Urgency is the key to success in marketing. Whether your company sells business-to-consumer or business-to-business, make your prospect believe that he must act now or lose out.
A press release should be written concisely for the purpose of sketching out a story idea to a writer or editor. Many companies write releases as the story itself, agonizing over language and details when, most of the time, the writer is going to ignore the release and write the story from scratch.
In press releases, don’t just tell facts communicate the news story. For example, instead of “Company x introduces a new valve”, write “New valve threatens to disrupt the entire plumbing industry.” Note the difference.
Don’t just stop with writing a press release, repurpose the same information as a LinkedIn Group article, company blog post, one sheet, email to customers and more
Public relations should not only be news about your company. It should support your brand too. Craft stories and events to deliver your news within the context of your brand message and the image.
Events are powerful for marketing whether your product is consumer-directed or B2B. Create symposia, lectures, conferences, lunches or dinners, etc. with a focused, current theme designed to set up an environment leading to closing sales.
Do you have a customer retention marketing strategy? Losing customers is bad for business and morale and is very expensive. Develop a marketing retention strategy to connect frequently continuing to remind customers why your company is valuable for them.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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