Messaging tip: expect that prospective customers will research some of your competitors. Have you presented MEANINGFUL reasons why customers should prefer your company over competitors on your Website, social media, brochures, sales materials, etc.
Trend #1 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html
1) Many companies will be paralyzed with marketing indecision. This paralysis will cause them to do nothing leaving opportunities for savvy competitors. #bizjournal
Tomorrow at 8 a.m., I’m speaking the Union League of Philadelphia, Business Leadership Forum on the topic of “Is Your Marketing Strategy Obsolete – Reconcepting Your Marketing Plan For the New Normal”. If you’re a member, I invite you to attend. If not, send me an email and I’ll send you a copy of my article on which the talk is based.
When we ask clients to tell us things that are new or unique about their business, they often have difficulty because they are too close to it. How do you fare at this? Try and list 3 things that distinguish your company from competitors. If you struggle with this list, perhaps outside eyes (hint: ours) will identify meaningful advantages that lead to growing your brand & sales.
During uncertain times like this lockdown, prudent marketing strategies should focus on a company’s best customers/clients. But as society opens up, be open minded & recognize new markets or opportunities, ones that will be worth assigning a higher priority.
Will your cautiousness about 2020 keep the damper on your 2021 marketing? While waiting to see what happens, will the result be other more outspoken & more active competitors getting the jump on 2021 business opportunities as they are thought of first by customers? Now is the time to enhance your own thought leadership.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership