They say that the sales process resembles a funnel with a large number of prospects at the top producing a smaller number of closed sales at the bottom. What is your marketing process for moving prospects through the funnel?
The latest information your current client knows about your business may only be the information they learned when they first became a client or customer. Develop an email campaign to update them and to keep your message in front of them.
Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.
What are you doing about Amazon? Too many retailers are focused on price when they should be thinking about the experience in your store and/or on your Website…if you want to succeed against them.
How do you stay connected to customers/clients and past ones? They are the best source of leads. So make sure to develop part of your campaign to stay connected consistently through email, newsletters, social media and more.
Put networking into your marketing plan and budget. Whether you spend on clubs, associations, conferences and/or entertainment, the best contacts leading to sales deal with developing personal relationships because people prefer doing business with friends.
Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership