Category Archives: Advertising

Leo’s Daily Tip – Today, On Direct Mail

One way to find more prospects is to reverse search your mailing list. Many mailing lists can be analyzed according to demographic or profile. Once you know the profile, find other names that have the same profile and market to them.

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Leo’s Daily Tip – Today, On Strategic Planning

A product advantage isn’t always about adding quality or features to the item itself. Often superior service or dependability adds value, such as ease of ordering, quick shipping, knowledgeable customer service people, etc.

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Leo’s Daily Tip – Today, On Advertising

Most customers know only as much about your company as they knew on the first day they hired you because most businesses fail to update their customers about news & products. Develop a monthly/quarterly email to keep them up-to-date.

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Leo’s Daily Tip – Today, On Guerrilla Marketing

Just read about this strategic idea…when a competitor gets a bad review, “like it”. Most likely the reviewer will see who liked his or her negative review, maybe learn more about your company and become a customer.

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Leo’s Daily Tip – Today, On Advertising

Have a lengthy or complicated message to delivery online?  Consider sequencing 2-4 ads in a row so you can deliver your entire message one after another and maximize memorability.

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Leo’s Daily Tip – We’re moving today!!

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Leo’s Daily Tip – I’m very excited to move into our new larger offices near Rittenhouse Square.  Here is a view from my office looking west.  Stop by and say hello! 
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Leo’s Daily Tip – Today, On Social Media

Businesses react to a bad review.  But how about a great review?  Get excited about those too because, they are more valuable to engage the customer.  Even promote positive reviews through your social media.

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Leo’s Daily Tip – Today, On Advertising

Local businesses know that most of their customers/clients come from the geographical area near them. They also know that most new customers start with Google search. So why aren’t you advertising on Google Adwords with geo-targeting?

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Leo’s Daily Tip – Today, On Advertising

Are you wondering where to start to put together information to include in your Website, brochure or ad? A good tip is to start by “interviewing yourself”.  If you didn’t know anything about your company/product what would you want to know?

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Leo’s Daily Tip – Today, On Advertising

Old school awareness – there still are few media designed to generate awareness better than outdoor advertising, if your product or service is seeking a mass audience. Only drawback is the 6-10 word message limit.

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Leo’s Daily Tip – Today, On Advertising

Do you email market? Many times your email does not attract the attention of your list…as many as 50% don’t even notice it. So why not send it again with a different subject line and you’ll be surprised your added response with the same email.

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Leo’s Daily Tip – Today, On Advertising

Check your advertising message…are you really trying to differentiate your product? What single point in your message states one way your product is superior to your competitor.  None?  Sorry, you’ve got a commodity message.

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Leo’s Daily Tip – Today, On Social Media

You can’t fake it in social media. People are too experienced. Even #B2B posts need to sound authentic as if a scientist or engineer was really writing about something he or she was most interested in.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you secure enough to focus on a single message in your marketing. Too many advertisers feel the need to cover all products or services and as a result, lose their edge. Be exceptional in one thing and just promote that.

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Leo’s Daily Tip – Today, On Advertising

Using a video to market your company most likely will fall flat. Better would be to make a video that answers the single most common question your customers have and then tie it into the search with a keyword description.

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Leo’s Daily Tip – Today, On Advertising

When designing your ad, watch your ad flow. Ad flow is how the eye travels over the ad, from the first thing it sees to the last. Manage your ad flow and lead your prospect to results for you.

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Leo’s Daily Tip – Today, On Advertising

Are your B2B ads too creative?  Do they prioritize cleverness over: 1) clearly and directly communicating what your company or products does, 2) clearly stating one or more unique benefits to the customer and 3) provide a clear instruction what the reader should do next.  Clear?

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Leo’s Daily Tip – Today, On Strategic Planning

Looking for more sales? Make your existing customers a priority. They already know & like your company. Brainstorm about what is the one thing you might sell them, an extra product or service that they’d consider.

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Leo’s Daily Tip – Today, On Strategic Planning

They say that the sales process resembles a funnel with a large number of prospects at the top producing a smaller number of closed sales at the bottom. What is your marketing process for moving prospects through the funnel?

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Leo’s Daily Tip – Today On Advertising

B2B marketers often make their customers guess what to use their products for. Don’t just say, “We sell X”. Craft your message around the applications for your products so customers can more easily see themselves using it in what they do.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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