Category Archives: Brand Strategy

Leo’s Daily Tip – Today, On Strategic Planning

Today is the first day of the second half of 2020.  Do you know where your marketing plan is? Most likely, you’ve faced a dramatic upheaval affecting the plan you made in December or January. Your potential customers’ habits have changed. What are you going to do about it?

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Leo’s Daily Tip – Today, On Branding

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –a lot has changed very quickly in people’s lives and perceptions. Don’t assume that previously used tag lines and slogans will work or are even appropriate now. Reexamine yours. Perhaps it’s time for a completely new campaign – hint, hint.

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Leo’s Daily Tip – Today, On Marketing for Non-Profits

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – #nonprofits looking to make up lost fundraising-give your current donors ammunition to help. Create a short, creative, engaging video they can forward to their friends and family about some good things you do.

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Leo’s Daily Tip – Today, On Brand Strategy

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – my definition of a brand is “a promise to deliver a distinctive product or service on a consistent basis and then to become known for that distinction.” Perhaps it’s time to take a new look at your promise.

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Leo’s Daily Tip – Today, On Crisis Marketing

Rational marketing during #Covid19 crisis – yes, this crisis is going to end (and probably soon). Consider the marketing opportunities for your products as the crisis starts to fade. Design a strategy for the needs of prospective customers as things come back. #coronavirus #covid19us

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Leo’s Daily Tip- Today, On Thought Leadership

In case you missed my TV interview about Thought Leadership on CEOChat on RVN TV, here is a link to the archive for some valuable tips. https://rvntv.tv/ceo-chat-82/?channel=ceo-chat Thought leadership is a fusion of publicity, speaking and social media that helps unknown experts (and companies) become known. Let me know how you liked it.IMG_1595

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Leo’s Daily Tip – Today, On Branding

Advertising strategy: one way to strengthen your brand and be the first name locally that people think of when they think of your category is to run an outdoor billboard campaign throughout the region with a simple message: your logo = category.

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Leo’s Daily Tip – Today, On Advertising

#superbowlads Tide was my favorite ad this year as they wove in their message into the breaks but never got off message that their product gets stains out. Creative ad and media buying. I also liked the Porsche ad which showed its product’s pizzaz in an unexpected way for a car spot. @tide @porsche

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Leo’s Daily Tip – Today, On Customer Experience

Nobody likes to wait on hold for a customer service rep. That’s why adding “Chat” to your Website can increase customer satisfaction. Instead of having to pick of the phone, they just click on the chat feature and instantly they’re connected. Consider adding chat to your digital marketing program.

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Leo’s Daily Tip – Today, On Strategic Planning

A word about exceptionalism. What is exceptional about your product or service or company? That’s the thing to brand or promote because it distinguishes you. ProTip: “we care about our customers” doesn’t count unless you provide specifics about what caring action you take.

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Leo’s Daily Tip-Today, On Brand Strategy

Even heavy industrial companies can use branding identity to stand out. But don’t just stop with a logo…use a distinctive color, symbol or initial on your products, pallets and trucks to make your company stand out, even in a commodity industry.

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Leo’s Daily Tip – Today, On Brand Strategy

Speaking of logos, here is a good test. Put your logo next to some of your competitors plus the 2 or 3 largest companies in your field. How does it compare? Perhaps it’s time to discuss a new one?

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Leo’s Daily Tip – Today, On Branding

When was the last time you took an objective look at your logo? What image does it communicate-none, fancy, old-fashioned, weak, bold, powerful, capable? Have you thought about what image you want it to communicate about your company?

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Leo’s Daily Tip – Today, On Social Media

What social media platforms do you use?  Double-check your profile to make sure it features a way people can get in touch with you.  If not, you may be missing some valuable opportunities.

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Leo’s Daily Tip – Today, On Strategic Planning

Quotation from Leo: “People are not just sitting around waiting for your ad or message to come in.” Recognize that concept and the skill it takes to get their attention and move it to accomplishing the action you desire.

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Leo’s Daily Tip – Today, On Branding

A great way to get people to remember you and your company is with sound. Even B2B companies can have an audio icon at the start of their Webpage or other opportunities. It makes it easy for customers and prospects to think of you.

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Leo’s Daily Tip – Today, On Advertising

Case studies are often dull because they are too technical.  Better to write them as you would an interesting story with a problem and solution so prospects want to reac more and often find the source of the success

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Leo’s Daily Tip – Today, On Strategic Planning

Brainstorming sessions, retreats and other activities can generate new ideas but the perspective is still from within the existing paradigm.  More effective can be getting an outside firm, consultant or advisor to suggest evolution.

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Leo’s Daily Tip – Today, On Strategic Planning

A product advantage isn’t always about adding quality or features to the item itself. Often superior service or dependability adds value, such as ease of ordering, quick shipping, knowledgeable customer service people, etc.

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Leo’s Daily Tip – Today, On Brand Strategy

Is it time to reinvent or refresh your brand? Listen to your own sales pitch and review the message your Website delivers? What is your current brand promise to potential customers? Do you even have a promise? Is it relevant in today’s market place?

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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