Category Archives: Daily Tips

Leo’s Daily Tip – Today, On Strategic Planning

There are often advantages in being new. However in many industries  (banking, investments, insurance, etc.) customers want to feel that your new company is “established”. Be careful not to sacrifice new and trendy for first creating a brand that can be trusted.

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Leo’s Daily Tip – Today, On Advertising

Get more impact from your #outdooradvertising . Don’t just advertise your product, motivate the viewer to go to your social media site for more information. Make the site URL easy to remember while driving.

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Leo’s Daily Tip – Today, On Social Media

When posting a link to an interesting article on social media, be sure and post a brief description of that piece in addition to the headline to help get the reader motivated to click the link.

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Leo’s Daily Tip – On Strategic Planning

A valuable way to find out what your market is thinking about is to view online conversations in groups and industry or product chat sites. Tap into those buzzwords and themes and your message will be current.

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Leo’s Daily Tip – Today, On Public Relations

Are you pitching a writer to write about your public relations story? Check out their Twitter to find some of the angles that interest them as well as themes they like to pursue.

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Leo’s Daily Tip – Today, On Social Media

Number of clicks often doesn’t often matter when it comes to B2B search advertising because for most, traffic is low. It’s more meaningful to measure results based on action such as receiving a call or visit to a specific landing page.

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Leo’s Daily Tip – Today, On Digital Advertising

How do you compose your word list for B2B Google adwords advertising? Focus on the customer and what words/phrases he would use to search for your category/product. Less important are your internal names & buzzwords.

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Leo’s Daily Tip – Today, On Advertising

Small-size print ads may be affordable but they frequently communicate a small image about your company. Consider full-page ads even if less frequently to give a leadership image for your company & message.

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Leo’s Daily Tip – Today, On Digital Advertising

Many digital ads send the prospect to the Website home page which has a general message. It’s more effective to send the lead to a landing page that features copy related to the ad and a clear call to action.

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Leo’s Daily Tip – Today On Strategic Planning

Is your view too macro? Many companies, professional services or retail, are so focused on wide outreach and forget about the prospect/customer potential located just 5-10 miles close to them.

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Leo’s Daily Tip – Today on Public Relations

Big companies shouldn’t only go for big sponsorships. Judge local opportunities by another standard to be seen as a good local citizen, too – get employees involved in suggesting options.

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Leo’s Daily Tip – Today, On Social Media

Do your business cards have your social media addresses on them?  Having them there is an easy way to gain followers who are truly interested in you?

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Leo’s Daily Tip – Today, On Advertising

There’s a lot of buzz about video in messages but it has drawbacks-e.g. time to watch and noise free zones. One alternative is a static message with just a touch of motion to focus attention.

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Leo’s Daily Tip – Today, On Advertising

The most effective headlines communicate a benefit (not a feature), one that is relevant and meaningful to the target market. In other words, what important (potential customer) problem does your product solve.

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Leo’s Daily Tip – Today, On Advertising

Don’t let your digital advertising graphic fall in love with its concept and overshadowing your product.  Make sure the graphic puts your product front and center.  Keep your product the star or get a new idea.

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Leo’s Daily Tip – Today, On Strategic Planning

Sun Tzu, the ancient Chinese general, said that strategically it’s important to know your enemy (competitor). So great, you’ve checked their website, but have you checked their social media and especially what people are commenting?

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Leo’s Daily Tip – Today, On Social Media

Social media brings value because it reaches people in the consideration phase, long before they have made their decision and motivates them to link to your website where they can learn more in depth about why your product is superior.

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Leo’s Daily Tip – Today, On Strategic Planning

Do you know Hofstadter’s Law: It always takes longer than you expect.  this is especially true in writing PR and advertising.  But in today’s world, it’s worth the extra time to write shorter.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you in the process of evolving an entrepreneurial business or start-up?  Be careful that when you refine your brand you don’t lose authenticity.  In most cases, it’s important to preserve the culture that has made you successful.

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Leo’s Daily Tip – Today, On Public Relations

Don’t waste your holiday party, golf outing or other business event for a selling opportunity.  Be subtle, but create a special offer just for attendees.  Make it known in a low key way.  Give it a short timeline for redemption.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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