Category Archives: Email Marketing

Leo’s Daily Advertising Tip – On Email Marketing

Email marketing, don’t forget to include meaningful “preview text” content because that is what most people see in their email boxes.

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Leo’s Daily Advertising Tip – On Email Marketing

Emails get scanned at hyper speed. Next to the subject line, what’s the first thing the reader sees and is that what you want him to see?

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Leo’s Daily Advertising Tip – On Email Marketing

How well do you watch your company email box for comments and messages? There is nothing that endears a customer (even a complainer) than an instant response.

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Leo’s Daily Advertising Tip – On Advertising

Not sending a paper holiday card is a missed opportunity for a valuable, targeted impression. Everyone opens them & thinks positively about the sender.

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Leo’s Daily Advertising Tip – Email Marketing

A monthly email newsletter may offer limited lead generation but it does keep your name top-of-mind, update about new services & serve as a reminder.

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Leo’s Daily Advertising Tip – On B2B

B2B? People may actually want to be on your email list. Make sure your Website & social media have easy email capture and that you watch the new addresses to add them to your list.

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Leo’s Daily Advertising Tip – On Email Marketing

Send the same message/promo to your same mailing or email list a second time. Often you’ll add about 50% of your response rate for the 2nd outreach.

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Leo’s Daily Advertising Tip – On Email Marketing

Receiving a shared email or post from a friend or associate dramatically increase readership and action. Make your emails/posts very easy to share.

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Leo’s Daily Advertising Tip – On Email Marketing

Too obvious or surprisingly overlooked? Send a test email to yourself and another team member prior to sending out the emailing to your entire list.  You’ll be surprised what errors you catch.

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Leo’s Daily Advertising Tip – On Email Marketing

How many emails per month are too many? Look at it from the customer’s perspective. It may be reasonable to you and worthy of adding more, but they may feel that the frequency is just right or even a bit too often.

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Leo’s Daily Advertising Tip – On Email Marketing

The most effective email subject lines are matter of fact and concepted from the point of view of the recipient regarding your having what they seek

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Leo’s Daily Advertising Tip – On Email Marketing

When do many relax and take the time to read and respond to emails? Believe it or not, it’s Sunday night, arguably the best time to send an email.

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Leo’s Daily Advertising Tip – On Email Marketing

Keep two email lists: regular and “your circle of trust”. Your circle is the highest value customer list who truly trust your brand. Market carefully to them.

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Leo’s Daily Advertising Tip – On Strategic Planning

Create urgency with your content introduction. Instead of a typical email address solicitation, ask people to sign up to receive content released at a set time on a specific topic.

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Leo’s Daily Advertising Tip – Mobile Marketing

How small-sized is your email copy? How easy is it to be read on a mobile phone where many emails are read? #mobilemonday

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Leo’s Daily Advertising Tip – Mobile Marketing

Email marketing is still the driver behind much mobile shopping. Make sure you have a robust email campaign with easy links to mobile ordering. #mondaymobile

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Leo’s Daily Advertising Tip – Email Marketing

In #emailmarketing, always send a test email to yourself first to determine how the email will look and if the links work etc. View the test on several screen sizes.

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Leo’s Daily Advertising Tip – Email Marketing

Does your email subject line promise to waste people’s time? It will be deleted. Make the message meaningful to the market. #emailmarketing

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Leo’s Daily Advertising Tip – Email Marketing

Do your clients/customers REALLY know what you do? One idea: to send a monthly email to your client list with a case study or two to provide a deeper understanding to which they can relate.

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Leo’s Daily Advertising Tip – Direct Mail

 #Smallbusiness to reach every household in a zip, use an Every Door Direct Mailing (EDDM)-inexpensive plus allows large format to 8.5X11.

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