Category Archives: Advertising

Leo’s Daily Tip – Today, On Website Design

Your Website, and especially your home page, is a key part of your marketing program. Make sure that it is inviting, speaks to the prospect in terms that are meaningful to them and provides a clear path to action/sales.

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Leo’s Daily Tip – Today, On Social Media

If you’re disappointed in your organic follower growth, it may be time to change your digital strategy. Social media have truly turned into advertising media that curtail the organic in favor of paid digital advertising.

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Leo’s Daily Advertising Tip – Today, On Strategic Planning

Don’t forget existing customers in your marketing plan. Create a targeted campaign for them that reminds them of your company and other services/solutions, in addition to the one they’re buying, that your company provides. Keep in front of them consistently.

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Leo’s Daily Tip – Today, On Direct Mail Advertising

Are you using direct mail advertising? Increase readership by thinking about the stack of mail your prospects get every day. What format, weight of paper, thickness, colors, etc. will make your mailer stand out?

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Leo’s Daily Tip – Today, On Advertising

Regarding your marketing campaign…what constitutes value? Is it only click throughs or leads? Or is there a value in keeping your name in front of a prospect until they make a decision or in keeping your name top of mind?

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Leo’s Daily Tip – Today, On Strategic Planning

 Take another look at your message.  Is it about what you sell?  Or is it about how your products or services solve a problem for the reader?  Which message do you think will be more meaningful?

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Leo’s Daily Tip – Today, On Social Media

Are you into video? Design videos to be effective and meaningful when sound is off. Use sound to enhance the experience, but since many videos are viewed in the office, they need to deliver the full message with or without sound.

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Leo’s Daily Tip – Today, On Social Media

In the olden days, aka more than 3 years ago, you could grow your social media followers through organic growth. Today, the main sites have closed down most of that opportunity because they want to sell advertising and boosted posts. For best results, use a mix of organic and paid.

Leo’s Daily Tip – Today, On Strategic Planning

Low tech idea – the power of the handwritten thank you note. Nothing enhances your personal brand and top of mind awareness like the handwritten note. Virtually no one does it which is why it stands out and makes you stand out.

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Leo’s Daily Tip – Today, On Social Media

How do you define value in social media? Click-throughs are important.  But there is also a value in keeping your name in front of your customers and potential customers day after day helping them think of you first when they need your services.

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Leo’s Daily Tip – Today, On Social Media

Using LinkedIn Inmail? What’s the next step after reading your Inmail…(hint) it’s not placing the order or making the appointment. The next step is to check you out.  What do they see and then will they remember your ask?

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Leo’s Daily Tip – Today, On Strategic Planning

Don’t isolate your sales team from the advertising process.  Have them understand the campaign and the media strategy so they can coordinate  their efforts and leverage the exposure and calls to action.

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Leo’s Daily Tip – Today, On Advertising

Get more impact from your #outdooradvertising . Don’t just advertise your product, motivate the viewer to go to your social media site for more information. Make the site URL easy to remember while driving.

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Leo’s Daily Tip – Today, On Social Media

When posting a link to an interesting article on social media, be sure and post a brief description of that piece in addition to the headline to help get the reader motivated to click the link.

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Leo’s Daily Tip – On Strategic Planning

A valuable way to find out what your market is thinking about is to view online conversations in groups and industry or product chat sites. Tap into those buzzwords and themes and your message will be current.

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Leo’s Daily Tip – Today, On Social Media

Number of clicks often doesn’t often matter when it comes to B2B search advertising because for most, traffic is low. It’s more meaningful to measure results based on action such as receiving a call or visit to a specific landing page.

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Leo’s Daily Tip – Today, On Digital Advertising

How do you compose your word list for B2B Google adwords advertising? Focus on the customer and what words/phrases he would use to search for your category/product. Less important are your internal names & buzzwords.

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Leo’s Daily Tip – Today, On Advertising

Small-size print ads may be affordable but they frequently communicate a small image about your company. Consider full-page ads even if less frequently to give a leadership image for your company & message.

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Leo’s Daily Tip – Today, On Digital Advertising

Many digital ads send the prospect to the Website home page which has a general message. It’s more effective to send the lead to a landing page that features copy related to the ad and a clear call to action.

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Leo’s Daily Tip – Today On Strategic Planning

Is your view too macro? Many companies, professional services or retail, are so focused on wide outreach and forget about the prospect/customer potential located just 5-10 miles close to them.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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