Category Archives: Advertising

Leo’s Daily Tip – Today, On Advertising

Case studies are often dull because they are too technical.  Better to write them as you would an interesting story with a problem and solution so prospects want to reac more and often find the source of the success

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Leo’s Daily Tip – Today, On Social Media

Grow your social media followers by being active in social media. Don’t just like posts by others. Repost them to your list, comment on other’s posts, publish links to others and you’ll find more people will follow you back.

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Leo’s Daily Tip – Today, On Advertising

Summer is often an excuse to cut back marketing -conventional wisdom states that “everyone is on vacation”. However, many are working, even  planning for the fall so when you reach out, your message is timely and seen with fewer competitive messages.

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Leo’s Daily Tip – Today, On Social Media

Does everybody know this?  Using caps in social media is the digital equivalent of shouting. Customers don’t like to be shouted at in ads.  We bring this up because we noticed a supposedly savvy brewery using all caps in every email. Not cool.

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Leo’s Daily Tip – Today, On Advertising

As a consumer, does it bother you when you get an email and then click on it to buy the item and it takes you to a general page where you have to search for the item?  Advertisers…it really isn’t that difficult to make a landing page connecting click-item-sale.

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Leo’s Daily Tip – Today, On Advertising

In messaging, people talk about communicating features vs. benefits, but taken a step further, what information, benefit, item of interest or visual will make your best prospects stop and act?  That is your best message.

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Leo’s Daily Tip – Today, On Salesmanship

If you have a sales organization, it’s valuable to use advertising and public relations to create an environment for closing the sale, meaning getting a message out to potential customers prior, to pre-set the tone for the presentation.

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Leo’s Daily Tip – Today, On Email Advertising

There’s less room for creativity in email subject lines because the goal is to get the reader to open the email.  Best to be more direct and provide information about what is in the email, but in a clever way.

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Leo’s Daily Tip – Today, On Social Media

Want more engagement in your social media?  Stop selling.  Start engaging your followers and turn them into customers.  Make your messages something they’d want to follow and even respond.

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Leo’s Daily Tip – Today, On Advertising

When you make a sales call, what do you leave behind?  In this digital age, many leave nothing besides a business card.  However a brochure or logo’d item can keep your name in front of the prospect for easy referral by sitting on his/her desk.

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Leo’s Daily Tip – Today, On Strategic Planning

What is your strongest marketing message – be the solution.  Communicate how you are the solution to an important problem customers face and how your product or service solves it in a unique, exceptional or otherwise superior way.

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Leo’s Daily Tip – On Digital Advertising

Double check your keyword strategy to make sure your keywords are also present on your landing pages to meet the expectations of the prospect who having searched on the word, expects to see information relating to it.

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Leo’s Daily Tip – Today, On Social Media

Generate more engagement in social media by asking a question instead of just making a statement.  Get the reader involved in your conversation  and drive activity.

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Leo’s Daily Tip – Today, On Digital Advertising

Retain a pro for your Google Adwords advertising campaign.  Without a pro managing bidding for keywords, their system tends to support the uninitiated in their inefficiencies causing them to pay more and get less.

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Leo’s Daily Tip – Today, On Direct Mail

One way to find more prospects is to reverse search your mailing list. Many mailing lists can be analyzed according to demographic or profile. Once you know the profile, find other names that have the same profile and market to them.

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Leo’s Daily Tip – Today, On Strategic Planning

A product advantage isn’t always about adding quality or features to the item itself. Often superior service or dependability adds value, such as ease of ordering, quick shipping, knowledgeable customer service people, etc.

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Leo’s Daily Tip – Today, On Advertising

Most customers know only as much about your company as they knew on the first day they hired you because most businesses fail to update their customers about news & products. Develop a monthly/quarterly email to keep them up-to-date.

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Leo’s Daily Tip – Today, On Guerrilla Marketing

Just read about this strategic idea…when a competitor gets a bad review, “like it”. Most likely the reviewer will see who liked his or her negative review, maybe learn more about your company and become a customer.

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Leo’s Daily Tip – Today, On Advertising

Have a lengthy or complicated message to delivery online?  Consider sequencing 2-4 ads in a row so you can deliver your entire message one after another and maximize memorability.

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Leo’s Daily Tip – We’re moving today!!

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Leo’s Daily Tip – I’m very excited to move into our new larger offices near Rittenhouse Square.  Here is a view from my office looking west.  Stop by and say hello! 
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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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