Category Archives: Daily Tips

Leo’s Daily Tip – Today, On Strategic Outdoor

Tough getting to the c-suite in an important prospect? Try ambushing them with outdoor advertising around their office. Communicate a simple message on a billboard, bus shelter, trash can etc. to build awareness to that audience of one very important prospect.

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Leo’s Daily Tip – Today, On Strategic Planning

The best strategic plans always have a plan B.  Although one hopes for the best, a strong strategy has the plan and the plan B to be prepared (thanks #boyscouts) so the unanticipated becomes the anticipated.

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Leo’s Daily Tip – Today, On Public Relations

Companies need to promote themselves but don’t overlook your c-suite executives, scientists and phd’s.  Make them thought leaders in their/your field using a fusion of #publicrelations and #socialmedia to make people prefer doing business with your firm.

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Leo’s Daily Tip – Today, On Social Media

Use #instagram techniques (aka stunning photo with minimal copy) for other social media advertising. Whether B2B or B2C, ads get quickly identified & glossed over, where photos have the power to stop & get noticed.

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Leo’s Daily Tip – Today, On Social Media

If your social media posts constantly features a sales or company message, you’re probably turning customers off. Keep messages interesting and entertaining to retain customer interest to keep them tuning in.

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Leo’s Daily Tip – Today, On Social Media

Use social media venues themselves as a targeting device. Not everyone reaches the target you seek. For example, choose Snapchat to reach 18-34, facebook can reach an older woman or linked in B2b.

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Leo’s Daily Tip – Celebrate our Freedom!

The best city is the best place to celebrate Independence Day – Philadelphia!!  I walked by Independence Hall early morning and caught this amazing Gospel group warming up. I am truly thankful for our freedom.   Happy Fourth!

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Leo’s Daily Advertising Tip – On Social Media

Retargeting social media advertising is important, but be careful not to retarget when you are looking for look-alike audiences is it may actually limit your reach.

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Leo’s Daily Advertising Tip – On Advertising

Are you sending email to a large list? Keep it low key and interesting. Create urgency but don’t make it look like spam. Consider your own actions – what style of emails do you read and what style do you delete?

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Leo’s Daily Advertising Tip – On Social Media

Is #facebook passé? Don’t be fooled by the media hype. This medium still has a gargantuan and loyal base that can be reached to communicate even many #B2B ideas.

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Leo’s Daily Advertising Tip – On Public Relations

Are your press releases one dimensional, meaning that they just state the “what” in your news. For best results, add the “why should the media & reader care” dimension.

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Leo’s Daily Advertising Tip – On Public Relations

 Companies tend to overlook their employees and vendors when telling their story and especially what’s new. Remember to communicate to them first.

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Leo’s Daily Advertising Tip – On Public Relations

Build your #publicrelations credibility with the media by directing your stories to writers whose beat is your focus.

Leo’s Daily Advertising Tip – On Branding

#Brand your company with the authentic. Customers easily distinguish where your brand is relative to the fine line between overly polished and the real essence of your entity #branding

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Leo’s Daily Advertising Tip – On Strategic Planning

Take a look at your slogan, does it communicate a point why your company or product is different from competition?  What is it communicating for you?

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Leo’s Daily Advertising Tip – On Strategic Planning

You can never be at too high a level to have a mentor.  Mentors are critical to success and important to have at every level.

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Leo’s Daily Advertising Tip – On Strategic Planning

Bean counting C-Suite executives who operate under the “if it ain’t broke don’t fix it” will never create evolution for their companies.

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Leo’s Daily Advertising Tip – On Advertising

Real advertising is making a comeback in use by smaller businesses, in the form of digital advertising. They’re discovering the ability to target ads on LinkedIn, etc.

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Leo’s Daily Advertising Tip – On Strategic Planning

When was the last time you Googled yourself and your company/products.  Do it monthly and see what appears and make plans to change it if necessary.

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Leo’s Daily Advertising Tip – On Website Design

If customers/clients access your Website on computer vs. mobile, design it for computer first. Let info pop in view and not require wading through photos & long scrolling pages.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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