Category Archives: Advertising

Leo’s Daily Advertising Tip – On Strategic Planning

According to a recent study, nearly 50% of today’s supermarket shoppers are men. How is that reality changing your marketing?

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Leo’s Daily Advertising Tip – On Social Media

If you’re advertising on Facebook, ask Facebook to send your message to a “lookalike” audience where they’ll send your ad to others mirroring current followers, email list, etc.

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Leo’s Daily Advertising Tip – On Strategic Planning

Retailers shouldn’t always worry about additional competition. Sometimes competition helps raise the awareness & expand the pie. Focus more on maintaining market share.

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Leo’s Daily Advertising Tip – On Strategic Planning

Does your company do things faster, safer, stronger, better customer loyalty or other superlatives. Compile a statistic about your advantage and market it.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are photo contests just for consumer products? I wonder how a #B2B contest showing the entrant with your product would generate interest in your company?

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Leo’s Daily Advertising Tip – On Strategic Planning

Summer can slow for #Retailmarketing . Step up offers to your customer list, especially private sales, exclusively for those who know & like you best and will be most likely to respond more quickly.

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Leo’s Daily Advertising Tip – On Motivation Monday

david-ogilvy231#mondaymotivation “I do not regard advertising as entertainment or an art form, but as a medium of information.” David Ogilvy

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Leo’s Daily Advertising Tip – On Strategic Planning

Have you noticed how people just aren’t reading? Solution? Use far less copy & put points in subheads, highlight keywords & use bullet point format.

Leo’s Daily Advertising Tip – On Social Media

The easiest way to grow followers is to ask in person…ask everyone you meet-networking, speaking, new business, out and about, everyone.

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Leo’s Daily Advertising Tip – On Social Media

It is said that Millenials are sometimes skeptical of ads but they place a great deal of trust in reviews. Always ask good customers to give you a review.

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Leo’s Daily Advertising Tip – On Speaking at the Union League

UnionLeagueKeywords talkSpeaking is an important to generating thought leadership. Here is Eve Levinson And I speaking at the Union League Business Leadership Forum this morning on the importance of keywords in your marketing campaign and in generating results.

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Leo’s Daily Advertising Tip – On the Internet

Great to be speaking tomorrow on the value of key words at the Union League with our social media mgr. Eve Levinson. What keywords do you fight for?

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Leo’s Daily Advertising Tip – On B2B

B2B advertising: take care not to direct your message only to those who use your products as there may be another level specifying or approving them.

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Leo’s Daily Advertising Tip – On Strategic Planning

What is your advertising message? Are you promoting your products or the solutions you offer?

 

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Leo’s Daily Advertising Tip – On Strategic Planning

Discounts are great for consumers, but before you offer one, do the math. Does it just churn short-term business or can it have a long-term growth effect.

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Leo’s Daily Advertising Tip – On Advertising

Radio stations’ audiences may be down, but they’re not out. Tap into their many followers by tying your product into an event they’re planning for leverage.

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Leo’s Daily Advertising Tip – On Social Media

Create awareness and brand through social media, but sell product using pay per click ads since people are searching for specific things, often ready to close.

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Leo’s Daily Advertising Tip – On Social Media

Get specific with links. Instead of For more information, click here, write For more info about SEO services, click here. Then link on the words SEO services to direct you to a landing page named, titled and content with those words.

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Leo’s Daily Advertising Tip – On Creativity

Copy and content writing tip – write as if you’re writing to be read by one person, whether it’s an ad, press release or product demonstation.

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Leo’s Daily Advertising Tip – On Advertising

Trouble distilling your #outdooradvertising message to less than 10 words may illustrate a deeper issue that your brand message isn’t clearly defined.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

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