Category Archives: Advertising

Leo’s Daily Tip – Today, On Strategic Planning

Today is the first day of the second half of 2020.  Do you know where your marketing plan is? Most likely, you’ve faced a dramatic upheaval affecting the plan you made in December or January. Your potential customers’ habits have changed. What are you going to do about it?

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Leo’s Daily Tip – Today, On Strategic Planning

How many of you knew what “zoom” was 6 months ago? The business world is experiencing a dramatic shift to digital communications. For your future success, blow up your marketing plans and completely rethink your message and media.  Hint: we can help you refocus.

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Leo’s Daily Tip – Today, On Advertising

Urgency is a key to motivating action and closing sales. As you comeback from the Covid Crisis, make sure you feature urgency of action in your message to make customers feel that they must act now or lose the opportunity.

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Leo’s Daily Tip – Today, On Advertising

Use the journalist standard of putting your most important news first when writing an ad, press release, brochure, etc. Attention spans are in microseconds. In copy, get to the point and keep it interesting. Don’t warm up copy by starting with a throw away sentence.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – cash flow may be a key to your coming back. Create a way for customers to pay now and buy into the future. For example, a 5-visit pass. It also gets customers in the habit again of using your services.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – your customers’ product needs and service needs may have changed during this time on a short-term or long-term basis. Survey each one-on-one to make sure you continue to satisfy them.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – time to approach advertising planning from a zero-base point. Nothing is sacred.  Start from zero and allocate dollars based on your new paradigm & focused on digital, like pay-per-click, email blasts, digital advertising, boosted posts and more.

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Leo’s Daily Tip – Today, On Advertising

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – for better results from pay-per-click ads on Google and others, optimize your keyword and target Web page so that that keyword is also on the page.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – as made in the United States is becoming more important, your gross manufacturing sales potential may rise. Plan additional marketing dollars behind supporting this expanded potential.

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Leo’s Daily Tip – Today, On Strategic Planning

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –if you market to consumers, some channels or your entire market may have been shut down for several months. Therefore, market to welcome customers back and appeal to their cravings to maximize appeal.

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Leo’s Daily Tip – Today, On Social Media

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – do you have a “most” important message. Pin it to the top of your social media feeds so people see it first every time they visit your social media page.

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Leo’s Daily Tip – Today, On Branding

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback –a lot has changed very quickly in people’s lives and perceptions. Don’t assume that previously used tag lines and slogans will work or are even appropriate now. Reexamine yours. Perhaps it’s time for a completely new campaign – hint, hint.

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Leo’s Daily Tip – Today, On Email Marketing

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – do you sell products or services to multiple markets. Instead of sending one diverse-message email or newsletter to all groups, consider creating multiple enewsletters each with a targeted, focused message and sent just to each group.

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Leo’s Daily Tip – Today, On Brand Strategy

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – my definition of a brand is “a promise to deliver a distinctive product or service on a consistent basis and then to become known for that distinction.” Perhaps it’s time to take a new look at your promise.

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Leo’s Daily Tip – Today, On Social Media

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – take a new look at your social media headers. Consider how they might be revised temporarily or permanently to spotlight things that are more important now, such as contactless delivery, shop at home, contactless signatures etc.

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Leo’s Daily Tip – Today, On Advertising

Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – for B2B companies, your industry media are valuable for reaching new prospects. Use their enewsletters, eblasts & digital ads to reach targeted prospects even when they’re working from home

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Leo’s Daily Tip – Today, On Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-orders are even more precious these days. To make sure your customer is happy, have a top executive call every customer after an order has been completed and follow up to make sure everything was perfect, or to be able to make it so.

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Leo’s Daily Tip – Today, On Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-for increased sales, even before the comeback, market to your existing customers. But don’t just sell them what they’ve been buying, look to cross-selling them other products and services to increase revenue.

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Leo’s Daily Tip – Today, On Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-as businesses come back, most will want to come back quickly. Make your marketing message one that emphasizes quick shipping, inventory in stock, quicker turnaround, being able to service the project more quickly, etc.

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Leo’s Daily Tip – Today, On Marketing for a Quicker Covid Crisis Comeback

Leo’s Daily Tip-Marketing For A Quicker Covid Crisis Comeback-as things open up, time to remind customers of who you are and what you can do for them. Step up the frequency of your digital marketing, email and social media campaigns to grow top of mind awareness while customers are still home, so they’ll be ready to buy sooner than later.

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Ad Musings

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