Category Archives: Advertising

Leo’s Daily Tip – Today, On Strategic Planning

Do you survey customers? Keep surveys simple, questions on track and focused on the information goal you have. Don’t get “survey greedy” and try to pop in a random question or two. When repondants sense marketing and not research, they’re more likely to drop out or provide inaccurate information.

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Leo’s Daily Tip – Today, On Strategic Planning

Having Google find your Website first in people’s search often relates to its finding the latest content. Sometimes, by simply updating prior content with a modification or word change makes Google classify that content as newer.

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Leo’s Daily Tip – Today, On Strategic Planning

A great tip is to follow competitors’ marketing, but even more so, it’s  important to track how competitors are progressing in their digital marketing. Have they enhanced mobile or digital ordering? If you aren’t leading in these areas, be sure to follow the leader to prioritize making your program at least as technologically advanced.

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Leo’s Daily Tip-Today, On Advertising

You don’t hear as much about “explainer videos”, popular a couple of years ago, but don’t forget them because they still work well. Review your processes & products and see which ones may need a little more visual explanation to show customers how you provide solutions.

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Leo’s Daily Tip – Today, On Strategic Planning

I’m looking forward to speaking at #TempleUniversity #foxschoolofbusiness MBA students. Thanks for inviting me to speak, today at noon, on my thoughts about being an entrepreneur, as well as careers in marketing.

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Leo’s Daily Tip – Today, On Advertising

When creating an email for marketing, always send a sample out first to to yourself to double check font size, typos, graphic reproduction, colors and more. It’s an easy double check to make sure your email is seriously considered and not deleted as spam.

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Leo’s Daily Tip – Today, On Advertising

Should you produce short videos or long videos for online purposes? Although conventional wisdom says short. If the video provides usable tips or information, studies have shown that people will watch a longer video to learn something, but not to be advertised to.

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Leo’s Daily Tip – Today, On Advertising

How often do you communicate with your current clients/customers about news, new services, testimonials and case studies at your company? Sending a monthly newsletter keeps everyone up to date and prevents the deadly loss of business due to, “I didn’t know you did that”.

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Leo’s Daily Tip – Today, On Advertising

Often budgeting for relevent keywords on Google Adwords can be expensive. Budget for industry-specific words at the entry of your marketing funnel. Although more general, you may actually have less competition for a higher placement.

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Leo’s Daily Tip – Today, On Advertising

Many companies’ advertising campaigns are focused on attracting new customers. Often, more value can be gained from creating customer loyalty. It costs a lot less to keep a customer than attract a new one and is much more profitable.

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Leo’s Daily Tip – Today, On Advertising

Thinking about advertising on Google keywords? If your business is a start-up or less well known, don’t use keywords for search about your firm. They won’t find you. Instead, choose general industry terms and specific product types to have searches find your ad.

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Leo’s Daily Tip – Today, On Thought Leadership Marketing

A few years ago, companies worked hard to improve the number and quality of links on their websites. Links may not be as valuable as they once were. As Google’s AI or artificial intelligence improves, content will be more important to prove that you are an expert and your message is more relevant.

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Leo’s Daily Tip – Today, On Advertising

We saw a recent survey that said that about half of the people watch 5 videos or more. Many are watched with the sound off.  Make sure your videos have sub-titles so people get your message in a sound-on or sound-off environment.

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Leo’s Daily Tip – Today, On Strategic Planning

8 ways to continue to keep in front of customers and prospects during the pandemic: 1) webinars, 2) articles in relevant media, 3) social media posts, 4) email, 5) email newsletters, 6) digital advertising on relavent industry or consumer sites, 7) blogging, 8) keeping Website up-to-date. How many do you use?

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Leo’s Daily Tip – Today, On Advertising

How often have we heard about the KISS (Keep It Simple Stupid) acronym? Yet many forget when developing a video or commercial and cram in many points and facts. Better to produce several videos each focusing on a point than to risk having the viewer tune out due to overload.

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Leo’s Daily Tip – Today, On Social Media

What makes a social media post a good one? It must provide value for the reader and continue to provide value. What does value mean? Discounts are the obvious suggestion. But discounts get boring and reduce margins. Grow followers with a steady mix of knowledge, information, entertainment, laughs, news, curiosities and, occasionally discounts.

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Leo’s Daily Tip – Today, On Social Media

They say that YouTube is the 2nd most popular search engine. Do you have a YouTube site? Many companies do not, but they should. Create videos of your thought leaders, product demos, how-to’s, tours of your store or factory and other topics. Tag each with keywords to facilitate finding them.

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Leo’s Daily Tip – Today, On Advertising

Does disruptive digital advertising work? There’s much of it. But it’s annoying to have a pop up in the middle of something else one is interested in. Can you imagine suddenly becoming so mesmerized by it that you get side-tracked to buy their thing? I wonder?

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Leo’s Daily Tip – Today, On Advertising

Personalization can be important in creating better email and direct mail results. However, make sure the message and the look of the piece feels genuine to the recipient. Personalization together with an impersonal message may make the recipient feel like you’ve found their information by “spying” on them and get turned off to your message.

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Leo’s Daily Tip – Today, On Strategic Planning

Most likely your marketing tactics have changed during the lockdown. Perhaps even your marketing message has changed. Have you remembered to change the message and tactics on your Website?  Most likely your Website needs to be redone to reflect your new normal.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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