Category Archives: Daily Tips

Leo’s Daily Tip – Today, On Strategic Planning

How will you set your marketing budget-same as this year or a few percent more? Better to consider your budget as a weapon to use offensively or defensively against competitors. Where do you need it to capture new territory or defend what you have?

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Leo’s Daily Tip – Today, On Brand Strategy

Speaking of logos, here is a good test. Put your logo next to some of your competitors plus the 2 or 3 largest companies in your field. How does it compare? Perhaps it’s time to discuss a new one?

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Leo’s Daily Tip – Today, On Branding

When was the last time you took an objective look at your logo? What image does it communicate-none, fancy, old-fashioned, weak, bold, powerful, capable? Have you thought about what image you want it to communicate about your company?

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Leo’s Daily Tip- Today, On Advertising

Subtle ad trick using models…instead of having the model look ahead (at you the reader), have them face the copy of call to action to subtley get the reader to read it.

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Leo’s Daily Tip – Today, On Public Relations

Most people think of keywords to be used only in social media. But you should have a list of keywords to reinforce your brand and product message repeating them often, even in ads and press releases.

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Leo’s Daily Tip – Today, On Strategic Planning

You may have a product to sell. But the best marketing sells an idea and not the product. What is the idea, concept or solution that your product provides and then make your marketing message communicate that idea.

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Leo’s Daily Tip – Today, On Strategic Planning

Carve out a budget designed to get customers to bring you referrals. Referrals are an easier way to get new business because they come with a customer endorsement behind them. Budget to motivate customers to make referrals to you.

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Leo’s Daily Tip – Today, On Public Relations

Try to make your B2b press release and story relate to the news. It doesn’t matter if you’re a lawyer, architect, wealth manager, or manufacturer, it you can link your message to a current event writer will be more likely to use it.

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Leo’s Daily Tip – Today, On Strategic Planning

To be most effective in marketing, one must truly understand the buyer process, meaning how the buyer obtains information, together with the steps they take and thinking they do along the path culminating in making the purchase.

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Leo’s Daily Tip – Today, On Social Media

For best B2b social media success, remember to engage in addition to posting. The media works best generating online conversations, which even businesses can do. Chat with other businesses and you’ll grow an impressive and engaged list of followers.

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Leo’s Daily Tip – Today, On Advertising

Pop ups used to be popular but have turned into an annoying extra step for prospects. Look for other seamless ways to attract customer attention and action.

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Leo’s Daily Tip- Today, On Social Media

Social media is filled with clever hashtags created by people who think they’re being creative. But to really work, find the most popular, relevant hashtags because those are the ones that the most people are following, to get more eyeballs on your message.

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Leo’s Daily Tip – Today, On Strategic Planning

True leads often come in later in the marketing funnel than at the top. Therefore your marketing strategy must be designed to put your company in front of prospects and start the marketing process well before they turn into leads. Sometimes that takes months or years.

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Leo’s Daily Tip- Today, On Strategic Planning

Customers are expensive to get and less expensive to keep. As you plan your 2020 marketing campaign, devote as much attention after a purchase to keep customer loyalty as before. Come up with 5-10 things you’ll do as part of your post-sale campaign.

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Leo’s Daily Tip – Today, On Advertising

Stock photography can be useful, but nothing communicates your unique message and brand like original photos, especially those that feature your product in an interesting way. Budgeting for original photography can dramatically increase engagement and customer interest.

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Leo’s Daily Tip-Today, On Strategic Planning

Does your organization have a thought leader…one person people think of as an expert in your industry because they see them consistently in media, speaking and in social media? One of GroupLevinson’s specialties is in developing thought leadership for clients.

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Leo’s Daily Tip – Today, On Marketing

It’s important to know who your costomers are but also important know who your customers trust. Then enlist those people to endorse your products. It may even be other customers who your customers trust most.

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Leo’s Daily Tip – Today, On Public Relations

You may have heard of using influencers to promote products, but they can be difficult to enlist for promotion and expensive. Consider using MICRO-influencers, people with smaller audiences but still influential, more targeted and often more believable.

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Leo’s Daily Tip – Today, On Public Relations

Rookie content writer mistake…saving the most important point or fact until last. In PR, it’s exactly the opposite. Lead with the most important fact or point to capture the attention first, as readers drop off as you get deeper into the article.

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Leo’s Daily Tip – Today, On Advertising

How long should an email subject line be? Long enough to engage the reader . . . but not so fast. It also has to fit on mobile screens. So make sure it’s concise enough to fit there effectively, comfortable and meaningfully.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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