Category Archives: Advertising

Leo’s Daily Tip – Today, On Social Media

Look at your social media posts through your customers’ eyes. Are you just pushing features about your company and products or does your message communicate ideas and observations of interest to your market, such that they’d want to show a friend.

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Leo’s Daily Tip – Today, On Website Design

Most Websites haven’t been touched in years. Yours, through search engine optimization (SEO), can be a powerful tool to get you known. But you have to continually update it with content, keywords, links etc. to attract Google and other search engines.

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Leo’s Daily Tip – Today, On Advertising

Careful about your keywords in Google Adwords to make sure that the words aren’t meaningful in multiple industries to 1) bid prices up by unintended sources and 2) receive wasteful clicks from other industries.

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Leo’s Daily Tip – Today, On Advertising

Video is so popular but many people watch in the office where sound can be annoying and disruptive. Make sure you offer closed captions on your video so people can watch in the office and on devices with sound turned off.

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Leo’s Daily Tip – Today, On Advertising

Everyone is bombarded with so many emails, that personalizing the subject line or greeting makes emails stand out, get read and dramatically increases the results rate.

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Leo’s Daily Tip – Today, On Brand Strategy

Speaking of logos, here is a good test. Put your logo next to some of your competitors plus the 2 or 3 largest companies in your field. How does it compare? Perhaps it’s time to discuss a new one?

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Leo’s Daily Tip- Today, On Advertising

Subtle ad trick using models…instead of having the model look ahead (at you the reader), have them face the copy of call to action to subtley get the reader to read it.

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Leo’s Daily Tip – Today, On Public Relations

Most people think of keywords to be used only in social media. But you should have a list of keywords to reinforce your brand and product message repeating them often, even in ads and press releases.

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Leo’s Daily Tip – Today, On Advertising

Pop ups used to be popular but have turned into an annoying extra step for prospects. Look for other seamless ways to attract customer attention and action.

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Leo’s Daily Tip- Today, On Strategic Planning

Customers are expensive to get and less expensive to keep. As you plan your 2020 marketing campaign, devote as much attention after a purchase to keep customer loyalty as before. Come up with 5-10 things you’ll do as part of your post-sale campaign.

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Leo’s Daily Tip – Today, On Advertising

Stock photography can be useful, but nothing communicates your unique message and brand like original photos, especially those that feature your product in an interesting way. Budgeting for original photography can dramatically increase engagement and customer interest.

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Leo’s Daily Tip – Today, On Public Relations

You may have heard of using influencers to promote products, but they can be difficult to enlist for promotion and expensive. Consider using MICRO-influencers, people with smaller audiences but still influential, more targeted and often more believable.

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Leo’s Daily Tip – Today, On Advertising

How long should an email subject line be? Long enough to engage the reader . . . but not so fast. It also has to fit on mobile screens. So make sure it’s concise enough to fit there effectively, comfortable and meaningfully.

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Leo’s Daily Tip – Today, On Digital Advertising

Find out what keywords are important to competitors and then think about why they are. Search their blogs, posts and releases to find repeated words. And you may learn a lot about their marketing direction.

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Leo’s Daily Tip – Today, On Advertising

For Google Adword advertising, groups of multiple words will usually work better than single words because studies have shown that a longer, more detailed phrase indicates that the prospect is farther along in their reasearch & closer to actually buying.

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Leo’s Daily Tip – Today, On Advertising

Do you send emails to a big list? For best results, craft your message as if it is focused on one person. Make your message more personal and increase the likelihood that it will be read and motivate action.

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Leo’s Daily Tip – Today, On Strategic Planning

Marketers speak about tapping into influencers as a successful strategy. It’s true. Influential experts’ endorsements do sell. But why not make a person on your team the influencer or expert in your field that others follow and listen to?

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Leo’s Daily Tip – Today, On Advertising

The most successful advertising messages create a vision in the mind of the customer where your product or service is the hero but where the solution is the star. It’s like an artist painting a picture. Make your message paint a problem solved.

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Leo’s Daily Tip – Today, On Advertising

Remember John Wanamaker’s quote, “Half my advertising is wasted, I just don’t remember which half.”? With today’s quantative reporting from digital media, we ARE able to identify underperforming ads and make adjustments for greatest efficiency.

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Leo’s Daily Tip – Today, On Advertising

Advertising is making a comeback for small to medium size companies but not the TV/radio/print paradigm of before. Now Google Adwords, boosted posts, remarketing, boosted videos, digital advertising and more should make up a modern ad campaign.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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