Category Archives: Brand Strategy

Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2018? Be careful when cutting that you don’t cut below the threshold to make things happen. Covering an area with a short budget, provides an illusion of security, where it can be a total waste.

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Leo’s Daily Advertising Tip – On Strategic Planning

Research your competitors’ messages. What they are saying is most important to them. How do you counteract? And is their message pointing out an important disadvantage in your product?

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Leo’s Daily Advertising Tip – On Thought Leadership

Actual leads & closed sales are not accurate KPI’s for a thought leadership campaign although most people want them to be. Rather one should measure duration & connection between lead and close as this is what thought leadership supports.

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Leo’s Daily Advertising Tip – On Business-To-Business

If you’re #B2B, itemize each industry you market to. Research the level of competition in each. Where there is less or no competition, target your niche brand.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your marketing firm not delivering results? Could it be you? Specifically what results have you requested? How is your org supporting those results happening?

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Leo’s Daily Advertising Tip – On Strategic Planning

How many fuzzy buzzwords are in your goal & mission statements? Get rid of them, as they lead to feel good intiatives that rarely motivate or accomplish much.

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Leo’s Daily Advertising Tip – On Thought Leadership

Leverage your thought leadership credibilty by getting influencers themselves to amplify your message to their own audiences, whether on blogs, radio, videos & more.

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Leo’s Daily Advertising Tip – On Strategic Planning

Next phase of big box retailing? #Amazon & #Walmart shift away from commodity brand and pricing & go for margin & differentiation by buying retail brands & merchandising?  What’s old is new again.

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Leo’s Daily Advertising Tip – On Strategic Planning

According to a recent study, nearly 50% of today’s supermarket shoppers are men. How is that reality changing your marketing?

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Leo’s Daily Advertising Tip – On Strategic Planning

Does your company do things faster, safer, stronger, better customer loyalty or other superlatives. Compile a statistic about your advantage and market it.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you taking the weekend off? Time to decompress and think of 3-5 big ideas to move your business forward during the 2nd half of the year.

Leo’s Daily Advertising Tip – On Thought Leadership

leoatbeacon05182017.jpgThank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!

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Leo’s Daily Advertising Tip – On Advertising

Trouble distilling your #outdooradvertising message to less than 10 words may illustrate a deeper issue that your brand message isn’t clearly defined.

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Leo’s Daily Advertising Tip – On Strategic Planning

A look in the mirror department…if your organization and employees don’t know your brand message and story, they cannot communicate it properly.

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Leo’s Daily Advertising Tip – On Brand Strategy

Is your company comfortable in its brand? Or is it trying to mirror another company or fit its brand image to it unnaturally – these will fail.

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Leo’s Daily Advertising Tip on Mobile Marketing

Mobile is hot but half or more still prefer purchasing on a desktop for larger pix and perceived greater privacy. #mobilemonday

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Leo’s Daily Advertising Tip – On Strategic Planning

Too many professionals think that a brand is a logo. It’s not. Hint: Your brand is based on your organizational promise, and has nothing to do with graphics.

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Leo’s Daily Advertising Tip – On Public Relations

Publlc relations tip: tell stories that make your business seem more human in the way it helps other humans.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2017? Challenge the we’ve always done it this way items that were still there in your 2016 budget.

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Leo’s Daily Advertising Tip – On Strategic Planning

If you think your marketing campaign isn’t working as well as you expect, it may not be the ads-examine your message and what you’re selling as it relates to customers

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Silverman Leadership

writer, speaker and advisor on effective leadership

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