Make sure all employees, not just those engaged in marketing, are exposed to your marketing strategy, message and plan. Once developed present the program to all and make everyone part of the marketing team.
When customers ask questions, it usually means that they are close to buying. Make sure 1) it’s easy for customers to ask questions, and 2) provide answers that lead to closing the sale.
The latest information your current client knows about your business may only be the information they learned when they first became a client or customer. Develop an email campaign to update them and to keep your message in front of them.
Customers have questions, usually outside the hours of 9-5. Make it easier for them to ask questions by chat, twitter or email connection, especially outside of business hours.
“Me talk” vs. “you talk”. Which would be more effective-crafting a message showing “me” capabilities or a message showing projects/problems “you” the reader works on and how your company provides solutions?
Networking is a key to business success. But it’s step one. Step two is follow up – how to stay in touch to turn a lead into a client.
Want to plan a thought leadership event but short on names to invite…get partners in the same space who are not competitors to share lists & spotlight
How to schedule a thought leadership event on a budget…get partners who are not competitors but in the same space to share costs & spotlight.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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