Category Archives: Brand Strategy

Leo’s Daily Advertising Tip – On Strategic Planning

Is your marketing firm not delivering results? Could it be you? Specifically what results have you requested? How is your org supporting those results happening?

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Leo’s Daily Advertising Tip – On Strategic Planning

How many fuzzy buzzwords are in your goal & mission statements? Get rid of them, as they lead to feel good intiatives that rarely motivate or accomplish much.

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Leo’s Daily Advertising Tip – On Thought Leadership

Leverage your thought leadership credibilty by getting influencers themselves to amplify your message to their own audiences, whether on blogs, radio, videos & more.

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Leo’s Daily Advertising Tip – On Strategic Planning

Next phase of big box retailing? #Amazon & #Walmart shift away from commodity brand and pricing & go for margin & differentiation by buying retail brands & merchandising?  What’s old is new again.

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Leo’s Daily Advertising Tip – On Strategic Planning

According to a recent study, nearly 50% of today’s supermarket shoppers are men. How is that reality changing your marketing?

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Leo’s Daily Advertising Tip – On Strategic Planning

Does your company do things faster, safer, stronger, better customer loyalty or other superlatives. Compile a statistic about your advantage and market it.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you taking the weekend off? Time to decompress and think of 3-5 big ideas to move your business forward during the 2nd half of the year.

Leo’s Daily Advertising Tip – On Thought Leadership

leoatbeacon05182017.jpgThank you @Beacon4Life Philadelphia for inviting me to speak today on Developing a Thought Leadership Marketing Strategy. Great people. Terrific questions. Thanks!

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Leo’s Daily Advertising Tip – On Advertising

Trouble distilling your #outdooradvertising message to less than 10 words may illustrate a deeper issue that your brand message isn’t clearly defined.

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Leo’s Daily Advertising Tip – On Strategic Planning

A look in the mirror department…if your organization and employees don’t know your brand message and story, they cannot communicate it properly.

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Leo’s Daily Advertising Tip – On Brand Strategy

Is your company comfortable in its brand? Or is it trying to mirror another company or fit its brand image to it unnaturally – these will fail.

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Leo’s Daily Advertising Tip on Mobile Marketing

Mobile is hot but half or more still prefer purchasing on a desktop for larger pix and perceived greater privacy. #mobilemonday

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Leo’s Daily Advertising Tip – On Strategic Planning

Too many professionals think that a brand is a logo. It’s not. Hint: Your brand is based on your organizational promise, and has nothing to do with graphics.

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Leo’s Daily Advertising Tip – On Public Relations

Publlc relations tip: tell stories that make your business seem more human in the way it helps other humans.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2017? Challenge the we’ve always done it this way items that were still there in your 2016 budget.

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Leo’s Daily Advertising Tip – On Strategic Planning

If you think your marketing campaign isn’t working as well as you expect, it may not be the ads-examine your message and what you’re selling as it relates to customers

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Leo’s Daily Advertising Tip – On Monday Motivation

“I read no newspaper now but Ritchie’s, and in that chiefly the advertisements, for they contain the only truths to be relied on in a newspaper” Thomas Jefferson

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Leo’s Daily Advertising Tip – On Strategic Planning

No matter how good it is, customers really don’t want your product. They want what it does to or for them. Make that your message.

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Leo’s Daily Advertising Tip – On Branding

How frequently do you reinforce your company’s brand pillars to your entire organization? Daily is good. Most companies never do.

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Leo’s Daily Advertising Tip – On Social Media

#disruption in your industry will rarely come from your company or your industry. They are too committed to the status quo.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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