Try reverse messaging – as important as it is to tell what you or your product does, think about what you or your product doesn’t do to as an advantage for customers.
Low tech idea – the power of the handwritten thank you note. Nothing enhances your personal brand and top of mind awareness like the handwritten note. Virtually no one does it which is why it stands out and makes you stand out.
#startups may want to be trendy and clever in their advertising when their industry calls for solid and secure. Or vice versa. Take care not to let your ad message confuse your brand image in the minds of your market.
Are you in the process of evolving an entrepreneurial business or start-up? Be careful that when you refine your brand you don’t lose authenticity. In most cases, it’s important to preserve the culture that has made you successful.
Is your message in your words or is it in words that your customers identify with and are more open to hearing? The latter makes a more powerful marketing message, more likely to motivate action.
Great quote: “Long-term planning is often undervalued by our indefinite short-term world.” Peter Thiel
Ever notice when you’re at networking or a party and someone just starts blabbin’ a story? Wonder why they think you might be interested in that? Consider your own ad stories and make them what people want to hear.
“Me talk” vs. “you talk”. Which would be more effective-crafting a message showing “me” capabilities or a message showing projects/problems “you” the reader works on and how your company provides solutions?
Marketing planning for 2018? Review your information foundation (Website, blogs, brochures, etc.) to make sure they are consistent with your current brand and marketing message.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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