Category Archives: Media Buying

Leo’s Daily Advertising Tip – On Strategic Planning

How much do you analyze risk when planning advertising, eg the strategic and/or competitive risk of going in, not going in or pulling out of certain media

Tagged ,

Leo’s Daily Advertising Tip – On B2B

One of the least expensive strategies for mounting a B2B national or global ad campaign is through pay-per-click. Your keywords will be found by potential leads everywhere.

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Radio stations’ audiences may be down, but they’re not out. Tap into their many followers by tying your product into an event they’re planning for leverage.

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Is your #B2B product technologically specific such that your customers might do a google search on those keywords…is Adwords in your advertising mix?

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

#Marketing planning for 2017? Plan for consistency instead of multiplicity. Use fewer media with frequent impact, rather than many with random impact.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2017? It’s an age of “free” advertising through PR and social media but don’t overlook budgeting for paid advertising to drive results.

Tagged

Leo’s Daily Advertising Tip – On Advertising

Is your pay-per-click advertising working for you? Then why not grow your budget? John Wanamaker didn’t know half of what works, but you do.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Banner or display ads are similar to outdoor billboards. Keep it simple, logo prominent but the call to action is even more important.

Tagged ,

Leo’s Daily Advertising Tip – On Radio Advertising

Midday radio advertising may be the only daypart you have a slight chance at reaching millennials. But they’re at work, distracted by…work.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Interesting piece in “Advertising Age” about the dorm room 20 years ago vs today. Is this the end of the stand-alone TV set? What about TV? http://adage.com/article/100-leading-media-companies/dorm-rooms-tv-set-free-millennials-change-habits/303609/

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Determine how buyers REALLY find out about your company/products? Direct your marketing dollars toward generating more influence at the top 2-3 points of influence.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

There is much talk about ad testing but little about position testing, e.g. placing your same ad in different places, times, media etc. and then measuring your results.

Tagged ,

Leo’s Daily Advertising Tip – Advertising

Buying #radioadvertising ? Consider ratings, but then look into qualitative factors like audience engagement, targeting, time spent listening, etc. to better determine the true value for you.

Tagged , , , , ,

Leo’s Daily Advertising Tip – Media Buying

Advertising media buying tip-build a relationship with your reps and ask them for ideas to get more for your money. They know the best deals that clear.

Tagged , , , ,

Leo’s Daily Advertising Tip – Internet Marketing

Whether you are a service, retailer, or brand, be sure to claim your business on Google to improve results on search, Google+, and Google maps.

Tagged , , , ,

Leo’s Daily Advertising Tip – Advertising

Conventional advertising media buying: Broadcast is fragmented. Print keeps losing audience. Outdoor is one media where traffic continues to grow.

Tagged , , , ,

Leo’s Daily Advertising Tip – Radio Advertising

Many believe that few people listen to radio advertising midday, however there are many people (delivery, sales, professional services, repair) who are potentially valuable customers and who are in their cars midday to hear your commercial.

Tagged , , , , , , , , , , , , , , , , , , ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: