Category Archives: Advertising

Leo’s Daily Tip – Today, On Advertising

 I was discussing a new ad national ad campaign by a major advertiser and we were all well aware of the creative concept, but could not remember the company. Lesson: don’t get too clever – it’s best to blend in your brand identity with your creative.

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Leo’s Daily Tip – Today, On Advertising

Online retailer tip: don’t just confirm that an order has taken place, use that confirmation as a way to push one more product e.g. “if you like that, you may enjoy this too” and try to get a piggyback sale on the confirmation.

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Leo’s Daily Tip – Today, On Strategic Planning

Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.

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Leo’s Daily Tip – Today, On Social Media

When you write content for your blog or social media, remember to write about things your readers will want to read about, in other words, it’s about them, not about you and your promotional interests.

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Leo’s Daily Tip – Today, On Strategic Planning

How important is marketing to your organization?  For example, do you have a marketing person on your board or advisory council?  Most boards load up with financial and operations people and have little marketing guidance from that level.

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Leo’s Daily Tip – Today, On Marketing Strategy

Obviously I’m biased regarding this tip, but make sure your company has a true advertising budget this year – that is, a digital advertising budget.  Natural search’s value is diminishing where you need an online paid boost to get your message out.

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Leo’s Daily Tip – On Strategic Planning

Winning CEO’s put a value on creativity. They understand the mediocrity out there and that standing out means message crafting, doing something creatively.  Hint…In-house teams are almost never creative.

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Leo’s Daily Tip – Today, On Social Media

Don’t keep your social media a secret. Promote the idea of following your company with signs in your location and reminders in your email signature, business cards, letterhead, website, shipping packaging and more. Where possible, link to the sites.

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Leo’s Daily Tip – Today, On Advertising

Make a New Year’s resolution to invest in good photography and graphics that is unique to your company and products/services. Visuals are the best way to make your company stand out in social media feeds to get your message noticed.

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Leo’s Daily Tip – Today, On Strategic Planning

Is your marketing program too cool? Digital is state-of-the-art but don’t overlook old-school initiatives like printed catalogues, direct mail, outdoor ads and even print advertising which may make your company stand out because your competitors are too cool to use them.

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Leo’s Daily Tip – Today, On Strategic Planning

What do you take for granted about your company, your products and the way you do business that is superior or distinctive from your competition. I’m not talking about the generic “we REALLY care about our customers” BS.  Stand back and figure out a couple of things that make a difference.

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Leo’s Daily Tip – Today, On Digital Advertising

Consistency is key in digital advertising, just like in conventional advertising. In digital narrow your media choices so you can afford to have your message appear consistently, even to a smaller universe.

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Leo’s Daily Tip – Today, On Advertising

Start strong because attention is short. Whether designing ad, video, press release, brochure…whatever. Get to the point fast. Then reinforce it.  Don’t waste time setting up the story, just get to it.

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Leo’s Daily Tip – Today, On Email Marketing

Sending out marketing emails from your company. Don’t send them from your company.  Rather, put an actual person’s name as the sender. You’ll  get more engagement because people pay more attention to a name.

Leo’s Daily Tip – Today, On Digital Advertising

Back in the radio advertising days, a unique sound signature or noise helped attract attention and greatly improved the ability to remember your brand. Today in digital, use sound and music to trigger that memory too.

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Leo’s Daily Tip – Today, On Videos

Have you every tried producing vertical format videos?  These are coming into favor as many watch videos on their mobile phone (video format) and may not turn the screen horizontal to watch.

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Leo’s Daily Tip – Today, On Advertising

Try reverse messaging – as important as it is to tell what you or your product does, think about what you or your product doesn’t do to as an advantage for customers.

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Leo’s Daily Tip – Today, On Strategic Planning

Your competitors don’t have all the answers. In fact, they can be stupidly off base. So don’t just follow along, assuming they have the magic solution. Think about your correct message, even though it’s not what they’re saying.

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Leo’s Daily Tip – Today, On Advertising

Videos should never save their logo/brand until last. Feature it early as many people tune out after the first 8-10 seconds.

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Leo’s Daily Tip – Today, On Email Marketing

We all get so many emails but personalizing them stops the roving eye for a second to double-check your message. First choice is to personalize with the first name. Second choice with the name of the town or region.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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