Category Archives: Business To Business (B2B)

Leo’s Daily Tip – Today, On Social Media

Do your business cards have your social media addresses on them?  Having them there is an easy way to gain followers who are truly interested in you?

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Pitching a PR story? Follow the writer on social media to get into their “inner circle” and also so they become familiar with your name. 

Leo’s Daily Advertising Tip – On Direct Mail

Don’t be fooled by low #directmail avg. response rate.  It’s low, but yields a targeted higher quality group for more likely conversions.

Tagged ,

Leo’s Daily Advertising Tip – On CRM

Customers have questions, usually outside the hours of 9-5.  Make it easier for them to ask questions by chat, twitter or email connection, especially outside of business hours.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

“Me talk” vs. “you talk”. Which would be more effective-crafting a message showing “me” capabilities or a message showing projects/problems “you” the reader works on and how your company provides solutions?

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Happy New Year!  Are you about to do the same thing, the same way you did in 2017 and expect different results?  Let’s talk!

Tagged , ,

Leo’s Daily Advertising Tip – On Social Media

Networking is a key to business success. But it’s step one. Step two is follow up – how to stay in touch to turn a lead into a client.

Tagged ,

Leo’s Daily Advertising Tip – On Thought Leadership

Want to plan a thought leadership event but short on names to invite…get partners in the same space who are not competitors to share lists & spotlight

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

How to schedule a thought leadership event on a budget…get partners who are not competitors but in the same space to share costs & spotlight.

Tagged ,

Leo’s Daily Advertising Tip – On Digital Advertising

Online advertising must get into the mind of the viewer eg promoting a car will fail but promoting 5 things first time car buyers forget will generate interest.

Tagged ,

Leo’s Daily Advertising Tip – On Business-To-Business

If you’re #B2B, itemize each industry you market to. Research the level of competition in each. Where there is less or no competition, target your niche brand.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

The biggest failure in social media is having staff adept at social media, yet clueless at marketing and messaging to generate commercial results.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Because video is getting even more important as content on social media. As consumer usage grows, #B2B usage can’t be far behind.

Tagged ,

Leo’s Daily Advertising Tip – On Direct Mail

Do you read every email? No? Yet everyone checks their regular mail every day. Budget for #directmail campaigns to targeted prospects.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Grow contacts in LinkedIn by joining groups, but not just any groups…join those most likely to add valuable contacts from seeing you in their group too.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Tap into buzz and greater follower potential by obtaining the most popular hashtags of the day and crafting your post to connect your business with it.

Leo’s Daily Advertising Tip – On B2B

One of the least expensive strategies for mounting a B2B national or global ad campaign is through pay-per-click. Your keywords will be found by potential leads everywhere.

Tagged ,

Leo’s Daily Advertising Tip – On Customer Relation Management (CRM)

Customers hate searching for #CRM phone numbers & wading through phone trees. 1 solution: create instant chat for fast, direct customer service.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

If you’re advertising on Facebook, ask Facebook to send your message to a “lookalike” audience where they’ll send your ad to others mirroring current followers, email list, etc.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Both B2B customers & consumers like to compare. Take control of your marketing/sales process by presenting good-better-best options to help keep comparisons within your product line

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: