Category Archives: Brand Strategy

Leo’s Daily Advertising Tip – On Social Media

Photo and production quality are important, but in this 24/7 social media world timeliness is more important. Example, post a cell phone photo of a field installation now rather than wait for a pro photo.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your message in your words or is it in words that your customers identify with and are more open to hearing?  The latter makes a more powerful marketing message, more likely to motivate action.

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Leo’s Daily Advertising Tip – On Strategic Planning

Great quote: “Long-term planning is often undervalued by our indefinite short-term world.” Peter ThielPeter Thiel, managing partner, Founders Fund

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Leo’s Daily Advertising Tip – On Strategic Planning

Ever notice when you’re at networking or a party and someone just starts blabbin’ a story? Wonder why they think you might be interested in that? Consider your own ad stories and make them what people want to hear.

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Leo’s Daily Advertising Tip – On Strategic Planning

“Me talk” vs. “you talk”. Which would be more effective-crafting a message showing “me” capabilities or a message showing projects/problems “you” the reader works on and how your company provides solutions?

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Leo’s Daily Advertising Tip – On Strategic Planning

Happy New Year!  Are you about to do the same thing, the same way you did in 2017 and expect different results?  Let’s talk!

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Leo’s Daily Advertising Tip – On Strategic Planning

Marketing planning for 2018? Review your information foundation (Website, blogs, brochures, etc.) to make sure they are consistent with your current brand and marketing message.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2018? Be careful when cutting that you don’t cut below the threshold to make things happen. Covering an area with a short budget, provides an illusion of security, where it can be a total waste.

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Leo’s Daily Advertising Tip – On Strategic Planning

Research your competitors’ messages. What they are saying is most important to them. How do you counteract? And is their message pointing out an important disadvantage in your product?

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Leo’s Daily Advertising Tip – On Thought Leadership

Actual leads & closed sales are not accurate KPI’s for a thought leadership campaign although most people want them to be. Rather one should measure duration & connection between lead and close as this is what thought leadership supports.

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Leo’s Daily Advertising Tip – On Business-To-Business

If you’re #B2B, itemize each industry you market to. Research the level of competition in each. Where there is less or no competition, target your niche brand.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your marketing firm not delivering results? Could it be you? Specifically what results have you requested? How is your org supporting those results happening?

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Leo’s Daily Advertising Tip – On Strategic Planning

How many fuzzy buzzwords are in your goal & mission statements? Get rid of them, as they lead to feel good intiatives that rarely motivate or accomplish much.

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Leo’s Daily Advertising Tip – On Thought Leadership

Leverage your thought leadership credibilty by getting influencers themselves to amplify your message to their own audiences, whether on blogs, radio, videos & more.

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Leo’s Daily Advertising Tip – On Strategic Planning

Next phase of big box retailing? #Amazon & #Walmart shift away from commodity brand and pricing & go for margin & differentiation by buying retail brands & merchandising?  What’s old is new again.

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Leo’s Daily Advertising Tip – On Strategic Planning

According to a recent study, nearly 50% of today’s supermarket shoppers are men. How is that reality changing your marketing?

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Leo’s Daily Advertising Tip – On Strategic Planning

Does your company do things faster, safer, stronger, better customer loyalty or other superlatives. Compile a statistic about your advantage and market it.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you taking the weekend off? Time to decompress and think of 3-5 big ideas to move your business forward during the 2nd half of the year.

Leo’s Daily Advertising Tip – On Thought Leadership

leoatbeacon05182017.jpgThank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!

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Leo’s Daily Advertising Tip – On Advertising

Trouble distilling your #outdooradvertising message to less than 10 words may illustrate a deeper issue that your brand message isn’t clearly defined.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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