Category Archives: Email Marketing

Leo’s Daily Advertising Tip – On Email Marketing

Too obvious or surprisingly overlooked? Send a test email to yourself and another team member prior to sending out the emailing to your entire list.  You’ll be surprised what errors you catch.

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Leo’s Daily Advertising Tip – On Email Marketing

How many emails per month are too many? Look at it from the customer’s perspective. It may be reasonable to you and worthy of adding more, but they may feel that the frequency is just right or even a bit too often.

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Leo’s Daily Advertising Tip – On Email Marketing

The most effective email subject lines are matter of fact and concepted from the point of view of the recipient regarding your having what they seek

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Leo’s Daily Advertising Tip – On Email Marketing

When do many relax and take the time to read and respond to emails? Believe it or not, it’s Sunday night, arguably the best time to send an email.

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Leo’s Daily Advertising Tip – On Email Marketing

Keep two email lists: regular and “your circle of trust”. Your circle is the highest value customer list who truly trust your brand. Market carefully to them.

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Leo’s Daily Advertising Tip – On Strategic Planning

Create urgency with your content introduction. Instead of a typical email address solicitation, ask people to sign up to receive content released at a set time on a specific topic.

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Leo’s Daily Advertising Tip – Mobile Marketing

How small-sized is your email copy? How easy is it to be read on a mobile phone where many emails are read? #mobilemonday

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Leo’s Daily Advertising Tip – Mobile Marketing

Email marketing is still the driver behind much mobile shopping. Make sure you have a robust email campaign with easy links to mobile ordering. #mondaymobile

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Leo’s Daily Advertising Tip – Email Marketing

In #emailmarketing, always send a test email to yourself first to determine how the email will look and if the links work etc. View the test on several screen sizes.

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Leo’s Daily Advertising Tip – Email Marketing

Does your email subject line promise to waste people’s time? It will be deleted. Make the message meaningful to the market. #emailmarketing

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Leo’s Daily Advertising Tip – Email Marketing

Do your clients/customers REALLY know what you do? One idea: to send a monthly email to your client list with a case study or two to provide a deeper understanding to which they can relate.

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Leo’s Daily Advertising Tip – Direct Mail

 #Smallbusiness to reach every household in a zip, use an Every Door Direct Mailing (EDDM)-inexpensive plus allows large format to 8.5X11.

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Leo’s Daily Advertising Tip – Direct Mail

#Directmail advertising tip-an envelope “teaser” line is like an extra click in digital media, which delays or loses the response. Get right to the offer with the first message the customer sees.

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Leo’s Daily Advertising Tip – Email Marketing

Build your email & social media lists by noting all the places customers possibly interact with your company & use those as list acquisition points.

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Leo’s Daily Advertising Tip – Email Marketing

Emails work best when they have many links to your Website, perhaps as many as one per paragraph, to help customers make the next step toward buying something from you.

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Leo’s Daily Advertising Tip – Email Marketing

Personalizing an email performs better than sending a general email. If you can also inject a person’s name in the subject line, it will be even more effective.

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Leo’s Daily Advertising Tip – Email Marketing

Due to privacy concerns, many believe that the days of buying emailing list are over. Consider partnering with related companies and blending compliant lists to grow your reach.

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Leo’s Daily Advertising Tip – Email Marketing

Email subject lines must be meaningful. A shorter line doesn’t necessarily produce better results than a longer one.

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Leo’s Daily Advertising Tip – Email Marketing

Many emails link to videos on one’s Website. Try a test of embedding the video in the email instead, and compare viewer levels.

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Leo’s Daily Ad Tip – Email Marketing

Should email be HTML or text? Both are good, especially now that many are reading email on smart phones in text format.

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