Category Archives: Daily Tips

Leo’s Daily Tip- Today, On Strategic Planning

A tip from my talk this morning on “Reconcepting Your Marketing Plan For The New Normal” – Turn your budget upside down. Many companies had most of their advertising dollars allocated to traditional media like print, broadcast &  direct mail.  To succeed in today’s environment, our recommendation is to invert your budget so that the digital media allocation is the larger share.

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Leo’s Daily Tip-Attend My Talk Tomorrow

Tomorrow at 8 a.m., I’m speaking the Union League of Philadelphia, Business Leadership Forum on the topic of “Is Your Marketing Strategy Obsolete – Reconcepting Your Marketing Plan For the New Normal”.  If you’re a member, I invite you to attend. If not, send me an email and I’ll send you a copy of my article on which the talk is based.

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Leo’s Daily Tip – Today, On Strategic Planning

A tip from my upcoming talk at the Union League of Philadelphia on “Reconcepting Your Marketing Plan For The New Normal” – Review your brand message and brand strategy to make sure it’s accurate and defined to where you want it to be, especially online.  Many overlook sharpening branding online on website and social media.

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Leo’s Daily Tip – On Strategic Planning

I’m proud to have been invited to speak at the Union League of Philadelphia, Business Leadership Forum next Wednesday morning at 8 a.m. on the topic of “Is Your Marketing Strategy Obsolete – Reconcepting Your Marketing Plan For the New Normal”.  If you’re a member, I invite you to attend. If not, send me an email and I’ll send you a copy of my article on which the talk is based.

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Leo’s Daily Tip – Today, On Branding

When we ask clients to tell us things that are new or unique about their  business, they often have difficulty because they are too close to it. How do you fare at this? Try and list 3 things that distinguish your company from competitors. If you struggle with this list, perhaps outside eyes (hint: ours) will identify meaningful advantages that lead to growing your brand & sales.

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Leo’s Daily Tip – Today, On Marketing Strategy

For many, business is back, but often in a limited way. Identify those customers that come back first as top customers. Recognize them in some way with a bonus or discount or just a warmer welcome back.

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Leo’s Daily Tip-Today, On Advertising

Is your marketing message communicating only what your product or service can do and not what it can do for the customer? Craft your message by looking through the eyes of a prospect by telling advantages meaningful to him/her not just features.

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Leo’s Daily Tip-Today On Strategic Planning

During uncertain times like this lockdown, prudent marketing strategies should focus on a company’s best customers/clients. But as society opens up, be open minded & recognize new markets or opportunities, ones that will be worth assigning a higher priority.

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Leo’s Daily Tip – Today, On Strategic Planning

Will your cautiousness about 2020 keep the damper on your 2021 marketing? While waiting to see what happens, will the result be other more outspoken & more active competitors getting the jump on 2021 business opportunities as they are thought of first by customers? Now is the time to enhance your own thought leadership.

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Leo’s Daily Tip – Today, On Social Media

YouTube is a big resource for how-to information on video. So don’t just make a video. Use your product or service in a way that answer popular how-to questions. Craft your video descriptions and hashtag them to flag searches for this kind of how-to information so browsers find your video first.

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Leo’s Daily Tip – Today, On Strategic Planning

Is customer service part of your marketing department? It should be if it’s not. Nothing loses customers faster than poor customer service. Also nothing has the potential to generate quick and easy add-on sales than customer service.

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Leo’s Daily Tip – Today, On Website Design

Is your website’s home page too clever or creative so that it obscures the main message about your company you want a prospect to get the first few seconds they view it? Make sure it communicates a quick snapshot of what your business does and its main advantages, together with an easy way to get in touch.

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Leo’s Daily Tip – Today, On Social Media

Low hanging fruit department – find more customers like the ones you have using boosted posts in social media. Use the tools provided by the sites to make sure your post is also seen by others whose demographics mirror those of your current followers.

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Leo’s Daily Tip – Today, On Marketing Strategy

If the last time customers learned about your company was the day they hired you, you could be losing out on additional business opportunities.  Prevent hearing the dreaded “I didn’t know you did that.” by keeping customers aware of your services with a monthly email newsletter and weekly social media postings.

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Leo’s Daily Tip – Today, On Strategic Planning

Your Website’s contact should go to your organization’s top sales or marketing person (not an admin person) to make sure leads and questions are handled properly and in a timely fashion. If you don’t want to use their main email, create a dummy email that gets forwarded to their actual one for fastest, most direct follow up and results.

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Leo’s Daily Tip-Today, On Social Media

Does your company’s social media posts answer “I wonder what they’re going to say today”? to make followers want to check in every day and pay attention to your message? Be creative to create interest, not just a sales pitch reminder. Or risk becoming part of the background.

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Leo’s Daily Tip – Today, On Advertising

Media buying tip–if you can, offer to prepay cash up front to get the best rates. During the lockdown, many media are suffering from limited cash flow. Checking that they are otherwise solid financially, offer to pay the entire schedule upfront and you can negotiate superior price and terms.

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Leo’s Daily Tip – Today, On Advertising

Driving around the region, I’m shocked at the number of billboards that are missing any call to action message. True, it’s important to keep billboard messages short, but a memorable phone number or website is critical to make it easy for prospects to remember how to get in touch.

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Leo’s Daily Blog – Today, On Social Media

Unlike with their outside agencies, many in-house operations overlook  in-depth social media reporting to themselves. Reporting starts with setting goals; then tracking activity relative to goals – including follower growth, response rate, engagement, repeat rates and more. Reporting is critical to improving, as well as confirming value to top executives.

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Leo’s Daily Tip – Today, On Branding

What does your company stand for? What makes your brand unique? What if you had to make a 30 second video or commercial about your company? What is the key point you would make in your 30-second brand message?

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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