Category Archives: Advertising

Leo’s Daily Tip – Today, On Brand Strategy

Messaging tip: expect that prospective customers will research some of your competitors. Have you presented MEANINGFUL reasons why customers should prefer your company over competitors on your Website, social media, brochures, sales materials, etc.

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Leo’s Daily Tip – Today, On Marketing Strategy

 Trend #1 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

1) Many companies will be paralyzed with marketing indecision. This paralysis will cause them to do nothing leaving opportunities for savvy competitors.  #bizjournal

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Leo’s Daily Tip – Today, On Advertising

People are focused on graphics – videos and photos taking center stage over content. Even graphic-focused social media are growing, like Instagram, Twitter, etc. However, during Covid times, improving writing skills is key to introducing oneself, communicating value, creating a lead and even collecting money. Polish these skills or hire people who have them.

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Leo’s Daily Tip – Today, On Marketing Strategy

Do you like my Daily Marketing Tips?  Perhaps a friend or associate would like to see them as well.  I encourage you to recommend my sites to them on LinkedIn and Twitter.  Thanks!  And thank you for following me!!

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Leo’s Daily Tip – Today, On Social Media

Increase social media engagement by continuing the conversation with most of the people who comment. Show followers that there is a live person behind the feed and they’ll be more inclined to engage, ask questions and buy.

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Leo’s Daily Tip – Today, On Social Media

Facebook, Twitter and LinkedIn are the most popular B2B sites.  But when was the last time you explored YouTube, Instagram, Reddit and other highly popular but second tier sites for your messaging? Consider adding at least one new social media sites this year and track their results.

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Leo’s Daily Tip – Today, On Marketing Strategy

Even if your market consists of scientists and other highly trained individuals, don’t assume that they understand YOUR technology or the technical benefits it provides. Create technical “explainer” videos about your main story & key points. State your advantage simply and you’ll more quickly set your brand and benefits in the viewer’s minds.

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Leo’s Daily Tip – Today, On Advertising

Is direct mail having a revival? We think it is, as fewer mailing are planned, there is less clutter in the mailbox. Your mailing will stand out.  Create and mail an oversized postcard so the recipient doesn’t have to open anything and can instantly see your message. Save Postage using EDDM from P.O.

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Leo’s Daily Tip – Today, On Advertising

Do you have an email marketing campaign? Improve your results by having the recipient’s name in the subject line. Email is more likely to be read if it’s personalized. Then make the call to action personal as well, for exampe: “just for you, (name)”

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Leo’s Daily Tip – Today, On Social Media

I was cold calling & looking for email addresses of CEO’s. Many were very hard to find. On the one hand, I can understand how one wants to protect oneself from stalkers and spam, but from a marketing perspective, what if a prospect wanted to reach out. How about developing a separate CEO email address just for marketing.

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Leo’s Daily Tip – Today, On Advertising

The same product may be saleable to different market groups but not for the same reasons. For example seniors and millenials may buy the same product but the pitch appealing to each group may need to be different to focus on unique applications and motivators to buy. One ad or message  doesn’t fit all.

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Leo’s Daily Tip-Attend My Talk Tomorrow

Tomorrow at 8 a.m., I’m speaking the Union League of Philadelphia, Business Leadership Forum on the topic of “Is Your Marketing Strategy Obsolete – Reconcepting Your Marketing Plan For the New Normal”.  If you’re a member, I invite you to attend. If not, send me an email and I’ll send you a copy of my article on which the talk is based.

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Leo’s Daily Tip – Today, On Branding

When we ask clients to tell us things that are new or unique about their  business, they often have difficulty because they are too close to it. How do you fare at this? Try and list 3 things that distinguish your company from competitors. If you struggle with this list, perhaps outside eyes (hint: ours) will identify meaningful advantages that lead to growing your brand & sales.

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Leo’s Daily Tip-Today, On Advertising

Is your marketing message communicating only what your product or service can do and not what it can do for the customer? Craft your message by looking through the eyes of a prospect by telling advantages meaningful to him/her not just features.

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Leo’s Daily Tip-Today On Strategic Planning

During uncertain times like this lockdown, prudent marketing strategies should focus on a company’s best customers/clients. But as society opens up, be open minded & recognize new markets or opportunities, ones that will be worth assigning a higher priority.

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Leo’s Daily Tip – Today, On Strategic Planning

Will your cautiousness about 2020 keep the damper on your 2021 marketing? While waiting to see what happens, will the result be other more outspoken & more active competitors getting the jump on 2021 business opportunities as they are thought of first by customers? Now is the time to enhance your own thought leadership.

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Leo’s Daily Tip – Today, On Social Media

YouTube is a big resource for how-to information on video. So don’t just make a video. Use your product or service in a way that answer popular how-to questions. Craft your video descriptions and hashtag them to flag searches for this kind of how-to information so browsers find your video first.

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Leo’s Daily Tip – Today, On Marketing Strategy

If the last time customers learned about your company was the day they hired you, you could be losing out on additional business opportunities.  Prevent hearing the dreaded “I didn’t know you did that.” by keeping customers aware of your services with a monthly email newsletter and weekly social media postings.

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Leo’s Daily Tip – Today, On Advertising

Media buying tip–if you can, offer to prepay cash up front to get the best rates. During the lockdown, many media are suffering from limited cash flow. Checking that they are otherwise solid financially, offer to pay the entire schedule upfront and you can negotiate superior price and terms.

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Leo’s Daily Tip – Today, On Advertising

Driving around the region, I’m shocked at the number of billboards that are missing any call to action message. True, it’s important to keep billboard messages short, but a memorable phone number or website is critical to make it easy for prospects to remember how to get in touch.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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