Category Archives: Advertising

Leo’s Daily Advertising Tip – On SEO

After developing a list of keywords, rate them on a scale of 1-10 relative to your product or Website copy & the likelihood of customers searching with them.

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Leo’s Daily Advertising Tip – On Digital Advertising

#B2B #payperclick strategy sets criteria to cost per 1000 if your market is niche. Google etc. will optimize for maximumr viewers and work quickly to find them for you.

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Leo’s Daily Advertising Tip – On SEO

#SEO tip-don’t get too clever describing your product or service in your Website. Make sure the most basic words are used to attract the most traffic

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Leo’s Daily Advertising Tip – On Social Media

What’s up with Twitter posts that hashtag every other word. Hey posters…people aren’t following every other word themes. Better to hashtag strategically.

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Leo’s Daily Advertising Tip – On Social Media

Posting online? Looking for more engagement? Check analysis which posts generated the most engagement and produce more in that style and topic.

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Leo’s Daily Advertising Tip – On Retail Marketing

Retailers, take a deeper look into customers. Is your location convent due to work, home, “on the way”, exclusive product mix? Ad motivators will be different.

 

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Leo’s Daily Advertising Tip – On Advertising

Localized outreach is efficient online instead of mass ads. For example, residential builders can pay to search keywords discussing a certain school system & send ads to those targeted prospects for new housing

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your organization having an important anniversary? Don’t just promote the day…prepare an entire month or year of activities and promotions to underscore longevity.

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Leo’s Daily Advertising Tip – On Direct Mail

Do you read every email? No? Yet everyone checks their regular mail every day. Budget for #directmail campaigns to targeted prospects.

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Leo’s Daily Advertising Tip – On Social Media

Grow contacts in LinkedIn by joining groups, but not just any groups…join those most likely to add valuable contacts from seeing you in their group too.

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Leo’s Daily Advertising Tip – On Social Media

What online video messages work best? Make yours focused around your story over the sale for greater engagement.

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Leo’s Daily Advertising Tip – On Search Engine Optimization (SEO)

SEO tip: update your Website frequently adding photos, press releases, additional copy and more to appear active to search engines.

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Leo’s Daily Advertising Tip – On Advertising

Did you know most online videos are watched without sound? Do your videos convey a message silently? Is your logo & call to action prominent throughout?

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Leo’s Daily Advertising Tip – On Strategic Planning

How much do you analyze risk when planning advertising, eg the strategic and/or competitive risk of going in, not going in or pulling out of certain media

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Leo’s Daily Advertising Tip – On Social Media

Want to grow followers? Think of conversations with customers…what words do they use most frequently in questions & concerns. Make those your keywords.

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Leo’s Daily Advertising Tip – Rare Endorsement

I don’t usually endorse, but I must tell how @stickergiant went above & beyond to solve an issue. For labels & stickers, these people are tops.

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Leo’s Daily Advertising Tip – On Strategic Planning

How many fuzzy buzzwords are in your goal & mission statements? Get rid of them, as they lead to feel good intiatives that rarely motivate or accomplish much.

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Leo’s Daily Advertising Tip – On Mobile Marketing

Remember to set up click-to-call on your adword ads so that mobile users can enjoy a quick and easy connection to your company. #mobilemonday

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Leo’s Daily Advertising Tip – On Strategic Planning

According to a recent study, nearly 50% of today’s supermarket shoppers are men. How is that reality changing your marketing?

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Leo’s Daily Advertising Tip – On Social Media

If you’re advertising on Facebook, ask Facebook to send your message to a “lookalike” audience where they’ll send your ad to others mirroring current followers, email list, etc.

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