Category Archives: Mobile Marketing

Leo’s Daily Tip – Today, On Website Design

Most Websites haven’t been touched in years. Yours, through search engine optimization (SEO), can be a powerful tool to get you known. But you have to continually update it with content, keywords, links etc. to attract Google and other search engines.

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Leo’s Daily Tip – Today, On Digital Advertising

Your digital ad message should be designed to get the viewer to click, not necessarily to sell the product.  The message is different from a typical ad in that the limited space will be better used to attract & move the prospect to a selling space.

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Leo’s Daily Tip – On Digital Advertising

So your digital ad got a customer to your landing page. What is your message there? Remember that customers are at many stages in their buying process at this point so provide messages for each stage together with a variety of options to take the next step.

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Leo’s Daily Advertising Tip – On Mobile Monday

Mobile marketing is seen on smaller phone screens. Take care that your subject line is short to be able to fit and be seen easily. #mobilemonday

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Leo’s Daily Advertising Tip – On Mobile Marketing

#mobilemonday Don’t use the same subject or headline in all media. Mobile needs a shorter line to capture the reader on the go & to get the reader to click.

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Leo’s Daily Advertising Tip – On Mobile Marketing

Remember to set up click-to-call on your adword ads so that mobile users can enjoy a quick and easy connection to your company. #mobilemonday

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Leo’s Daily Advertising Tip – On Mobile Marketing

Much video is watched on small smartphone screens. Simplify your video backgrounds, overprints & design for success on the small screen.

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Leo’s Daily Advertising Tip – On Mobile Marketing

Careful with some social media click-through ads. Exclude mobile since mobile doesn’t always respond well to website conversions. #mobilemonday

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Leo’s Daily Advertising Tip on Mobile Marketing

Mobile is hot but half or more still prefer purchasing on a desktop for larger pix and perceived greater privacy. #mobilemonday

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Leo’s Daily Advertising Tip – On Mobile Marketing

Many speak about a mobile first strategy as the wave of the future, but there are too many other devices. A cross-channel strategy is most valuable.

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Leo’s Daily Advertising Tips – On Advertising

Set up the click-to-call feature on your pay-per-click ads. Since many people search on mobile, they can connect with one touch.

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Leo’s Daily Advertising Tip – On Mobile Monday

Don’t just ask people to download your app. Reward them for doing so and increase the number of people who sign up. And keep rewarding them for usage. #mobilemonday

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Leo’s Daily Advertising Tip – On Digital Marketing

Prospects search online with 2 general goals: 1) to explore & not yet buy, 2) to buy. Make sure you have different ads & posts addressing both.

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Leo’s Daily Advertising Tip – On Mobile Marketing

Most B2B businesses overlook mobile marketing, but targeted use can bring results, since your ad there is not crowded out by competitors. #mobilemonday

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Leo’s Daily Advertising Tip – On Digital Marketing

There’s a debate about online marketing showing the price early vs. making the prospect click through to find it, risking too many clicks losing the prospect.  What do you think?

 

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Leo’s Daily Advertising Tip – On Mobile Marketing

In just the last 2 years, a growing number of consumers place orders on mobile. Have you reprioritized your marketing strategy recently? #mobileMonday

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Leo’s Daily Advertising Tip – On Mobile Marketing

Paying easily on mobile has become a major limiter of growth. People need to pay in one or two clicks or you’ll lose the opportunity. #mobilemonday

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Leo’s Daily Advertising Tip – On Mobile Marketing

Did you know many sales start on mobile devices but finish up on other devices, like a laptop? Currently, a majority of them do. Manage the transition & improve your close ratio. #mobilemonday

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Leo’s Daily Advertising Tip – Mobile Marketing

How small-sized is your email copy? How easy is it to be read on a mobile phone where many emails are read? #mobilemonday

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Leo’s Daily Advertising Tip – On Website Design

Sometimes it is fear of making a commitment that keeps customers from clicking through online ads. Use the words “learn more” in your call to action button to limit the perception of obligation.

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The Health Care Mind

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Ad Musings

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