Category Archives: Email Marketing

Leo’s Daily Tip – Today, On Advertising

How long should an email subject line be? Long enough to engage the reader . . . but not so fast. It also has to fit on mobile screens. So make sure it’s concise enough to fit there effectively, comfortable and meaningfully.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Do you send emails to a big list? For best results, craft your message as if it is focused on one person. Make your message more personal and increase the likelihood that it will be read and motivate action.

Tagged ,

Leo’s Daily Tip – Today, On Email Marketing

Many emails reach the wrong person in an organization.  Ideally, they should forward it to the correct person, but many won’t think about that unless you encourage them to do so by asking-add a copy line or even a button.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

As a consumer, does it bother you when you get an email and then click on it to buy the item and it takes you to a general page where you have to search for the item?  Advertisers…it really isn’t that difficult to make a landing page connecting click-item-sale.

Tagged ,

Leo’s Daily Tip – Today, On Email Marketing

Email newsletters are valuable, but often the most successful emails are written in a voice that is directed to one person, each reader. Stop thinking about mass and focus on the individual for greater results.

Tagged ,

Leo’s Daily Tip – Today, On Email Advertising

There’s less room for creativity in email subject lines because the goal is to get the reader to open the email.  Best to be more direct and provide information about what is in the email, but in a clever way.

Tagged ,

Leo’s Daily Tip – Today, On Direct Mail

One way to find more prospects is to reverse search your mailing list. Many mailing lists can be analyzed according to demographic or profile. Once you know the profile, find other names that have the same profile and market to them.

Tagged ,

Leo’s Daily Tip – Today, On Direct Mail Marketing

Question?  I just read a statistic that 44% of direct mail is never opened.  The article blames the medium as being old fashioned.  Old fashioned or just poor direct mail design and content.  What do you think? 

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Do you email market? Many times your email does not attract the attention of your list…as many as 50% don’t even notice it. So why not send it again with a different subject line and you’ll be surprised your added response with the same email.

Tagged ,

Leo’s Daily Tip – Today, On Email Marketing

Wondering what to use as content to keep your website and newsletter interesting?  Try case studies.  You don’t even need to tell who the client is.  Just tell an interesting story.  Especially good for professional services firms.

Tagged ,

Leo’s Daily Tip – Today, On Email Marketing

Sending out marketing emails from your company. Don’t send them from your company.  Rather, put an actual person’s name as the sender. You’ll  get more engagement because people pay more attention to a name.

Leo’s Daily Tip – Today, On Email Marketing

We all get so many emails but personalizing them stops the roving eye for a second to double-check your message. First choice is to personalize with the first name. Second choice with the name of the town or region.

Tagged ,

Leo’s Daily Tip – Today, On Direct Mail Advertising

Are you using direct mail advertising? Increase readership by thinking about the stack of mail your prospects get every day. What format, weight of paper, thickness, colors, etc. will make your mailer stand out?

Tagged ,

Leo’s Daily Tip – Today, On Email Marketing

Getting more people to read your email message often starts with a headline or first sentence that states the problem your product solves or the problem the reader faces. #emailmarketing

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Are you sending email to a large list? Keep it low key and interesting. Create urgency but don’t make it look like spam. Consider your own actions – what style of emails do you read and what style do you delete?

Tagged ,

Leo’s Daily Advertising Tip – On Direct Mail

Don’t give up direct mail. It’s declining but not very quickly. Its response rate is still much higher than email, paid search, social media and online display advertising.

Tagged ,

Leo’s Daily Advertising Tip – On Email Marketing

One tip for getting your emails a second look by the prospect is to address a common problem in the subject line and promise the answer in your email headline.

Tagged ,

Leo’s Daily Advertising Tip – On Direct Mail

Don’t be fooled by low #directmail avg. response rate.  It’s low, but yields a targeted higher quality group for more likely conversions.

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

What do you do if your email recipient’s device doesn’t support gif’s or responsive design? Make sure your emails are designed with a plan B to deliver the quality message under any circumstances.

Tagged ,

Leo’s Daily Advertising Tip – On Direct Mail

#directmail success stems from imagining yourself as the recipient or customer. How would you react to your message? What would you do next?

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: