Category Archives: Advertising

Leo’s Daily Advertising Tip – On Social Media

Stuck on growing followers? What are YOU going to do about it…ask everyone you meet to follow you. Add to biz cards, email sig, ads, etc.

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Leo’s Daily Advertising Tip – On Social Media

Do you think your business is too B2B to have videos? Try instructional videos on your topic. With YouTube the #2 search engine, you’ll get found.

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Leo’s Daily Advertising Tip – On Advertising

Writing ad copy, media releases, etc., Write, then throw out your first paragraph. It’s often fluff to get started, without any relevent message.

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Leo’s Daily Advertising Tip – On Strategic Planning

Why are you different from competition? Create a list of 4-8 points that matter, looking at it from customers’ perspective. Make these your differntiator points, the anchors of your sales message..

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you selling too soon? Perhaps your product or service is one that needs to generate trust first. Sell the trust as step 1, then go for the close as step 2.

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Leo’s Daily Advertising Tip – Strategic Planning

Goalmaking strategy: divide annual sales/ad goals into weekly goals to determine whether your plans are realistic and achievable.

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Leo’s Daily Advertising Tip – On Strategic Planning

If your sales cycle is long, design your campaigns for engagement and longevity rather than quick closes which will rarely happen.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do customers have a lifetime of value to give your business? Then profitability on the first order is irrelevant if it leads to closing the 1st transaction.

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Leo’s Daily Advertising Tip – On Digital Advertising

Don’t just use one or two online ads, create a campaign using each ad to address one part of the campaign message, to keep it simple. Then, analyze which works best.

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Leo’s Daily Advertising Tip – On Digital Advertising

Online advertising must get into the mind of the viewer eg promoting a car will fail but promoting 5 things first time car buyers forget will generate interest.

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Leo’s Daily Advertising Tip – On Strategic Planning

What’s your sales cycle – months or years to close? Prospects will forget you unless you create consistent and frequent social media posts, newsletters etc. to keep your name top of mind.

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Leo’s Daily Advertising Tip – On Digital Advertising

Lightbox pop-ups can be annoying, popping up when you’re on a site for a while. But people are there because it’s interesting to them, often happy to give their email addresses using them.

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Leo’s Daily Advertising Tip – On Advertising

#reverseshowrooming Is Amazon killing retail? No, rather retail is being killed by bean counters. Consumers want an experience which costs yet pays. Budget for delighting displays, unique products, engaging & knowledgeable staff, feeling special & more

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Leo’s Daily Advertising Tip – On Direct Mail

People pause when they see #directmail with their name in the message. Segment your list with people’s first names or buy lists formatted by 1st name

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Leo’s Daily Advertising Tip – On Outdoor Advertising

If fewer millenials are owning cars, will they see #outdooradvertising (billboards etc.)? Yes…as passengers in friend’s, Uber and other shared rides.

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Leo’s Daily Advertising Tip – On Strategic Planning

Just saw a new client’s mission statement with nothing in it differentiating the company-do your customers & employees know your differentiating story?

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Leo’s Daily Advertising Tip – On Strategic Planning

Why do POTENTIAL clients become dissatisfied with their CURRENT supplier/vendor/product? Make message & timing address those issues.

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Leo’s Daily Advertising Tip – On Social Media

Sharing buttons are great, but don’t overuse them. If your target market is on one or two social media sites, just use those.

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Leo’s Daily Advertising Tip – On Social Media

On Twitter, don’t hashtag ordinary words. It already searches for them & you waste characters. Just hashtag original words relating to your campaign.

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Leo’s Daily Advertising Tip – On Mobile Monday

Mobile marketing is seen on smaller phone screens. Take care that your subject line is short to be able to fit and be seen easily. #mobilemonday

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Ad Musings

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