Category Archives: Brand Strategy

Leo’s Daily Advertising Tip – On Thought Leadership

leoatbeacon05182017.jpgThank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!

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Leo’s Daily Advertising Tip – On Advertising

Trouble distilling your #outdooradvertising message to less than 10 words may illustrate a deeper issue that your brand message isn’t clearly defined.

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Leo’s Daily Advertising Tip – On Strategic Planning

A look in the mirror department…if your organization and employees don’t know your brand message and story, they cannot communicate it properly.

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Leo’s Daily Advertising Tip – On Brand Strategy

Is your company comfortable in its brand? Or is it trying to mirror another company or fit its brand image to it unnaturally – these will fail.

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Leo’s Daily Advertising Tip on Mobile Marketing

Mobile is hot but half or more still prefer purchasing on a desktop for larger pix and perceived greater privacy. #mobilemonday

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Leo’s Daily Advertising Tip – On Strategic Planning

Too many professionals think that a brand is a logo. It’s not. Hint: Your brand is based on your organizational promise, and has nothing to do with graphics.

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Leo’s Daily Advertising Tip – On Public Relations

Publlc relations tip: tell stories that make your business seem more human in the way it helps other humans.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2017? Challenge the we’ve always done it this way items that were still there in your 2016 budget.

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Leo’s Daily Advertising Tip – On Strategic Planning

If you think your marketing campaign isn’t working as well as you expect, it may not be the ads-examine your message and what you’re selling as it relates to customers

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Leo’s Daily Advertising Tip – On Monday Motivation

“I read no newspaper now but Ritchie’s, and in that chiefly the advertisements, for they contain the only truths to be relied on in a newspaper” Thomas Jefferson

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Leo’s Daily Advertising Tip – On Strategic Planning

No matter how good it is, customers really don’t want your product. They want what it does to or for them. Make that your message.

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Leo’s Daily Advertising Tip – On Branding

How frequently do you reinforce your company’s brand pillars to your entire organization? Daily is good. Most companies never do.

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Leo’s Daily Advertising Tip – On Social Media

#disruption in your industry will rarely come from your company or your industry. They are too committed to the status quo.

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Leo’ Daily Advertising Tip – On Strategic Planning

Market research only reflects the past or the past environment or attitudes. As a predictor of the future, it needs subjectivity which often makes it fall short.

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Leo’s Daily Advertising Tip – On Social Media

What is the best time of the day to post? Test the same post (with a call to action) in different 3 hour windows throughout the day. Which times get more engagement?

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is key, but few companies have budgets to sustain a campaign consistently all year. Better, to use your advertising budget to lead peak buying seasons.

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Leo’s Daily Advertising Tip – On Market Research

Push customer market research to the next step:  It’s good to ask if they found you through search. It’s even better to also ask what keywords they used.

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Leo’s Daily Advertising Tip – On Motivation Monday

Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

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Leo’s Daily Advertising Tip – On Social Media

Marketing planning for 2017: Everybody starts with brand and goals, but then often forget them. Double-check your plan to make sure it is consistent with them.

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Leo’s Daily Advertising Tip – On Strategic Planning

What our politicians are teaching us in marketing – create a movement – around your store or product to give customers an emotional connection.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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