Category Archives: Brand Strategy

Leo’s Daily Tip – Today, On Advertising

Try reverse messaging – as important as it is to tell what you or your product does, think about what you or your product doesn’t do to as an advantage for customers.

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you read your mission statement? Exactly! Don’t waste time writing or refining it. Instead, spend time crafting your elevator pitch for all to use so customers & employees easily understand what you do.

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Leo’s Daily Tip – Today, On Social Media

If you’re pursuing a global B2B strategy, the best marketing value is in a strong social media campaign that utilizes relevant hashtags and keywords so that followers of those get notified of your posts too.

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Leo’s Daily Tip – Today, On Brand Strategy

Here’s a secret…most brand experts have no idea what a brand is. They think it’s like a cattle brand, having to do with color, typeface, graphic style and look.  Sorry, but a brand is your promise about a product, service or solution that you deliver consistently. Anybody can have a color. Only your company has its unique promise.

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Leo’s Daily Tip – Today, On Social Media

Speaking of branding…are your company’s social media handles all the same or do you have one for Twitter and a different one for LinkedIn? Coordinate them to make it easier for customers to remember you and find you in social media.

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Leo’s Daily Tip – Today, On Strategic Planning

Low tech idea – the power of the handwritten thank you note. Nothing enhances your personal brand and top of mind awareness like the handwritten note. Virtually no one does it which is why it stands out and makes you stand out.

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Leo’s Daily Tip – Today, On Branding

#startups may want to be trendy and clever in their advertising when their industry calls for solid and secure.  Or vice versa.  Take care not to let your ad message confuse your brand image in the minds of your market.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you in the process of evolving an entrepreneurial business or start-up?  Be careful that when you refine your brand you don’t lose authenticity.  In most cases, it’s important to preserve the culture that has made you successful.

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Leo’s Daily Tip – Today, On Advertising

Never underestimate the power of a handwritten note card.  When was the last time you received one? You remember it. Use them for a powerful way to communicate thanks, satisfaction, appreciation, etc.

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Leo’s Daily Tip – Today, On Startups

Your #startups may have little money, but remember that it is competing against companies that are more established. They also establish a level of graphic and brand quality that you must meet to be taken seriously.

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Leo’s Daily Tip – Today, On Public Relations

Companies need to promote themselves but don’t overlook your c-suite executives, scientists and phd’s.  Make them thought leaders in their/your field using a fusion of #publicrelations and #socialmedia to make people prefer doing business with your firm.

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Leo’s Daily Advertising Tip – On Branding

#Brand your company with the authentic. Customers easily distinguish where your brand is relative to the fine line between overly polished and the real essence of your entity #branding

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Leo’s Daily Advertising Tip – On Social Media

Photo and production quality are important, but in this 24/7 social media world timeliness is more important. Example, post a cell phone photo of a field installation now rather than wait for a pro photo.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your message in your words or is it in words that your customers identify with and are more open to hearing?  The latter makes a more powerful marketing message, more likely to motivate action.

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Leo’s Daily Advertising Tip – On Strategic Planning

Great quote: “Long-term planning is often undervalued by our indefinite short-term world.” Peter ThielPeter Thiel, managing partner, Founders Fund

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Leo’s Daily Advertising Tip – On Strategic Planning

Ever notice when you’re at networking or a party and someone just starts blabbin’ a story? Wonder why they think you might be interested in that? Consider your own ad stories and make them what people want to hear.

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Leo’s Daily Advertising Tip – On Strategic Planning

“Me talk” vs. “you talk”. Which would be more effective-crafting a message showing “me” capabilities or a message showing projects/problems “you” the reader works on and how your company provides solutions?

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Leo’s Daily Advertising Tip – On Strategic Planning

Happy New Year!  Are you about to do the same thing, the same way you did in 2017 and expect different results?  Let’s talk!

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Leo’s Daily Advertising Tip – On Strategic Planning

Marketing planning for 2018? Review your information foundation (Website, blogs, brochures, etc.) to make sure they are consistent with your current brand and marketing message.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2018? Be careful when cutting that you don’t cut below the threshold to make things happen. Covering an area with a short budget, provides an illusion of security, where it can be a total waste.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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