Case studies are often dull because they are too technical. Better to write them as you would an interesting story with a problem and solution so prospects want to reac more and often find the source of the success
Brainstorming sessions, retreats and other activities can generate new ideas but the perspective is still from within the existing paradigm. More effective can be getting an outside firm, consultant or advisor to suggest evolution.
A product advantage isn’t always about adding quality or features to the item itself. Often superior service or dependability adds value, such as ease of ordering, quick shipping, knowledgeable customer service people, etc.
It’s not enough to have a brand, you need a product uniqueness. Just got a new client who is known in the industry, but when asked about product differentiators, there was nothing they did uniquely over the competition. Glad they found us.
How important is marketing to your organization? For example, do you have a marketing person on your board or advisory council? Most boards load up with financial and operations people and have little marketing guidance from that level.
Low tech idea – the power of the handwritten thank you note. Nothing enhances your personal brand and top of mind awareness like the handwritten note. Virtually no one does it which is why it stands out and makes you stand out.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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