Category Archives: Daily Tips

Leo’s Daily Tip-Today, On Social Media

When was the last time you surveyed your customers or members about which social media they follow every day or every week? Adjust your campaign to put resources on the one or two that are most popular.

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Leo’s Daily Tip – Today, On Social Media

What are you really measuring? Is it directly related to the goals of your marketing campaign? For example if your goal is customer loyalty, measuring the number of new followers may not be relevant.

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Leo’s Daily Tip – Today, On Strategic Planning

What’s old is new. If you’ve been in your industry for a while, think back to some marketing ideas that worked years ago that then fell out of favor. Sometimes a great idea gets overused. Be a “trendsetter” by utilizing something that is new again.

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Leo’s Daily Tip – Today, On Strategic Planning

It’s not unusual to ask for referrals from customers, but many overlook asking for referrals from vendors. Vendors usually know a number of customers and can recommend who could use your help, as well as open a door.

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Leo’s Daily Tip – Today, On Advertising

Advertising on Google Adwords? Think on several levels. Consider how you would search for your product or company if you were entry level on the topic…if you were an expert on it…if you were trying to solve a specific problem with your product…etc.

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Leo’s Daily Tip – Today, On Customer Experience

Nobody likes to wait on hold for a customer service rep. That’s why adding “Chat” to your Website can increase customer satisfaction. Instead of having to pick of the phone, they just click on the chat feature and instantly they’re connected. Consider adding chat to your digital marketing program.

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Leo’s Daily Tip – Today, On Email Marketing

I’m always amazed at the number of companies that use email without personalization. An email works so much more effectively when the first words a prospect reads are his/her name. Take the time to design your emails for personalization.

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Leo’s Daily Tip – Today, On Social Media Marketing

Online banner ads are more valuable now because you can target who sees them based on keywords and other factors. It used to be that these appeared randomly so you were never sure of who was seeing the ad. Now the ad goes right to your prime audience.

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Leo’s Daily Tip- Today, On Mobile Marketing

Did you know? No doubt you’ve observed that the usual format for movies and TV shows is horizontal. Now with phones becoming the leading medium for watching videos, many videos are formatted vertically. If your market sees most of its videos on phones, you’ll want to format vertically.

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Leo’s Daily Tip – Today, On Social Media

Don’t just watch your social media feed, watch your social media comments…then engage in conversation with the commenters. That will give you added closeness and realness with your audience that most fail to provide.

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Leo’s Daily Tip – Today, On Public Relations

So much is written about the customer experience in both consumer and business marketing, however not much attention is placed on teaching employees to deliver that experience. Employees, at all levels, who interract with customers, are actually part of marketing and should be trained re message, keywords, experience & more.

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Leo’s Daily Tip-Today, On Strategic Planning

Budget 2020: Changing business goals often get missed when developing your marketing budget. It may be OK if your marketing plan is the same as 5 years ago, as long as your goals are the same. If goals have changed, it’s time to take a new look at your plan and budget.

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Leo’s Daily Tip – Today, On Strategic Planning

Happy New Year! Now is a great time to examine trends in your field as there are many articles published on trends. You may even want to write one for publication. Take trends a step further by thinking about how many your firm embraces. Are you truly on the cutting edge?

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Leo’s Daily Tip – Today, On Strategic Planning

A word about exceptionalism. What is exceptional about your product or service or company? That’s the thing to brand or promote because it distinguishes you. ProTip: “we care about our customers” doesn’t count unless you provide specifics about what caring action you take.

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Leo’s Daily Tip – Today, On Advertising

Budgeting 2020 – whether your company markets to consumers or businesses, digital advertising and marketing should play a large and growing part of your plan. Although traditional media advertising is diminishing in most cases, digital advertising is exploding.

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Leo’s Daily Tip – Today, On Strategic Planning

How to overcome a larger competitor with a price advantage? Use marketing to become the industry thought leader. In other words, be the smartest player in the industry, the one with the solutions to help them, not just the products.

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Leo’s Daily Tip – Today, On Strategic Planning

Should your marketing goal be to produce leads? It can be. But isn’t your sales team is doing that? Why duplicate them? Leads from marketing tend to be random vs sales people go for the higher percentage prospect. Better to goal for awareness, thought leadership, information gathering etc.

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Leo’s Daily Tip – Today, On Strategic Planning

Looking for fresh ideas? In-house marketing departments tend to get trapped in companies’ corporate cultures. That leads to new ideas and techniques becoming stifled  by peer pressure and politics. Perhaps it’s time to consider an outside firm to bring new ideas.

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Leo’s Daily Tip – Today, On Strategic Planning

It’s December 17, do you know where your marketing budget is? Many companies wait until all the company financials are in before committing to a marketing budget. Taking time to implement, companies lose time and marketing potential during the valuable Q1.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020-how do you find information and new vendors? You start with a search on Google? So wouldn’t it make sense to budget for a Google Adwords campaign to make sure your message is on page one for your prospective customers’ searches?

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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