Category Archives: Business To Business (B2B)

Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #6 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Digital advertising will take priority over traditional advertising (especially in B2B), if it hasn’t already.  Businesses will turn their marketing budgets upside down with digital taking the lion’s share.

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Leo’s Daily Tip – Today, On Marketing Strategy

Trend #2 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

2) Many marketing budgets will be cut in 2021. The budgeting conversation will be ruled by those who specialize in cutting costs rather than investing in opportunities. #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

 Trend #1 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

1) Many companies will be paralyzed with marketing indecision. This paralysis will cause them to do nothing leaving opportunities for savvy competitors.  #bizjournal

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Leo’s Daily Tip – On Strategic Planning

I’m proud to have been invited to speak at the Union League of Philadelphia, Business Leadership Forum next Wednesday morning at 8 a.m. on the topic of “Is Your Marketing Strategy Obsolete – Reconcepting Your Marketing Plan For the New Normal”.  If you’re a member, I invite you to attend. If not, send me an email and I’ll send you a copy of my article on which the talk is based.

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Leo’s Daily Tip – Today, On Strategic Planning

Will your cautiousness about 2020 keep the damper on your 2021 marketing? While waiting to see what happens, will the result be other more outspoken & more active competitors getting the jump on 2021 business opportunities as they are thought of first by customers? Now is the time to enhance your own thought leadership.

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Leo’s Daily Tip – Today, On Strategic Planning

B2B disruption – manufacturers and other B-2-B marketers migrating their sales and marketing to shopping website formats that were formally the province of consumer companies. Ask me how to make it easy to order your B2B products in 2-3 clicks.

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Leo’s Daily Tip – Today, On Strategic Planning

Make sure all employees, not just those engaged in marketing, are exposed to your marketing strategy, message and plan.  Once developed present the program to all and make everyone part of the marketing team.

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Leo’s Daily Tip – Today, On Salesmanship

When customers ask questions, it usually means that they are close to buying.  Make sure 1) it’s easy for customers to ask questions, and 2) provide answers that lead to closing the sale.

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Leo’s Daily Tip- Today, On Strategic Planning

The latest information your current client knows about your business may only be the information they learned when they first became a client or customer.  Develop an email campaign to update them and to keep your message in front of them.

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Leo’s Daily Tip – Today, On Strategic Planning

What is your marketing strategy?  This tip might sound simple: write your strategy down.  When you can articulate it and write it, you can better double check it to see if it makes sense and is completely thought out and you can refer back to make sure you’re on track.

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Leo’s Daily Tip – Today, On Advertising

Industry directory listings are often free and worth being listed on. It’s worth an hour or two of searching to find directories and then to list your company there, to be looked upon as part of your industry.

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Leo’s Daily Tip – Today, On Strategic Planning

The holiday season just passed. Did you write thank you notes for gifts and to people who were generous to you during the year? No? Hint: neither did your competition.  So if you write them, imagine how you’ll stand out and reinforce your very positive brand/image.

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Leo’s Daily Tip – Today, On Social Media

Do your business cards have your social media addresses on them?  Having them there is an easy way to gain followers who are truly interested in you?

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Leo’s Daily Advertising Tip – On Public Relations

Pitching a PR story? Follow the writer on social media to get into their “inner circle” and also so they become familiar with your name. 

Leo’s Daily Advertising Tip – On Direct Mail

Don’t be fooled by low #directmail avg. response rate.  It’s low, but yields a targeted higher quality group for more likely conversions.

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Leo’s Daily Advertising Tip – On CRM

Customers have questions, usually outside the hours of 9-5.  Make it easier for them to ask questions by chat, twitter or email connection, especially outside of business hours.

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Leo’s Daily Advertising Tip – On Strategic Planning

“Me talk” vs. “you talk”. Which would be more effective-crafting a message showing “me” capabilities or a message showing projects/problems “you” the reader works on and how your company provides solutions?

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Leo’s Daily Advertising Tip – On Strategic Planning

Happy New Year!  Are you about to do the same thing, the same way you did in 2017 and expect different results?  Let’s talk!

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Leo’s Daily Advertising Tip – On Social Media

Networking is a key to business success. But it’s step one. Step two is follow up – how to stay in touch to turn a lead into a client.

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Leo’s Daily Advertising Tip – On Thought Leadership

Want to plan a thought leadership event but short on names to invite…get partners in the same space who are not competitors to share lists & spotlight

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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