Category Archives: Email Marketing

Leo’s Daily Tip – Today, On Email Marketing

Getting more people to read your email message often starts with a headline or first sentence that states the problem your product solves or the problem the reader faces. #emailmarketing

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Leo’s Daily Advertising Tip – On Advertising

Are you sending email to a large list? Keep it low key and interesting. Create urgency but don’t make it look like spam. Consider your own actions – what style of emails do you read and what style do you delete?

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Leo’s Daily Advertising Tip – On Direct Mail

Don’t give up direct mail. It’s declining but not very quickly. Its response rate is still much higher than email, paid search, social media and online display advertising.

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Leo’s Daily Advertising Tip – On Email Marketing

One tip for getting your emails a second look by the prospect is to address a common problem in the subject line and promise the answer in your email headline.

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Leo’s Daily Advertising Tip – On Direct Mail

Don’t be fooled by low #directmail avg. response rate.  It’s low, but yields a targeted higher quality group for more likely conversions.

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Leo’s Daily Advertising Tip – On Advertising

What do you do if your email recipient’s device doesn’t support gif’s or responsive design? Make sure your emails are designed with a plan B to deliver the quality message under any circumstances.

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Leo’s Daily Advertising Tip – On Direct Mail

#directmail success stems from imagining yourself as the recipient or customer. How would you react to your message? What would you do next?

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Leo’s Daily Advertising Tip – On Digital Advertising

Lightbox pop-ups can be annoying, popping up when you’re on a site for a while. But people are there because it’s interesting to them, often happy to give their email addresses using them.

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Leo’s Daily Advertising Tip – On Email Marketing

What time do you post or send an emai? Our recommendation is NOT on the hour as many meetings & appointments start then so people will miss your post.

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Leo’s Daily Advertising Tip – On Email Marketing

Email marketing, don’t forget to include meaningful “preview text” content because that is what most people see in their email boxes.

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Leo’s Daily Advertising Tip – On Email Marketing

Emails get scanned at hyper speed. Next to the subject line, what’s the first thing the reader sees and is that what you want him to see?

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Leo’s Daily Advertising Tip – On Email Marketing

How well do you watch your company email box for comments and messages? There is nothing that endears a customer (even a complainer) than an instant response.

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Leo’s Daily Advertising Tip – On Advertising

Not sending a paper holiday card is a missed opportunity for a valuable, targeted impression. Everyone opens them & thinks positively about the sender.

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Leo’s Daily Advertising Tip – Email Marketing

A monthly email newsletter may offer limited lead generation but it does keep your name top-of-mind, update about new services & serve as a reminder.

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Leo’s Daily Advertising Tip – On B2B

B2B? People may actually want to be on your email list. Make sure your Website & social media have easy email capture and that you watch the new addresses to add them to your list.

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Leo’s Daily Advertising Tip – On Email Marketing

Send the same message/promo to your same mailing or email list a second time. Often you’ll add about 50% of your response rate for the 2nd outreach.

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Leo’s Daily Advertising Tip – On Email Marketing

Receiving a shared email or post from a friend or associate dramatically increase readership and action. Make your emails/posts very easy to share.

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Leo’s Daily Advertising Tip – On Email Marketing

Too obvious or surprisingly overlooked? Send a test email to yourself and another team member prior to sending out the emailing to your entire list.  You’ll be surprised what errors you catch.

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Leo’s Daily Advertising Tip – On Email Marketing

How many emails per month are too many? Look at it from the customer’s perspective. It may be reasonable to you and worthy of adding more, but they may feel that the frequency is just right or even a bit too often.

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Leo’s Daily Advertising Tip – On Email Marketing

The most effective email subject lines are matter of fact and concepted from the point of view of the recipient regarding your having what they seek

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