Category Archives: Daily Tips

Leo’s Daily Tip – Today, On Social Media

Generate more engagement in social media by asking a question instead of just making a statement.  Get the reader involved in your conversation  and drive activity.

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Leo’s Daily Tip – Today, On Digital Advertising

Retain a pro for your Google Adwords advertising campaign.  Without a pro managing bidding for keywords, their system tends to support the uninitiated in their inefficiencies causing them to pay more and get less.

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Leo’s Daily Tip – Today, On Salesmanship

When customers ask questions, it usually means that they are close to buying.  Make sure 1) it’s easy for customers to ask questions, and 2) provide answers that lead to closing the sale.

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Leo’s Daily Tip – Today, On Direct Mail

One way to find more prospects is to reverse search your mailing list. Many mailing lists can be analyzed according to demographic or profile. Once you know the profile, find other names that have the same profile and market to them.

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Leo’s Daily Tip – Today, On Strategic Planning

A product advantage isn’t always about adding quality or features to the item itself. Often superior service or dependability adds value, such as ease of ordering, quick shipping, knowledgeable customer service people, etc.

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Leo’s Daily Tip – Today, On Advertising

Most customers know only as much about your company as they knew on the first day they hired you because most businesses fail to update their customers about news & products. Develop a monthly/quarterly email to keep them up-to-date.

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Leo’s Daily Tip – Today, On Search Engine Optimization

Looking for more search engine optimization. Don’t forget your photos.  Instead of uploading images to your website or listings as ‘photo1010.jpg,  rename them to a keyword from your business’ keyword list.

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Leo’s Daily Tip – Today, On Guerrilla Marketing

Just read about this strategic idea…when a competitor gets a bad review, “like it”. Most likely the reviewer will see who liked his or her negative review, maybe learn more about your company and become a customer.

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Leo’s Daily Tip – Today, On Advertising

Have a lengthy or complicated message to delivery online?  Consider sequencing 2-4 ads in a row so you can deliver your entire message one after another and maximize memorability.

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Leo’s Daily Tip – We’re moving today!!

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Leo’s Daily Tip – I’m very excited to move into our new larger offices near Rittenhouse Square.  Here is a view from my office looking west.  Stop by and say hello! 
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Leo’s Daily Tip – Today, On Social Media

Businesses react to a bad review.  But how about a great review?  Get excited about those too because, they are more valuable to engage the customer.  Even promote positive reviews through your social media.

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Leo’s Daily Tip – Today, On Advertising

Local businesses know that most of their customers/clients come from the geographical area near them. They also know that most new customers start with Google search. So why aren’t you advertising on Google Adwords with geo-targeting?

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Leo’s Daily Tip – Today, On Social Media

Are you using the same number of hashtags for your posts on each social media site?  Some sites thrive on hashtags, such as Instagram, and others, such as Twitter, not so much – only 2-3 are best.

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Leo’s Daily Tip – Today, On Direct Mail Marketing

Question?  I just read a statistic that 44% of direct mail is never opened.  The article blames the medium as being old fashioned.  Old fashioned or just poor direct mail design and content.  What do you think? 

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Leo’s Daily Tip – Today, On Social Media

You may have a lot of great things to say in social media but so do others. In your posts, add in some links to other thought leaders or interesting posts and boost your engagement.

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Leo’s Daily Tip – Today, On Public Relations

Keep your name in front of your market as one of the leaders, even with small mentions in articles. For example, when trade media does an industry reveiew, make sure your top executive is quoted and photos of your products are shown as examples.

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Leo’s Daily Tip – Today, On Social Media

One secret to getting more activity in social media is to tie it into national and global activities.  For example, April is Earth Month so how do you create posts the promote your brand tied in with the broader theme.

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Leo’s Daily Tip – Today, On Social Media

Do you pay as much attention to your social media headers as you do to your Website and ads? Make sure your LinkedIn, Facebook, Twitter and other headings are designed to be graphic, attractive and brand consistent.

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Leo’s Daily Tip – Today, On Advertising

Are you wondering where to start to put together information to include in your Website, brochure or ad? A good tip is to start by “interviewing yourself”.  If you didn’t know anything about your company/product what would you want to know?

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Leo’s Daily Tip – Today, On Marketing

Don’t take tiny differences for granted in marketing as they may be the differentiator for a customer. If you’re a professional services firm, sometimes the software you use, way to research a client’s business, train your people or follow up can be the tipping point.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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