Is it time to reinvent or refresh your brand? Listen to your own sales pitch and review the message your Website delivers? What is your current brand promise to potential customers? Do you even have a promise? Is it relevant in today’s market place?
It’s not enough to have a brand, you need a product uniqueness. Just got a new client who is known in the industry, but when asked about product differentiators, there was nothing they did uniquely over the competition. Glad they found us.
How important is marketing to your organization? For example, do you have a marketing person on your board or advisory council? Most boards load up with financial and operations people and have little marketing guidance from that level.
Low tech idea – the power of the handwritten thank you note. Nothing enhances your personal brand and top of mind awareness like the handwritten note. Virtually no one does it which is why it stands out and makes you stand out.
#startups may want to be trendy and clever in their advertising when their industry calls for solid and secure. Or vice versa. Take care not to let your ad message confuse your brand image in the minds of your market.
Are you in the process of evolving an entrepreneurial business or start-up? Be careful that when you refine your brand you don’t lose authenticity. In most cases, it’s important to preserve the culture that has made you successful.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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