Category Archives: Business To Business (B2B)

Leo’s Daily Advertising Tip – On Digital Advertising

Online advertising must get into the mind of the viewer eg promoting a car will fail but promoting 5 things first time car buyers forget will generate interest.

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Leo’s Daily Advertising Tip – On Business-To-Business

If you’re #B2B, itemize each industry you market to. Research the level of competition in each. Where there is less or no competition, target your niche brand.

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Leo’s Daily Advertising Tip – On Social Media

The biggest failure in social media is having staff adept at social media, yet clueless at marketing and messaging to generate commercial results.

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Leo’s Daily Advertising Tip – On Social Media

Because video is getting even more important as content on social media. As consumer usage grows, #B2B usage can’t be far behind.

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Leo’s Daily Advertising Tip – On Direct Mail

Do you read every email? No? Yet everyone checks their regular mail every day. Budget for #directmail campaigns to targeted prospects.

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Leo’s Daily Advertising Tip – On Social Media

Grow contacts in LinkedIn by joining groups, but not just any groups…join those most likely to add valuable contacts from seeing you in their group too.

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Leo’s Daily Advertising Tip – On Social Media

Tap into buzz and greater follower potential by obtaining the most popular hashtags of the day and crafting your post to connect your business with it.

Leo’s Daily Advertising Tip – On B2B

One of the least expensive strategies for mounting a B2B national or global ad campaign is through pay-per-click. Your keywords will be found by potential leads everywhere.

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Leo’s Daily Advertising Tip – On Customer Relation Management (CRM)

Customers hate searching for #CRM phone numbers & wading through phone trees. 1 solution: create instant chat for fast, direct customer service.

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Leo’s Daily Advertising Tip – On Social Media

If you’re advertising on Facebook, ask Facebook to send your message to a “lookalike” audience where they’ll send your ad to others mirroring current followers, email list, etc.

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Leo’s Daily Advertising Tip – On Strategic Planning

Both B2B customers & consumers like to compare. Take control of your marketing/sales process by presenting good-better-best options to help keep comparisons within your product line

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Leo’s Daily Advertising Tip – On Search Engine Optimization (SEO)

Careful, sometimes when keyword optimization is too good, search engines get suspicious and you actually loose status. Keep content natural.

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Leo’s Daily Advertising Tip – On Strategic Planning

Does your company do things faster, safer, stronger, better customer loyalty or other superlatives. Compile a statistic about your advantage and market it.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are photo contests just for consumer products? I wonder how a #B2B contest showing the entrant with your product would generate interest in your company?

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Leo’s Daily Advertising Tip – On Public Relations

“Getting to know” is a #PR 2-way street. Follow relevant reporters/editors on Twitter who cover your industry and learn what interests them, too.

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Leo’s Daily Advertising Tip – On Public Relations

Keeping up with your industry is key to getting #B2B media coverage. It’s not all about your company. Rather, it’s how your company/products fits in with the industry.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you taking the weekend off? Time to decompress and think of 3-5 big ideas to move your business forward during the 2nd half of the year.

Leo’s Daily Advertising Tip – On B2B Marketing

Even B2B businesses can benefit from cross-selling. What else do you make that current customers can buy. Why leave money on the table?

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Leo’s Daily Advertising Tip – On Speaking at the Union League

UnionLeagueKeywords talkSpeaking is an important to generating thought leadership. Here is Eve Levinson And I speaking at the Union League Business Leadership Forum this morning on the importance of keywords in your marketing campaign and in generating results.

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Leo’s Daily Advertising Tip – On B2B

B2B advertising: take care not to direct your message only to those who use your products as there may be another level specifying or approving them.

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