats that were formally the province of consumer companies. Ask me how to make it easy to order your B2B products in 2-3 clicks.

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Leo’s Daily Tip – Today, On Strategic Planning

In today’s fast-paced world, it’s easy to focus on the short term and to be judged on it. But the long-term is where the real growth comes from. In addition to the short-term, encourage long-term initiatives from yourself and team and give them the time to succeed.

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Leo’s Daily Tip – Today, On Strategic Planning

How easy is it for your customers/clients to work with you? Test your process by calling, emailing and ordering from your own company and detail the bottlenecks or annoyances.

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Leo’s Daily Tip – Today, On Social Media

Don’t always ignore a bad review in social media. Sometimes by responding, acknowledging the issue and detailing plans to improve, you communicate honesty together with a caring attitude that will appeal to customers.

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Leo’s Daily Tip – Today, On Advertising

Advertising isn’t always about leads. Create another dimension in your marketing that creates an environment within which sales can be closed. This one-two strategy preps the customer and facilitates the call to action or direct close by the sales person.

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Leo’s Daily Tip – Today, On Social Media

B2B social media is one of the easiest ways to get new leads and customers as they follow related hashtags and keywords. Make your posts interesting and timely and they’ll become followers leading to their buying from you.

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Leo’s Daily Tip – Today, On Public Relations

Restauranteurs…a recent story in Philadelphia Business Journal @PHLbizjournal discussed #restaurants doing PR themselves. LOL!  Like you’d do architecture, accounting, legal, etc. yourself. If you don’t have budget for a PR pro, you don’t have budget for a restaurant.

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Leo’s Daily Tip – Today, On Social Media

Social media followers don’t often write a response but that doesn’t mean you can’t listen to them. Review the data and see which of your posts get more engagement. That’s what your followers want so provide more.

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Leo’s Daily Tip – Today, On Advertising

You’re driving down the road and a digital billboard catches your eye…but then it quickly changes. Did you miss the message? To prevent this, keep the message simple – best: a graphic, logo and 1-5 words.

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Leo’s Daily Tip – Today, On Social Media

For active social media results, engage your employees and customers. Firstly, encourage them to follow your company. Then get them to respond and recommend you to associates and friends.

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Leo’s Daily Tip -Today, On Social Media

For added social media exposure for an event or new product launch, pin the post to the top of your feed, then link it to a landing page where virtually all your followers will see it-make sure they can easily click to a link for more info.

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Leo’s Daily Tip – Today, On Social Media

One way to increase Twitter followers is to check in with your Twitter more frequently, several times a day, and then interact more with your feed, liking their posts and retweeting them.

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Leo’s Daily Tip – Today, On Public Relations

What do your long-time customers know about your company? For most, they learned about your company on the first day they bought your product or services and relatively little since. Use a monthly email newsletter to keep them in the loop.

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Leo’s Daily Tip – Today, On Strategic Planning

Public companies of consumer products should consider their stockholders as a VIP group to whom to market. First to acquire new products, limited editions, buying clubs, etc. add revenue, enhance loyalty, help generate word of mouth and more.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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