Category Archives: Brand Strategy

Leo’s Daily Tip – Today, On Brand Strategy

Messaging tip: expect that prospective customers will research some of your competitors. Have you presented MEANINGFUL reasons why customers should prefer your company over competitors on your Website, social media, brochures, sales materials, etc.

Tagged ,

Leo’s Daily Tip – Today, On Brand Strategy

Messaging: look at your Website home page and other advertising messages…would a random prospect know what your company does? Even more importantly, would they know what you can do for him/her and how it will benefit them?

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

Looking ahead to 2021 marketing, here are some questions to ask: How has covid changed marketing in your industry? Will the changes last? What will coming out of the crisis look like? Has marketing in your industry migrated completely to digital? How do new customers/clients find you now? Call me.

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #10 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

The human factor – companies embracing the new normal while overlooking what’s important from the old normal. Robots, automation, AI are valuable but don’t let that overshadow the the human factor. Temporarily restricted but by 2022, the old normal may be back.

 #bizjournal

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #9 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Metrics, metrics everywhere, but are they tracking what’s really important? Things like customer loyalty and top-of-mind awareness are more difficult to measure. Beware of overlooking what matters. 

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #8 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Businesses and industries have become commoditized and they don’t even know it. There is a marketing battle taking place between personalization and AI/automation with profitability hanging in the balance, together with loss of customer loyalty.

#bizjournal

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #7 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html With limited in-person networking and retail presence, less well-known companies will partner with established brands and influencers to piggyback on their status and awareness.

#bizjournal

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #6 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Digital advertising will take priority over traditional advertising (especially in B2B), if it hasn’t already.  Businesses will turn their marketing budgets upside down with digital taking the lion’s share.

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

Trend #5 from my article in the Philadelphia Business Journal on 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

5) With digital and social media’s more active roles in closing sales, the connection between advertising and sales teams will become seamless.

 #bizjournal

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

Trend #4 from my article in the Philadelphia Business Journal on 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

4) Social media utilization will be re-concepted as result drivers to create leads and even close sales, well beyond what it currently is, just as a way of keeping in touch, more in terms of awareness than in motivating results.

  #bizjournal

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

Trend #3 from my article in the Philadelphia Business Journal on 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

3) Brand awareness and market share leadership will change in many industries. As many companies pull back in 2021, valuable opportunities will present themselves to overtake industry leaders.  #bizjournal

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

Trend #2 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

2) Many marketing budgets will be cut in 2021. The budgeting conversation will be ruled by those who specialize in cutting costs rather than investing in opportunities. #bizjournal

Tagged

Leo’s Daily Tip – Today, On Marketing Strategy

 Trend #1 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

1) Many companies will be paralyzed with marketing indecision. This paralysis will cause them to do nothing leaving opportunities for savvy competitors.  #bizjournal

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

What’s your marketing New Years resolution? Are you simply resuming your plan going into 2020 or doing nothing until the all-clear is sounded regarding covid? Commit to making something happening with your marketing in 2021. Please give me a call if you’d like to discuss your plans.  Wishing you all a Happy & Prosperous New Year!

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

For 2021, your advertising and public relations strategy should have flipped such that digital has the larger share over traditional, if it hasn’t done so already. Take a new look at your media list to make sure that mostly bloggers, podcasters and other digital media make up the majority of your outreach.

Tagged ,

Leo’s Daily Marketing Tip – Today, On Strategic Planning

How much has video replaced face-to-face in 2020? A great deal.  Are you still thinking that video is just temporary? 2021 is time to elevate the status of video in your marketing. Make it permanent, with plans for YouTube, video blogs, video “newsletters”, pitches, product descriptions, factory/store tours and more.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

2021 is going to be the year of the great marketing divide between those who cautiously sit back and those who take advantage of opportunities. Which will you be? At the end of 2021 will you be wondering what happened to your base and brand, or seize the moment and the rewards?

Tagged ,

Leo’s Daily Tip – Today, On Advertising

People are focused on graphics – videos and photos taking center stage over content. Even graphic-focused social media are growing, like Instagram, Twitter, etc. However, during Covid times, improving writing skills is key to introducing oneself, communicating value, creating a lead and even collecting money. Polish these skills or hire people who have them.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you checked out your competitors’ Websites to see what they are highlighting and pricing? A simple Google search can produce a great deal of competitive intelligence. If you’re wondering why you didn’t win that last pitch, you might discover you missed key points or services that others have.

Tagged ,

Leo’s Daily Tip – Today, On Brand Strategy

EZ market research: show your Website to your spouse, cousin or neighbor and after reading the home page, ask them to tell you, in their own words, what you do. If they can’t do it or can’t do it accurately, your brand message needs to be reconcepted.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: