Category Archives: Internet/Website Design

Leo’s Daily Tip – Today, On Digital Advertising

Are you advertising digitally based on keywords? Sometimes those keyword tools are less effective than they can be, especially in B2b if your industry is niche with few searching overall. Add so-called small value words to your list anyway because those who search for them are strong prospects.

Tagged ,

Leo’s Daily Advertising Tip – On Speaking at the Union League

UnionLeagueKeywords talkSpeaking is an important to generating thought leadership. Here is Eve Levinson And I speaking at the Union League Business Leadership Forum this morning on the importance of keywords in your marketing campaign and in generating results.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Stuck for content? Check out some of the tools demonstrating the most popular keywords in your industry. Write for those topics since that’s what people are searching for.

Tagged ,

Leo’s Daily Advertising Tip – On

Internet advertising? Use a strong visual and for best results, try to make it look editorial or native and not stock-like or too promotional.

Tagged ,

Leo’s Daily Advertising Tip – On Website Design

Sometimes it is fear of making a commitment that keeps customers from clicking through online ads. Use the words “learn more” in your call to action button to limit the perception of obligation.

Tagged ,

Leo’s Daily Advertising Tip – On Internet Marketing

Always make sure your video clicks through to an information page on your Website in case people aren’t able to watch then.

Tagged ,

Leo’s Daily Advertising Tip – Internet Marketing

Sales pitches work to get people nodding “yes” to lead-up questions so they’re used to it when you move to close. Online, “yes” translates to a click. Start people clicking, getting them engaged & moving to the click to a close.

Tagged , , , ,

Leo’s Daily Advertising Design – Website Design

In Website and mobile digital design, artists may prefer buttons and links blending in, but challenge them where they may need to be “ugly” to stand out and be obvious to consumers.

Tagged , , , ,

Leo’s Daily Advertising Tip – Website Design

How do your competitors’ Websites and social media sites look as far a giving an impression of professionalism & credibility. Compare yours. Perhaps it’s time for an facelift?

Tagged , , , , , , , ,

Leo’s Daily Advertising Tip – Strategic Planning

Do you take your customers for granted? How frequently do you remind them about your products, new products or that you are even there.

Tagged , , , , ,

Leo’s Daily Advertising Tip – Website Design

Designing a new Website? What’s the first thing the viewer sees on the home page? Is that truly the first thing you want people to know about your company?

Tagged , , , ,

Leo’s Daily Ad Tip – Search Engine Optimization (SEO)

Did you know that the order of your keyword tags doesn’t matter, the search engines consider them all.

Tagged , , , , , , , ,

Leo’s Daily Ad Tip – Website Design

Most Websites are finished once and then never change for years. This hurts optimization as search engines soon pass it by. Change a word or two on pages from time to time to keep getting noticed.

Tagged , , , , , , , , , , , , , , , , , , ,

Leo’s Daily Ad Tip – Internet Marketing

Check Google Analytics’ “bounce rate” for your site. If your viewers are going to your landing page and then bouncing to another site, find top content, information, event or activity that will keep people engaged on your Web landing page.

Tagged , , , , , , , , , , , , , , , , , ,

Leo’s Daily Advertising Tip – Social Media

Remember to put some identity or link within YouTube and other online videos so people will know where to go next. Your video may be passed along and your details on the YouTube page left behind.

Tagged , , , , , , , , , , , , , , , , , , ,

Advertising Tip for July 8, 2014 – Content Tip

Be careful to make clear if you use industry speak in social media, public relations etc. For example, a CMO means Chief Marketing Officer, Chief Medical Officer, Collateralized Mortgage Obligation.

Tagged , , , , , , , , , , , , , , , , , , ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: