Category Archives: Advertising

Leo’s Daily Advertising Tip – On Strategic Planning

It may be time to recalibrate your target market ladder, move up the baby boomers, gen x & millennials. Add the 20 year olds. And decide how the move affects their purchasing decisions.

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Leo’s Daily Advertising Tip – On Advertising

Few manufacturers and professional services specialist are using Google pay-per-click to advertise. Sounds like a wide open opportunity!

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Leo’s Daily Advertising Tip – On Strategic Planning

Advertising budgeting for 2018? What new area, type of customer, product or region will you pursue?  Budget in something new, even if it may not quite make the profits of your core.

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Leo’s Daily Advertising Tip – On Social Media

Keep your banner ads simple and with a message that taps into a key issue, fear or need of the customer, motivating them to click through to find more information.

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Leo’s Daily Advertising Tip – On Social Media

Ratings can drive search results.  Where to get the best ratings? From good customers. Develop a plan to ask good customers to provide a good rating too.

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Leo’s Daily Advertising Tip – On Advertising

When shooting a video, consider how it will be seen-horizontal on a computer or vertical on a phone.

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Leo’s Daily Advertising Tip – On Strategic Planning

Be strategic with color. It can make you stand out or blend in. For example, what does using the same colors as your industry leader do for your company or product?

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Leo’s Daily Advertising Tip – On Advertising

Industry directories can be valuable but most likely you don’t need to add the extra layer & expense-Google is your better directory because it’s the go-to globally.

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Leo’s Daily Advertising Tip – On Advertising

Tech or engineering companies are often stuck on advertising features because that’s what they work on. But tech customers respond to a solutions message.

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Leo’s Daily Advertising Tip – On Social Media

Stuck on growing followers? What are YOU going to do about it…ask everyone you meet to follow you. Add to biz cards, email sig, ads, etc.

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Leo’s Daily Advertising Tip – On Social Media

Do you think your business is too B2B to have videos? Try instructional videos on your topic. With YouTube the #2 search engine, you’ll get found.

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Leo’s Daily Advertising Tip – On Advertising

Writing ad copy, media releases, etc., Write, then throw out your first paragraph. It’s often fluff to get started, without any relevent message.

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Leo’s Daily Advertising Tip – On Strategic Planning

Why are you different from competition? Create a list of 4-8 points that matter, looking at it from customers’ perspective. Make these your differntiator points, the anchors of your sales message..

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you selling too soon? Perhaps your product or service is one that needs to generate trust first. Sell the trust as step 1, then go for the close as step 2.

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Leo’s Daily Advertising Tip – Strategic Planning

Goalmaking strategy: divide annual sales/ad goals into weekly goals to determine whether your plans are realistic and achievable.

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Leo’s Daily Advertising Tip – On Strategic Planning

If your sales cycle is long, design your campaigns for engagement and longevity rather than quick closes which will rarely happen.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do customers have a lifetime of value to give your business? Then profitability on the first order is irrelevant if it leads to closing the 1st transaction.

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Leo’s Daily Advertising Tip – On Digital Advertising

Don’t just use one or two online ads, create a campaign using each ad to address one part of the campaign message, to keep it simple. Then, analyze which works best.

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Leo’s Daily Advertising Tip – On Digital Advertising

Online advertising must get into the mind of the viewer eg promoting a car will fail but promoting 5 things first time car buyers forget will generate interest.

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Leo’s Daily Advertising Tip – On Strategic Planning

What’s your sales cycle – months or years to close? Prospects will forget you unless you create consistent and frequent social media posts, newsletters etc. to keep your name top of mind.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

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writer, speaker and advisor on effective leadership

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