Category Archives: Media Buying

Leo’s Daily Tip – Today, On Crisis Communications

Leo’s Daily Tip: Rational marketing during #Covid19 crisis–do you believe this crisis will end? There are a lot of media deals out there. Now is a great time to negotiate some amazing media buys for the rest of the year. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Advertising

Keywords are important in a Google Adwords ad campaign, but so are “negative keywords” e.g. words that you don’t want people to click on to prevent wasting your money. Use the Google analytics tools to first select some popular negative keywords, place them in your dashboard set-up and enjoy the savings.

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Leo’s Daily Tip – Today, On Advertising

John Wanamaker was wrong. Half of your advertising doesn’t have to be wasted. Where do most people first turn to find information? Google. Ask us about pay-per-click ads on Google for outstanding message & market targeting, where you can actually see your results.

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Leo’s Daily Tip – Today, On Advertising

You’re driving down the road and a digital billboard catches your eye…but then it quickly changes. Did you miss the message? To prevent this, keep the message simple – best: a graphic, logo and 1-5 words.

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Leo’s Daily Tip – Today, On Advertising

Old school awareness – there still are few media designed to generate awareness better than outdoor advertising, if your product or service is seeking a mass audience. Only drawback is the 6-10 word message limit.

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Leo’s Daily Advertising Tip – On Strategic Planning

Don’t be a media snob.  If you’re retail is highly localized, great media to use may be low tech opportunities like grocery carts, movie theaters, church bulletins and more  #guerillamarketing

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Leo’s Daily Advertising Tip – On Strategic Planning

It may be time to recalibrate your target market ladder, move up the baby boomers, gen x & millennials. Add the 20 year olds. And decide how the move affects their purchasing decisions.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2018? Be careful when cutting that you don’t cut below the threshold to make things happen. Covering an area with a short budget, provides an illusion of security, where it can be a total waste.

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Leo’s Daily Advertising Tip – On Advertising

Industry directories can be valuable but most likely you don’t need to add the extra layer & expense-Google is your better directory because it’s the go-to globally.

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Leo’s Daily Advertising Tip – On Strategic Planning

How much do you analyze risk when planning advertising, eg the strategic and/or competitive risk of going in, not going in or pulling out of certain media

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Leo’s Daily Advertising Tip – On B2B

One of the least expensive strategies for mounting a B2B national or global ad campaign is through pay-per-click. Your keywords will be found by potential leads everywhere.

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Leo’s Daily Advertising Tip – On Advertising

Radio stations’ audiences may be down, but they’re not out. Tap into their many followers by tying your product into an event they’re planning for leverage.

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Leo’s Daily Advertising Tip – On Advertising

Is your #B2B product technologically specific such that your customers might do a google search on those keywords…is Adwords in your advertising mix?

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Leo’s Daily Advertising Tip – On Strategic Planning

#Marketing planning for 2017? Plan for consistency instead of multiplicity. Use fewer media with frequent impact, rather than many with random impact.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2017? It’s an age of “free” advertising through PR and social media but don’t overlook budgeting for paid advertising to drive results.

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Leo’s Daily Advertising Tip – On Advertising

Is your pay-per-click advertising working for you? Then why not grow your budget? John Wanamaker didn’t know half of what works, but you do.

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Leo’s Daily Advertising Tip – On Social Media

Banner or display ads are similar to outdoor billboards. Keep it simple, logo prominent but the call to action is even more important.

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Leo’s Daily Advertising Tip – On Radio Advertising

Midday radio advertising may be the only daypart you have a slight chance at reaching millennials. But they’re at work, distracted by…work.

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Leo’s Daily Advertising Tip – On Strategic Planning

Interesting piece in “Advertising Age” about the dorm room 20 years ago vs today. Is this the end of the stand-alone TV set? What about TV? http://adage.com/article/100-leading-media-companies/dorm-rooms-tv-set-free-millennials-change-habits/303609/

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Leo’s Daily Advertising Tip – On Advertising

Determine how buyers REALLY find out about your company/products? Direct your marketing dollars toward generating more influence at the top 2-3 points of influence.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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