Category Archives: Business To Business (B2B)

Leo’s Daily Advertising Tip – On B2B Marketing

Even B2B businesses can benefit from cross-selling. What else do you make that current customers can buy. Why leave money on the table?

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Leo’s Daily Advertising Tip – On Speaking at the Union League

UnionLeagueKeywords talkSpeaking is an important to generating thought leadership. Here is Eve Levinson And I speaking at the Union League Business Leadership Forum this morning on the importance of keywords in your marketing campaign and in generating results.

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Leo’s Daily Advertising Tip – On B2B

B2B advertising: take care not to direct your message only to those who use your products as there may be another level specifying or approving them.

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Leo’s Daily Advertising Tip – On Social Media

Create awareness and brand through social media, but sell product using pay per click ads since people are searching for specific things, often ready to close.

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Leo’s Daily Advertising Tip – On Public Relations

#thoughtleader media coverage anticipates popular news topics & presents oneself as an expert in that area, ready to comment and to be quoted.

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Leo’s Daily Advertising Tip – On Social Media

Don’t be boring on social media. Your posts should stimulate a conversation (engagement). Are you a good conversationalist or just a talker?

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Leo’s Daily Advertising Tip – On Search Engine Optimization

Improve Goggle search results with long-tail keywords that demonstrate you answer questions people are searching for. #SEO

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Leo’s Daily Advertising Tip – On SEO

Wonder if your #SEO can be improved? Do a google search on your key product or benefit. If you’re not on the first page, the answer is YES!

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Leo’s Daily Advertising Tip – On Social Media

Don’t overlook the obvious with #B2B #Youtube videos. Plan from the customer’s POV-basic topics how products work or can help them in their jobs.

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Leo’s Daily Advertising Tip – On Advertising

Is your #B2B product technologically specific such that your customers might do a google search on those keywords…is Adwords in your advertising mix?

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your sales team and/or advertising selling products when it should be selling concepts? Are customers buying an item from you or a relationship?

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Leo’s Daily Advertising Tip – On Strategic Planning

Should your company’s marketing strategy utilize push marketing (supporting reps & retailers to promote products) or pull marketing (motivating end users to get the products) or both?

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Leo’s Daily Advertising Tip – On Strategic Planning

#Startups solely focused on a #liquidityevent often focus on the product while ignoring marketing aspects needed in the strategy that lead to the creation of a marketable company.

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Leo’s Daily Advertising Tip – On Strategic Planning

Top line booster-determine when is the slowest time of the year for your company. Promote a new biz or additional biz incentive at that limited time.

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Leo’s Daily Advertising Tip – On Strategic Planning

Consumer advertisers know this – how interesting it is to have customers pose and post using your product or service. Why not B2B?

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Leo’s Daily Advertising Tip – On Strategic Planning

As a consumer, you research/shop for things 24/7. B2B is the same. Is the right information available 24/7 so prospects can preview leading to a close?

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Leo’s Daily Advertising Tip – On Social Media

Relationship marketing takes time, but plans are needed to keep exposing prospects to stories about new things you’re doing that may have relevance to them.

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Leo’s Daily Advertising Tip – On Social Media

Do you know how few videos become #viralvideos ? If it happens fine, but why make that your goal? Instead, go for adding quality followers who can become customers.

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Leo’s Daily Advertising Tip – On Public Relations

It’s said that Friday, Saturday and Sunday are bad days to send media releases, but often yours will stand out better on those days to catch the writer working then.

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Leo’s Daily Advertising Tip – On Public Relations

#publicrelations tip: search for the writer who writes stories about your topic, then provide him with ideas for his “next” story featuring you.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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