Category Archives: Advertising

Leo’s Daily Tip – Today, On Advertising

Get more impact from your #outdooradvertising . Don’t just advertise your product, motivate the viewer to go to your social media site for more information. Make the site URL easy to remember while driving.

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Leo’s Daily Tip – Today, On Social Media

When posting a link to an interesting article on social media, be sure and post a brief description of that piece in addition to the headline to help get the reader motivated to click the link.

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Leo’s Daily Tip – On Strategic Planning

A valuable way to find out what your market is thinking about is to view online conversations in groups and industry or product chat sites. Tap into those buzzwords and themes and your message will be current.

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Leo’s Daily Tip – Today, On Social Media

Number of clicks often doesn’t often matter when it comes to B2B search advertising because for most, traffic is low. It’s more meaningful to measure results based on action such as receiving a call or visit to a specific landing page.

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Leo’s Daily Tip – Today, On Digital Advertising

How do you compose your word list for B2B Google adwords advertising? Focus on the customer and what words/phrases he would use to search for your category/product. Less important are your internal names & buzzwords.

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Leo’s Daily Tip – Today, On Advertising

Small-size print ads may be affordable but they frequently communicate a small image about your company. Consider full-page ads even if less frequently to give a leadership image for your company & message.

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Leo’s Daily Tip – Today, On Digital Advertising

Many digital ads send the prospect to the Website home page which has a general message. It’s more effective to send the lead to a landing page that features copy related to the ad and a clear call to action.

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Leo’s Daily Tip – Today On Strategic Planning

Is your view too macro? Many companies, professional services or retail, are so focused on wide outreach and forget about the prospect/customer potential located just 5-10 miles close to them.

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Leo’s Daily Tip – Today, On Advertising

There’s a lot of buzz about video in messages but it has drawbacks-e.g. time to watch and noise free zones. One alternative is a static message with just a touch of motion to focus attention.

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Leo’s Daily Tip – Today, On Advertising

The most effective headlines communicate a benefit (not a feature), one that is relevant and meaningful to the target market. In other words, what important (potential customer) problem does your product solve.

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Leo’s Daily Tip – Today, On Advertising

Don’t let your digital advertising graphic fall in love with its concept and overshadowing your product.  Make sure the graphic puts your product front and center.  Keep your product the star or get a new idea.

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Leo’s Daily Tip – Today, On Social Media

Social media brings value because it reaches people in the consideration phase, long before they have made their decision and motivates them to link to your website where they can learn more in depth about why your product is superior.

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Leo’s Daily Tip – Today, On Public Relations

Don’t waste your holiday party, golf outing or other business event for a selling opportunity.  Be subtle, but create a special offer just for attendees.  Make it known in a low key way.  Give it a short timeline for redemption.

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Leo’s Daily Tip – On Social Media

A powerful idea for targeting B2b advertising is to use #LinkedIn Inmail. It lets you choose industry, title and location and then puts a focused message right on your prospect’s desktop. 

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Leo’s Daily Tip – Today, On Advertising

Turbocharge your testimonials. Don’t just use one testimonial.  Promote the number of 5 star reviews that your company has for a powerful message.

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Leo’s Daily Tip – Today, On Social Media

There is a lot of conversation of the importance of videos, but these often take time to watch. Also consider using a still to go viral with an amazing photo, funny caption or rare insight.

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Leo’s Daily Tip – Today, On Advertising

Never underestimate the power of a handwritten note card.  When was the last time you received one? You remember it. Use them for a powerful way to communicate thanks, satisfaction, appreciation, etc.

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Leo’s Daily Tip – Today, On Social Media

You might think that online reviews are not relevant for your business, but some can make a difference.  Set up a plan to check Google and other reviews on a weekly basis so you can take action if necessary.

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Leo’s Daily Tip – Today, On Strategic Planning

Many people take it easy in August, but not those who want to hit the ground running for September into fall.  Outwork your competition by using August for planning and gearing up.

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Leo’s Daily Tip – Today, On Public Relations

Leverage speaking to thought leadership. Promote it before and after. Feature video of your talk online. Use event hashtags. Invite key people to attend. Use follow up newsletters etc. to stay connected with your audience.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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