Category Archives: Advertising

Leo’s Daily Advertising Tip – On Strategic Planning

Our veterans deserve our thanks.  Resolve to plan at least one event or promotion that helps or supports or thanks veterans in some meaningful way.  Wishing you a happy and safe Memorial Day!  Thank you veterans!!

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Leo’s Daily Advertising Tip – On Advertising

Invest in original photography of your products and people.  Stock photos have their place but there is nothing like the real thing to communicate your true message.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do you overwhelm your market with messages? Although you may feel you need to message every service & feature about your business, keep it simple. Stick to one idea or two.

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Leo’s Daily Advertising Tip – On Advertising

Vary your tone in your video ads, while sticking to your overall brand message. Different tones appeal to different potential customers. Use a mix of humor, facts, testimonials, slice of life and other formats.

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Leo’s Daily Advertising Tip – On Strategic Planning

If there are 2-3 things you want people to know that distinguishes your company/brand, what are they?  Are they part of every elevator pitch?

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Leo’s Daily Advertising Tip – On Strategic Planning

Everything is selling. Always look at initiatives as such and first decide what outcome you desire in memos, social media posts, conversations, etc. Most “sales” have little to do with products and transactions.

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Leo’s Daily Advertising Tip – On Public Relations

Most of your competition is lazy, ignorant or asleep. Take command of social media, speaking & publicity and make yourself an industry thought leader. Consistency is key!

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Leo’s Daily Advertising Tip – On Advertising

Why is delivering your call-to-action or CTA early in a video ad so important? People make quick, impulse decisions these days so you need to move them to act pointedly and early.

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Leo’s Daily Advertising Tip – On Advertising

Planning outdoor advertising?  Before it goes up, create a small layout. Flash it for 2 seconds to co-workers. See which parts of the message they remember. If the entire message, then you’re good to go.

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Leo’s Daily Advertising Tip – On Social Media

Producing videos? Consider this idea – put your call to action first.  Statistics show that people don’t usually watch the entire video.

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Leo’s Daily Advertising Tip – On Strategic Planning

It is critical to establish some discernible difference about you or your company to make your marketing meaningful (also called a unique selling proposition (USP)). Without it, why should customers prefer your company over others?

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Leo’s Daily Advertising Tip – On Strategic Planning

Micromanaging kills creativity. Providing guidance is valuable but overbearing control teaches people to wait for your answer without working to imagine their own solutions.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your message in your words or is it in words that your customers identify with and are more open to hearing?  The latter makes a more powerful marketing message, more likely to motivate action.

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Leo’s Daily Advertising Tip – On Advertising

Today’s #outdooradvertising must integrate with other components of your campaign. Using just 8-10 words, make your message motivate customers to tie into your brand, social media, Website and more.

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Leo’s Daily Advertising Tip – On Direct Mail

Don’t give up direct mail. It’s declining but not very quickly. Its response rate is still much higher than email, paid search, social media and online display advertising.

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Leo’s Daily Advertising Tip – On Social Media

Check the size how your buttons appear on mobile.  What looks great on a computer may be too small and unreadable, ultimately frustrating the prospect to go elsewhere.

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Leo’s Daily Advertising Tip – On Social Media

One of the best ways to grow followers is to ask.  So, please share my Daily Tip with your friends and associates to follow me on LinkedIn and Twitter… and thank YOU for following me!

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Leo’s Daily Advertising Tip – On Digital Advertising

Bidding for keywords. Sometimes keywords are pricey. Forgo those to afford top of page for the next level of keywords. Those can produce sales too, more likely if you’re now #1.

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Leo’s Daily Advertising Tip – On Advertising

I saw a TV spot for a doc-in-a-box clinic that reviewed maladies but didn’t mention their name until the end. If you don’t have identity in the first seconds of your video, you’re lost. 

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Leo’s Daily Advertising Tip – On Advertising

Nobody likes to spend too much, but you may be spending too little.  Google #Adwords tells you search lost, the number of potential impressions (and potential customers) you’re missing due to low budget.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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