Category Archives: Advertising

Leo’s Daily Tip- Today, On Crisis Marketing

Leo’s Daily Tip: Rational marketing during #Covid19 crisis–have you developed your reentry marketing plan? While most businesses will be slow to kick their marketing back in gear. Don’t be. Be sensitive to the environment but assertive to take advantage of competitors being asleep still. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Communications

Leo’s Daily Tip: Rational marketing during #Covid19 crisis–While most companies have turned out the lights on their marketing programs, get the jump on competitors by keeping your message out there through social media, email, publicity in industry media and more. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Marketing

Leo’s Daily Tip: Rational marketing during #Covid19 crisis–5 ways to keep selling your products: 1) by online ordering, 2) as take out or no contact delivery, 3) Skype or phone consultation, 4) online or typed chat consultation, 5) as repair or maintenance services. #coronavirus #covid19us

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Leo’s Daily Tip-Today, On Crisis Marketing

Leo’s Daily Tip: Rational marketing during #Covid19 crisis –Frequency and consistency are the keys to success in social media during normal times. Now during these challenging times, that is true even more. Add another day or two to your posting schedule to keep your brand tops in awareness. #coronavirus #covid19us

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Leo’s Daily Tip – Today, Covid-19 Crisis Marketing

Leo’s Daily Tip: Rational marketing during #Covid19 crisis-now is a good time to enhance your brand as a thought leader. Revise your message. Craft it to have less focus on selling & more on educational so followers learn something while your stature grows. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Marketing

Rational marketing during #Covid19 crisis – yes, this crisis is going to end (and probably soon). Consider the marketing opportunities for your products as the crisis starts to fade. Design a strategy for the needs of prospective customers as things come back. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Public Relations

Rational marketing during #Covid19 crisis – people are looking for answers beyond washing their hands. Develop five or more tips on how customers can best use your products during this time and promote them on Website, blog and social media. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Crisis Marketing

Rational marketing during #Covid-19 crisis – people are home or staying home. How could your company be helpful to them? Promote those services: hmmm, wonder why companies like banks aren’t marketing apps that permit banking from home or office? #coronavirus #covid19

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Leo’s Daily Tip – Today, On Crisis Marketing

Rational marketing during #Covid19 crisis – 1) this is going to end and probably soon, 2) your competitors have stopped marketing, 3) take market share from them by keeping your message out there. #coronavirus #covid19us

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Leo’s Daily Tip – Today, On Strategic Planning

For some valuable tips, watch me on TV this morning at 10:30 a.m., at https://rvntv.tv/live-broadcast/, speaking about Thought Leadership marketing on @CeoChat on RVN.TV. Thought leadership is a fusion of publicity, speaking and social media that helps unknown experts (and companies) become known. If you missed it, here’s a link to the blog: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat

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Leo’s Daily Tip – Today, On Thought Leadership

What is a key to Thought Leadership success? Engagement. Create your community by leading digital conversations and growing followers. Who’s got the time?  We do.  Let’s talk about growing your engagement from our ghostwriting posts, articles and more, giving you valuable consistency and outreach. Watch my complete interview on Thought Leadership at: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat

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Leo’s Daily Tip- Today, On Thought Leadership

In case you missed my TV interview about Thought Leadership on CEOChat on RVN TV, here is a link to the archive for some valuable tips. https://rvntv.tv/ceo-chat-82/?channel=ceo-chat Thought leadership is a fusion of publicity, speaking and social media that helps unknown experts (and companies) become known. Let me know how you liked it.IMG_1595

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Leo’s Daily Tip – Today, On Advertising

It’s tough to beat video testimonials for believability. Create a budget for making at least one or two each month and then add them to your Website or blog to present a powerful positive image to your prospects.

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Leo’s Daily Tip – Today, On Advertising

Stock photography will never distinguish your firm or help it become memorable. It will never be a graphic people will want to pass along to associates. Invest in interesting, original photography in social media and digital ads and to grab attention.

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Leo’s Daily Tip – Today, On Social Media

How to grow quality social media followers? Ask. When you hand out a business card, speak at an event or network, ask people to follow you. Of course, there needs to be meaningful content you’re posting to make it worthwhile. It’s surprising how fast you can grow, just by asking.

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Leo’s Daily Tip – Today, On Advertising

Keywords are important in a Google Adwords ad campaign, but so are “negative keywords” e.g. words that you don’t want people to click on to prevent wasting your money. Use the Google analytics tools to first select some popular negative keywords, place them in your dashboard set-up and enjoy the savings.

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Today, Speaking at the Union League of Philadelphia

Proud to be part of the panel of marketing experts at the Union League of Philadelphia on the topic of Marketing 2020 – New Ways to Increase Engagement with Everyone.  Glad to share our concepts of business community and thought leadership. Thanks to the nearly 90 people who attended @Beacon #UnionLeagueof PhiladelphiaIMG_20200219_084137

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Leo’s Daily Tip – Today, On Branding

Advertising strategy: one way to strengthen your brand and be the first name locally that people think of when they think of your category is to run an outdoor billboard campaign throughout the region with a simple message: your logo = category.

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Leo’s Daily Tip – Today, On Advertising

#superbowlads Tide was my favorite ad this year as they wove in their message into the breaks but never got off message that their product gets stains out. Creative ad and media buying. I also liked the Porsche ad which showed its product’s pizzaz in an unexpected way for a car spot. @tide @porsche

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Leo’s Daily Tip – Today, On Digital Advertising

There are a number of factors that should be considered when developing an online strategy – engagement through click-through rates, bounce rates, dwell time, and conversion rates. Develop your campaign around the one(s) that work best for your goals.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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